v2.4.0.6
Consolidated Statements of Operations (USD $)
 12 Months Ended
Dec. 31, 2012
Dec. 31, 2011
Dec. 31, 2010
Net sales $ 93,444,000 $ 96,282,000 $ 88,563,000
Cost of sales 77,325,000 67,997,000 55,360,000
Gross profit 16,119,000 28,285,000 33,203,000
Selling and fulfillment expenses 21,634,000 19,132,000 16,881,000
Marketing expenses 7,984,000 10,877,000 12,576,000
General and administrative expenses 10,230,000 9,361,000 7,592,000
Total operating expenses 39,848,000 39,370,000 37,049,000
Operating loss (23,729,000) (11,085,000) (3,846,000)
Interest expense to related-party stockholders (631,000)    
Other interest expense and other income, net (551,000) (345,000) (187,000)
Net loss (24,911,000) (11,430,000) (4,033,000)
Less: net loss attributable to non-controlling interest in subsidiary (135,000) (446,000)  
Net loss attributable to Bluefly, Inc. stockholders $ (24,776,000) $ (10,984,000) $ (4,033,000)
Basic and diluted net loss per common share attributable to Bluefly, Inc. stockholders (in Dollars per share) $ (0.87) $ (0.43) $ (0.17)
Weighted average common shares outstanding (basic and diluted) (in Shares) 28,563,341 25,767,483 23,685,338