<SEC-DOCUMENT>9999999995-13-001695.txt : 20130605
<SEC-HEADER>9999999995-13-001695.hdr.sgml : 20130605
<ACCEPTANCE-DATETIME>20130605001509
ACCESSION NUMBER:		9999999995-13-001695
CONFORMED SUBMISSION TYPE:	EFFECT
PUBLIC DOCUMENT COUNT:		1
FILED AS OF DATE:		20130604
DATE AS OF CHANGE:		20130605
EFFECTIVENESS DATE:		20130604

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			BLUEFLY INC
		CENTRAL INDEX KEY:			0001030896
		STANDARD INDUSTRIAL CLASSIFICATION:	RETAIL-CATALOG & MAIL-ORDER HOUSES [5961]
		IRS NUMBER:				133612110
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			0403

	FILING VALUES:
		FORM TYPE:		EFFECT
		SEC ACT:		1933 Act
		SEC FILE NUMBER:	333-177951
		FILM NUMBER:		13893061

	BUSINESS ADDRESS:	
		STREET 1:		42 WEST 39TH ST
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10018
		BUSINESS PHONE:		2129448000

	MAIL ADDRESS:	
		STREET 1:		42 WEST 39TH ST
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10018

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	PIVOT RULES INC
		DATE OF NAME CHANGE:	19970305
</SEC-HEADER>
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<SEQUENCE>1
<FILENAME>primary_doc.xml
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        <finalEffectivenessDispDate>2013-06-04</finalEffectivenessDispDate>
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