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<PAGE>

                      SECURITIES AND EXCHANGE COMMISSION
                            WASHINGTON, D.C. 20549

                               ----------------
                                   FORM 10-K

                               ----------------

               [X] ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d)
                    OF THE SECURITIES EXCHANGE ACT OF 1934

                  For the fiscal year ended December 31, 2000

                                      OR

             [_] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d)
                    OF THE SECURITIES EXCHANGE ACT OF 1934

                       Commission file number 001-14509

                               EASYRIDERS, INC.
                               ----------------
            (Exact name of registrant as specified in its charter)

             Delaware                                      33-0811505
  --------------------------------          ------------------------------------
  (State or other jurisdiction of           (I.R.S. Employer Identification No.)
    incorporation or organization)

28210 Dorothy Drive, Agoura Hills, California                  91301
---------------------------------------------               ----------
   (Address of principal executive office)                  (Zip Code)


Registrant's telephone number, including area code:        (818) 889-8740
                                                           --------------

Securities registered pursuant to Section 12(b) of the Act: Common Stock, $.001
par value per share

Securities registered pursuant to Section 12(g) of the Act: None
<PAGE>

     Indicate by check mark whether the registrant: (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has been subject to
filing requirements for the past 90 days. Yes X No ____

     Indicate by check mark if disclosure of delinquent filers pursuant to Item
405 of Regulation S-K is not contained herein, and will not be contained, to the
best of registrant's knowledge, in definitive proxy or information statements
incorporated by reference in Part III of this Form 10-K or any amendment to this
Form 10-K. [ ].

     The aggregate market value of the voting stock held by non-affiliates of
the registrant, based upon the average bid and asked prices of such stock on
April 2, 2001 was $2,437,447. There were 25,808,112 shares of Common Stock
issued and outstanding as of April 2, 2001.

                                       2
<PAGE>

PART I

     Item 1.  Business
              --------

                         INFORMATION ABOUT EASYRIDERS

General

     Easyriders, Inc. ("Easyriders" or the "Company") is a corporation
established under the laws of the state of Delaware on May 13, 1998. Easyriders
currently derives substantially all of its revenues from the operations of its
wholly-owned subsidiary, Paisano Publications, Inc. ("Paisano Publications"), a
California corporation, having sold all of its interests in M & B Restaurants,
L.C. dba El Paso Bar-B-Que Company ("El Paso"), a Texas limited liability
company, in October, 2000.

Reorganization

     On September 23, 1998, Easyriders consummated a series of transactions (the
"Reorganization") comprising the following: (a) the acquisition by Easyriders
from Joseph Teresi of all of the outstanding common stock of Paisano
Publications and certain affiliated corporations (the "Paisano Companies"),
engaged at the time in (i) publishing special-interest magazines relating
primarily to American-made "V-Twin" motorcycles and tattoo art, (ii) selling
branded motorcycle apparel and accessories through a mail-order catalogue,
events and franchise stores, (iii) producing motorcycle and tattoo-related
events, and franchising retail stores to market its branded motorcycle apparel
and accessories; (b) the acquisition by Easyriders of all of the outstanding
membership interests of El Paso, which at the time was engaged in the operation
of four restaurants under the name "El Paso Bar-B-Que"; and (c) the merger (the
"Merger") of a subsidiary of Easyriders with and into Newriders, Inc., a Nevada
corporation ("Newriders").

     As a result of the Merger (i) each two shares of Newriders common stock,
par value $.01 per share (the "Newriders Common Stock") were exchanged for one
share of Easyriders common stock, par value $.001 per share ("Easyriders Common
Stock"), and the shareholders of Newriders immediately prior to the Merger
became stockholders of Easyriders, (ii) all of the outstanding options, warrants
and other convertible securities exercisable for or convertible into Newriders
Common Stock were exchanged for the right to purchase or convert into one-half
the number of shares of Easyriders Common Stock at an exercise price or
conversion ratio per share equal to two times the exercise price or conversion
ratio provided for in the stock option, warrant or other agreements evidencing
such options, warrants or other convertible securities, and (iii) Newriders, the
Paisano Companies and El Paso became wholly-owned subsidiaries of Easyriders/1/.

     At the time of the Reorganization, Easyriders and Paisano Publications
entered into a Note and Warrant Purchase Agreement (the "Credit Agreement") with
Nomura Holding America Inc. ("Nomura" or "Lender"), pursuant to which Nomura
agreed, subject to the satisfaction of certain terms and conditions, to lend
Paisano Publications up to $22,000,000 (the "Nomura Indebtedness"). The Company
borrowed $20,500,000 under the Credit Agreement at the time of

______________________
/1/ Easyriders owned El Paso through Newriders, Inc., a Nevada corporation.
Newriders, Inc. is a wholly-owned subsidiary of Easyriders.

                                       3
<PAGE>

the Reorganization and used the proceeds as a portion of the consideration paid
by Easyriders to Joseph Teresi to acquire the Paisano Companies. As of March 23,
2001, there is no amount available for borrowing under the Credit Agreement.

     As part of the Reorganization, the Company issued to Joseph Teresi, as
seller of the Paisano Companies, three promissory notes in the aggregate
principal sum of $13,000,000 (the "Subordinated Seller Notes".) As of March 6,
2001, the principal owed on the Subordinated Seller Notes was $8,000,000.

Recent Developments

     The El Paso Transaction:
     -----------------------

     In view of chronic liquidity concerns and strategic planning issues, the
Board of Directors decided in June of 2000 to sell the Company's interests in El
Paso. Subsequently, on October 5, 2000, after a lengthy marketing effort, the
Company sold all of its interests in El Paso to a newly formed subsidiary of
Culinary Holdings, Inc., the restaurant company controlled by the Company's
Chairman, John Martin (the "El Paso Transaction"). In the El Paso Transaction,
Easyriders was paid the sum of $4 million in cash, was relieved of a $1 million
debenture payable to a director, and was relieved of debt and payables totaling
approximately $6.7 million.

     The Company used the cash proceeds from the El Paso Transaction to reduce
certain accounts payable, and to satisfy other obligations. Thereafter, the
Company's management developed a new business plan focusing on its three
remaining principal lines of business:

     .    Magazine publishing in the motorcycle, automotive and tattoo lifestyle
          -------------------
          sectors, operated through Paisano Publications.

     .    Retail sales of Easyriders-branded merchandise, via its Roadware
          ------------
          catalog and network of licensed stores. The latter is pursued through
          Easyriders Licensing, Inc., a California corporation and wholly owned
          subsidiary of Newriders, Inc.

     .    Other trademark licensing activities, including its long-term
          ------------------------------------
          licensing arrangements with respect to Easyriders Events and Bros
          Club.

     The implementation of this new business strategy (the "2001 Plan") has
resulted in certain changes within the Company's operating units, as discussed
herein.

     The Martin Unwind:
     -----------------

     Soon after the El Paso Transaction, and as a consequence thereof, the Board
of Directors and the Company's Chairman, John Martin, began negotiating the
terms and conditions of a transaction which has become known as the "Martin
Unwind," pursuant to which Mr. Martin would resign as Chairman. Such
negotiations have recently concluded and on March 1, 2001, the Company and Mr.
Martin entered into a Settlement Agreement (the "Martin Settlement").
Concurrently, Mr. Martin and the Company's principal shareholder and director,
Joseph Teresi, entered into a separate agreement concerning the purchase by Mr.
Teresi of certain assets of Mr.

                                       4
<PAGE>

Martin (the "Martin Asset Purchase").

     These transactions involve (a) Mr. Martin's employment agreement with the
Company (the "Martin Employment Agreement"), (b) the Company's 1998 Executive
Incentive Compensation Plan (the "Compensation Plan"), (c) a limited-recourse
promissory note in the principal amount of $5,000,000 owed by the Company to Mr.
Teresi (the "Teresi Note"), which is secured by a full-recourse promissory note
in the principal amount of $5,000,000 owed by Mr. Martin to the Company (the
"Martin Mirror Note"), (d) a promissory note in the principal sum of $2,300,000
owed by Mr. Martin to the Company (the "Martin Note"), (e) 6,000,000 shares of
the Company's common stock, of which 2,395,823 were acquired in exchange for the
issuance of the Martin Mirror Note and the Martin Note, and (f) a promissory
note in the principal sum of $275,000 originally owed by the Company to Siena
Capital Partners, LLC, (the "Siena Note"), which note was subsequently sold to
Mr. Martin and Mr. Teresi, each as to a one-half interest.

     Pursuant to the Martin Settlement and the Martin Asset Purchase, which have
been approved by the Company's Board of Directors:

     .    Mr. Martin resigned as a director and Chairman of the Board, effective
          March 1, 2001. Concurrently, the other directors Martin designated,
          William Prather, Wayne Knyal and Daniel Gallery, also resigned. (See
          the Company's report on Form 8-K, filed with the SEC on March 6, 2001,
          incorporated by reference.)

     .    Mr. Martin waived all of his accrued and future entitlements to
          receive salary payments under the Martin Employment Agreement, and to
          receive accrued and future bonus payments under the Compensation Plan.

     .    The Company canceled the Martin Mirror Note and reduced the balance
          due under the Martin Note to $1,200,000 (the "Adjusted Balance").

     .    Effective March 30, 2001, Mr. Martin paid the Adjusted Balance to the
          Company through: (a) the surrender to the Company, for cancellation,
          of 4.5 million shares of the Company's common stock (valued at $0.20
          per share) held by him, and (b) payment of $300,000 in cash.

     .    Effective March 30, 2001, Mr. Teresi agreed to the cancellation of the
          Martin Mirror Note and, as to the Teresi Note, Mr. Martin provided Mr.
          Teresi with a limited personal guarantee up to $3,000,000 if the
          Company defaults on its obligations to Mr. Teresi.

     .    Effective March 30, 2001, Mr. Teresi purchased from Mr. Martin: (a)
          1,500,000 shares of the Company's common stock held by Mr. Martin for
          cash in the amount of $300,000, and (b) Mr. Martin's one-half interest
          in the Siena Note, and all warrants vested thereunder, for cash in the
          amount of $137,500.

     Management Changes:
     ------------------

     As a consequence of the Martin Unwind, Mr. Teresi was elected by the Board
of Directors to serve as Chairman on March 1, 2001. Concurrently, J. Robert
Fabregas, Chief Financial Officer

                                       5
<PAGE>

and Interim Chief Executive Officer, was appointed to the permanent position of
President and Chief Executive Officer and Mark S. Dodge, who has served with the
Company as General Counsel since July, 1999, was appointed Executive Vice
President, General Counsel and Secretary of the Company. The Board of Directors
is presently comprised of Messrs. Joseph Teresi, Joseph Jacobs, John Corrigan,
Stewart Gordon, and George Riordan (who was appointed as a director effective
March 21, 2001).

     Deferral of Interest by Joseph Teresi:
     -------------------------------------

     On March 28, 2001, the former sole stockholder of the Paisano Companies
agreed to defer collection of all interest due under the Subordinated Seller
Notes until March 31, 2002.

     Nomura:
     ------

     During June and July 2000, the Company negotiated the terms and conditions
of a Third Consent and Waiver under the Nomura Credit Agreement, pursuant to
which Nomura consented to:

     .    The sale of the assets of Easyriders of Columbus, Inc.

     .    The Company's license agreement with Action Promotions, Inc. ("API")
          concerning its events division.

     .    The issuance of 3,356,170 shares of common stock of the Company to Mr.
          Teresi, in exchange for the cancellation of outstanding principal and
          accrued interest under the Subordinated Seller Notes in the amount of
          $3,446,787.

     .    Authorization for the Company to pay Mr. Teresi the sum of $600,000
          from the then anticipated sale of the most profitable restaurant owned
          by El Paso, provided an equal sum was paid to Paisano Publications'
          trade creditors, such sum to be credited as an offset to the principal
          balance then owed on the Subordinated Seller Notes, and documented by
          a separate Promissory Note and Subordination and Intercreditor
          Agreement with Nomura.

     .    Authorization for purchase by Mr. Martin and Mr. Teresi of the Siena
          Note, subject to a separate Subordination Agreement with Nomura.

     In July 2000, the foregoing documents were finalized, executed by all of
the Easyriders parties, and sent to Nomura for signature at the request and upon
the authorization of Nomura's counsel.

     In November 2000, Nomura notified the Company that the Third Consent and
Waiver had not been executed by Nomura, would not be signed by Nomura, and that
in Nomura's view, the Company was in technical (non-financial) default under the
Nomura Credit Agreement with respect to all of the transactions contemplated by
the Third Consent and Waiver, and other matters, including the sale of El Paso,
certain payments made to satisfy obligations in favor of Mr. Teresi and other
parties, the settlement agreement concerning the resignation of William Prather
as the

                                       6
<PAGE>

Company's CEO, and alleged non-compliance with certain reporting requirements
and other non-financial covenants in the Nomura Credit Agreement.

     The Company believes that the actions taken by Nomura were unwarranted, and
that no violation of the Nomura Credit Agreement had occurred. Management so
notified Nomura, and renewed the Company's demand that the Third Consent and
Waiver, and all collateral documents, be signed. Since then, Nomura and the
Company have been in discussions concerning the alleged defaults and
subsequently alleged defaults (including the Martin Unwind). In this regard,
Nomura has maintained its position that numerous non-financial events of default
have occurred, and has refused to sign and return the Third Consent and Waiver
and all collateral documents, except upon certain newly introduced conditions
which the Company deems unacceptable.

     As of December 31, 2000, the Company was not in compliance with certain of
the financial ratio covenants of the Nomura Credit Agreement, and as of March 1,
2001 was not in compliance with certain technical provisions of such Agreement.
Because of such non-compliance, Nomura has notified the Company of its intent to
enforce certain remedies provided for in the Nomura Credit Agreement, including
the imposition of a "Default Rate" of interest and controls over cash
disbursements. The Company has not assented to such demand and does not believe
that such remedies are appropriate in light of its current financial condition.

     The Company has sought waivers from Nomura with respect to such non-
compliance, and has endeavored to engage Nomura in a discussion concerning
modifications of the Nomura Credit Agreement to accommodate the Company's
realistic compliance capabilities. Such efforts have been rejected by Nomura. In
March 2001, representatives from Nomura conducted an audit of the Company's
books and records. Since then, there has been no resolution of any of the
outstanding default issues. However, the Company remains in full compliance with
all monthly financial payment obligations due Nomura under the Nomura Credit
Agreement (excluding the Default Rate, which, as indicated above, the Company
believes is not applicable).

     The principal of the Nomura Indebtedness becomes due and payable on
September 23, 2001. In this regard, the Company is presently in the process of
attempting to refinance the obligation, and also has requested that Nomura
consent to an extension of the Nomura Indebtedness. Thus far, Nomura has
declined such request, and accordingly, the entire balance due to Nomura has
been classified as a current liability.

Wholesale Product Sales and License Agreement:
---------------------------------------------

     Effective March 28, 2001, the Company through its subsidiaries, Paisano
Publications, Inc. and Easyriders Licensing, Inc., entered into a long-term
license agreement (the "Products Agreement") with Southern Steel Sportswear,
Inc. ("SSS"), an affiliate of API, in connection with the Company's wholesale
products division. The Company has previously reported that in March 2000, it
entered into a long-term license agreement with API, in connection with the
activities of its subsidiary, Easyriders Events (the "Events Transaction").
Pursuant to the Events Transaction, API acquired a merchandise purchase credit
which, as of March 28, 2001, amounted to $1,360,195 (the "API Credit").

                                       7
<PAGE>

     Under the Products Agreement, the Company has outsourced to SSS all
activities pertaining to the design, manufacture, warehousing, shipping and
fulfillment of orders in connection with the sale of Easyriders-branded apparel
and related merchandise to its network of licensed retail stores, each of which
(an "Easyriders Store") conducts business as "Easyriders of _____" pursuant to a
written license agreement, and through other retail motorcycle-oriented stores.
(See "Information about Easyriders Licensing," herein). The Products Agreement
is for a term of 10 years, with options to renew for two additional 10-year
terms. Pursuant to the Products Agreement, the Company retains control over all
other channels of distribution, including direct sales via its Roadware catalog
and Internet Web site, and licensing of product opportunities to independent
third parties (the "Retail Channel"). The Company and SSS will collaborate on
product design and the sourcing of leather goods for sale to both the Wholesale
Channel and Retail Channel.

     The Products Agreement provides for an initial product inventory purchase
of $760,195, and the purchase of transition services, licensing rights, customer
lists, promotional support and related goods and services, all valued at
$600,000. The total of these figures, $1,360,195 was paid by SSS via
cancellation of the API Credit.


                    INFORMATION ABOUT THE PAISANO COMPANIES

General

     Paisano Publications, Inc. is a California corporation organized on
November 17, 1970. It presently has 72 employees, and is engaged primarily in
the business of publishing magazines for the motorcycle, automotive and tattoo
lifestyle markets. Paisano Publications has also acquired a number of domestic
and international trademarks in classes pertaining to merchandise, apparel and
non-publishing services, as part of an overall product licensing program. (See
"Information about Easyriders Licensing," herein.)

     Easyriders Licensing, Inc. is a California corporation organized originally
as Newriders Ltd. on November 8, 1994. It utilizes personnel employed by Paisano
Publications to manage the distribution of Easyriders branded merchandise
through a network of licensed retail stores, each of which (an "Easyriders
Store") conducts business as "Easyriders of _____" pursuant to a written license
agreement, and through other retail motorcycle-oriented stores. (See
"Information about Easyriders Licensing," herein.)

