v2.4.0.6

Note 3 - Summary of Significant Accounting Policies (Detail) (USD $) | 3 Months Ended | 12 Months Ended | 1 Months Ended | 10 Months Ended | 12 Months Ended | 1 Months Ended | 12 Months Ended |  |  | 12 Months Ended | 1 Months Ended | 0 Months Ended | 3 Months Ended | 12 Months Ended | 3 Months Ended | 0 Months Ended | 1 Months Ended | 0 Months Ended |  |  |  |  | 12 Months Ended
--- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | ---
Dec. 31, 2012 | Sep. 30, 2012 | Jun. 30, 2012 | Mar. 31, 2012 | Dec. 31, 2011 | Sep. 30, 2011 | Jun. 30, 2011 | Mar. 31, 2011 | Dec. 31, 2010 | Sep. 30, 2010 | Jun. 30, 2010 | Mar. 31, 2010 | Dec. 31, 2012 | Dec. 31, 2011 | Dec. 31, 2010 | Oct. 25, 2012 Eyefly [Member] Payable On The Closing Date [Member] | Oct. 25, 2012 Eyefly [Member] Payable In Ten Equal Monthly Installments [Member] | Oct. 25, 2012 Eyefly [Member] | Oct. 25, 2012 Eyefly [Member] | Dec. 31, 2012 Eyefly [Member] | Oct. 25, 2012 Amounts Due From Eyefly [Member] | Dec. 31, 2012 Restricted Stock [Member] Minimum [Member] | Dec. 31, 2012 Restricted Stock [Member] Maximum [Member] | Dec. 31, 2012 Deferred Stock Unit Awards [Member] Minimum [Member] | Dec. 31, 2012 Deferred Stock Unit Awards [Member] Maximum [Member] | Dec. 31, 2012 Stock Options [Member] Maximum [Member] | Dec. 31, 2012 Stock Options [Member] | Dec. 31, 2011 Stock Options [Member] | Dec. 31, 2010 Stock Options [Member] | Dec. 31, 2012 Equipment and Software [Member] Minimum [Member] | Dec. 31, 2012 Equipment and Software [Member] Maximum [Member] | Oct. 25, 2012 Eyefly [Member] | Dec. 31, 2012 A+D Labs [Member] | Dec. 31, 2012 Due to A+D Labs [Member] | Dec. 31, 2012 Percent of Inventory Acquired From Three Largest Suppliers [Member] | Dec. 31, 2011 Percent of Inventory Acquired From Three Largest Suppliers [Member] | Oct. 25, 2012 Amounts Due From Eyefly [Member] | Oct. 31, 2012 To Establish An Allowance For Remaining Balance Due From Eyefly [Member] | Dec. 31, 2011 Write-Off of Uncollectible Amounts[Member] | Dec. 31, 2011 Increase In Allowance For Doubtful Accounts [Member] | Dec. 31, 2012 Fulfillment Expenses [Member] | Dec. 31, 2011 Fulfillment Expenses [Member] | Dec. 31, 2010 Fulfillment Expenses [Member] | Dec. 31, 2012 Excluding Staff Related Costs [Member] | Dec. 31, 2011 Excluding Staff Related Costs [Member] | Dec. 31, 2010 Excluding Staff Related Costs [Member] | Sep. 30, 2011 Bulk-Sale of Merchandise to a Third-Party [Member] | Aug. 13, 2012 "The Notes" [Member] | Aug. 31, 2012 "The Notes" [Member] | Nov. 13, 2012 Credit Facility [Member] | Dec. 31, 2012 Allowance for Sales Returns [Member] | Dec. 31, 2011 Allowance for Sales Returns [Member] | Dec. 31, 2010 Allowance for Sales Returns [Member] | Dec. 31, 2009 Allowance for Sales Returns [Member] | Dec. 31, 2012 Web Site Development Costs [Member]
Debt Issuance Cost |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | $ 127,000 | $ 127,000 | $ 432,000 |  |  |  |  |
Amortization of Financing Costs |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 82,000 | 18,100 | 11,700 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Unamortized Debt Issuance Expense | 468,000 |  |  |  |  |  |  |  | 35,000 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 468,000 | 35,000 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Sale of Stock, Percentage of Ownership before Transaction |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 52.00% |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Proceeds from Sale of Equity Method Investments |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 50,000 | 50,000 | 100,000 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Intercompany Receivables Written Off, Percent |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 75.00% |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Provision for Doubtful Accounts |  |  |  |  |  |  |  |  | 1,200,000 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 370,000 | 1,574,000 | 324,000 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 185,000 | 62,000 | 475,000 | 725,000 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Due From Related Party, Percent Of Original Amount Due Subsequent To Write-Off |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 25.00% |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Due from Related Parties |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 62,000 | 40,000 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Gain (Loss) on Sale of Equity Investments |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 100,000 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Concentration Risk, Percentage |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 49.00% | 52.00% |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Due to Related Parties |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 105,000 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Deferred Revenue, Current | 4,381,000 |  |  |  |  |  |  |  | 4,235,000 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 4,381,000 | 4,235,000 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Revenue, Net | 25,220,000 | [1] | 21,743,000 | [1] | 22,215,000 | [1] | 24,266,000 | [1] | 29,358,000 | [1] | 21,194,000 | [1] | 24,037,000 | [1] | 21,693,000 | [1] | 28,576,000 | [1] | 19,202,000 | [1] | 20,545,000 | [1] | 20,240,000 | [1] | 93,444,000 | 96,282,000 | 88,563,000 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 1,200,000 |  |  |  |  |  |  |  |
Allowance for Doubtful Accounts Receivable | 122,000 |  |  |  |  |  |  |  | 767,000 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 122,000 | 767,000 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Valuation Allowances and Reserves, Balance |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 2,081,000 | 3,124,000 | 3,142,000 | 2,627,000 |
Selling Expense |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 21,634,000 | 19,132,000 | 16,881,000 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 4,407,000 | 3,955,000 | 3,765,000 |  |  |  |  |  |  |  |  |  |  |  |
Marketing Expense |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 7,984,000 | 10,877,000 | 12,576,000 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 7,605,000 | 9,295,000 | 11,298,000 |  |  |  |  |  |  |  |  |
Share-based Compensation Arrangement by Share-based Payment Award, Award Vesting Period |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 3 months | 1 year | 1 year | 3 years | 4 years |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Stock Option Awards, Max Term |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 10 years |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Share-based Compensation Arrangement by Share-based Payment Award, Number of Shares Available for Grant (in Shares) | 185,967 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 185,967 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Allocated Share-based Compensation Expense |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 1,907,000 | 1,062,000 | 634,000 |  |  |  |  |  |  |  |  |  |  |  | 1,895,000 | 1,058,000 | 611,000 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Restricted Cash and Cash Equivalents | 4,635,000 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 4,635,000 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Property, Plant and Equipment, Useful Life |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 2 years | 5 years |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Finite-Lived Intangible Asset, Useful Life |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 36 months
Capitalized Computer Software, Additions |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 2,840,000 | 3,575,000 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Capitalized Computer Software, Amortization |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | $ 2,322,000 | $ 1,720,000 | $ 1,889,000 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
[1] | Quarterly amounts may not sum to the annual amounts due to rounding.

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