v2.4.0.6

Consolidated Statements of Operations (USD $) | 12 Months Ended
--- | ---
Dec. 31, 2012 | Dec. 31, 2011 | Dec. 31, 2010
Net sales | $ 93,444,000 | $ 96,282,000 | $ 88,563,000
Cost of sales | 77,325,000 | 67,997,000 | 55,360,000
Gross profit | 16,119,000 | 28,285,000 | 33,203,000
Selling and fulfillment expenses | 21,634,000 | 19,132,000 | 16,881,000
Marketing expenses | 7,984,000 | 10,877,000 | 12,576,000
General and administrative expenses | 10,230,000 | 9,361,000 | 7,592,000
Total operating expenses | 39,848,000 | 39,370,000 | 37,049,000
Operating loss | (23,729,000) | (11,085,000) | (3,846,000)
Interest expense to related-party stockholders | (631,000) |  |
Other interest expense and other income, net | (551,000) | (345,000) | (187,000)
Net loss | (24,911,000) | (11,430,000) | (4,033,000)
Less: net loss attributable to non-controlling interest in subsidiary | (135,000) | (446,000) |
Net loss attributable to Bluefly, Inc. stockholders | $ (24,776,000) | $ (10,984,000) | $ (4,033,000)
Basic and diluted net loss per common share attributable to Bluefly, Inc. stockholders (in Dollars per share) | $ (0.87) | $ (0.43) | $ (0.17)
Weighted average common shares outstanding (basic and diluted) (in Shares) | 28,563,341 | 25,767,483 | 23,685,338

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