Management Report 2024
Younited believes that continuing to build and maintain the recognition of Younited’s brand is important to
achieving increased demand for the products Younited provides. Accordingly, Younited has spent, and expects
to continue to spend, significant amounts on, and devote significant resources to, branding, advertising and
other marketing initiatives, which may not be successful or cost-effective. Younited’s brand promotion activities
may not generate consumer awareness or yield increased revenue, and even if they do, any increased revenue
may not offset the expenses Younited incurs in building Younited’s brand.
Younited’s brand can be harmed in many ways, including failure by Younited or its partners or merchants with
whom Younited works to satisfy expectations of service and quality, inadequate protection of sensitive
information, failure to maintain or provide adequate or accurate documentation and/or disclosures, compliance
failures, failure to comply with contractual obligations, regulatory requests, inquiries or proceedings, litigation
and other claims, employee misconduct and misconduct by Younited’s partners.
The strength of Younited’s brand may also be harmed by adverse publicity from many sources. Adverse
publicity and the potential corresponding impact on Younited’s reputation may be accelerated and amplified by
the widespread use of social media platforms. Furthermore, adverse publicity, from legal proceedings against
Younited or its business, including governmental proceedings and consumer class action or other litigation, or
the disclosure of information from security breaches or other incidents, could negatively impact Younited’s
reputation and its brand, which could materially and adversely affect Younited’s business and financial
condition and results of operations.
Furthermore, Younited’s ability to maintain, protect and promote Younited’s brand is partially dependent on
visibility and customer reviews on third-party platforms. Changes in the way these platforms operate could
make the maintenance, protection and promotion of Younited’s products and services and Younited’s brand
more expensive or more difficult.
Many of Younited’s stakeholders are becoming increasingly interested in Younited’s environmental, social,
governance and other sustainability responsibilities, strategy and related disclosures. In 2023, Younited
applied for B Corp certification, an international certification that assesses the social and environmental impact
of companies, which enabled Younited to benchmark Younited against the best CSR practices on the market.
Younited also completed its first Bilan Carbone, covering scopes 1, 2 and 3 and is taking part in the Convention
des Entreprises pour le Climat. Younited’s absolute and relative progress and disclosures, or lack thereof, on
environmental, social, governance and other sustainability matters could impact Younited’s reputation, brand
and the willingness of certain platform and equity investors to hold Younited’s loans or common stock,
respectively. If Younited does not successfully maintain, protect and promote Younited’s brand, Younited may
be unable to maintain and/or expand its base of customers and investors, which may materially harm
Younited’s loan origination.
Any significant disruption in Younited’s technology systems, including events beyond Younited’s
control, or failure in Younited’s technology initiatives could have a material adverse effect on
Younited’s operations.
Younited believes its technology platform enables it to deliver solutions to customers and investors and
provides a significant time and cost advantage over Younited’s competition. The satisfactory performance,
reliability and availability of Younited’s technology and Younited’s underlying network infrastructure are critical
to Younited’s operations, customer service and reputation. Continued access to Younited’s products and
platform capabilities depends on the efficient and uninterrupted operation of numerous systems, including
Younited’s computer systems, software, data centres and telecommunications networks, as well as the
systems of third parties, such as national financial system network infrastructure providers, back office and
business process support, information technology production and support, internet and telephone connections,
network access, data centre infrastructure services and cloud storage and computing. However, these systems
and technologies are vulnerable to disruptions, failures or slowdowns. Younited has experienced, and may in
the future experience, disruptions, outages and other performance problems due to a variety of factors,
including infrastructure changes, introductions of new functionality, human or software errors, capacity
constraints due to an overwhelming number of customers accessing Younited’s products and platform
capabilities simultaneously, denial of service attacks or other security-related incidents, natural disasters,
power outages, terrorist attacks, hostilities and other events beyond Younited’s control. Younited’s failure to
maintain satisfactory performance, reliability and availability of Younited’s technology and underlying network
infrastructure may impair Younited’s ability to attract new and retain existing customers or investors, which
could have a material adverse effect on Younited’s operations.
YOUNITED FINANCIAL
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