<SUBMISSION>
<ACCESSION-NUMBER>9999999995-13-001693
<TYPE>EFFECT
<PUBLIC-DOCUMENT-COUNT>1
<FILING-DATE>20130604
<DATE-OF-FILING-DATE-CHANGE>20130605
<EFFECTIVENESS-DATE>20130604
<FILER>
<COMPANY-DATA>
<CONFORMED-NAME>BLUEFLY INC
<CIK>0001030896
<ASSIGNED-SIC>5961
<IRS-NUMBER>133612110
<STATE-OF-INCORPORATION>DE
<FISCAL-YEAR-END>0403
</COMPANY-DATA>
<FILING-VALUES>
<FORM-TYPE>EFFECT
<ACT>33
<FILE-NUMBER>333-165387
<FILM-NUMBER>13893058
</FILING-VALUES>
<BUSINESS-ADDRESS>
<STREET1>42 WEST 39TH ST
<CITY>NEW YORK
<STATE>NY
<ZIP>10018
<PHONE>2129448000
</BUSINESS-ADDRESS>
<MAIL-ADDRESS>
<STREET1>42 WEST 39TH ST
<CITY>NEW YORK
<STATE>NY
<ZIP>10018
</MAIL-ADDRESS>
<FORMER-COMPANY>
<FORMER-CONFORMED-NAME>PIVOT RULES INC
<DATE-CHANGED>19970305
</FORMER-COMPANY>
</FILER>
<DOCUMENT>
<TYPE>EFFECT
<SEQUENCE>1
<FILENAME>primary_doc.xml
<TEXT>
<XML>
<?xml version="1.0"?>
<edgarSubmission>

    <schemaVersion>X0101</schemaVersion>

    <submissionType>EFFECT</submissionType>

    <act>33</act>

    <testOrLive>LIVE</testOrLive>

    <effectiveData>
        <finalEffectivenessDispDate>2013-06-04</finalEffectivenessDispDate>
        <accessionNumber>0001133796-13-000123</accessionNumber>
        <submissionType>POS AM</submissionType>
        <filer>
            <cik>0001030896</cik>
            <entityName>BLUEFLY INC</entityName>
            <fileNumber>333-165387</fileNumber>
        </filer>
    </effectiveData>
</edgarSubmission>
</XML>
</TEXT>
</DOCUMENT>
</SUBMISSION>
