<SUBMISSION>
<ACCESSION-NUMBER>0001209191-11-040223
<TYPE>D/A
<PUBLIC-DOCUMENT-COUNT>1
<ITEMS>06
<FILING-DATE>20110720
<DATE-OF-FILING-DATE-CHANGE>20110720
<EFFECTIVENESS-DATE>20110720
<FILER>
<COMPANY-DATA>
<CONFORMED-NAME>PASSPORT BRANDS, INC
<CIK>0001041179
<ASSIGNED-SIC>2253
<IRS-NUMBER>521377061
<STATE-OF-INCORPORATION>DE
<FISCAL-YEAR-END>1231
</COMPANY-DATA>
<FILING-VALUES>
<FORM-TYPE>D/A
<ACT>33
<FILE-NUMBER>021-155771
<FILM-NUMBER>11976738
</FILING-VALUES>
<BUSINESS-ADDRESS>
<STREET1>252 WEST 37TH STREET
<CITY>NEW YORK
<STATE>NY
<ZIP>10018
<PHONE>6464592625
</BUSINESS-ADDRESS>
<MAIL-ADDRESS>
<STREET1>252 WEST 37TH STREET
<CITY>NEW YORK
<STATE>NY
<ZIP>10018
</MAIL-ADDRESS>
<FORMER-COMPANY>
<FORMER-CONFORMED-NAME>IC ISAACS & CO INC
<DATE-CHANGED>19970618
</FORMER-COMPANY>
</FILER>
<DOCUMENT>
<TYPE>D/A
<SEQUENCE>1
<FILENAME>primary_doc.xml
<TEXT>
<XML>
<?xml version="1.0"?>
<edgarSubmission>

    <schemaVersion>X0704</schemaVersion>

    <submissionType>D/A</submissionType>

    <testOrLive>LIVE</testOrLive>

    <primaryIssuer>
        <cik>0001041179</cik>
        <entityName>PASSPORT BRANDS, INC</entityName>
        <issuerAddress>
            <street1>252 WEST 37TH STREET</street1>
            <street2>6TH FLOOR</street2>
            <city>NEW YORK</city>
            <stateOrCountry>NY</stateOrCountry>
            <stateOrCountryDescription>NEW YORK</stateOrCountryDescription>
            <zipCode>10018</zipCode>
        </issuerAddress>
        <issuerPhoneNumber>6464592600</issuerPhoneNumber>
        <jurisdictionOfInc>DELAWARE</jurisdictionOfInc>
        <issuerPreviousNameList>
            <value>None</value>
        </issuerPreviousNameList>
        <edgarPreviousNameList>
            <previousName>IC ISAACS &amp; CO INC</previousName>
        </edgarPreviousNameList>
        <entityType>Corporation</entityType>
        <yearOfInc>
            <overFiveYears>true</overFiveYears>
        </yearOfInc>
    </primaryIssuer>