     Easyriders Franchising, Inc. ("Easyriders Franchising") is a California
corporation organized on June 23, 1993. It presently has no employees, and since
the Company ceased selling franchises and converted all but two of its franchise
stores to license stores under Easyriders Licensing, the operations of
Easyriders Franchising is now limited to management of the two remaining
franchise relationships and administrative services pertaining to the former
franchise program. These services are performed by employees of Paisano
Publications and/or Easyriders Licensing.

     Easyriders Events, Inc. (formerly Teresi, Inc.) is a California corporation
organized on April 7, 1982. It presently shares 4 employees with Paisano
Publications, and previously was

                                       8
<PAGE>

engaged in the business of organizing and producing motorcycle-oriented and
tattoo-theme events, and selling Easyriders-branded event-specific merchandise.
In March 2000, Easyriders entered into a long-term licensing agreement with API
pursuant to which API was granted the exclusive right to produce and manage
events and to sell event-specific merchandise under the Easyriders brand. The
employees dedicated to Easyriders Events work directly for API in connection
with such activities. See "Information about the Paisano Companies - Events
Promotion and Management Activities," herein.

     Bros Club, Inc. is a California corporation organized on February 17, 1994.
It presently has no separate employees, and relies on services provided by other
Paisano Companies. Bros Club is engaged in the business of soliciting
memberships for an association of motorcycle enthusiasts and provides various
services for members, through a long term licensing agreement with ISP Insurance
Services, Inc. ("ISPI") (See "Bros Club" below.)

     Associated Rodeo Riders on Wheels, Inc. ("ARROW") is a California
corporation organized on February 29, 1988. ARROW is presently inactive and has
no employees.

Print Media Publishing Overview

     Paisano Publications publishes ten special interest magazines that are sold
worldwide, and two trade magazines provided free to motorcycle and tattoo shops.
Including foreign language editions for Germany, France, Italy, Spain and the
Netherlands, there are twenty-two separate versions of these twelve titles.
Eight of these magazines are targeted at the motorcycle and tattoo markets, as
to which Paisano Publications is generally regarded as the market leader. One of
these magazines is targeted at the hot rod market, one to the custom pick-up
truck market, and one to the airbrush art community. All magazines are published
in-house. Articles and photography are typically acquired from a combination of
in-house editorial staff and a select group of freelance writers and
photographers.

     Following are the magazines published by Paisano:

     Motorcycle Lifestyle Magazines

     Easyriders

     Easyriders is Paisano Publications' original magazine. It was first
published in 1971, and remains Paisano Publications' flagship magazine. The
magazine has been closely associated with Harley-Davidson(TM) enthusiasts since
the early 1970's and has an extremely strong following in the U.S. and abroad.
The "Easyriders" name has acquired a degree of brand name recognition, and is
used by Paisano Publications on products and for its retail and license
operations. Easyriders is focused on what has been referred to as the "Harley-
Davidson lifestyle," featuring motorcycles, people, and events involving Harley-
Davidson and other American-made "V-Twin" motorcycles. In addition, Easyriders
has served as a means of promoting other products and services offered by
Paisano Publications. Easyriders is published monthly in a fixed format of
approximately 152 pages. The magazine sells at U.S. newsstands for a cover price
of $6.99 per issue. A special 30-year anniversary issue, to be published in May
2001, will sell at a cover price of $9.99 per issue.

                                       9
<PAGE>

     Other Motorcycle Lifestyle Magazines

     Other motorcycle lifestyle magazines published by Paisano Publications
include Biker, V-Twin and In the Wind, with newsstand cover prices that range
from $4.99 to $5.99 per issue. Commencing with the May 2001 issue, V-Twin will
debut as a completely re-worked title, combining elements of the title VQ which,
except for a one-time annual edition, ceased publication as a separate title
with Issue No. 38, released in March, 2001. In addition, Paisano Publications
publishes a monthly trade publication, Eagle's Eye, distributed at no charge to
motorcycle and motorcycle accessory shops.

     Tattoo Lifestyle Magazines

     Tattoo

     Tattoo is Paisano Publications' original entry into the tattoo market. The
magazine is targeted at the growing number of tattoo enthusiasts and includes
profiles of individuals, information about tattoo events, and other tattoo
related topics. Management believes Tattoo has a majority share of the readers
in its market. Tattoo is a monthly publication produced in a fixed format of 96
pages, primarily in color and on coated paper, with a limited number of pages on
newsprint. The magazine retails for a cover price of $4.99 per issue in the
U.S., except for 3 special issues which retail for $5.99.

     Each issue of Tattoo is accompanied by a separate 32-page "outsert"
featuring content of interest to readers. These outserts are provided at no
additional cost.

     Tattoo Flash

     Tattoo Flash is a gallery of individual examples of tattoo art that retails
for a cover price of $4.99 per issue in the U.S., except for 3 special issues
retailing for a cover price of $5.99 per issue. The magazine has no advertising
content.

     Tattoo Savage

     Tattoo Savage features more "extreme" uses of tattoos. Along with its
tattoo focus, Tattoo Savage includes body piercing content and photography.
Tattoo Savage retails in the U.S. for a cover price of $4.99 per issue, except
for 3 special issues retailing for a cover price of $5.99 per issue.

     Tattoo Industry

     Tattoo Industry is a free trade magazine distributed bi-monthly to tattoo
artists, shops, vendors, and other constituencies of the tattoo industry.

     American Rodder

     American Rodder targets hot-rod enthusiasts and focuses on the restoration
and customization of "classic" hot-rods. American Rodder is a bi-monthly
publication retailing for a cover price of $4.99 per issue in the U.S. Paisano
publishes several special issues of American

                                       10
<PAGE>

Rodder with additional pages, including a buyer's guide which retails for a
cover price of $6.99 per issue, one swimsuit issue which retails for a cover
price of $5.99 per issue, and one calendar poster issue which retails for a
cover price of $5.99 per issue .

     Tailgate

     Tailgate is directed toward younger males interested in custom trucks and
related events and activities. It seeks to capitalize on current trends in
magazine readership, with a focus on provocative content and a strong editorial
stance directed to the target market. Tailgate is published six times a year at
a cover price of $3.99 per issue, except for 3 special issues with additional
pages, at a cover price of $4.99 per issue.

     Airbrush Art + Action

     In May 1997, Paisano Publications entered into an exclusive licensing
agreement with an agent of Modern Media Publishing, Ltd. of Jersey, Great
Britain, for the North American distribution rights to Airbrush Art + Action, a
publication devoted to visual art works created with airbrush technology, and
the techniques used by artists who specialize in this medium. Paisano has
printed and distributed the publication on a bi-monthly basis since September
1997, but has recently ceased distributing this title. The last issue of
Airbrush Art + Action to be circulated by Paisano will be No. 21, with a cover
date of April 2001.

     Other Materials

     In addition to its magazine publications, Paisano Publications also
periodically publishes calendars, buyer guides and other printed materials.

     Video Magazines

     In the past, Paisano Publications produced video magazine versions of its
Easyriders magazine. These were produced as periodicals and sold like magazines,
as single copies or as subscriptions. Paisano Publications has built a large
library of footage for its videos and has released 45 video titles to date. In
addition, Paisano Publications has in the past distributed several modified
versions of its video magazines on pay-per-view programming. The video magazines
contain some adult content and most are not rated. Paisano Publications ceased
producing new video titles in 2000 and since then has been liquidating its
remaining inventory of videos through its licensee stores and other channels,
and re-formatting certain existing titles for future distribution. Changes in
video digitization technology have, for example, opened up other exploitation
possibilities, through conversion of the library to a DVD format. The Company
also intends to exploit its existing video library through distribution
agreements with cable television networks and other media outlets.

Printing and Production

     Magazine and calendar printing and production is handled by R.R. Donnelley
& Sons Company under contract with Paisano Publications. The agreement provides
for RR Donnelly & Sons Company to provide all printing requirements for a period
of five years ending in September

                                       11
<PAGE>

2001 for designated publications and to provide printing for additional
publications upon notice, subject to availability of adequate equipment.

Distribution and Marketing

     Paisano Publications' magazine and video products are marketed and
distributed through four major avenues:

     North American Newsstand Sales

     Magazines are distributed to newsstands in the U.S., Canada and a limited
number of foreign countries under a distribution agreement with Curtis
Circulation Company that runs through June 1, 2001. Curtis has the option to
extend the distribution agreement through July 1, 2002 upon payment of a one-
time extension fee to Paisano Publications. The distributor's responsibilities
are primarily related to marketing and include marketing magazines to
newsstands; maintaining relationships with magazine wholesalers, who deliver the
magazines to the newsstands; monitoring purchasing activity and determining the
number of each issue that the wholesaler delivers to each newsstand account;
providing shipping labels for each issue of the magazines to the printer, who
then ships to the wholesalers; and tracking magazine returns which are picked
up, counted, and destroyed by the wholesaler.

     Subscription Sales

     Subscription sales on a worldwide basis are handled through a contract with
the fulfillment house, EDS, formerly Centrobe, Inc. ("EDS"). EDS maintains a
database of current and past subscribers. For each magazine issue, EDS sends a
list of current subscribers to the printer. The printer, in turn, mails the
magazines to subscribers.

     Subscriptions are marketed primarily through Paisano Publications'
magazines. Each magazine includes information about other Paisano Publications'
magazines. To increase subscribers, Paisano also runs sweepstakes through its
magazines and by direct mail.

     Non-Newsstand Retail Sales

     Due to the target markets served by Paisano Publications, its magazines are
often carried at retail locations that do not typically carry magazines.
Primarily, these "non-newsstand" accounts are motorcycle and tattoo shops
managed by an independent vendor, Retail Vision ("RV").

     RV has a direct marketing effort that targets non-newsstand customers and
maintains a database of accounts and prospects for non-newsstand retail sales.
RV provides mailing labels to the printer for each issue of the magazines which,
in turn, ships to the non-newsstand customers.

     Foreign Newsstand Sales

     In addition to Curtis Circulation, Paisano Publications uses several other
distributors to handle the distribution and marketing of its magazines in
selected markets outside North America. The printer ships the magazine to
foreign break-up points based on shipping lists provided by Paisano
Publications.

                                       12
<PAGE>

Bros Club

     Bros Club is a motorcycle travelers' service club. The program was
developed to support the Easyriders Stores by providing a service that closely
ties the stores to their customers. Easyriders Licensing permits each licensee
to form a Bros Club chapter and to include a membership with each motorcycle
purchase. Bros Club members pay annual service fees of $34.95 and receive
emergency road service and access to insurance for custom bikes. Paisano
Publications contracts with a third party to provide 24-hour road-side
assistance and towing to Bros Club members. This third party provider has over
12,000, 24-hour locations throughout the U.S. As of March 23, 2001, there were
approximately 6,000 Bros Club members.

     As noted above, Paisano Publications has completely outsourced the
management and operation of Bros Club to an independent third party, ISPI, which
is now responsible for all aspects of the program. Under this arrangement, all
obligations to carry inventory, fulfill orders, service members, and promote and
advertise the business are the responsibility of ISPI.

Event Promotion and Management Activity

     For over a decade, Easyriders Events ("EE") promoted events intended to
appeal to motorcycle enthusiasts, including motorcycle rodeos, motorcycle shows,
and tattoo shows. Historically, EE either promoted such events for its own
account and incurred the risk of all associated expenses against the prospect of
collecting all revenues for ticket sales, or provided services on a fee basis to
the party taking such role. Services provided included organization,
advertising, arranging for attractions, locations, insurance, concessions, and
contest supervision. In addition, EE has in the past contracted with one of the
Company's shareholders to provide trucks at events from which it markets
magazines, motorcycle accessories, apparel, merchandise and related products.

     As noted above, EE has entered into a long-term licensing agreement with
API pursuant to which API has been granted the exclusive right for a ten year
period (with options to extend) to produce and manage events and to sell event-
specific merchandise under the Easyriders brand. Under this license agreement,
all responsibilities for production, scheduling, staffing, management,
purchasing and promotion are the responsibility of API, which arrangement
guarantees the Company a minimum level of royalties, plus a percentage of gross
revenues from gate and merchandise sales. Under the agreement, API has also
committed to a significant purchase of Easyriders merchandise, to be paid for in
advance, but fulfilled over the term of the license agreement. In exchange,
Paisano Publications has agreed to provide a significant level of advertising
support at no additional cost to API.

Competition

     Paisano Publications' five motorcycle titles (including the trade
publication, Eagle's Eye) have among the largest circulation of the U.S.
motorcycle magazine segment. Paisano directly competes with the following six
other Harley-Davidson(TM) oriented motorcycle magazines: Hot Rod Bikes, Hot
Bike, American Rider, Iron Works and American Iron. The company's three tattoo-
oriented titles compete primarily with Skin & Ink, International Tattoo, Outlaw
Biker Tattoo and Tattoo Gallery. American Rodder competes with others in the
hot-rod market, including Rod &

                                       13
<PAGE>

Custom and Street Rodder. In the custom truck sector, Tailgate competes with
Trucking, Sports Trucks and Street Trucks.

Trademarks

     Paisano Publications is the owner of a large number of trademarks and
service marks registered with the U.S. Patent and Trademark Office and numerous
foreign jurisdictions. Classes of registration include magazines and printed
material, advertising services, media distribution, and a wide range of apparel
and accessories. The company's principal registered marks are Easyriders, Biker,
In the Wind, Roadware, Tattoo, Tattoo Flash, V-Twin, VQ, and its well-known,
stylized motorcycle logo.

Employees

     As of March 23, 2001, the Paisano Companies employed approximately 72 full-
time and part-time employees. None of the Paisano Companies' employees are
covered by a collective bargaining agreement and the Paisano Companies have
never experienced an organized work stoppage, strike or labor dispute. The
Paisano Companies believe relations with its employees are generally good.


                    INFORMATION ABOUT EASYRIDERS LICENSING

Apparel Sales, Licensing and Store Operations Overview

     Paisano Publications has used its access to the Harley-Davidson(TM) and
hybrid American-made motorcycle market to sell apparel and other products.
Originally sold through Paisano Publications' magazines and mail-order catalogs,
Paisano Publications expanded the marketplace for such products to include two
company-owned stores, and subsequently introduced a franchise program for
motorcycle specialty shops. In early 2000, all of the Company's product-related
activities were consolidated under the management of Easyriders Licensing, Inc.
("ELI") and the franchise program has been converted to one based on licenses to
store owners.

Apparel and Other Product Sales

     Shortly after commencing publication of Easyriders, Paisano Publications
began developing and distributing a line of apparel and other motorcycle-related
apparel and merchandise marketed under the Easyriders brand. In 1984, this
activity became a dedicated business unit of the Company. The products currently
offered include clothing, belts, buckles and pins, boots, jewelry, tee shirts,
toys, leather apparel, hats, collectibles, bike accessories and greeting cards.

     Easyriders Licensing sells its products through several channels:

     Mail-Order/Retail Customers. Historically, products have been sold through
advertisements in Paisano Publications' magazines and through annual Easyriders
product catalogs. Since 1995, Paisano Publications has produced newsstand
catalogs under the name "Roadware" in order to increase mail-order sales of its
products and to provide nationwide

                                       14
<PAGE>

marketing support for its franchise/license stores. In addition, Paisano has
integrated its Roadware catalog into the Easyriders Internet Web Site with
complete e-commerce capability. As a consequence, the Web Site has become an
additional channel for the distribution of Roadware merchandise on a direct-to-
consumer basis.

     Easyriders Stores. Retail stores ("Easyriders Stores") operating under the
Easyriders name include two franchisees (Reno, NV and New Orleans, LA), and 41
sites under a license agreement with ELI. All of these Easyriders Stores are in
the US except for one, which is in Ontario, Canada. All Easyriders Stores sell
products purchased from Paisano Publications.

     Other Customers: The Paisano Companies sell apparel and other products at
wholesale to non-Easyriders stores. These stores include a variety of motorcycle
and accessory shops. Another market for distribution is events, as discussed
below.

     Paisano Publications uses its magazines to market for all of the above
distribution channels. Advertisements for the products, the catalogs, and the
Easyriders Stores are included throughout the various Paisano Publications'
magazines.

     As stated above in "Recent Developments," pursuant to the Products
Agreement with SSS (Southern Steel Sportswear, Inc.) the Company has outsourced
to SSS all activities pertaining to the design, manufacture, warehousing,
shipping and fulfillment of orders in connection with the sale of Easyriders-
branded apparel and related merchandise to its network of retail stores, each of
which (an "Easyriders Store") conducts business as "Easyriders of _____"
pursuant to a written license agreement, and through other retail motorcycle-
oriented stores. The agreement is for a term of 10 years, with options to renew
for two additional 10-year terms. Pursuant to the Products Agreement, the
Company retains control over all other channels of distribution, including
direct sales via its Roadware catalog and Internet Web site, and licensing of
product opportunities to independent third parties (the "Retail Channel"). The
Company and SSS will collaborate on product design and the sourcing of leather
goods for sale to both the Wholesale Channel and Retail Channel.

Easyriders Licensing Overview

     In 1992, Paisano Publications began licensing the name Easyriders and by
1994 had 14 U.S. licensed stores, with a wide range of formats and products. In
1994, Paisano Publications decided that the potential for the stores would be
best served by a franchise arrangement. A plan was then developed to change
certain stores to franchises and to establish additional franchise stores. Of
the 14 licensed stores, 8 converted to franchised stores and the remainder
ceased using the Easyriders name. By the end of 1998, the number of franchise
stores had grown to 26.

     In late 1999, the Company decided to convert its franchise program to one
based on a network of stores operating under a license agreement, rather than a
franchise agreement. Since then, all but two of the 26 franchise stores
converted to a license-based operation, and another 17 Easyriders Stores have
been added to the network. The Company will continue to service its existing
franchisees and honor its obligations as franchisor, but is no longer offering
franchises for Easyriders Stores. As to franchise regulation, see "Information
about Franchise Regulation," below.

