|
Note 1 - The Company
|
12 Months Ended |
|---|---|
|
Dec. 31, 2012
|
|
| Nature of Operations [Text Block] |
NOTE
1 – THE COMPANY
Bluefly,
Inc., a Delaware corporation, (the “Company”),
is a leading off-price Internet retailer of designer,
contemporary and private-label apparel and accessories,
providing its customers with unique access to in-season
products at superior values. The Company’s
e-commerce website, www.bluefly.com
(“Bluefly.com”), was launched in
September 1998. In December 2011, the
Company expanded its website portfolio by launching its
www.belleandclive.com
website (“Belleandclive.com” and, collectively
with Bluefly.com, the “Websites”), a
members-only shopping destination that presents
highly-curated selections of important brands via
limited-time flash sale events.
On
January 3, 2012, the Company formed a new wholly-owned
subsidiary EVT Acquisition Co., LLC, a New York limited
liability company (“EVT”), in connection
with the Company’s acquisition of assets
discussed further in Note 6 –
Acquisition.
In
2011, the Company and A + D Labs LLC (“A + D
Labs”) entered into a limited liability company
operating agreement in connection with the formation of
Eyefly LLC (“Eyefly”), a Delaware limited
liability company, which was initially owned 52% by the
Company and 48% by A + D Labs. Eyefly was
formed for the purposes of developing and operating an
e-commerce website and related online and mobile
applications focused on selling fashionable
prescription eyewear directly to
consumers. Eyefly launched its e-commerce
website, www.eyefly.com
(“Eyefly.com”), in June 2011. On
October 25, 2012, the Company sold its entire 52%
controlling membership interest in Eyefly to A + D Labs
as discussed further in Note 3 – Summary of
Significant Accounting Policies.
The
Company operates in one business segment and has no
operations outside the United
States. International net sales for the period
December 31, 2012 and December 31, 2011 represented 6.4%
and 6.9% of total net sales, respectively.
|