    <relatedPersonsList>
        <relatedPersonInfo>
            <relatedPersonName>
                <firstName>Robert</firstName>
                <middleName>Stephen</middleName>
                <lastName>Stec</lastName>
            </relatedPersonName>
            <relatedPersonAddress>
                <street1>c/o Passport Brands, Inc.</street1>
                <street2>252 W 37th Street 6th Fl</street2>
                <city>New York</city>
                <stateOrCountry>NY</stateOrCountry>
                <stateOrCountryDescription>NEW YORK</stateOrCountryDescription>
                <zipCode>10018</zipCode>
            </relatedPersonAddress>
            <relatedPersonRelationshipList>
                <relationship>Executive Officer</relationship>
                <relationship>Director</relationship>
            </relatedPersonRelationshipList>
            <relationshipClarification>Chief Executive Officer and Director</relationshipClarification>
        </relatedPersonInfo>
        <relatedPersonInfo>
            <relatedPersonName>
                <firstName>Ernest</firstName>
                <lastName>Jacquet</lastName>
            </relatedPersonName>
            <relatedPersonAddress>
                <street1>c/o Passport Brands, Inc.</street1>
                <street2>252 W 37th Street 6th Fl</street2>
                <city>New York</city>
                <stateOrCountry>NY</stateOrCountry>
                <stateOrCountryDescription>NEW YORK</stateOrCountryDescription>
                <zipCode>10018</zipCode>
            </relatedPersonAddress>
            <relatedPersonRelationshipList>
                <relationship>Director</relationship>
            </relatedPersonRelationshipList>
            <relationshipClarification></relationshipClarification>
        </relatedPersonInfo>
        <relatedPersonInfo>
            <relatedPersonName>
                <firstName>Neal</firstName>
                <lastName>Fox</lastName>
            </relatedPersonName>
            <relatedPersonAddress>
                <street1>c/o Passport Brands, Inc.</street1>
                <street2>252 W 37th Street 6th Fl</street2>
                <city>New York</city>
                <stateOrCountry>NY</stateOrCountry>
                <stateOrCountryDescription>NEW YORK</stateOrCountryDescription>
                <zipCode>10018</zipCode>
            </relatedPersonAddress>
            <relatedPersonRelationshipList>
                <relationship>Director</relationship>
            </relatedPersonRelationshipList>
            <relationshipClarification></relationshipClarification>
        </relatedPersonInfo>
        <relatedPersonInfo>
            <relatedPersonName>
                <firstName>Jon</firstName>
                <lastName>Hechler</lastName>
            </relatedPersonName>
            <relatedPersonAddress>
                <street1>c/o Passport Brands, Inc.</street1>
                <street2>252 W 37th Street 6th Fl</street2>
                <city>New York</city>
                <stateOrCountry>NY</stateOrCountry>
                <stateOrCountryDescription>NEW YORK</stateOrCountryDescription>
                <zipCode>10018</zipCode>
            </relatedPersonAddress>
            <relatedPersonRelationshipList>
                <relationship>Director</relationship>
            </relatedPersonRelationshipList>
            <relationshipClarification></relationshipClarification>
        </relatedPersonInfo>
        <relatedPersonInfo>
            <relatedPersonName>
                <firstName>Laurent</firstName>
                <lastName>Frerebaut</lastName>
            </relatedPersonName>
            <relatedPersonAddress>
                <street1>c/o Passport Brands, Inc.</street1>
                <street2>252 W 37th Street 6th Fl</street2>
                <city>New York</city>
                <stateOrCountry>NY</stateOrCountry>
                <stateOrCountryDescription>NEW YORK</stateOrCountryDescription>
                <zipCode>10018</zipCode>
            </relatedPersonAddress>
            <relatedPersonRelationshipList>
                <relationship>Director</relationship>
            </relatedPersonRelationshipList>
            <relationshipClarification></relationshipClarification>
        </relatedPersonInfo>
        <relatedPersonInfo>
            <relatedPersonName>
                <firstName>Jonathan</firstName>
                <lastName>Spier</lastName>
            </relatedPersonName>
            <relatedPersonAddress>
                <street1>c/o Passport Brands, Inc.</street1>
                <street2>252 W 37th Street 6th Fl</street2>
                <city>New York</city>
                <stateOrCountry>NY</stateOrCountry>
                <stateOrCountryDescription>NEW YORK</stateOrCountryDescription>
                <zipCode>10018</zipCode>
            </relatedPersonAddress>
            <relatedPersonRelationshipList>
                <relationship>Director</relationship>
            </relatedPersonRelationshipList>
            <relationshipClarification></relationshipClarification>
        </relatedPersonInfo>
        <relatedPersonInfo>
            <relatedPersonName>
                <firstName>Liviu</firstName>
                <lastName>Goldenberg</lastName>
            </relatedPersonName>
            <relatedPersonAddress>
                <street1>c/o Passport Brands, Inc.</street1>
                <street2>252 W 37th Street 6th Fl</street2>
                <city>New York</city>
                <stateOrCountry>NY</stateOrCountry>
                <stateOrCountryDescription>NEW YORK</stateOrCountryDescription>
                <zipCode>10018</zipCode>
            </relatedPersonAddress>
            <relatedPersonRelationshipList>
                <relationship>Executive Officer</relationship>
            </relatedPersonRelationshipList>
            <relationshipClarification></relationshipClarification>
        </relatedPersonInfo>
        <relatedPersonInfo>
            <relatedPersonName>
                <firstName>Marc</firstName>
                <lastName>Goldberg</lastName>
            </relatedPersonName>
            <relatedPersonAddress>
                <street1>c/o Passport Brands, Inc.</street1>
                <street2>252 W 37th Street 6th Fl</street2>
                <city>New York</city>
                <stateOrCountry>NY</stateOrCountry>
                <stateOrCountryDescription>NEW YORK</stateOrCountryDescription>
                <zipCode>10018</zipCode>
            </relatedPersonAddress>
            <relatedPersonRelationshipList>
                <relationship>Executive Officer</relationship>
            </relatedPersonRelationshipList>
            <relationshipClarification></relationshipClarification>
        </relatedPersonInfo>
        <relatedPersonInfo>
            <relatedPersonName>
                <firstName>William</firstName>
                <lastName>Diamond</lastName>
            </relatedPersonName>
            <relatedPersonAddress>
                <street1>c/o Passport Brands, Inc.</street1>
                <street2>252 W 37th Street 6th Fl</street2>
                <city>New York</city>
                <stateOrCountry>NY</stateOrCountry>
                <stateOrCountryDescription>NEW YORK</stateOrCountryDescription>
                <zipCode>10018</zipCode>
            </relatedPersonAddress>
            <relatedPersonRelationshipList>
                <relationship>Director</relationship>
            </relatedPersonRelationshipList>
            <relationshipClarification></relationshipClarification>
        </relatedPersonInfo>
    </relatedPersonsList>