                                       15
<PAGE>

     The Company's standard-form license agreement obligates each licensee to
purchase an annual minimum dollar amount of merchandise, as a condition of
operating under the Easyriders name. While differing somewhat from location to
location, the inventory carried by these Easyriders Stores includes not only
merchandise purchased from the Company, but also motorcycles, after-market
motorcycle parts and supplies, and other motorcycle-related goods provided by
other vendors. In addition, many Easyriders Stores offer motorcycle service and
customization, tattooing, and food services.

     The plan of ELI is to continue offering license agreements for Easyriders
Stores to qualified entrepreneurs, primarily owners of existing independent
motorcycle stores who have been in business successfully for at least three
years. For interested parties who do not meet these criteria, ELI has developed
a program whereby it will offer a licensee the right to purchase and re-sell
Easyriders merchandise, with an option to become an Easyriders Store at such
time as the licensee achieves at least one successful year of operation. During
this option period (up to three years), ELI will agree not to establish any
other Easyriders Store in the applicable territory. In connection with such
activities, SSS will be responsible for all merchandise operations pursuant to
the Products Agreement.

     According to the Company's investigation, there are approximately 6,500
motorcycle-related stores operating in the U.S., each of which is a potential
candidate for becoming a licensee. Management believes this market represents a
material growth opportunity for ELI, which it intends to pursue on a sustained
basis. In addition, ELI has a master licensing agreement with its former
franchisee in Toronto, Ontario (Canada), for the territory of Canada. Pursuant
to this arrangement, the master licensee has committed to purchasing escalating
levels of merchandise over a 5 year period, and ELI will also derive revenues on
sales made by sub-licensees of Canada-sourced product bearing the Easyriders
brand.

Former Company-Owned Stores

Easyriders of Columbus

     Easyriders of Columbus was designed to be a test store and training center
for merchandising Easyriders products and services and was incorporated
separately from Paisano Publications and Easyriders Franchising. The store is
22,000 square feet and, aside from selling Easyriders apparel, offers motorcycle
customization, custom and pre-owned motorcycle sales, motorcycle parts and
accessory sales, motorcycle servicing, a cafe, custom leather and embroidery,
and a tattoo studio. As stated above, while originally a company-owned store
until May 2000, it now operates under a standard license agreement between ELI
and Mr. Teresi.

Daytona Beach, Florida

     The Daytona Beach store is the original Easyriders store. In December 1999
its assets were sold to John Green, a principal of API. Mr. Green now operates
the business under a standard license agreement with ELI, and out of this
location also manages the warehousing and distribution of back-issues of Paisano
Publications' various titles, under a written agreement with Paisano.

                                       16
<PAGE>

Competition

     The Company competes generally with a wide range of manufacturers and
distributors of apparel, including vendors which service consumers interested in
the American motorcycle lifestyle, through catalog sales, dealer networks, and
sales to independent motorcycle stores. Within the motorcycle retail channel,
the market is generally considered to be fragmented, with the exception of
Harley-Davidson(TM), which is actively engaged in selling branded merchandise
through its own dealer network and certain other selected outlets.

Employees

     ELI currently employs 2 full-time individuals and relies on services
provided by other Paisano Companies. ELI employees are not covered by a
collective bargaining agreement and the company has never experienced an
organized work stoppage, strike or labor dispute. ELI believes its relations
with its employees are generally good.

Franchise Regulation

     Offering franchise opportunities ("Franchising") is subject to extensive
regulation at both a federal and state level. Federal law emanates from the
Federal Trade Commission Act, and in particular, the "FTC Rule" issued pursuant
thereto, which rule sets forth comprehensive disclosure requirements with
respect to offerings of franchises. At a state level, every state of the U.S.
has enacted a business opportunity statute which mandates the use of a "Uniform
Franchise Offering Circular" ("UFOC") developed initially by the North American
Securities Administrators Association. Most states merely require use of the
UFOC when offering franchise opportunities, but approximately 15 states
(including California, Illinois and New York) also require registration or some
type of limited filing with the applicable state agency. Easyriders Franchising
developed a UFOC for its previous Franchising activities and believes it has
materially complied with all federal and state laws in connection therewith.


                      SUMMARY OF OPERATIONS AND PLAN 2001

     The Paisano Companies derive their principal revenues from newsstand
magazine sales, and to a lesser extent, subscriptions and advertising in its
various titles. Revenues are also derived from license agreements concerning
events and Bros Club, merchandise sales to Easyriders Stores, and direct-to-
consumers sales via Paisano's Roadware Catalog and Internet Web Site.

     Under Plan 2001, the Company intends to pursue the following specific
business strategies:

     .    Steady, sustained pursuit of all of the previously described lines of
          business, with particular attention to maintaining tight fiscal
          controls.

     .    Generation of additional revenues from increased magazine advertising.

     .    Pursuit of new publishing opportunities in foreign markets through
          license agreements with established magazine distributors.

                                       17
<PAGE>

     .    Promotion of Paisano's magazine content through the Internet and
          television.

     Item 2.  Properties.
              ----------

     The principal executive offices of Easyriders and the Paisano Companies,
which consist of approximately 21,000 square feet, are located at 28210 Dorothy
Drive, Agoura Hills, California 91301. The warehouse occupies approximately
7,000 square feet and is located at 28216 Dorothy Drive, Agoura Hills,
California 91301. Both of these facilities are owned by Joseph Teresi, a
shareholder and Chairman of Easyriders, and are leased to Easyriders at rents
that are believed by management to be at, or below, market rates. As noted
above, under "Information about Easyriders Licensing," the Company is no longer
obligated under the lease for the Daytona Store, as that obligation has been
transferred to John Green, now a licensee of ELI. Another retail facility,
consisting of approximately 22,000 square feet, is located at 611 East Broad
Street, Columbus, Ohio 43215. This facility, also owned by Mr. Teresi, houses
the operations of Easyriders of Columbus. As stated above under "Information
about Easyriders Licensing", as a consequence of the Columbus Transaction, the
Company has no further obligations under this lease.

     Item 3.  Legal Proceedings.
              -----------------

     The Hatcher Litigation

     On April 28, 2000, an action was filed in the U.S District court for the
Central District of California (Los Angeles) by Leon Hatcher, Richard Stafford
and entities controlled by them, naming as defendants the Company, Newriders,
Paisano Publications, El Paso, Easyriders Franchising, Easyriders Licensing,
Easyriders of Ohio, and the following current or former officers and/or
directors of the Company: John Martin, William Prather, Joseph Teresi, J. Robert
Fabregas, William Nordstrom, Robert Davis, Ellen Meagher, Joseph Jacobs, Daniel
Gallery, Wayne Knyal, and Grady Pfeiffer (the "Hatcher Action"). The complaint
also named as a defendant James E. Salven, Trustee in Bankruptcy in connection
with the Pierce Action, previously disclosed by the Company.

     The Hatcher Action alleged wrongful conduct on the part of the named
defendants in connection with Mr. Hatcher's past and current relationship with
Easyriders and Newriders, including: (a) his role and ownership position in
Newriders prior to the Reorganization, (b) his role and participation in the
Reorganization, (c) his acquisition of shares of Easyriders as a consequence of
the Reorganization, (d) transactions involving the shares held by Mr. Hatcher in
Newriders and Easyriders, (e) the Company's Events business and his role
therein, (f) the Company's event merchandise business and Mr. Hatcher's role
therein, (g) the use and possession by Mr. Hatcher of property and vehicles used
in connection with the Events and event merchandise business of the Company, (h)
the acquisition by Mr. Hatcher and Mr. Stafford of franchises to operate retail
stores under the "Easyriders" name pursuant to various written agreements, and
(i) the termination of such franchise agreements by the Company in April, 2000.

                                       18
<PAGE>

     The complaint asserted wrongful conduct by defendants in connection the
foregoing under a wide range of legal theories, including violations of the
Securities Act of 1933, the Securities Exchange Act of 1934, the California
Corporations Code, Federal Trade Commission Disclosure Rules, the California
Franchise Investment Law Laws and the Federal RICO statute (18 U.S.C. sections
1961-1968); breach of fiduciary responsibilities; fraud, negligent
misrepresentation, breach of contract, infliction of emotional distress,
interference with contracts and business relations, unfair competition and
defamation. Certain of the causes of action were presented as derivative claims,
brought on behalf of Easyriders and/or Newriders against one or more individual
defendants. The action sought general and compensatory damages in amounts to be
proven at the time of trial, contract damages of $450,000, punitive damages,
injunctive and declaratory relief, and the appointment of a receiver.

     On July 31, 2000, the U.S. District Court in Los Angeles issued an order
dismissing the Hatcher Action in its entirety, based on a motion brought by
defendants challenging the complaint as being in violation of applicable rules
requiring that complaints in Federal court set forth a "short and plain"
statement of the basis for relief, and that allegations of fraud be specific as
to all details. The order granted plaintiffs 30 days to file a new complaint,
stating that any amended complaint "must be a short, plain statement which is
concise, simple and direct in compliance with Rule 8 (a). Furthermore,
allegations of fraud, misrepresentation and securities fraud must be alleged
with particularity in compliance with Rule 9." Subsequently, Plaintiff has filed
two amended complaints which the Company has challenged for similar reasons. On
January 29, 2001, the court heard the Company's motion to dismiss the
plaintiffs' Second Amended Complaint, but a ruling on this motion has not yet
been issued. If this motion is granted, it is possible that the Hatcher Action
could be dismissed entirely, with finality, or with leave to re-file the case
again. The exact outcome of this procedural challenge is, however, presently
unknown.

     The Company believes it has substantial defenses to any amended complaint
plaintiff's may pursue or file in this action. Based on the current pleadings,
the Company and its officers and directors are insured under a policy providing
indemnification for damages arising from securities claims and the misconduct of
its management, and has received confirmation from its carrier ("D&O Carrier")
that the Hatcher Action claims are covered by such policy. It is possible,
however, that claims could survive the Company's motion to dismiss which are not
covered by insurance. The outcome of this action, though uncertain, could be
materially adverse if such insurance coverage is not available.

     The Pierce Litigation

     The Company has previously reported on the legal action involving Rick
Pierce, a former shareholder of Newriders, including (a) Mr. Pierce's Chapter 7
bankruptcy proceeding pending in the United States Bankruptcy Court, Eastern
District of California, Fresno Division, Case No. 98-19101-A-11, which was
commenced as an involuntary proceeding and then converted to a Chapter 11 case
with the debtor, Rick Pierce, in possession, and (b) the Company's adversary
proceeding against the Pierce Bankruptcy Estate and other parties who claim an
interest in shares of the Company acquired through various transactions with Mr.
Pierce. This action involves claims and counterclaims arising out of the 1998
Reorganization in which Mr. Pierce sought damages of at least $20 million.

                                       19
<PAGE>

     As a consequence of the previously-reported (a) settlement conference in
September, 1999 before Judge Montali, (b) the arrest and indictment of Mr.
Pierce on 29 counts of conspiracy, mail fraud and money laundering (c)
conversion of the bankruptcy proceeding from Chapter 11 to Chapter 7, (d)
dissolution of the creditor's committee and (e) appointment of a trustee to
administer the bankruptcy estate (the "Trustee"), as well as the subsequent
criminal conviction of Mr. Pierce on multiple felony counts, the Pierce Action
has been dormant for the past 14 months. During this period, the company has
been in settlement discussions with the Trustee. In December 2000, the Trustee
approved a settlement providing for dismissal of the Pierce Action in exchange
for payment to the Pierce bankruptcy estate of 350,000 shares of the Company's
common stock, representing the exact amount of shares due Mr. Pierce in
accordance with his obligations in the Reorganization, plus an additional 20,000
shares. In this regard, a definitive settlement agreement was prepared and
circulated, but consummation of this settlement has been delayed by the
Trustee's appointment of new counsel to represent the Trustee. In light of these
developments, while the Company believes the Pierce Action is without merit, the
Company is no longer confident that a settlement of this action will be
consummated in the near future. Accordingly, the Company is preparing to resume
its defense of this action. Regardless of whether the Pierce Action is litigated
or settled, the Company does not believe the outcome of this action will have a
materially adverse effect on the Company.

     The Kaye, Scholer Litigation

     On April 19, 2000, the Company filed an action in Los Angeles County
Superior Court against the law firm of Kaye, Scholer, Fierman, Hays & Handler,
LLP ("Kaye, Scholer"), which represented Newriders, Inc. in the Reorganization
of 1998 (the "Kaye, Scholer Action"). The Kaye, Scholer Action alleges that
defendant, and the responsible attorneys individually, committed legal
malpractice, rendered negligent advice and breached attorney-client fiduciary
duties by failing to protect the Company's interests in connection with the
indemnification agreement entered into by and between Newriders, as Buyer, and
Paisano Publications, Inc., as Seller, in the Reorganization. The complaint
alleges that as a consequence of such malpractice, the Company incurred costs in
excess of $2.5 million in connection with the previously reported Steel Horses
Arbitration, and seeks recovery of such sums, and other damages. In the action,
Kaye, Scholer has filed a cross-complaint seeking recovery of unpaid legal fees
in the amount of approximately $100,000. This action is in the discovery phase.

     The Richard Dillon Litigation

     On May 9, 2000, a complaint was filed by Richard Dillon ("Dillon") against
Easyriders in the Superior Court of Maricopa County, Arizona (the "Dillon
Action"). Dillon is a former employee of El Paso. The Action alleges that Dillon
is entitled to damages for breach of contract and as a Wage Claim under Arizona
law, arising out of an alleged promise on the part of Easyriders to deliver
shares of stock of Easyriders to Dillon. The Dillon Action seeks contract
damages of approximately $162,000, treble damages under Arizona law of not less
than $500,000 and the recovery of attorney's fees. The contract in question
arises out of the former employment of Dillon with M&B. Easyriders is the sole
named defendant in the Dillon Action, and disputes the claims of Dillon therein.
The Company believes it has meritorious defenses to the Dillon Action,

                                       20
<PAGE>

however, there is no insurance coverage for this action, and the exact outcome
cannot be predicted at this time.

     The Greg King Litigation

     On August 2, 1999, Greg King ("King") filed an action against the Company
and its subsidiary, Newriders, in Los Angeles County Superior Court (the "King
Action"), seeking damages of (a) not less than $500,000 for the alleged breach
of an oral agreement to deliver certain shares of Newriders, Inc. in 1998, and
(b) approximately $100,000 for breach of an alleged oral agreement to reimburse
King for certain advances made by King on behalf of Newriders in 1998. The King
Action also seeks these damages on the basis of alleged fraud on the part of
certain officers of Newriders. On December 23, 1999, an amended complaint was
filed naming as additional defendants, Leon Hatcher, Michael Purcell and Bill
Doyle, each a former officer and/or director of Newriders. The allegations of
King arise out of his employment with Newriders in Fresno, California, and his
associations with Leon Hatcher and Rick Pierce, identified above. After
extensive pre-trial investigation, the Company is of the view that the King
Action is without merit, and that it has substantial defenses thereto. This
matter is scheduled for trial on April 30, 2001. The Company has tendered the
King Action to its D&O Carrier, which has indicated a willingness to contribute
towards settlement of this action. At present, settlement discussions are
underway. If such settlement discussions are unsuccessful, and King were to
prevail in this action at trial, it is possible that a significant portion of
any damages awarded may not be covered by insurance.

     Other Litigation and Claims

     The Company is named as a defendant in other legal actions arising from its
normal operations, and from time-to-time is presented with claims for damages
arising out of its actions. The Company anticipates that any damages or expenses
it may incur in connection with these actions, individually and collectively,
will not have a material adverse effect on the Company.

     Item 4.  Submission of Matters to a Vote of Security-Holders.
              ---------------------------------------------------

     None.

                                       21
<PAGE>

PART II

     Item 5.  Market for Registrant's Common Equity and Related Stockholder
              -------------------------------------------------------------
              Matters.
              -------

     Easyriders' common stock, $0.001 par value ("Easyriders' Common Stock") has
been listed on the American Stock Exchange ("AMEX") since September 23, 1998
(AMEX: EZR). Prior to that time, the Common Stock of Newriders, Easyriders'
predecessor, was traded on the OTC Electronic Bulletin Board (OTC BB: NWRD:OB).
The following tables set forth the range of high and low closing bid quotations
for Newriders' common stock as reported on the OTC Bulletin Board for each
quarterly period from January 1, 1998 through September 23, 1998 and high and
low sales prices for Easyriders' Common Stock as reported on AMEX for each
quarterly period from September 24, 1998 through December 31, 2000. Such
quotations represent prices between dealers, without adjustment for retail
markups, markdowns or commissions, and may not necessarily represent actual
transactions.

<TABLE>
<CAPTION>
                                                     Newriders' Common Stock
                                                     -----------------------
                                                             Bid Price
                                                             ---------
                                                      High             Low
                                                      ----             ---
               <S>                                   <C>              <C>
               1998
               ----
               First Quarter                          $4.50           $2.38
               Second Quarter                         $2.88           $1.75
               Third Quarter (ending                  $2.06           $1.00
               September  23, 1998)
                                                     Easyriders' Common Stock
                                                     ------------------------
                                                             Bid Price
                                                             ---------

               Third Quarter (from                    $4.25           $2.50
               September 24, 1998)

               Fourth Quarter                         $3.00           $1.12
</TABLE>

                                       22
<PAGE>

                                              Easyriders' Common Stock
                                              ------------------------
                                                     Bid Price
                                                     ---------
                                                 High          Low
                                                 ----          ---

               1999
               ----

               First Quarter                     $2.75        $1.38
               Second Quarter                    $1.75        $1.00
               Third Quarter                     $1.50        $0.88
               Fourth Quarter                    $2.00        $0.63

               2000
               ----

               First Quarter                     $1.44        $0.63
               Second Quarter                    $1.31        $0.50
               Third Quarter                     $0.75        $0.38
               Fourth Quarter                    $0.56        $0.25


               2001
               ----

               First Quarter                     $0.31       $0.10

     On April 2, 2001, the closing sale price of the Easyriders Common Stock as
reported on the AMEX was $0.20. As of April 2, 2001 there were approximately 552
record holders of common stock.

