
<PAGE>

                                                                      Exhibit 10

WORLDWIDE SPORTS AND RECREATION, INC. EXTENDS TENDER OFFER             Page: 1
FOR COMMON STOCK OF BOLLE INC. UNTIL 12:00 MIDNIGHT,
NEW YORK CITY TIME, ON MONDAY, FEBRUARY 7, 2000


                                 FOR:  Bolle Inc.


                         APPROVED BY:  Martin E. Franklin
                                       Chairman of the Board
                                       Bolle Inc.
                                       914-967-9400

                                       Richard R. Kracum
                                       Chairman
                                       Worldwide Sports and Recreation, Inc.
                                       312-255-4820


FOR IMMEDIATE RELEASE        CONTACT:  Investor Relations:
---------------------
                                       Shannon Moody/Natasha Boyden
                                        Press: David Nugent/Ellen Paz
                                       Morgen-Walke Associates
                                       212-850-5600

           WORLDWIDE SPORTS AND RECREATION, INC. EXTENDS TENDER OFFER
              FOR COMMON STOCK OF BOLLE INC. UNTIL 12:00 MIDNIGHT,
                NEW YORK CITY TIME, ON MONDAY, FEBRUARY 7, 2000

     Denver, Colorado and Kansas City, Kansas - January 4, 2000, Worldwide
Sports and Recreation, Inc. and Bolle Inc. today announced that Shade
Acquisition, Inc., Worldwide Sports' wholly owned subsidiary, has extended its
tender offer to acquire at $5.25 net per share in cash all of the outstanding
shares of common stock of Bolle Inc. (Amex: BLE).  The tender offer had
previously been scheduled to expire at 12:00 midnight New York City time on
Tuesday, January 4, 2000.  Worldwide Sports and Bolle also announced today that
the Merger Agreement by and among Worldwide Sports, Shade Acquisition and Bolle
had been amended to extend the date by which Shade Acquisition shall have
obtained sufficient financing to consummate the merger to February 7, 2000.  As
of 5:00 p.m., New York City time on January 4, 2000, approximately 6,207,634
shares of Bolle common stock representing approximately 87% of the total
outstanding shares had been validly tendered and not withdrawn pursuant to the
tender offer.

     Morrow & Co., Inc. (212-754-8000) is acting as the Information Agent for
the tender offer.
<PAGE>

WORLDWIDE SPORTS AND RECREATION, INC. EXTENDS TENDER OFFER            Page: 2
FOR COMMON STOCK OF BOLLE INC. UNTIL 12:00 MIDNIGHT,
NEW YORK CITY TIME, ON MONDAY, FEBRUARY 7, 2000


     Bolle Inc. (Amex: BLE), is a vertically integrated designer, manufacturer
and marketer of

                              ~ more ~


     Bolle(R) branded eyewear, including Bolle(R) premium sunglasses, goggles,
and tactical and safety eyewear.  Bolle is also the exclusive North American
distributor of the Reusch line of winter gloves for sports.

     Worldwide Sports & Recreation Inc. is a branded durable consumer products
company based in Kansas City, Kansas. Worldwide Sports is a leading supplier of
high quality sports optics including binoculars, telescopes, riflescopes and
laser range finders marketed under the Bushnell, Voit and Bausch & Lomb brand
names.

Forward-looking statements (statements which are not historical facts) in this
release are made pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995. Bolle Inc.'s actual results could
differ materially from those expressed or indicated by forward-looking
statements.  Factors that could cause or contribute to such differences include,
but are not limited to, changes in fashion trends, risks relating to the retail
industry, use of contract manufacturing and foreign sourcing, import
restrictions, competition, seasonality and other factors. Investors are
cautioned that all forward-looking statements involve risks and uncertainties,
including those risks and uncertainties detailed in the Company's filings with
the Securities and Exchange Commission.

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