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Consolidated Statements of Operations (Unaudited) (USD $)
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3 Months Ended | |
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Mar. 31, 2013
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Mar. 31, 2012
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| Net sales | $ 19,794,000 | $ 24,266,000 |
| Cost of sales | 15,813,000 | 20,521,000 |
| Gross profit | 3,981,000 | 3,745,000 |
| Selling and fulfillment expenses | 4,708,000 | 5,458,000 |
| Marketing expenses | 1,231,000 | 2,578,000 |
| General and administrative expenses | 2,035,000 | 3,541,000 |
| Total operating expenses | 7,974,000 | 11,577,000 |
| Operating loss | (3,993,000) | (7,832,000) |
| Interest expense to related-party stockholders | (222,000) | |
| Other interest expense and other income, net | (225,000) | (72,000) |
| Net loss | (4,440,000) | (7,904,000) |
| Less: Net loss attributable to non-controlling interest in Eyefly LLC | (34,000) | |
| Net loss attributable to Bluefly, Inc. stockholders | $ (4,440,000) | $ (7,870,000) |
| Basic and diluted net loss per common share attributable to Bluefly, Inc. stockholders (in Dollars per share) | $ (0.16) | $ (0.28) |
| Weighted average common shares outstanding (basic and diluted) (in Shares) | 28,576,612 | 28,523,237 |
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- Definition
Total costs related to goods produced and sold during the reporting period. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition
The amount of net income or loss for the period per each share in instances when basic and diluted earnings per share are the same amount and reported as a single line item on the face of the financial statements. Basic earnings per share is the amount of net income or loss for the period per each share of common stock or unit outstanding during the reporting period. Diluted earnings per share includes the amount of net income or loss for the period available to each share of common stock or common unit outstanding during the reporting period and to each share or unit that would have been outstanding assuming the issuance of common shares or units for all dilutive potential common shares or units outstanding during the reporting period. No definition available.
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- Definition
The aggregate total of expenses of managing and administering the affairs of an entity, including affiliates of the reporting entity, which are not directly or indirectly associated with the manufacture, sale or creation of a product or product line. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition
Aggregate revenue less cost of goods and services sold or operating expenses directly attributable to the revenue generation activity. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition
Interest expense on all other items not previously classified. For example, includes dividends associated with redeemable preferred stock of a subsidiary that is treated as a liability in the parent's consolidated balance sheet. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition
The amount of interest expense incurred during the period on a debt or other obligation to a related party. No definition available.
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- Definition
Expenditures for planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services. Costs of public relations and corporate promotions are typically considered to be marketing costs. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition
The portion of profit or loss for the period, net of income taxes, which is attributable to the parent. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition
Amount of Net Income (Loss) attributable to noncontrolling interest. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition
Generally recurring costs associated with normal operations except for the portion of these expenses which can be clearly related to production and included in cost of sales or services. Includes selling, general and administrative expense. No definition available.
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- Definition
The net result for the period of deducting operating expenses from operating revenues. No definition available.
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- Definition
The consolidated profit or loss for the period, net of income taxes, including the portion attributable to the noncontrolling interest. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition
Total revenue from sale of goods and services rendered during the reporting period, in the normal course of business, reduced by sales returns and allowances, and sales discounts. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition
Expenses recognized in the period that are directly related to the selling and distribution of products or services. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition
Average number of shares or units issued and outstanding that are used in calculating basic and diluted earnings per share (EPS). No definition available.
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