     Since its incorporation, the Company has not paid or declared dividends on
the Newriders Common Stock or the Easyriders Common Stock, nor does it intend to
pay or declare cash dividends on the Easyriders Common Stock in the foreseeable
future.

                                       23
<PAGE>

     Item 6.   Selected Financial Data

     Newriders was incorporated on July 15, 1995 as American Furniture
Wholesale, Inc. On July 28, 1996, it changed its name to Newriders. Easyriders
was incorporated on May 13, 1998 and for financial reporting purposes is the
successor to Newriders. The following selected financial data includes the
results of American Furniture Wholesale, Inc., Newriders and Easyriders for the
years ended December 31, 1996 through December 31, 2000 and has been derived
from the Company's audited financial statements. Effective October 5, 2000, the
Company sold all of its interest in El Paso. As such, the results of El Paso
have been reflected as discontinued operations for the period from the
Reorganization (September 23, 1998) through December 31, 2000. The following
information should be read in conjunction with the Consolidated Financial
Statements and Notes thereto included elsewhere in this Report.

<TABLE>
<CAPTION>
                                                                   For the year ended December 31,
                                                                   -------------------------------

Continuing operations:                            1996           1997           1998            1999           2000
                                                  ----           ----           ----            ----           ----
<S>                                           <C>            <C>            <C>            <C>            <C>
Sales                                         $  1,161,520   $  2,932,708   $ 10,912,866   $ 33,201,543   $ 27,553,095

Cost of sales                                      532,487      1,670,146      8,645,113     29,861,349     23,943,056
                                              ------------------------------------------------------------------------

Gross margin                                       629,033      1,262,562      2,267,753      3,340,194      3,610,039

Selling, general and administrative              1,520,271      3,729,500      6,809,136     10,910,454      7,278,167

Depreciation and amortization                      129,277         99,388        860,665      2,376,915      3,154,553

Other operating expenses /2/                             -      1,872,129      4,354,627        739,379     25,204,862
                                              ------------------------------------------------------------------------

Loss from operations                             1,020,515      4,438,455      9,756,675     10,686,554     32,027,543

Interest expense                                    18,365        338,419      2,468,800      3,555,121      4,253,883

Other (income)/expense                              (2,640)                     (177,371)      (287,181)        51,928

Provision for income taxes                               -              -          8,300         11,500         23,486
                                              ------------------------------------------------------------------------
Net loss from continuing operations            $ 1,036,240   $  4,776,874   $ 12,056,404   $ 13,965,994   $ 36,356,840

Net loss from discontinued operations                    -              -         75,485        137,564      6,829,704
                                              ------------------------------------------------------------------------

Net loss                                      $  1,036,240   $  4,776,874   $ 12,131,889   $ 14,103,558   $ 43,186,544
                                              ========================================================================

Net loss per share - basic and diluted /1/

Continuing operations                         $       0.07   $       0.57   $       1.03   $       0.65   $       1.34

Discontinued operations                                  -              -           0.01              -            .25
                                              ------------------------------------------------------------------------

                                              $       0.07   $       0.57   $       1.04   $       0.65   $       1.59
                                              ========================================================================

Total assets                                  $  2,175,066   $  3,462,355   $ 67,452,284   $ 70,547,933   $ 33,596,621

Long-term debt                                $     31,566   $  1,815,874   $ 34,884,119   $ 34,060,608   $ 10,623,139

Total equity/(deficit)                        $  1,935,792   $    302,842   $ 22,972,465   $ 19,621,740   $(12,830,474)
</TABLE>

/1/ Gives effect to a 1 for 2 exchange of common stock in conjunction with the
    acquisition of the Paisano Companies and El Paso (See Note 1 to Consolidated
    Financial Statements).

/2/ Other operating expenses for 2000 includes a $25 million non-recurring loss
    on impairment of goodwill (See Note 4 to the Consolidated Financial
    Statements).

                                       24
<PAGE>

Item 7.  Management's Discussion and Analysis of Financial Condition and Results
         -----------------------------------------------------------------------
         of Operations.
         -------------

     Management's discussion and analysis of the results of operations and
financial condition of the Company should be read in conjunction with the
Consolidated Financial Statements and related Notes thereto.

Overview

     Easyriders is a corporation established under the laws of the state of
Delaware on May 13, 1998. Easyriders currently derives substantially all of its
revenues from the Paisano Publications, having sold all of its interests in El
Paso in October 2000.

     On September 23, 1998, Easyriders consummated a series of transactions (the
"Reorganization") comprising the following: (a) the acquisition by Easyriders
from Joseph Teresi of all of the outstanding common stock of Paisano
Publications and certain affiliated corporations (the "Paisano Companies"),
engaged at the time in (i) publishing special-interest magazines relating
primarily to American-made "V-Twin" motorcycles and tattoo art, (ii) selling
branded motorcycle apparel and accessories through a mail-order catalogue,
events and franchise stores, (iii) producing motorcycle and tattoo-related
events, and franchising retail stores to market its branded motorcycle apparel
and accessories; (b) the acquisition by Easyriders of all of the outstanding
membership interests of El Paso, which at the time was engaged in the operation
of four restaurants under the name "El Paso Bar-B-Que"; and (c) the merger (the
"Merger") of a subsidiary of Easyriders with and into Newriders, Inc., a Nevada
corporation ("Newriders").

     As a result of the Merger (i) each two shares of Newriders common stock,
par value $.01 per share (the "Newriders Common Stock") were exchanged for one
share of Easyriders common stock, par value $.001 per share ("Easyriders Common
Stock"), and the shareholders of Newriders immediately prior to the Merger
became stockholders of Easyriders, (ii) all of the outstanding options, warrants
and other convertible securities exercisable for or convertible into Newriders
Common Stock were exchanged for the right to purchase or convert into one-half
the number of shares of Easyriders Common Stock at an exercise price or
conversion ratio per share equal to two times the exercise price or conversion
ratio provided for in the stock option, warrant or other agreements evidencing
such options, warrants or other convertible securities, and (iii) Newriders, the
Paisano Companies and El Paso became wholly-owned subsidiaries of Easyriders.
The Merger was accounted for as a combination of entities under common control,
similar to a pooling of interest. Therefore, the historical financial statements
represent the combined financial statements of the Company and Newriders. The
acquisitions of the Paisano Companies and El Paso were accounted for as a
purchase.

     The acquisition of the Paisano Companies had, and will continue to have, a
material impact on the Company's financial statements; accordingly, current and
future financial statements may not be directly comparable to the Company's
historical financial statements. In future periods, the amortization of goodwill
will significantly effect the Company's financial statements.

                                       25
<PAGE>

Use of EBITDA

     The following comparative discussion of the results of operations and
financial condition of the Company includes, among other factors, an analysis of
changes in the operating income of the business segments before interest
expense, taxes, depreciation and amortization ("EBITDA") in order to eliminate
the effect on the operating performance of the Paisano Companies of significant
amounts of amortization of intangible assets and interest expense recognized
through the Reorganization. Further, the Company has added back non-cash charges
consisting of stock issuance expenses and the loss on impairment of goodwill to
derive an adjusted EBITDA ("Adjusted EBITDA"). Financial analysts generally
consider EBITDA to be an important measure of comparative operating performance
for the businesses of the Company and its subsidiaries, and when used in
comparison to debt levels or the coverage of interest expense as a measure of
liquidity. However, EBITDA should be considered in addition to, not as a
substitute for, operating income, net income, cash flow and other measures of
financial performance and liquidity reported in accordance with accounting
principles generally accepted in the United States of America. Also, EBITDA, as
calculated by the Company, may not be comparable to similarly titled measures
used by other companies.

                                       26
<PAGE>

Results of Operations

The following tables set forth certain operating data for Easyriders and
Newriders for each of the three years in the period ended December 31, 2000. The
information for the year ended December 31, 1998 includes the operations of the
Paisano Companies for the period September 23, 1998 to December 31, 1998:

<TABLE>
<CAPTION>
                                          Easyriders and            Paisano
                                             Newriders             Companies            El Paso         Consolidated
                                        -----------------------------------------------------------------------------

                                                             For the Year Ended December 31, 2000
<S>                                     <C>                       <C>                <C>                 <C>
Continuing operations:
SALES
Publishing                                 $                      $  21,601,210      $                   $ 21,601,210
Goods and services                                                    4,124,084                             4,124,084
Food service                                                                  -                   -                 -
Franchising/licensing                                                         -                                     -
Other operations                                                      1,827,801                             1,827,801
                                        -----------------------------------------------------------------------------
                                                                     27,553,095                   -        27,553,095
COST OF SALES
Publishing                                                           17,877,215                            17,877,215
Goods and services                                                    4,602,928                             4,602,928
Food service                                                                  -                   -                 -
Franchising/licensing                                                         -                                     -
Other operations                                                      1,462,913                             1,462,913
                                        -----------------------------------------------------------------------------
                                                                     23,943,056                   -        23,943,056
GROSS MARGIN
Publishing                                                            3,723,995                             3,723,995
Goods and services                                                     (478,844)                             (478,844)
Food service                                                                  -                   -                 -
Franchising/licensing                                                         -                                     -
Other operations                                                        364,888                               364,888
                                        -----------------------------------------------------------------------------
                                                                      3,610,039                   -         3,610,039
EXPENSES
Publishing                                                            3,869,059                             3,869,059
Goods and services                                                      684,820                               684,820
Food service                                                                  -                   -                 -
Franchising/licensing                                                   356,835                               356,835
Other operations                                                          3,407                                 3,407
Unallocated expenses                             3,447,379           27,276,082                            30,723,461
                                        -----------------------------------------------------------------------------
                                                 3,447,379           32,190,203                   -        35,637,582
INCOME (LOSS) FROM OPERATIONS
Publishing                                                             (145,064)                             (145,064)
Goods and services                                                   (1,163,664)                           (1,163,664)
Food service                                                                  -                   -                 -
Franchising/licensing                                                  (356,835)                             (356,835)
Other operations                                                        361,481                               361,481
Unallocated                                    (3,447,379)          (27,276,082)                          (30,723,461)
                                        -----------------------------------------------------------------------------
                                           $   (3,447,379)        $ (28,580,164)                  -      $(32,027,543)
                                        =============================================================================

NET LOSS FROM CONTINUING
OPERATIONS                                 $   (5,754,483)        $ (30,602,357)     $            -      $(36,356,840)

NET LOSS FROM DISCONTINUED                                                               (6,829,704)      (6,829,704)
OPERATIONS
                                        -----------------------------------------------------------------------------

NET LOSS                                   $   (5,754,483)        $ (30,602,357)     $   (6,829,704)     $(43,186,544)
                                        =============================================================================
</TABLE>

                                      27

<PAGE>

<TABLE>
<CAPTION>
                                           Easyriders and           Paisano
                                              Newriders            Companies           El Paso          Consolidated
                                         -------------------------------------------------------------------------------

                                                              For the Year Ended December 31, 1999
<S>                                      <C>                     <C>               <C>                  <C>
Continuing operations:
SALES
Publishing                               $                       $     23,588,851  $                    $    23,588,851
Goods and services                                                      5,968,735                             5,968,735
Food service
Franchising                                                                93,137                                93,137
Other operations                                                        3,550,820                             3,550,820
                                         ------------------------------------------------------------------------------
                                                                       33,201,543                            33,201,543
COST OF SALES
Publishing                                                             19,175,826                            19,861,349
Goods and services                                                      6,807,446                             6,807,446
Food service
Franchising
Other operations                                                        3,878,077                             3,878,077
                                         ------------------------------------------------------------------------------
                                                                       29,861,349                            29,861,349
GROSS MARGIN
Publishing                                                              4,413,025                             4,413,025
Goods and services                                                       (838,711)                             (838,711)
Food service
Franchising                                                                93,137                                93,137
Other operations                                                         (327,257)                             (327,257)
                                         --------------------------------------------------------------------------------
                                                                        3,340,194                             3,340,194
EXPENSES
Publishing                                                              5,270,999                             5,270,999
Goods and services                                                      1,271,271                             1,271,271
Food service
Franchising                                                             2,015,569                             2,015,569
Other operations                                                         (412,540)                             (412,540)
Unallocated expenses                               3,949,593            1,931,856                             5,881,449
                                         ------------------------------------------------------------------------------
                                                   3,949,593           10,077,155                            14,026,748
INCOME (LOSS) FROM OPERATIONS
Publishing                                                               (857,974)                             (857,974)
Goods and services                                                     (2,109,982)                           (2,109,982)
Food service
Franchising                                                            (1,922,432)                           (1,922,432)
Other operations                                                           85,283                                85,283
Unallocated                                       (3,949,593)          (1,931,856)                 -         (5,881,449)
                                         ------------------------------------------------------------------------------
                                         $        (3,949,593)    $     (6,736,961) $               -    $   (10,686,554)
                                         ==============================================================================

NET LOSS FROM CONTINUING OPERATIONS      $        (4,739,808)    $     (9,226,186) $               -    $   (13,965,994)

NET LOSS FROM DISCONTINUED OPERATIONS                                                       (137,564)          (137,564)
                                         ------------------------------------------------------------------------------

NET LOSS                                 $        (4,739,808)    $     (9,226,186) $        (137,564)   $   (14,103,558)
                                         ==============================================================================
</TABLE>

                                      28

<PAGE>

<TABLE>
<CAPTION>
                                           Easyriders and           Paisano
                                              Newriders            Companies           El Paso          Consolidated
                                        --------------------------------------------------------------------------------
                                            Twelve Months      September 23,    September 23, 1998     Twelve Months
                                         Ended December 31,   1998 to December    to December 31,   Ended December 31,
                                                1998              31, 1998             1998                1998
<S>                                     <C>                   <C>               <C>                 <C>
Continuing operations:
SALES
Publishing                               $                    $     6,954,082        $               $    6,954,082
Goods and services                               281,272            2,284,042                             2,565,314
Food service                                     679,859                                                    679,859
Franchising                                                           151,200                               151,200
Other operations                                   8,293              554,118                               562,411
                                         ---------------------------------------------------------------------------
                                                 969,424            9,943,442                            10,912,866
COST OF SALES
Publishing                                                          5,275,939                             5,275,939
Goods and services                               129,543            1,891,694                             2,021,237
Food service                                     449,334                                                    449,334
Franchising
Other operations                                                      898,603                               898,603
                                         ---------------------------------------------------------------------------
                                                 578,877            8,066,236                             8,645,113
GROSS MARGIN
Publishing                                                          1,678,143                             1,678,143
Goods and services                               151,729              392,348                               544,077
Food service                                     230,525                                                    230,525
Franchising                                                           151,200                               151,200
Other operations                                   8,293             (344,485)                             (336,192)
                                         ---------------------------------------------------------------------------
                                                 390,547            1,877,206                             2,267,753
EXPENSES
Publishing                                                            492,990                               492,990
Goods and services                                                    303,245                               303,245
Food service                                     261,241                                                    261,241
Franchising                                                           734,733                               734,733
Other operations                                                       27,261                                27,261
Unallocated expenses                           8,192,329            2,012,629                            10,204,958
                                         ---------------------------------------------------------------------------
                                               8,453,570            3,570,858                            12,024,428
INCOME (LOSS) FROM OPERATIONS
Publishing                                                          1,185,153                             1,185,153
Goods and services                               151,729               89,103                               240,832
Food service                                     (30,716)                                                   (30,716)
Franchising                                                          (583,533)                             (583,533)
Other operations                                   8,293             (371,746)                             (363,453)
Unallocated                                   (8,192,329)          (2,012,629)                          (10,204,958)
                                         ---------------------------------------------------------------------------
                                         $    (8,063,023)   $      (1,693,652)       $        -      $   (9,756,675)
                                         ===========================================================================

NET LOSS FROM CONTINUING OPERATIONS      $    (9,752,943)   $      (2,303,461)       $        -      $  (12,056,404)

NET LOSS FROM DISCONTINUED OPERATIONS                                                    (75,485)           (75,485)
                                         ---------------------------------------------------------------------------

NET LOSS                                 $    (9,752,943)   $      (2,303,461)       $   (75,485)    $  (12,131,889)
                                         ===========================================================================
</TABLE>

                                       29
<PAGE>

The following tables set forth the EBITDA calculations for Easyriders for each
of the three years in the period ended December 31, 2000:

<TABLE>
<CAPTION>
                                                                   Paisano
                                               Easyriders         Companies          El Paso         Consolidated
                                            ------------------ ---------------- ------------------ -----------------
                                                             For the year ended December 31, 2000
                                            ------------------------------------------------------------------------
<S>                                         <C>                  <C>              <C>                <C>
Continuing Operations:

Net loss                                    $     (5,754,483)     $(30,602,357)   $             -    $  (36,356,840)
Interest expense                                   1,431,450         2,822,433                  -         4,253,883
Income tax expense                                    17,181             6,305                  -            23,486
Depreciation /amortization expense                    67,487         3,087,066                  -         3,154,553
                                            -----------------------------------------------------------------------
EBITDA - Continuing Operations              $     (4,238,365)     $(24,686,553)   $             -    $  (28,924,918)
                                            =======================================================================

Discontinued Operations:

