0001133796-13-000110 4 1 20130523 20130528 20130528 MILLER MARTIN H 0001263892 4 34 001-14498 13874091 BLUEFLY INC 0001030896 5961 133612110 DE 0403 42 WEST 39TH ST NEW YORK NY 10018 2129448000 42 WEST 39TH ST NEW YORK NY 10018 PIVOT RULES INC 19970305 4 1 k346192_4.xml OWNERSHIP DOCUMENT