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                           Offer to Purchase for Cash
                     All Outstanding Shares of Common Stock
                                       of
                              Balance Bar Company
                                       by
                              BB Acquisition, Inc.
                          a wholly owned subsidiary of
                               Kraft Foods, Inc.


  THE OFFER AND WITHDRAWAL RIGHTS WILL EXPIRE AT 12:00 MIDNIGHT, NEW
  YORK CITY TIME, ON FRIDAY, FEBRUARY 25, 2000, UNLESS THE OFFER IS
                              EXTENDED.


                                                                January 28, 2000

To Brokers, Dealers, Commercial Banks, Trust Companies and Other Nominees:

   We have been appointed by BB Acquisition, Inc., a Delaware corporation (the
"Purchaser") and a wholly owned subsidiary of Kraft Foods, Inc., a Delaware
corporation ("Kraft") to act as Dealer Manager in connection with the
Purchaser's offer to purchase all outstanding shares of common stock, par value
$0.01 per share (the "Shares"), of Balance Bar Company, a Delaware corporation
(the "Company") at a purchase price of $19.40 per Share, net to the seller in
cash, without interest thereon, upon the terms and subject to the conditions
set forth in the Offer to Purchase dated January 28, 2000 (the "Offer to
Purchase") and the related Letter of Transmittal (which, together with any
amendments or supplements thereto, collectively constitute the "Offer")
enclosed herewith.

   Holders of Shares whose certificates for such Shares (the "Share
Certificates") are not immediately available, who cannot complete the
procedures for book-entry transfer on a timely basis, or who cannot deliver all
other required documents to American Stock Transfer & Trust Company (the
"Depositary") prior to the Expiration Date (as defined in the Offer to
Purchase) must tender their Shares according to the guaranteed delivery
procedures set forth in Section 3 of the Offer to Purchase.

   The Offer is conditioned upon, among other things, (i) there being validly
tendered in accordance with the terms of the Offer and not withdrawn prior to
the Expiration Date of the Offer a number of Shares which, together with the
Shares owned by Kraft or Purchaser represents more than 50% of the outstanding
Shares and (ii) the expiration or termination of any applicable waiting period
under the Hart-Scott-Rodino Antitrust Improvements Act of 1976, as amended. The
Offer is also subject to the satisfaction of certain other conditions. See
Section 17--"Certain Conditions of the Offer" of the Offer to Purchase.

   Please furnish copies of the enclosed materials to those of your clients for
whose accounts you hold Shares registered in your name or in the name of your
nominee.

     1. Offer to Purchase dated January 28, 2000

     2. Letter of Transmittal for your use in accepting the Offer and
  tendering Shares and for the information of your clients (manually signed
  facsimile copies of the Letter of Transmittal may be used to tender
  Shares);
               [LOGO OF CREDIT SUISSE/FIRST BOSTON APPEARS HERE]
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     3. Notice of Guaranteed Delivery to be used to accept the Offer if Share
  Certificates are not immediately available or if such certificates and all
  other required documents cannot be delivered to the Depositary, or if the
  procedures for book-entry transfer cannot be complete on a timely basis;

     4. A printed form of letter which may be sent to your clients for whose
  accounts you hold Shares registered in your name or in the name of your
  nominee, with space provided for obtaining such clients' instructions with
  regard to the Offer;

     5. The Letter to shareholders of the Company from James A. Wolfe, the
  President and Chief Executive Officer of the Company, accompanied by the
  Company's Solicitation/Recommendation Statement on Schedule 14D-9 filed
  with the Securities and Exchange Commission by the Company, which includes
  the recommendation of the Board of Directors of the Company (the "Board of
  Directors") that shareholders accept the Offer and tender their Shares to
  Purchaser pursuant to the Offer;

     6. Guidelines of the Internal Revenue Service for Certification of
  Taxpayer Identification Number on Substitute Form W-9; and

     7. A return envelope addressed to the Depositary.

   The Board of Directors has unanimously approved the Merger Agreement (as
defined below), the Offer and the Merger (as defined below) and determined
that the Offer and the Merger are fair to, and in the best interests of the
Company and its shareholders. The Board of Directors recommends that the
Company's shareholders tender their shares pursuant to the Offer and approve
and adopt the Merger Agreement.