Net income (loss)                           $              -      $          -    $    (6,829,704)   $   (6,829,704)
Interest expense                                           -                 -            400,023           400,023
Income tax expense                                         -                 -                  -                 -
Depreciation /amortization expense                         -                 -            822,567           822,567
                                            -----------------------------------------------------------------------
EBITDA - Discontinued Operations            $              -      $          -    $    (5,607,114)   $  ( 5,607,114)
                                            =======================================================================

EBITDA                                      $     (4,238,365)      (24,686,553)   $    (5,607,114)   $  (34,532,032)
Add back non-cash charges                            204,862        25,000,000                  -        25,204,862
                                            -----------------------------------------------------------------------
Adjusted EBITDA                             $     (4,033,503)     $    313,447    $    (5,607,114)   $   (9,327,170)
                                            =======================================================================

                                                             For the year ended December 31, 1999
                                            ------------------------------------------------------------------------
Continuing Operations:

Net loss                                    $     (4,739,808)     $ (9,226,186)   $             -    $  (13,965,994)
Interest expense                                   1,193,391         2,361,730                  -         3,555,121
Income tax expense                                     8,300             3,200                  -            11,500
Depreciation /amortization expense                    65,364         2,311,551                  -         2,376,915
                                            ------------------------------------------------------------------------
EBITDA - Continuing Operations              $     (3,472,753)     $ (4,549,705)   $             -    $   (8,022,458)
                                            ========================================================================

Discontinued Operations:

Net income (loss)                           $              -      $          -    $      (137,564)   $     (137,564)
                                                           -                 -
Interest expense                                           -                 -            227,066           227,066
Income tax expense                                         -                 -
Depreciation /amortization expense                         -                 -            838,865           838,865
                                            ------------------------------------------------------------------------
EBITDA - Discontinued Operations            $              -      $          -    $       928,367    $      928,367
                                            ========================================================================

EBITDA                                      $     (3,472,753)     $ (4,549,705)   $       928,367    $   (7,094,091)
Add back stock issuance expense                      739,379                 -                  -           739,379
                                            ------------------------------------------------------------------------
Adjusted EBITDA                             $     (2,733,374)     $ (4,549,705)   $       928,367    $   (6,354,712)
                                            ========================================================================

                                                             For the year ended December 31, 1998
                                            ------------------------------------------------------------------------
Continuing Operations:

Net loss                                    $     (9,752,943)     $ (2,303,461)   $             -    $  (12,056,404)
                                                                                                -
Interest expense                                   1,844,622           624,178                  -         2,468,800
Income tax expense                                     8,300                 -                  -             8,300
Depreciation /amortization expense                   261,241           599,424                  -           860,665
                                            ------------------------------------------------------------------------
EBITDA - Continuing Operations              $     (7,638,780)     $ (1,079,859)   $             -    $   (8,718,639)
                                            ========================================================================

Discontinued Operations:

Net income (loss)                           $              -      $          -    $       (75,485)   $      (75,485)
                                                           -                 -
Interest expense                                           -                 -             63,837            63,837
Income tax expense                                         -                 -
Depreciation /amortization expense                         -                 -            195,873           195,873
                                            ------------------------------------------------------------------------
EBITDA - Discontinued Operations            $              -      $          -    $       184,225    $      184,225
                                            ========================================================================
                                                           -
EBITDA                                      $     (7,638,780)     $ (1,079,859)   $       184,225    $   (8,534,414)
Add back stock issuance expense                    2,504,867                 -                  -         2,504,867
                                            ------------------------------------------------------------------------
Adjusted EBITDA                             $     (5,133,913)     $ (1,079,859)   $       184,225    $   (6,029,547)
                                            ========================================================================
</TABLE>

                                       30
<PAGE>

The fiscal year ended December 31, 2000 compared to the fiscal year ended
December 31, 1999

Results of Operations of Easyriders Inc., and subsidiaries

     During the year ended December 31, 2000, the Company experienced a net loss
in the amount of $43,186,544, compared with a net loss of $14,103,558 for the
twelve months ended December 31, 1999, reflecting an increased loss of
$29,082,986, or 206%. The increased loss can be substantially attributed to an
increase in operating expenses of $21,610,834 (including a $25,000,000 goodwill
impairment loss), an increase in interest expense of $698,762, a $6,692,140
increase in loss from discontinued operations, and an increase in other expenses
of $351,095, offset by an improvement in gross margin of $269,845. Net loss from
continuing operations increased $22,390,846, or 160%.

     On October 5, 2000, the Company sold all of the interests in El Paso. As a
result, the subsidiary is reflected as discontinued operations for all periods
presented in the accompanying financial statements.

     The Company's net loss per share increased $0.94 per share, or 145%, to
$1.59 per share for the year ended December 31, 2000, as compared to a net loss
of $0.65 per share for the year ended December 31, 1999. Net loss per share from
continuing operations increased $0.69 per share, or 106%.

     The Company experienced negative EBITDA in the amount of $34,532,032 for
the year ended December 31, 2000, compared with negative EBITDA of $7,094,091
for the year ended December 31, 1999, reflecting an increase in negative EBITDA
of $27,437,941, or 387%. Adjusted EBITDA reflects the add-back of non-cash
charges related to stock issuance expenses of $204,862 and loss on impairment of
goodwill of $25,000,000 for the year ended December 31, 2000, and stock issuance
expenses of $739,379 for the year ended December 31, 1999. For the year ended
December 31, 2000, the Company had adjusted negative EBITDA of $9,327,170,
compared with adjusted negative EBITDA of $6,354,712 for the year ended December
31, 1999, reflecting an increase in adjusted negative EBITDA of $2,972,458, or
47%.

     Included in the operating expenses from continuing operations is a
$25,000,000 loss on goodwill impairment and a $1,265,000 loss contingency
accrual pertaining to currently pending litigation. Operating expenses from
continuing operations, net of these non-recurring charges, decreased $4,654,166,
or 33%, as a result of the Company's focus on cost-cutting measures.

Results of Operations: Paisano Companies

     The operating results of the Company for both of the years ended December
31, 1999 and 2000, include the results of the Paisano Companies.

     The Paisano Companies' publishing segment includes sales generated from
subscription sales, newsstand sales and advertising sales related to the
Companies' special interest magazines. The related cost of sales includes direct
costs related to the sales, consisting primarily of printing, paper, publication
and distribution costs. The goods and services segment includes sales generated
from the sale of apparel and other products through its mail-order catalogs, one
retail store, and

                                       31
<PAGE>

franchise/license programs. The related cost of sales includes the costs of the
apparel and other products. The franchising/licensing segment includes sales
generated through franchise fees charged to the operating franchisees/licensees
of the retail stores. There is no related cost of sales. Through March 2000, the
Paisano Companies' other segment primarily included Events, which generated
substantially all of its revenues from the sale of tickets to motorcycle rodeos,
motorcycle shows, and tattoo shows. As discussed in Footnote 12 - Long-Term
Liabilities, in March, 2000, the Company licensed its rights to produce and
manage these events. Since then, such revenues have been generated through
royalties and license fees paid pursuant to this Events outsourcing transaction.
Cost of sales for the other segment consists primarily of direct costs of
promoting the events.

     The Paisano Companies' total sales decreased $5,648,448, or 17%, from
$33,201,543 for the year ended December 31, 1999 to $27,553,095 for the year
ended December 31, 2000. This decrease can be substantially attributed to a
combination of (1) reduced revenues from Easyriders of Columbus of $1,260,847,
as a result of this store being sold in April 2000, (2) reduced revenues from
Easyriders Events of $1,644,222, as a result of a restructuring in March 2000
under which a third party licensed the rights to produce and manage events and
to sell event-specific merchandise, and (3) reduced revenues from Paisano
Publications of $2,648,824, as a result of the reduction in frequency of
American Rodder magazine, the cessation of the Metal Hammer magazine and the
outsourcing of the Bros Club division.

     The Paisano Companies' gross margin increased $269,845, or 8%, from
$3,340,194 for the year ended December 31, 1999, to $3,610,039 for the year
ended December 31, 2000. As a percentage of sales, gross margin for the Paisano
Companies increased from 10% to 13%. The increase in gross margin can be
attributed to the variable costs saved as a result of the decreases in sales for
these periods, and to the reduction in payroll costs related to the Events
division which was outsourced through a licensing agreement in March 2000.

     The Paisano Companies' loss from operations increased $21,843,203, or 324%,
from $6,736,961 for the year ended December 31, 1999, to $28,580,164 for the
year ended December 31, 2000. Net of the impact of the $25,000,000 loss on
goodwill impairment recorded in the operating expenses for the year ended
December 31, 2000, the loss from operations decreased $3,156,797, or 47%. This
net decrease can be attributed to the decrease in operating expenses of
$1,821,474 and the increase in gross margin of $1,335,323. The decrease in
operating expenses can be attributed to the reduction in legal and professional
expenses, which were unusually high in 1999 as a result of pending litigation
which was settled in the first quarter of 2000.

     Expenses of the Paisano Companies not allocated to any specific segment
amounted to $27,276,082 for the year ended December 31, 2000, and $1,931,856 for
the year ended December 31, 1999. The allocated expenses include payroll,
promotion, and other general and administrative expenses specifically
attributable to the business segments. The unallocated expenses represent legal
and professional fees, accelerated amortization of goodwill related to the
Company's Columbus retail operations, and the loss on goodwill impairment, all
of which are not specifically attributable to a business segment.

     Payroll and related benefits for Paisano Publications decreased $471,375,
or 28%, from $1,673,035 for the year ended December 31, 1999 to $1,201,660 for
the year ended December 31,

                                       32
<PAGE>

2000. This decrease is the result of efforts to reduce costs by decreasing total
personnel. Depreciation and amortization for the years ended December 31, 2000
and 1999 totaled $3,057,674 and $2,2265,015, respectively, of which $2,723,618
for the year ended December 31, 2000, and $1,878,476 for the year ended December
31, 1999, relates to the amortization of the goodwill created upon the Paisano
Companies' acquisition by the Company. In addition, the amortization for the
year ended December 31, 2000 includes $866,470 of accelerated amortization of
the goodwill attributed to Easyriders of Columbus, as such store was sold
effective April 30, 2000.

     Interest expense for the Paisano Companies increased $460,703, or 20%, from
$2,361,730 for the year ended December 31, 1999 to $2,822,433 for the year ended
December 31, 2000. This increase is primarily attributable to increases in the
prime rate, and additional borrowings under the Revolving Loan.

     The net loss for the Paisano Companies increased $21,376,171, or 232%, from
$9,226,186 for the year ended December 31, 1999 to $30,602,357 for the year
ended December 31, 2000. Adjusting for a one-time loss of $25,000,000 from the
impairment of goodwill recorded in 2000, the net loss decreased $3,623,829, or
39%. This decrease in the net loss can be attributed to a reduction of legal and
professional fees, combined with a reduction in expenses incurred by the Events
division as a result of the licensing of the rights to conduct the events to a
third party in March 2000, and offset by the net loss resulting from the sale of
Columbus and the increase in interest expense. EBITDA for the year, after
adjustment for the $25,000,000 goodwill impairment charge, improved by
$4,863,152, from a negative EBITDA of $4,549,705 for the year ended December 31,
1999 to a positive EBITDA of $313,447 for the year ended December 31, 2000.

     The principal raw material used in the publishing operations of the Paisano
Companies is paper. Paper costs represented approximately 15% and 16% of Paisano
Publications' production, selling and other direct costs for the fiscal years
ended December 31, 2000 and 1999, respectively. Certain commodity grades of
paper have shown considerable price volatility over the last decade. There can
be no assurance that future fluctuations in paper prices will not have a
material adverse effect on the Paisano Companies' results of operations or
financial condition.

     The profitability of the Paisano Companies' publishing segment is also
affected by the cost of postage and could be materially adversely affected if
there is an increase in postal rates. No assurance can be given that the
publishing segment can recoup paper or postal cost increases by passing them
through to its advertisers and readers. In addition, future fluctuations in
paper prices and/or postal rates could have a materially adverse effect on the
results of operations and financial condition of the publishing segments.

The fiscal year ended December 31, 1999 compared to the fiscal year ended
December 31, 1998

Results of Operations of Easyriders Inc., and subsidiaries

     During the year ended December 31, 1999, the Company experienced a net loss
in the amount of $14,103,558, compared with a net loss of $12,131,889 for the
twelve months ended

                                       33
<PAGE>

December 31, 1998. The Company's net loss per share was $0.65 for the year ended
December 31, 1999, compared to a net loss of $1.04 per share for the year ended
December 31, 1998. The Company experienced a negative EBITDA in the amount of
$7,094,091 for the year ended December 31, 1999, compared with a negative EBITDA
of $8,534,414 for the year ended December 31, 1998.

     The operating results of the Company for the year ended December 31, 1999
include the results for the Paisano Companies for the entire twelve months,
while the operating results of the Company for the year ended December 31, 1998
include the results for the Paisano Companies only for the period subsequent to
the Reorganization, or from September 23, 1998 through December 31, 1998.

     The increase in the net loss of $1,971,669, or 16%, can be substantially
attributed to the increase in operating expenses for the combined operations of
the Company and Newriders of $936,842 and the increase in interest expense of
$1,086,321. Significant components of the net increase in the expenses are
summarized as follows:

 .    An increase resulting from a loss of $1,218,000 related to settlement of
     the Steel Horses Arbitration in the year ended December 31, 1999.

 .    An increase in depreciation and amortization of $1,516,250, substantially
     attributable to the goodwill arising from the 1998 Reorganization.

 .    An increase in legal and professional fees of $2,381,272, from $1,051,196
     in 1998 to $3,432,468 in 1999. These increased fees are attributable to
     several factors including the lawsuit with a founder of Newriders, Inc.,
     the Steel Horses legal action and the additional cost of operating as a
     public company for an entire year.

 .    A decrease in stock issuance expenses of $1,765,488, from $2,504,867 in
     1998 to $739,379 in 1999.

 .    A decrease of $1,099,760 from a loss recorded in 1998 from the sale of a
     restaurant to a related party.

 .    A decrease of $750,000 from a write-off of a stock subscription receivable
     in 1998.

Results of Operations: Paisano Companies

     As noted above the operating results of the Company for the year ended
December 31, 1999 include the results for the Paisano Companies for the entire
twelve months, while the operating results of the Company for the year ended
December 31, 1998 include the results for the Paisano Companies only for the
period from September 23, 1998 through December 31, 1998.

     The Paisano Companies' sales totaling $33,201,543, includes sales from the
publishing segment of $23,588,851, sales from the goods and services segment of
$5,968,735, sales from the franchising segment of $93,137, and sales from other
segments of $3,550,820. The Paisano Companies' gross margin totaling $3,340,194,
includes margin from the publishing segment of $4,413,025, negative margin from
the goods and services segment of $838,711, margin from the

                                       34
<PAGE>

franchising segment of $93,137, and negative margin from other segments of
$327,257. The Paisano Companies' loss from operations totaling $6,736,961,
includes a loss from operations of $857,974 from the publishing segment, a loss
from operations of the goods and services segment of $2,109,982, loss from
operations of the franchising segment of $1,922,432, income from operations of
other segments of $85,283 and expenses not allocated to any segment of
$1,931,856.

     The Paisano Companies' publishing segment includes sales generated from
subscription sales, newsstand sales and advertising sales related to the
Companies' special interest magazines. The related cost of sales includes direct
costs related to the sales consisting primarily of printing, publication and
distribution costs. The goods and services segment includes sales generated from
the sale of apparel and other products through its mail order catalogs, one
retail store, and franchise programs. The related cost of sales includes the
costs of the apparel and other products. The franchising segment includes sales
generated through royalties and franchise fees charged to the Companies' twenty
six operating franchisees. There is no related cost of sales. The Paisano
Companies' other segments primarily includes Easyriders Events, Inc., which
generates substantially all of its sales from the sale of tickets to its
motorcycle rodeos, motorcycle shows, and tattoo shows. Cost of sales for the
other segments represent direct costs of promoting the events.

     The Paisano Companies' operating expenses of $10,077,155 include $8,145,299
of expenses specifically allocated to individual segments and $1,931,856 which
have not been allocated to any one segment. The allocated expenses include
payroll, promotion, and other general and administrative expenses specifically
attributable to the business segment. The unallocated expenses include legal and
professional fees of $692,896.

     Payroll and related benefits for the Paisano Companies for the year ended
December 31, 1999 totaled $1,673,035. Depreciation and amortization for the same
period totaled $2,226,015 related primarily to $1,878,476 in amortization of the
$56,368,752 in goodwill created out of the Paisano Companies' acquisition by the
Company. Legal and professional fees for the year ended December 31, 1999
totaled $1,276,308. In addition, in 1999 Paisano recorded a non-recurring
expense of $1,218,000 related to the settlement of the Steel Horses arbitration
(See Note 20 to the Consolidated Financial Statements).

     Interest expense for the Paisano Companies totaled $2,361,730, primarily
attributable to the debt issued to finance the Company's acquisition of the
Paisano Companies.

     Net loss for the Paisano Companies was $9,226,186 for the year ended
December 31, 1999, with a negative EBITDA of $4,549,705.

     Loss from operations of the Franchising segment of the Paisano Companies
was $1,922,432 for the year ended December 31, 1999. A significant portion of
this loss, or $1,139,995, is attributable to legal fees incurred in defending
lawsuits brought against the Company by franchisees. In addition, the Company
waived its right to all 1999 franchise fees, which contributed to the loss from
this segment.

     The principal raw material used in the publishing operations of the Paisano
Companies is paper. Paper costs represented approximately 16% and 18% of Paisano
Publications' production,

                                       35
<PAGE>

selling and other direct costs for the fiscal years ended December 31, 1999 and
1998, respectively. Certain commodity grades of paper have shown considerable
price volatility over the last decade. There can be no assurance that future
fluctuations in paper prices will not have a material adverse effect on the
Paisano Companies' results of operations or financial condition.

