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Note 10 - Net Loss Per Share Attributable To Bluefly, Inc. Stockholders
3 Months Ended
Mar. 31, 2013
Earnings Per Share [Text Block]
NOTE 10 – NET LOSS PER SHARE ATTRIBUTABLE TO BLUEFLY, INC. STOCKHOLDERS

Basic net loss per common share attributable to Bluefly, Inc. stockholders excludes dilution and is computed by dividing net loss attributable to Bluefly, Inc. stockholders by the weighted average number of common shares outstanding for the period.

Diluted net loss per common share attributable to Bluefly, Inc. stockholders is computed by dividing net loss attributable to Bluefly, Inc. stockholders by the weighted average number of common shares outstanding for the period, adjusted to reflect potentially dilutive securities using the treasury stock method for stock option awards, warrants, restricted stock awards, deferred stock unit awards, and the if-converted method for the Rho Notes (as defined in Note 6 – 2012 Financing). Due to the Company’s net loss, (i) stock option awards and warrants to purchase shares of Common Stock (ii) restricted stock awards that have not yet vested and (iii) Rho Notes convertible into shares of Common Stock were not included in the computation of diluted loss per common share attributable to Bluefly, Inc. stockholders, as the effects would be anti-dilutive. Accordingly, basic and diluted weighted average shares outstanding are equal for the following periods presented:

   
Three Months Ended
 
   
March 31,
 
   
2013
   
2012
 
                 
Net loss attributable to Bluefly, Inc. stockholders
 
$
(4,440,000
)
 
$
(7,870,000
)
                 
Weighted average common shares outstanding (basic)
   
28,576,612
     
28,523,237
 
                 
Weighted average common shares outstanding (diluted)
   
28,576,612
     
28,523,237