0000902664-06-001658 SC 13D 1 20060615 20060615 BLUEFLY INC 0001030896 5961 133612110 DE 1231 SC 13D 34 005-52401 06908117 42 WEST 39TH ST NEW YORK NY 10018 2129448000 42 WEST 39TH ST NEW YORK NY 10018 PIVOT RULES INC 19970305 Prentice Capital Management, LP 0001326150 731728931 DE 1231 SC 13D 900 THIRD AVENUE, 11TH FLOOR NEW YORK NY 10022 (212) 756-8040 900 THIRD AVENUE, 11TH FLOOR NEW YORK NY 10022 SC 13D 1 sc13d.txt BLUEFLY, INC.