     The profitability of the Paisano Companies' publishing segment is also
affected by the cost of postage and could be materially adversely affected if
there is an increase in postal rates. Future fluctuations in postal rates could
have a material adverse effect on the publishing segments' results of operations
or financial condition. No assurance can be given that the publishing segment
can recoup paper or postal cost increases by passing them through to its
advertisers and readers. In addition, future fluctuations in paper prices or
postal rates could have an effect on comparisons of the results of operations
and financial condition of the publishing segments.

Liquidity and Capital Resources

     The Company's primary cash requirements are to fund the Company's operating
costs (primarily payroll and related expenses) and working capital needs
(primarily accounts receivable, inventory, prepaid expenses and debt service).
On December 31, 2000, the Company had negative working capital of $28.0 million,
due primarily to the pending maturity of the Nomura Indebtedness of $21.1
million and deferred subscription and advertising revenue of $3.9 million.

     Cash used in operating activities from continuing operations during the
year ended December 31, 2000 totaled approximately $4.3 million. The operating
loss of $36.4 million was offset by several non-cash charges including $3.2
million for depreciation and amortization, $0.2 million for stock issuance
expenses, $0.3 million for expenses settled with common stock, $0.3 million of
amortization of debt issuance costs, $0.5 million of non-cash interest expense,
$0.6 million for losses on the sale of assets, and $25.0 million for the loss on
the impairment of goodwill. Cash of $2.0 million was provided by changes in
operating accounts.

     Net cash provided by investing activities totaled $3.9 million, which was
primarily generated from the sale of El Paso.

     Upon its acquisition by the Company, Paisano Publications obtained an
aggregate of $22,000,000 in Nomura Indebtedness. This financing was comprised of
$17,000,000 of a senior term loan (the "Term Loan") and a $5,000,000 revolving
loan (the "Revolving Loan"). The proceeds from the Term Loan plus $3,500,000 of
the Revolving Loan were used to repay certain promissory notes issued to the
shareholder of the Paisano Companies in conjunction with the Paisano Acquisition
and to pay certain acquisition expenses. To the extent that Paisano Publications
is in compliance with the terms of the Nomura Indebtedness, any unused portion
of the Revolving Loan may be used by Paisano Publications for working capital
purposes. Available borrowings under the Revolving Loan are subject to the
approval of the Lender. At December 31, 2000, there were no available borrowings
under the Revolving Loan.

     The Nomura Indebtedness is guaranteed (the "Guarantees") by the Company and
the Paisano Companies, other than Paisano Publications (the "Guarantors"). The
Nomura Indebtedness will mature on September 23, 2001, and bears interest at an
annual rate equal to the prime rate of the Lender from time to time plus 1.85%,
payable monthly. The Nomura

                                       36
<PAGE>

Indebtedness and the Guarantees are secured by a first priority security
interest in substantially all of the tangible and intangible assets (owned or
hereafter acquired) of the Company and the Paisano Companies, including all of
the capital stock or equity interests of the Paisano Companies and Newriders.
The Nomura Indebtedness and the Guarantees constitute the primary senior secured
indebtedness of Paisano Publications and Guarantors and rank senior to all other
indebtedness of Paisano Publications and the Guarantors. With respect to the
September 23, 2001 maturity, the Company has begun to explore alternative
financing sources and has requested from Nomura a short-term extension of the
maturity date sufficient to allow the Company to refinance the Nomura
Indebtedness with other lenders, investors and/or joint venture partners. Thus
far, Nomura has refused to consent to such request. There can be no assurance
that Nomura will grant an extension, or that the Company will be successful in
its efforts to secure such alternate financing.

     At the end of each one-month period in which the Term Loan is outstanding,
Paisano Publications is required to prepay the Term Loan in an aggregate
principal amount equal to 35% of Excess Cash Flow, as defined in the Credit
Agreement, for such period, to the extent such Excess Cash Flow is achieved. The
Term Loan has been classified as a current liability at December 31, 2000.

     Subject to certain limitations on dividends, and provided that no event of
default has occurred, Paisano Publications may advance funds to the Company
monthly, limited to the lessor of $100,000 or 35% of the Excess Cash Flow for
the preceding monthly period. As of December 31, 2000, Paisano Publications has
been able to provide $315,220 of funding to the Company based on Paisano's
attainment of Excess Cash Flow. The inability of Paisano Publications to provide
funds to the Company can adversely impact the ability of the Company to repay
certain expenses of the Company.

     Because the Nomura Indebtedness includes restrictions on the ability of the
Paisano Companies to transfer funds to the Company in the form of cash
dividends, loans or advances, the net assets of the Paisano Companies are
considered to be restricted. The restricted net assets of the Paisano Companies
on December 31, 2000 totaled negative $389,389.

     The Nomura Indebtedness contains numerous operating and financial
covenants, including but not limited to, payment of dividends, limitations on
indebtedness and the maintenance of minimum net worth, minimum working capital,
interest coverage ratios and the achievement of cash flow measures. As of
December 31, 2000, the Company was not in compliance with any of such financial
covenants. In addition, as of March 1, 2001, the Company was not in compliance
with certain technical compliance provisions of the Nomura Credit Agreement. No
assurance can be given that a satisfactory resolution of these default issues
will be obtained. Any non-compliance could restrict the Company's business
activities, and could expose the Company to materially adverse consequences if
any such defaults are not resolved, by reason of the remedies available to
Nomura under the loan documents pertaining to the Nomura Indebtedness, including
but not limited to, the foreclosure on the Company's assets, which are provided
as collateral.

     In connection with the Paisano Acquisition, the Company issued Subordinated
Seller Notes in the aggregate amount of $13,000,000 to Joseph Teresi, the sole
shareholder of the Paisano Companies prior to the Paisano Acquisition. The
Subordinated Seller Notes consisted of a subordinated promissory note in the
amount of $5,000,000, a limited recourse subordinated

                                       37
<PAGE>

promissory note in the amount of $5,000,000 secured by the Martin Mirror Note
(as defined in the applicable instruments) and a short-term subordinated
promissory note in the amount of $3,000,000. The first two notes (the
"Subordinated Notes") bear interest at an annual rate that escalates from 6% to
10% and may be extended for an additional five years. The remaining $3,000,000
(the "Short Term Note") was initially issued as a 90 day note that bears
interest at an annual rate of 10%. On April 3, 2000, the then remaining
principal and interest balance on the $5,000,000 subordinated promissory note
was exchanged for 3,356,710 shares of Easyriders, Inc. Common Stock issued to
Mr. Teresi.

     In October 1999, Paisano Publications issued a $275,000 increasing rate
secured promissory note to an investment partnership, Siena Capital Partners,
L.P. This loan (the "Siena Loan") is subordinate to the Nomura Indebtedness. The
loan bears interest at a rate of 20% per annum (increasing by 1% monthly
beginning April 14, 2000), and is due and payable with accrued interest on
October 14, 2000. Warrants to purchase 100,000 shares of the Common Stock of the
Company were issued with an exercise price of $0.01 per share. If the Siena Loan
has been paid off in its entirety by April 13, 2000, the warrants become null
and void. In addition, if the balance is not paid in full by July 13, 2000, the
Company must issue warrants to purchase an additional 300,000 shares of the
Common Stock of the Company, and if the balance is not paid in full by October
13, 2000, the Company must issue warrants to purchase an additional 100,000
shares of the Common Stock of the Company. Thereafter, until the loan is paid
off in full, the Company must issue warrants to purchase 150,000 shares of the
Common Stock of the Company on the 13th day of each month.

     As of April 13, 2000 the Company did not possess the resources to pay off
the Siena Loan. However, John Martin and Joseph Teresi were granted a right of
first refusal in connection with any assignment of the Siena Loan. Based on this
right, the Company pursued negotiations with Mr. Teresi and Mr. Martin
concerning their assumption of the Siena Loan upon terms more favorable to the
Company. These negotiations were successful and on April 13, 2000, Mr. Martin
and Mr. Teresi each paid to Siena the sum of $137,500 and assumed the position
of Siena with respect to the Siena Loan. Concurrently, the first 100,000
warrants vested, and Mr. Martin and Mr. Teresi agreed to make the following
modifications to the Siena Loan terms:

 .    The interest rate was reduced from 20% per annum to 13% per annum.

 .    Provided the Siena Loan is paid off by December 31, 2000, twenty percent
     (20%) of all warrants vested by and through such date will be surrendered.

     As of December 31, 2000, the Company did not possess the resources to pay
off the Siena Loan. As a result, as provided under the modified terms, an
additional 350,000 warrants vested to each of Mr. Martin and Mr. Teresi. In
addition, as of March 13, 2001, the Company still did not possess the resources
to pay off the Siena Loan and, as a result, an additional 225,000 warrants have
vested to each of Mr. Martin and Mr. Teresi. As of March 30, 2001, Mr. Teresi
aquired all of Mr. Martin's interest in the Siena Loan, and all warrants vested
up to such date.

     On October 5, 2000, the Company sold all interests in El Paso Bar-B-Que
Company to a newly formed subsidiary of Culinary Holdings, Inc. for a
combination of cash in the amount of $4,000,000 and the assumption of
liabilities in the amount of approximately $6,700,000. In

                                       38
<PAGE>

accordance with the terms of the sale transaction, the Company forgave a net
intercompany receivable of $782,753. In addition, Culinary Holdings assumed
$1,000,000 of convertible debentures held by a director of the Company, who
thereupon released the Company from all obligation in connection therewith.

     While the Company secured a $4 million cash infusion through the sale of El
Paso Bar-B-Que Company, it continues in its attempts to secure additional cash
infusions through the consummation of certain other business transactions. The
Company is also evaluating the issuance of additional debt or equity securities.
While the Company believes that such efforts, together with ongoing operations,
will enable the Company to meet its anticipated cash needs for the next 12
months (excluding the repayment of the Nomura Indebtedness, if not otherwise
refinanced), there can be no assurance that this will be the case, as
projections of future cash needs and cash flows are subject to substantial
uncertainty. In the event that the Company is unsuccessful in its efforts to
raise capital beyond that which is projected to be realized from current
operations, the Company will not be able to meet its liquidity obligations.

Forward-Looking Information and Certain Factors

     Certain statements in this Form 10-K and in future filings by the Company
with the Securities and Exchange Commission, in the Company's press releases,
and in oral statements made by or with the approval of an authorized executive
officer constitute "forward-looking statements" within the meaning of the
Private Securities Litigation Reform Act of 1995 (the "Reform Act"). The
forward-looking statements are subject to numerous risks and uncertainties that
could cause actual results to differ materially from those set forth in such
forward-looking statements. Such risks and uncertainties include, without
limitation, risks associated with future capital needs, management of growth,
availability of adequate financing, integration of business operations,
concentration of stock ownership, restrictions imposed on the Company by the
Lender, the magazine publishing and restaurant business, paper, and other raw
material prices and other factors discussed herein, in the Company's
Prospectus/Proxy Statement on Form S-4 dated September 8, 1998 and other filings
submitted to the Securities and Exchange Commission.

Recent Accounting Pronouncements

     Statement of Financial Accounting Standards ("SFAS") No. 133, Accounting
for Derivative Instruments and Hedging Activities, was issued in June 1998 and
establishes accounting and reporting standards for derivative instruments,
including certain derivative instruments embedded in other contracts,
(collectively referred to as derivatives) and for hedging activities. SFAS No.
133 was initially effective for all fiscal quarters of fiscal years beginning
after June 15, 1999. In July 1999, SFAS No. 137, Accounting for Derivative
Instruments and Hedging Activities - Deferral of the Effective Date of FASB
Statement No. 133, was issued which delays the effective date of SFAS No. 133 to
fiscal years beginning after June 15, 2000. The Company does not believe that
the adoption of this new standard will have a material impact on its financial
position or results of operations.

     In December 1999, the SEC staff issued Staff Accounting Bulletin (SAB) No.
101, Revenue Recognition in Financial Statements, which became effective
December 2000. SAB No. 101 summarizes the SEC staff's views in applying
generally accepted accounting principles to

                                       39
<PAGE>

revenue recognition in financial statements. The application of this SAB did not
have a material effect on the Company's revenue recognition policies.

     In March 2000, the Financial Accounting Standards Board (FASB) issued
Interpretation No. 44 of Accounting Principles Board Opinion No. 25 Accounting
for Certain Transactions Involving Stock Compensation, which, among other
things, addressed accounting consequences of a modification that reduces the
exercise price of a fixed stock option award (otherwise known as repricing). If
the exercise price of a fixed stock option award is reduced, the award must be
accounted for as variable stock option plan from the date of the modification to
the date the award is exercised, is forfeited, or expires unexercised. The
exercise price of an option award has been reduced if the fair value of the
consideration required to be paid by the grantee upon exercise is less than or
potentially less than the fair value of the consideration that was required to
be paid pursuant to the award's original terms. The requirements about
modifications to fixed stock option awards that directly or indirectly reduce
the exercise price of an award apply to modifications made after December 15,
1998, and will be applied prospectively as of July 1, 2000. The adoption of this
interpretation did not impact the Company's financial statements.

     In January 2001, the Financial Accounting Standards Board Emerging Issues
Task Force issued EITF 00-27 effective for convertible debt instruments issued
after November 16, 2000. This pronouncement requires the use of the intrinsic
value method for recognition of the detachable and imbedded equity features
included with indebtedness, and requires amortization of the amount associated
with the convertibility feature over the life of the debt instrument rather than
the period for which the instrument first becomes convertible. Inasmuch as all
debt instruments that were entered into prior to November 16, 20000 and all of
the debt discount relating to the beneficial conversion feature was previously
recognized as expense in accordance with EITF 98-5, there is no impact on these
financial statements. This EITF 00-27, could impact future financial statements,
should the Company enter into such agreements.

Item 7a.  Quantitative and Qualitative Disclosure About Market Risk
          ---------------------------------------------------------

     The Company is exposed to a variety of risks, including paper price
volatility and changes in interest rates affecting the cost of its debt.

Paper Price Volatility

     A primary component of the Company's cost of sales in the magazine
publishing segment is the cost of paper. Consequently, increases in paper prices
can adversely impact the Company results of operations.

Interest Rates

     The Company is subject to certain interest rate risk related to the Senior
Loans. The Senior Loans mature on September 23, 2001 and bear interest at an
annual rate equal to the prime rate of the Lender plus 1.85% payable monthly.
The interest rate on the balance of $21,146,957 outstanding on December 31, 2000
was 11.35 %. An increase in interest rates of 1% would result in an increase in
interest expense of approximately $210,000.

     The Company's remaining long-term debt and convertible debentures have
fixed interest rates and therefore the Company does not believe a 10% increase
in interest rates would have a material impact on the Company's consolidated
financial statements.

     Item 8.   Financial Statements and Supplementary Data.
               -------------------------------------------

     The information required by this item appears beginning on page F-1.

                                       40
<PAGE>

     Item 9.   Changes In and Disagreements With Accountants On Accounting and
               ---------------------------------------------------------------
               Financial Disclosure.
               --------------------

     None.


PART III

     Item 10.  Directors and Executive Officers of the Registrant.
               ---------------------------------------------------

     Information concerning directors and officers of the Company is included in
the definitive Proxy Statement for the Company's 2001 Annual Meeting of
Stockholders, which is incorporated herein by reference.

     Item 11.  Executive Compensation.
               ----------------------

     Information concerning directors and officers of the Company is included in
the definitive Proxy Statement for the Company's 2001 Annual Meeting of
Stockholders, which is incorporated herein by reference.

     Item 12.  Security Ownership of Certain Beneficial Owners and Management.
               --------------------------------------------------------------

     Information concerning directors and officers of the Company is included in
the definitive Proxy Statement for the Company's 2001 Annual Meeting of
Stockholders, which is incorporated herein by reference.

     Item 13.  Certain Relationships and Related Transactions.
               ----------------------------------------------

     Information concerning directors and officers of the Company is included in
the definitive Proxy Statement for the Company's 2001 Annual Meeting of
Stockholders, which is incorporated herein by reference.


PART IV

     Item 14.  Exhibits, Financial Statement Schedules and Reports on Form 8-K.
               ---------------------------------------------------------------

     (a)  The following documents are filed as a part of this Annual Report
on Form 10-K:

               (1)  Financial Statements

               The financial statements filed as a part of this report appear
               beginning on page F-1.

               (2)  Financial Statement Schedules

               None.

                                       41
<PAGE>

     (b)  Reports on Form 8-K

               Current Report of the Company on Form 8K, as filed on October 20,
               2000.

               Current Report of the Company on Form 8K, as filed on November
               22, 2000.

               Current Report of the Company on Form 8K, as filed on December
               21, 2000.

     (c)  Exhibits

Exhibit
  No.          Description
-------        -----------

2.1            Agreement and Plan of Merger and Reorganization dated June 30,
               1998, by and among Newriders, the Registrant and Easyriders Sub,
               Inc. (incorporated by reference to Exhibit 2.1 of the
               Registrant's Registration Statement on Form S-4, filed July 6,
               1998).

2.2            Stock Contribution and Sale Agreement, dated June 30, 1998
               ("Stock Contribution and Sale Agreement"), by and among
               Newriders, the Registrant, Easyriders Sub II, Inc., Paisano
               Publications, Inc., Easyriders of Columbus, Inc., Easyriders
               Franchising, Inc., Teresi, Inc., Bros Club, Inc., Associated
               Rodeo Riders on Wheels and Mr. Joseph Teresi. (incorporated by
               reference to Exhibit 2.2 of the Registrant's Registration
               Statement on Form S-4, filed July 6, 1998). List of exhibits and
               schedules to Stock Contribution and Sale Agreement (incorporated
               by reference to Exhibit 2.2 on the Registrant's Registration
               Statement on Form S-4, filed July 6, 1998).