   The Offer is being made pursuant to an Agreement and Plan of Merger, dated
as of January 21, 2000 (the "Merger Agreement"), among Kraft, Purchaser and
the Company. The Merger Agreement provides for, among other things, the making
of the Offer by Purchaser, and further provides that Purchaser will be merged
with and into the Company (the "Merger") as soon as practicable following the
satisfaction or waiver of each of the conditions to the Merger set forth in
the Merger Agreement. Following the Merger, the Company will continue as the
surviving corporation, wholly owned by Kraft, and the separate corporate
existence of Purchaser will cease.

   In order to take advantage of the Offer, (i) a duly executed and properly
completed Letter of Transmittal and any required signature guarantees, or an
Agent's Message (as defined in the Offer to Purchase) in connection with a
book-entry delivery of Shares, and other required documents should be sent to
the Depositary and (ii) Share Certificates representing the tendered Shares
should be delivered to the Depositary, or such Shares should be tendered by
book-entry transfer into the Depositary's account maintained at the Book-Entry
Transfer Facility (as described in the Offer to Purchase), all in accordance
with the instructions set forth in the Letter of Transmittal and the Offer to
Purchase.

   If holders of Shares wish to tender, but it is impracticable for them to
forward their Share Certificates or other required documents prior to the
Expiration Date or to comply with the book-entry transfer procedures on a
timely basis, a tender may be effected by following the guaranteed delivery
procedures specified in Section 3 of the Offer to Purchase.

   Purchaser will not pay any fees or commissions to any broker or dealer or
other person (other than the Depositary, the Information Agent and the Dealer
Manager as described in the Offer to Purchase) for soliciting tenders of
Shares pursuant to the Offer. Purchaser will, however, upon request, reimburse
you for customary mailing and handling costs incurred by you in forwarding the
enclosed materials to your customers.

   Purchaser will pay or cause to be paid all stock transfer taxes applicable
to its purchase of Shares pursuant to the Offer, except as otherwise provided
in Instruction 6 of the Letter of Transmittal.

   WE URGE YOU TO CONTACT YOUR CLIENTS AS PROMPTLY AS POSSIBLE. PLEASE NOTE
THAT THE OFFER AND WITHDRAWAL RIGHTS WILL EXPIRE AT 12:00 MIDNIGHT, NEW YORK
CITY TIME, ON FRIDAY, FEBRUARY 25, 2000, UNLESS THE OFFER IS EXTENDED.
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   Any inquiries you may have with respect to the Offer should be addressed
to, and additional copies of the enclosed materials may be obtained from, the
Information Agent or the undersigned at the addresses and telephone numbers
set forth on the back cover of the Offer to Purchase.

                                       Very truly yours,

                                       CREDIT SUISSE FIRST BOSTON CORPORATION

   NOTHING CONTAINED HEREIN OR IN THE ENCLOSED DOCUMENTS SHALL CONSTITUTE YOU
OR ANY OTHER PERSON AS AN AGENT OF KRAFT, PURCHASER, THE COMPANY, THE DEALER
MANAGER, THE INFORMATION AGENT, THE DEPOSITARY, OR ANY AFFILIATE OF ANY OF THE
FOREGOING, OR AUTHORIZE YOU OR ANY OTHER PERSON TO USE ANY DOCUMENT OR MAKE
ANY STATEMENT ON BEHALF OF ANY OF THEM IN CONNECTION WITH THE OFFER OTHER THAN
THE DOCUMENTS ENCLOSED HEREWITH AND THE STATEMENTS CONTAINED THEREIN.