    <offeringData>
        <industryGroup>
            <industryGroupType>Retailing</industryGroupType>
        </industryGroup>
        <issuerSize>
            <revenueRange>Decline to Disclose</revenueRange>
        </issuerSize>
        <federalExemptionsExclusions>
            <item>06</item>
        </federalExemptionsExclusions>
        <typeOfFiling>
            <newOrAmendment>
                <isAmendment>true</isAmendment>
                <previousAccessionNumber>0001041179-11-000003</previousAccessionNumber>
            </newOrAmendment>
            <dateOfFirstSale>
                <value>2011-02-08</value>
            </dateOfFirstSale>
        </typeOfFiling>
        <durationOfOffering>
            <moreThanOneYear>false</moreThanOneYear>
        </durationOfOffering>
        <typesOfSecuritiesOffered>
            <isOtherType>true</isOtherType>
            <descriptionOfOtherType>Convertible notes, convertible into common stock of Issuer.</descriptionOfOtherType>
        </typesOfSecuritiesOffered>
        <businessCombinationTransaction>
            <isBusinessCombinationTransaction>false</isBusinessCombinationTransaction>
            <clarificationOfResponse></clarificationOfResponse>
        </businessCombinationTransaction>
        <minimumInvestmentAccepted>5000</minimumInvestmentAccepted>
        <salesCompensationList></salesCompensationList>
        <offeringSalesAmounts>
            <totalOfferingAmount>3500000</totalOfferingAmount>
            <totalAmountSold>2107000</totalAmountSold>
            <totalRemaining>1393000</totalRemaining>
            <clarificationOfResponse></clarificationOfResponse>
        </offeringSalesAmounts>
        <investors>
            <hasNonAccreditedInvestors>false</hasNonAccreditedInvestors>
            <totalNumberAlreadyInvested>23</totalNumberAlreadyInvested>
        </investors>
        <salesCommissionsFindersFees>
            <salesCommissions>
                <dollarAmount>0</dollarAmount>
            </salesCommissions>
            <findersFees>
                <dollarAmount>50000</dollarAmount>
                <isEstimate>true</isEstimate>
            </findersFees>
            <clarificationOfResponse>In addition, the Issuer has granted warrants to purchase up to 250,000 shares of the Issuer's common stock at an exercise price of $.30 per share which expire December 31, 2012.</clarificationOfResponse>
        </salesCommissionsFindersFees>
        <useOfProceeds>
            <grossProceedsUsed>
                <dollarAmount>1100000</dollarAmount>
                <isEstimate>true</isEstimate>
            </grossProceedsUsed>
            <clarificationOfResponse>Repayment of currently outstanding bridge notes.</clarificationOfResponse>
        </useOfProceeds>
        <signatureBlock>
            <authorizedRepresentative>false</authorizedRepresentative>
            <signature>
                <issuerName>PASSPORT BRANDS, INC</issuerName>
                <signatureName>ROBERT STEC</signatureName>
                <nameOfSigner>ROBERT S. STEC</nameOfSigner>
                <signatureTitle>CEO</signatureTitle>
                <signatureDate>2011-07-18</signatureDate>
            </signature>
        </signatureBlock>
    </offeringData>
</edgarSubmission>
</XML>
</TEXT>
</DOCUMENT>
</SUBMISSION>