2.3            LLC Interest Contribution Agreement, dated June 30, 1998 ("LLC
               Interest Contribution Agreement"), by and among Newriders, the
               Registrant, William E. Prather, Marna Prather, John E. Martin,
               and M & B Restaurants, L.C. (incorporated by reference to Exhibit
               2.3 of the Registrant's Registration Statement on Form S-4, filed
               July 6, 1998).

3.1            Certificate of Incorporation of the Registrant (incorporated by
               reference to Exhibit 3.1 of the Registrant's Registration
               Statement on Form S-4, filed July 6, 1998).

3.2            By-Laws of the Registrant (incorporated by reference to Exhibit
               3.2 of the Registrant's Registration Statement on Form S-4, filed
               July 6, 1998).

4.1            Specimen of the Registrant's Common Stock Certificates
               (incorporated by reference to Exhibit 4.1 of the Registrant's
               Registration Statement on Form S-4/A, filed August 28, 1998).

10.1           Assignment of Motorcycle Shop Lease Agreement --Myrtle Beach, SC
               by Newriders to Leon Hatcher (incorporated by reference to
               Exhibit 10.2.5 to

                                       42
<PAGE>

               Newriders' Annual Report on Form 10-KSB for the year ended
               December 31, 1997).

10.2           Employment Letter Agreement between Newriders and John Martin
               (incorporated by reference to Exhibit 10.2 of Newriders'
               Registration Statement on Form S-8, filed November 24, 1997).

10.3           Employment Letter Agreement between Newriders and William R.
               Nordstrom dated August 22, 1997 (incorporated by reference to
               Exhibit 10.4.2 of Newriders' Annual Report on Form 10-KSB for the
               year ended December 31, 1997).

10.4           Stock Purchase Agreement for Restricted Shares and Warrants
               between Newriders and John E. Martin dated as of April 21, 1997
               (incorporated by reference to Exhibit 10.4.3 of Newriders' Annual
               Report on Form 10-KSB for the year ended December 31, 1997).

10.5           Stock Purchase Agreement for Restricted Shares and Warrants
               between Newriders and William R. Nordstrom dated April 21, 1997
               (incorporated by reference to Exhibit 10.4.4 of Newriders' Annual
               Report on Form 10-KSB for the year ended December 31, 1997).

10.6           Letter of Intent dated October 7, 1997 between Newriders and M &
               B Restaurants, L.C. (Incorporated by reference to Exhibit 10.5.1
               of Newriders' Annual Report on Form 10-KSB for the year ended
               December 31, 1997).

10.7           Letter Agreement dated January 13, 1998 between Newriders and the
               Paisano Companies (incorporated by reference to Exhibit 10.5.2 of
               Newriders' Annual Report on Form 10-KSB for the year ended
               December 31, 1997).

10.8           Secured Installment Promissory Note between Newriders as Maker
               and Franchise Mortgage Acceptance Company, LLC as Lender dated
               October 21, 1997 for $475,000 (Loan # 11441-102) (incorporated by
               reference to Exhibit 10.6.1 of Newriders Annual Report on Form
               10-KSB for the year ended December 31, 1997).

10.9           Security Agreement between Newriders and Franchise Mortgage
               Acceptance Company, LLC dated October 21, 1997 for $475,000 (Loan
               # 11441-102) (incorporated by reference to Exhibit 10.6.2 of
               Newriders Annual Report on Form 10-KSB for the year ended
               December 31, 1997).

10.10          Guaranty dated October 21, 1997 signed by Leon Hatcher and Sandra
               Hatcher (incorporated by reference to Exhibit 10.6.3 of Newriders
               Annual Report on Form 10-KSB for the year ended December 31,
               1997).

                                       43
<PAGE>

10.11          Form of Agreement to Exchange Options and Waive Change in Control
               Rights (incorporated by reference to Exhibit 10.1.12 of the
               Registrant's Registration Statement on Form S-4, filed July 6,
               1998).

10.12          Newriders, Inc. 8% Convertible Debenture Due June 30, 2000 in the
               amount of $1,000,000 payable to Wayne L. Knyal (incorporated by
               reference to Exhibit 10.1.13 of the Registrant's Registration
               Statement on Form S-4, filed July 6, 1998).

10.13          Newriders, Inc. Warrant dated June 10, 1998 in favor of Wayne L.
               Knyal for 225,000 shares (incorporated by reference to Exhibit
               10.1.14 of the Registrant's Registration Statement on Form S-4,
               filed July 6, 1998).

10.14          Newriders, Inc. 8% Convertible Debenture Due May 11, 2000, in the
               amount of $500,000 payable Silenus, Ltd (incorporated by
               reference to Exhibit 10.1.15 of the Registrant's Registration
               Statement on Form S-4, filed July 6, 1998).

10.15          Newriders, Inc. Warrant dated May 11, 1998 in favor of Silenus,
               Ltd. for 25,000 shares (incorporated by reference to Exhibit
               10.1.16 of the Registrant's Registration Statement on Form S-4,
               filed July 6, 1998).

10.16          Security Agreement between Leon Hatcher as pledgor and Silenus,
               Ltd. as secured party dated May 11, 1998 pledging 400,000 shares
               of Newriders Common Stock as security (incorporated by reference
               to Exhibit 10.1.17 of the Registrant's Registration Statement on
               Form S-4, filed July 6, 1998).

10.17          Letter Agreement dated January 13, 1998 between Imperial Capital,
               LLC and Newriders, Inc. (incorporated by reference to Exhibit
               10.1.12 of the Registrant's Registration Statement on Form S-4,
               filed July 6, 1998).

10.18          Newriders, Inc. Convertible Note due December 12, 2000 in the
               amount of $400,000 payable to Offshore Investment Fund
               (incorporated by reference to Exhibit 10.1.19 of the Registrant's
               Registration Statement on Form S-4, filed July 6, 1998).

10.19          Newriders, Inc. Convertible Note due December 12, 2000 in the
               amount of $400,000 payable to Offshore Investment Fund
               (incorporated by reference to Exhibit 10.1.20 of the Registrant's
               Registration Statement on Form S-4, filed July 6, 1998).

10.20          Proxy dated April 19, 1998, for 800,000 shares of Newriders
               Common Stock given by Michael T. Purcell in favor of Mr. Joseph
               Teresi (incorporated by reference to Exhibit 10.1.21 of the
               Registrant's Registration Statement on Form S-4, filed July 6,
               1998).

10.21          Proxy dated April 20, 1998, for 640,000 shares of Newriders
               Common Stock given by Mr. C. W. Doyle in favor of Mr. Joseph
               Teresi (incorporated

                                       44
<PAGE>

               by reference to Exhibit 10.1.22 of the Registrant's Registration
               Statement on Form S-4, filed July 6, 1998).

10.22          Proxy dated April 20, 1998, for 1,300,000 shares of Newriders
               Common Stock given by Mr. Leon Hatcher in favor of Mr. Joseph
               Teresi (incorporated by reference to Exhibit 10.1.23 of the
               Registrant's Registration Statement on Form S-4, filed July 6,
               1998).

10.23          Letter Agreement for Return of Common Stock dated February 9,
               1998 executed by Cyril Doyle, Leon Hatcher and Michael T. Purcell
               (incorporated by reference to Exhibit 10.1.24 of the Registrant's
               Registration Statement on Form S-4, filed July 6, 1998).

10.24          Letter Agreement for Return of Common Stock dated February 10,
               1998 executed by Rick Pierce (incorporated by reference to
               Exhibit 10.1.25 of the Registrant's Registration Statement on
               Form S-4, filed July 6, 1998).

10.25          Agreement to Relinquish Stock Options dated June 25, 1998, by and
               among Newriders, Inc., John Martin, William Nordstrom, William
               Prather, Wayne Knyal and Daniel Gallery (incorporated by
               reference to Exhibit 10.1.26 of the Registrant's Registration
               Statement on Form S-4, filed July 6, 1998).

10.26          Form of Agreement for Change in Conversion Rights (incorporated
               by reference to Exhibit 10.1.27 of the Registrant's Registration
               Statement on Form S-4/A, filed August 28, 1998).

10.27          Easyriders 1998 Executive Incentive Plan (incorporated by
               reference to Exhibit 10.2.1 of the Registrant's Registration
               Statement on Form S-4, filed July 6, 1998).

10.28          Distribution Agreement dated April 1, 1987 between Curtis
               Circulation Company and Paisano Publications, Inc. (confidential
               treatment requested) (incorporated by reference to Exhibit 10.3.1
               of the Registrant's Registration Statement on Form S-4, filed
               July 6, 1998).

10.29          Letter Agreement dated April 20, 1998 between Curtis Circulation
               Company and Paisano Publications, Inc., amending Distribution
               Agreement dated April 1, 1987 (confidential treatment requested)
               (incorporated by reference to Exhibit 10.3.2 of the Registrant's
               Registration Statement on Form S-4, filed July 6, 1998).

10.30          Letter Agreement between RR Donnelley & Sons Company and Paisano
               Publications, Inc. dated September 11, 1996 (incorporated by
               reference to Exhibit 10.3.3 of the Registrant's Registration
               Statement on Form S-4, filed July 6, 1998).

10.31          Limited Recourse Subordinated Promissory Note compromising
               Exhibit B-1 to the Stock Contribution and Sale Agreement, by the
               Registrant in favor of

                                       45
<PAGE>

               Joseph Teresi in the amount of $5,000,000 (incorporated by
               reference to Exhibit 10.4.1 of the Registrant's Registration
               Statement on Form S-4, filed July 6, 1998).

10.32          Pledge Agreement compromising Exhibit B-2 to Stock Contribution
               and Sale Agreement by Easyriders as pledgor and Joseph Teresi as
               pledgee (incorporated by reference to Exhibit 10.4.2 of the
               Registrant's Registration Statement on Form S-4, filed July 6,
               1998).

10.33          Subordinated Promissory Note compromising Exhibit B-3 to the
               Stock Contribution and Sale Agreement, by the Registrant in favor
               of Joseph Teresi in the amount of $5,000,000 (incorporated by
               reference to Exhibit 10.4.3 of the Registrant's Registration
               Statement on Form S-4, filed July 6, 1998).

10.34          Subordinated Promissory Note compromising Exhibit B-4 to the
               Stock Contribution and Sale Agreement, by the Registrant in favor
               of Joseph Teresi in the amount of $3,000,000 (incorporated by
               reference to Exhibit 10.4.4 of the Registrant's Registration
               Statement on Form S-4, filed July 6, 1998).

10.35          Employment Agreement between Paisano Publications, Inc. and
               Robert Davis comprising Exhibit D-2 to the Stock Contribution and
               Sale Agreement (incorporated by reference to Exhibit 10.4.5 of
               the Registrant's Registration Statement on Form S-4, filed July
               6, 1998).

10.36          Employment Agreement between Paisano Publications, Inc. and
               Joseph Teresi comprising Exhibit F-1 to the Stock Contribution
               and Sale Agreement (incorporated by reference to Exhibit 10.4.6
               of the Registrant's Registration Statement on Form S-4, filed
               July 6, 1998).

10.37          Consulting Agreement between Paisano Publications, Inc. and
               Joseph Teresi comprising Exhibit F-2 to the Stock Contribution
               and Sale Agreement (incorporated by reference to Exhibit 10.4.7
               of the Registrant's Registration Statement on Form S-4, filed
               July 6, 1998).

10.38          Stockholders Voting Agreement comprising Exhibit I to Stock
               Contribution and Sale Agreement between John E. Martin and Joseph
               Teresi (incorporated by reference to Exhibit 10.4.8 of the
               Registrant's Registration Statement on Form S-4, filed July 6,
               1998).

10.39          Promissory Note compromising Exhibit 2.2(a) to the Stock
               Contribution and Sale Agreement, by Easyriders Sub II, Inc. in
               favor of Joseph Teresi in the amount of $15,000,000 (incorporated
               by reference to Exhibit 10.4.9 of the Registrant's Registration
               Statement on Form S-4, filed July 6, 1998).

10.40          Stock Purchase Agreement dated June 30, 1998, between Easyriders
               and John E. Martin ("Stock Purchase Agreement") (incorporated by
               reference to

                                       46
<PAGE>

               Exhibit 10.4.10 of the Registrant's Registration Statement on
               Form S-4, filed July 6, 1998).

10.41          Promissory Note comprising Exhibit A to the Stock Purchase
               Agreement, by John E. Martin in favor of Easyriders in the amount
               of $5,000,000 (incorporated by reference to Exhibit 10.4.11 of
               the Registrant's Registration Statement on Form S-4, filed July
               6, 1998).

10.42          Promissory Note comprising Exhibit B to the Stock Purchase
               Agreement, by John E. Martin in favor of Easyriders in the amount
               of $2,300,000 (incorporated by reference to Exhibit 10.4.12 of
               the Registrant's Registration Statement on Form S-4, filed July
               6, 1998).

10.43          Commercial Lease -- Daytona, Florida, comprising Exhibit C to the
               Stock Contribution and Sale Agreement, by Joseph Teresi and
               Easyriders (incorporated by reference to Exhibit 10.4.13 of the
               Registrant's Registration Statement on Form S-4, filed July 6,
               1998).

10.44          Commercial Lease -- Columbus, Ohio, comprising Exhibit C to the
               Stock Contribution and Sale Agreement, by Joseph Teresi and
               Easyriders (incorporated by reference to Exhibit 10.4.14 of the
               Registrant's Registration Statement on Form S-4, filed July 6,
               1998).

10.45          Commercial Lease -- 28216 Dorothy Drive, Agoura Hills,
               California, comprising Exhibit C to the Stock Contribution and
               Sale Agreement, by Joseph Teresi and Easyriders (incorporated by
               reference to Exhibit 10.4.15 of the Registrant's Registration
               Statement on Form S-4, filed July 6, 1998).

10.46          Commercial Lease -- 28216 Dorothy Drive, Agoura Hills,
               California, comprising Exhibit C to the Stock Contribution and
               Sale Agreement, between Joseph Teresi and Easyriders
               (incorporated by reference to Exhibit 10.4.16 of the Registrant's
               Registration Statement on Form S-4, filed July 6, 1998).

10.47          Employment Agreement between Newriders and William E. Prather
               comprising Exhibit F to the LLC Interest Contribution Agreement
               (incorporated by reference to Exhibit 10.4.17 of the Registrant's
               Registration Statement on Form S-4, filed July 6, 1998).

10.48          Employment Agreement, dated January 4, 1999, by and between
               Easyriders and J. Robert Fabregas (incorporated by reference to
               Exhibit 10.48 of the Easyriders, Inc. Annual Report on Form 10-K,
               as amended, for the year ended December 31, 1998).

10.49          Form of Subordinated Promissory Note, dated February 23, 1999, by
               Easyriders in favor of John Martin in the amount of $352,306
               (incorporated by reference to Exhibit 10.49 of the Easyriders,
               Inc. Annual Report on Form 10-K, as amended, for the year ended
               December 31, 1998).

                                       47
<PAGE>

10.50          Form of Subordinated Promissory Note, dated February 23, 1999, by
               Easyriders in favor of Joseph Teresi in the amount of $352,306
               (incorporated by reference to Exhibit 10.50 of the Easyriders,
               Inc. Annual Report on Form 10-K, as amended, for the year ended
               December 31, 1998).

10.51          Stock Purchase Agreement, dated April 8, 1999, between John
               Martin and Easyriders (incorporated by reference to Exhibit 10.51
               of the Easyriders, Inc. Annual Report on Form 10-K, as amended,
               for the year ended December 31, 1998).

10.52          Stock Purchase Agreement, dated April 8, 1999, between Joseph
               Teresi and Easyriders. (incorporated by reference to Exhibit
               10.52 of the Easyriders, Inc. Annual Report on Form 10-K, as
               amended, for the year ended December 31, 1998).

10.53          Letter Agreement, dated as of April 14 1999, by and between
               Easyriders, Inc. and Joseph Teresi (incorporated by reference to
               Exhibit 10.53 of the Easyriders, Inc. Annual Report on Form 10-K,
               as amended, for the year ended December 31, 1998).

10.54          First Amendment, Consent and Waiver Under Note and Warrant
               Purchase Agreement, dated as of March 31, 1999, by and among
               Easyriders, Paisano Publications and Nomura Holding America, Inc
               (incorporated by reference to Exhibit 10.54 of the Easyriders,
               Inc. Annual Report on Form 10-K, as amended, for the year ended
               December 31, 1998).

10.55          Stock Purchase Agreement, dated February 4, 2000, between John
               Martin and Easyriders (incorporated by reference to Exhibit 10.55
               of the Easyriders, Inc. Annual Report on Form 10-K for the year
               ended December 31, 1999).

10.56          Stock Purchase Agreement, dated February 4, 2000 between Joseph
               Teresi and Easyriders (incorporated by reference to Exhibit 10.56
               of the Easyriders, Inc. Annual Report on Form 10-K for the year
               ended December 31, 1999).

10.57          Proposal of Joseph Teresi dated April 3, 2000 (incorporated by
               reference to Exhibit 10.57 of the Easyriders, Inc. Annual Report
               on Form 10-K for the year ended December 31, 1999).

10.58          Consent and Waiver Under Note and Warrant Purchase Agreement,
               dated as of February 7, 2000, by and among Easyriders, Paisano
               Publications and Nomura Holding America, Inc. (incorporated by
               reference to Exhibit 10.58 of the Easyriders, Inc. Annual Report
               on Form 10-K for the year ended December 31, 1999).

