0001133796-13-000094 10-Q 11 20130331 20130517 20130517 BLUEFLY INC 0001030896 5961 133612110 DE 0403 10-Q 34 001-14498 13855927 42 WEST 39TH ST NEW YORK NY 10018 2129448000 42 WEST 39TH ST NEW YORK NY 10018 PIVOT RULES INC 19970305 10-Q 1 k345406_10q.htm FORM 10-Q EX-31.1 2 k345406_ex31-1.htm EXHIBIT 31.1 EX-31.2 3 k345406_ex31-2.htm EXHIBIT 31.2 EX-32.1 4 k345406_ex32-1.htm EXHIBIT 32.1 EX-32.2 5 k345406_ex32-2.htm EXHIBIT 32.2 EX-101.INS 6 bfly-20130331.xml XBRL INSTANCE DOCUMENT EX-101.SCH 7 bfly-20130331.xsd XBRL TAXONOMY EXTENSION SCHEMA EX-101.CAL 8 bfly-20130331_cal.xml XBRL TAXONOMY EXTENSION CALCULATION LINKBASE EX-101.DEF 9 bfly-20130331_def.xml XBRL TAXONOMY EXTENSION DEFINITION LINKBASE EX-101.LAB 10 bfly-20130331_lab.xml XBRL TAXONOMY EXTENSION LABEL LINKBASE EX-101.PRE 11 bfly-20130331_pre.xml XBRL TAXONOMY EXTENSION PRESENTATION LINKBASE XML 12 R33.htm IDEA: XBRL DOCUMENT XML 13 report.css IDEA: XBRL DOCUMENT XML 14 R25.htm IDEA: XBRL DOCUMENT XML 15 R37.htm IDEA: XBRL DOCUMENT XML 16 R9.htm IDEA: XBRL DOCUMENT EXCEL 17 Financial_Report.xls IDEA: XBRL DOCUMENT XML 18 R29.htm IDEA: XBRL DOCUMENT XML 19 R28.htm IDEA: XBRL DOCUMENT XML 20 R30.htm IDEA: XBRL DOCUMENT XML 21 R31.htm IDEA: XBRL DOCUMENT XML 22 R8.htm IDEA: XBRL DOCUMENT XML 23 R32.htm IDEA: XBRL DOCUMENT XML 24 R2.htm IDEA: XBRL DOCUMENT XML 25 R6.htm IDEA: XBRL DOCUMENT XML 26 R35.htm IDEA: XBRL DOCUMENT XML 27 R22.htm IDEA: XBRL DOCUMENT XML 28 R36.htm IDEA: XBRL DOCUMENT XML 29 R24.htm IDEA: XBRL DOCUMENT XML 30 Show.js IDEA: XBRL DOCUMENT XML 31 R7.htm IDEA: XBRL DOCUMENT XML 32 R3.htm IDEA: XBRL DOCUMENT ZIP 33 0001133796-13-000094-xbrl.zip IDEA: XBRL DOCUMENT XML 34 R17.htm IDEA: XBRL DOCUMENT XML 35 R1.htm IDEA: XBRL DOCUMENT XML 36 R18.htm IDEA: XBRL DOCUMENT XML 37 R4.htm IDEA: XBRL DOCUMENT XML 38 R12.htm IDEA: XBRL DOCUMENT XML 39 R11.htm IDEA: XBRL DOCUMENT XML 40 R23.htm IDEA: XBRL DOCUMENT XML 41 R19.htm IDEA: XBRL DOCUMENT XML 42 R15.htm IDEA: XBRL DOCUMENT XML 43 R13.htm IDEA: XBRL DOCUMENT XML 44 R14.htm IDEA: XBRL DOCUMENT XML 45 R16.htm IDEA: XBRL DOCUMENT XML 46 R34.htm IDEA: XBRL DOCUMENT XML 47 R21.htm IDEA: XBRL DOCUMENT XML 48 R26.htm IDEA: XBRL DOCUMENT XML 49 R5.htm IDEA: XBRL DOCUMENT XML 50 R10.htm IDEA: XBRL DOCUMENT XML 51 R27.htm IDEA: XBRL DOCUMENT XML 52 FilingSummary.xml IDEA: XBRL DOCUMENT XML 53 R38.htm IDEA: XBRL DOCUMENT XML 54 R20.htm IDEA: XBRL DOCUMENT