0001133796-13-000058 10-K/A 3 20121231 20130501 20130501 BLUEFLY INC 0001030896 5961 133612110 DE 0403 10-K/A 34 001-14498 13804421 42 WEST 39TH ST NEW YORK NY 10018 2129448000 42 WEST 39TH ST NEW YORK NY 10018 PIVOT RULES INC 19970305 10-K/A 1 k343053_10ka.htm FORM 10-K/A EX-31.1 2 k343053_ex31-1.htm EXHIBIT 31.1 EX-31.2 3 k343053_ex31-2.htm EXHIBIT 31.2