10.59          Agreement dated December 15, 1999 between Paisano Publications,
               Inc., John Green and Joseph Teresi (incorporated by reference to
               Exhibit 10.59 of

                                       48
<PAGE>

               the Easyriders, Inc. Annual Report on Form 10-K for the year
               ended December 31, 1999).

10.60          Events License and Inventory Sales Agreement dated as of March
               31, 2000 by and between Paisano Publications, Inc., Teresi, Inc.,
               and Action Promotions, Inc. (incorporated by reference to Exhibit
               10.60 of the Easyriders, Inc. Annual Report on Form 10-K for the
               year ended December 31, 1999).

10.61          Loan Purchase Agreement dated as of April 13, 2000 by and between
               John Martin, Joseph Teresi, and Siena Capital Partners, L.P.
               (incorporated by reference to Exhibit 10.61 of the Easyriders,
               Inc. Annual Report on Form 10-K for the year ended December 31,
               1999).

10.62          General Assignment and Assumption Agreement dated April 13, 2000
               between Siena Capital Partners, L.P., John Martin, and Joseph
               Teresi (incorporated by reference to Exhibit 10.62 of the
               Easyriders, Inc. Annual Report on Form 10-K for the year ended
               December 31, 1999).

10.63          Consent and Waiver under Note and Purchase Agreement, dated as of
               April 12, 2000 by and among Easyriders, Paisano Publications and
               Nomura Holding America, Inc. (incorporated by reference to
               Exhibit 10.63 of the Easyriders, Inc. Annual Report on Form 10-K
               for the year ended December 31, 1999).

10.64          Stock Interests Purchase Agreement dated as of October 5, 2000,
               by and among Easyriders, Inc., Newriders, Inc., M&B Restaurants,
               L.C., MBPCR, Inc., El Paso Par-B-Que Company, Inc. and Culinary
               Holdings Incorporated (incorporated by reference to Exhibit 1.1
               of the Easyriders, Inc. Current Report on Form 8-K dated October
               20, 2000).

10.65          John Martin Termination Agreement dated March 1, 2001
               (incorporated by reference to Exhibit 6.1 of the Easyriders, Inc.
               Current Report on Form 8-K filed with the Securities and Exchange
               Commission on March 6, 2001).

10.66          Stock Purchase Agreement dated March 1, 2001 (incorporated by
               reference to Exhibit 6.2 of the Easyriders, Inc. Current Report
               on Form 8-K filed with the Securities and Exchange Commission on
               March 6, 2001).

10.67          Product License Agreement dated March 28, 2001 by and between
               Easyriders, Inc. Paisano Publications, Inc. and Easyriders
               Licensing, Inc., on the one hand, and Southern Steel Sportswear,
               Inc., on the other hand.

10.68          Assumption and Release Agreement dated as of March 28, 2001 by
               and between Easyriders, Inc. and various subsidiaries thereof,
               one the one hand, and Southern Steel Streetwear, Inc. and Action
               Promotions, Inc., on the other hand.

                                       49
<PAGE>

16.1           Letter of Deloitte & Touche, LLP to Easyriders, Inc. dated
               November 17, 2000 (incorporated by reference to Exhibit 4.1 of
               the Easyriders, Inc. Current Report on Form 8-K dated November
               22, 2000).

16.2           Letter of Deloitte & Touche, LLP to Easyriders, Inc. dated
               November 21, 2000 (incorporated by reference to Exhibit 7.1 of
               the Easyriders, Inc. Current Report on Form 8-K dated November
               22, 2000).

21             Subsidiaries of the Registrant

                                       50
<PAGE>

INDEPENDENT AUDITORS' REPORT



To the Board of Directors
Easyriders, Inc. and subsidiaries


We have audited the accompanying consolidated balance sheet of Easyriders, Inc.
and subsidiaries as of December 31, 2000, and the related consolidated
statements of operations, stockholders' deficit, and cash flows for the year
ended December 31, 2000. These consolidated financial statements are the
responsibility of the Company's management. Our responsibility is to express an
opinion on these consolidated financial statements based on our audit. The
consolidated financial statements as of December 31, 1999 and for the two years
then ended, were audited by other auditors whose report dated April 14, 2000,
expressed an unqualified opinion.

We conducted our audit in accordance with auditing standards generally accepted
in the United States of America. Those standards require that we plan and
perform the audit to obtain reasonable assurance about whether the consolidated
financial statements are free of material misstatement. An audit includes
examining, on a test basis, evidence supporting the amounts and disclosures in
the consolidated financial statements. An audit also includes assessing the
accounting principles used and significant estimates made by management, as well
as evaluating the overall consolidated financial statement presentation. We
believe that our audit provides a reasonable basis for our opinion.

In our opinion, the consolidated financial statements referred to above present
fairly, in all material respects, the financial position of Easyriders, Inc. and
subsidiaries as of December 31, 2000, and the results of their operations and
their cash flows for the year then ended, in conformity with accounting
principles generally accepted in the United States of America.

The accompanying financial statements have been prepared assuming that the
Company will continue as a going concern. As shown in the accompanying
consolidated financial statements, the Company has incurred net losses from
operations, has negative cash flows from operations, and its current liabilities
exceeds its current assets. These factors raise substantial doubt about the
Company's ability to continue as a going concern. Management's plans in regard
to these matters are also described in Note 2. The financial statements do not
include any adjustments that might result from the outcome of this uncertainty.


/s/ Stonefield Josephson, Inc.

Santa Monica, California
March 6, 2001

                                      F-1
<PAGE>

INDEPENDENT AUDITORS' REPORT



To the Board of Directors
Easyriders, Inc. and subsidiaries


We have audited the accompanying consolidated balance sheet of Easyriders, Inc.
and subsidiaries as of December 31, 1999, and the related consolidated
statements of operations, stockholders' equity, and cash flows for each of the
two years in the period then ended. These financial statements are the
responsibility of the Company's management. Our responsibility is to express an
opinion on these financial statements based on our audits.

We conducted our audits in accordance with auditing standards generally accepted
in the United States of America. Those standards require that we plan and
perform the audit to obtain reasonable assurance about whether the consolidated
financial statements are free of material misstatement. An audit includes
examining, on a test basis, evidence supporting the amounts and disclosures in
the consolidated financial statements. An audit also includes assessing the
accounting principles used and significant estimates made by management, as well
as evaluating the overall consolidated financial statement presentation. We
believe that our audits provide a reasonable basis for our opinion.

In our opinion, such consolidated financial statements present fairly, in all
material respects, the financial position of Easyriders, Inc. and subsidiaries
as of December 31, 1999, and the results of their operations and their cash
flows for each of the two years in the period then ended, in conformity with
accounting principles generally accepted in the United States of America.


/s/ Deloitte & Touche, LLP

Costa Mesa, California
April 14, 2000

                                      F-2
<PAGE>

EASYRIDERS, INC. AND SUBSIDIARIES

CONSOLIDATED BALANCE SHEETS
AS OF DECEMBER 31, 2000 AND 1999
--------------------------------------------------------------------------------

<TABLE>
<CAPTION>
                                                             2000              1999
                                                        --------------------------------
<S>                                                     <C>                <C>
ASSETS

CURRENT ASSETS:
Cash and cash equivalents                                 $  192,492        $    429,256
Accounts receivable, less allowance for doubtful
  accounts of $882,234 (2000) and $645,212 (1999)          2,008,505           3,230,067
Inventories                                                2,177,344           2,940,426
Prepaid publication costs                                    819,210             563,577
Prepaid expenses and other                                   849,844             670,386
Receivable from shareholder                                  278,374             395,010
Net assets of El Paso Bar-B-Que (Note 15)                          -           6,780,142
                                                        ------------       -------------

    Total current assets                                   6,325,769          15,008,864

PROPERTY AND EQUIPMENT, net                                  841,158           1,258,183

GOODWILL, net of accumulated amortization of
  $4,194,289 (2000) and $2,388,110 (1999)                 26,257,024          53,980,642

OTHER ASSETS                                                 172,670             300,244
                                                        ------------       -------------

                                                        $ 33,596,621        $ 70,547,933
                                                        ============       =============
</TABLE>

                See notes to consolidated financial statements.

                                      F-3
<PAGE>

EASYRIDERS, INC. AND SUBSIDIARIES

CONSOLIDATED BALANCE SHEETS
AS OF DECEMBER 31, 2000 AND 1999 (Continued)
--------------------------------------------------------------------------------

<TABLE>
<CAPTION>
                                                                               2000                     1999
                                                                          -------------            -------------
<S>                                                                       <C>                      <C>
LIABILITIES AND STOCKHOLDERS' (DEFICIT)/EQUITY

CURRENT LIABILITIES:
Accounts payable                                                          $   5,237,813            $   7,084,278
Accrued payroll and payroll related expenses                                  1,204,786                  813,099
Accrued interest payable                                                        563,963                1,091,129
Other current liabilities                                                     1,528,143                1,428,770
Income taxes payable                                                             17,900                    8,800
Current portion of deferred subscription and advertising income               3,941,853                3,464,959
Current portion of convertible debentures                                             -                  316,667
Current portion of long-term debt                                            21,832,113                1,148,880
                                                                          -------------            -------------
    Total current liabilities                                                34,326,571               15,356,582
                                                                          -------------            -------------
CONVERTIBLE DEBENTURES, related party                                                 -                1,000,000

NOTE PAYABLE TO STOCKHOLDER                                                   8,000,000               11,575,000

LONG-TERM DEBT, net of current portion and debt discount,
  including related party indebtedness of $283,659 (2000) and
  $489,541 (1999)                                                               571,165               21,225,524

OTHER LONG-TERM LIABILITIES, including deferred sub-
  scription revenues of $1,477,385 (2000) and $1,509,003 (1999)               3,529,359                1,769,087


COMMITMENTS AND CONTINGENCIES (Note 13)

STOCKHOLDERS' (DEFICIT)/EQUITY:
Preferred stock, par value $.001 per share; 10,000,000 shares
  authorized, none outstanding                                                        -                        -
Common stock, par value $.001 per share; 50,000,000 shares
  authorized, 28,590,702 shares (2000) and 23,056,751 shares (1999)
  outstanding                                                                    28,590                   23,056
Additional paid in capital                                                   64,611,943               58,983,147
Receivable from the sale of stock, less allowance for doubtful account
of $5,100,000 (2000) and $0 (1999)                                           (2,200,000)              (7,300,000)
Accumulated deficit                                                         (75,271,007)             (32,084,463)
                                                                          -------------            -------------
    Total stockholders' (deficit)/equity)                                   (12,830,474)              19,621,740
                                                                          -------------            -------------
                                                                          $  33,596,621            $  70,547,933
                                                                          =============            =============
</TABLE>

                See notes to consolidated financial statements.

                                      F-4
<PAGE>

EASYRIDERS, INC. AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF OPERATIONS
FOR EACH OF THE THREE YEARS IN THE PERIOD ENDED DECEMBER 31, 2000
--------------------------------------------------------------------------------

<TABLE>
<CAPTION>
                                                              2000                   1999                    1998
                                                       ------------------     -------------------      ----------------
<S>                                                    <C>                    <C>                      <C>
CONTINUING OPERATIONS:
SALES                                                      $   27,553,095          $   33,201,543        $   10,912,866

COST OF SALES                                                  23,943,056              29,861,349             8,645,113
                                                       ------------------     -------------------      ----------------
GROSS MARGIN                                                    3,610,039               3,340,194             2,267,753

EXPENSES:
Selling, general and administrative                             7,278,167              10,910,454             6,809,136
Depreciation and amortization                                   3,154,553               2,376,915               860,665
Stock issuance expense                                            204,862                 739,379             2,504,867
Loss from goodwill impairment                                  25,000,000                       -                     -
Loss on sale of restaurant to related party                             -                       -             1,099,760
Write-off of stock subscription receivable                              -                       -               750,000
                                                       ------------------     -------------------      ----------------
    Total expenses                                             35,637,582              14,026,748            12,024,428
                                                       ------------------     -------------------      ----------------
LOSS FROM OPERATIONS                                          (32,027,543)            (10,686,554)           (9,756,675)

OTHER INCOME (EXPENSE)                                            (51,928)                287,181               177,371
INTEREST EXPENSE                                               (4,253,883)             (3,555,121)           (2,468,800)
                                                       ------------------     -------------------      ----------------
LOSS BEFORE PROVISION FOR
  INCOME TAXES                                                (36,333,354)            (13,954,494)          (12,048,104)

PROVISION FOR INCOME TAXES                                         23,486                  11,500                 8,300
                                                       ------------------     -------------------      ----------------
NET LOSS FROM CONTINUING
  OPERATIONS                                                  (36,356,840)            (13,965,994)          (12,056,404)

DISCONTINUED OPERATIONS:
LOSS FROM OPERATIONS                                             (849,203)               (137,564)              (75,485)
LOSS ON DISPOSAL                                               (5,980,501)                      -                     -
                                                       ------------------     -------------------      ----------------
NET LOSS                                                   $  (43,186,544)         $  (14,103,558)       $  (12,131,889)
                                                       ==================     ===================      ================
NET LOSS PER SHARE - BASIC AND DILUTED
  CONTINUING OPERATIONS                                    $        (1.34)         $        (0.65)       $        (1.03)
  DISCONTINUED OPERATIONS                                           (0.25)                  (0.00)                (0.01)
                                                       ------------------     -------------------      ----------------
  NET LOSS                                                 $        (1.59)         $        (0.65)       $        (1.04)
                                                       ==================     ===================      ================
WEIGHTED AVERAGE NUMBER OF
  SHARES OUTSTANDING - BASIC
  AND DILUTED                                                  27,055,689              21,617,543            11,686,551
                                                       ==================     ===================      ================
</TABLE>

                                      F-5
<PAGE>

EASYRIDERS, INC. AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY/(DEFICIT)
FOR EACH OF THE THREE YEARS IN THE PERIOD ENDED DECEMBER 31, 2000
--------------------------------------------------------------------------------

<TABLE>
<CAPTION>
                                                                                              Common
                                                       Common stock          Additional       stock         Receivable
                                                 -----------------------      paid-in      subscription    from the sale   Treasury
                                                  Shares         Amount       capital       receivable       of stock       stock
<S>                                              <C>            <C>        <C>             <C>             <C>           <C>
BALANCE, January 1, 1998                         8,590,713      $  8,591   $  6,893,267    $  (750,000)    $        -    $        -

Common stock issued in conjunction with
  convertible debentures                           432,575           432      1,205,711

Warrants issued in connection with issuance
  of convertible debentures                                                     542,858

Common stock issued for services and in
  satisfaction of accounts payable                 500,000           500      2,099,500

Discount on convertible debenture issuance                                      500,002

Contribution of stock from certain founders of
  the Company                                                                (9,480,979)                                  9,480,979

Reissuance of treasury stock in connection with
  the acquisition of the Paisano Companies                                    9,480,979                                  (9,480,979)

Issuance of stock related to the purchase of
  Paisano Companies                              3,415,267         3,415     19,996,585

Issuance of stock options and common stock
  purchase warrants in connection with
  the acquisition of the Paisano Companies                                    3,711,024

Issuance of stock related to the purchase of
  M&B Restaurants LC                             2,000,000         2,000      6,158,000

Issuance of common stock in exchange for
  cash and notes receivable                      4,036,797         4,037     12,295,963                    (7,300,000)

Issuance of common stock as compensation to
  employees                                        320,000           320        915,680

Write-off of common stock subscription
  receivable                                                                                   750,000

Shares issued in lieu of payment on rounding
  caused by stock split                                 23


Net loss
                                                ----------      --------    -----------    -----------    -----------    ----------
BALANCE, December 31, 1998                      19,295,375      $ 19,295    $54,318,590    $         -    $(7,300,000)   $        -

<CAPTION>
                                                                         Total
                                                  Accumulated         stockholders'
                                                    deficit             equity/(deficit)
<S>                                             <C>                   <C>
BALANCE, January 1, 1998                        $  (5,849,016)        $    302,842

Common stock issued in conjunction with
  convertible debentures                                                 1,206,143

Warrants issued in connection with issuance
  of convertible debentures                                                542,858

Common stock issued for services and in
  satisfaction of accounts payable                                       2,100,000

Discount on convertible debenture issuance                                 500,002

Contribution of stock from certain founders of
  the Company

Reissuance of treasury stock in connection with
  the acquisition of the Paisano Companies

Issuance of stock related to the purchase of
  Paisano Companies                                                     20,000,000

Issuance of stock options and common stock
  purchase warrants in connection with
  the acquisition of the Paisano Companies                               3,711,024

Issuance of stock related to the purchase of
  M&B Restaurants LC                                                     6,160,000

Issuance of common stock in exchange for
  cash and notes receivable                                              5,000,000

Issuance of common stock as compensation to
  employees                                                                916,000

Write-off of common stock subscription
  receivable                                                               750,000

Shares issued in lieu of payment on rounding
  caused by stock split

Net loss                                          (12,131,889)         (12,131,889)
                                                 ------------         ------------
BALANCE, December 31, 1998                        (17,980,905)        $ 29,056,980
</TABLE>

                See notes to consolidated financial statements.

                                      F-6
<PAGE>

EASYRIDERS, INC. AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY/(DEFICIT)
FOR EACH OF THE THREE YEARS IN THE PERIOD ENDED DECEMBER 31, 2000 (Continued)
--------------------------------------------------------------------------------

<TABLE>
<CAPTION>

                                                                                                                     Common
                                                               Common stock                     Additional           stock
                                                      -----------------------------               paid-in         subscription
                                                          Shares           Amount                 capital          receivable
<S>                                                   <C>                 <C>                 <C>                 <C>
BALANCE, January 1, 1999                                 19,295,375       $  19,295           $   54,318,590          $     -

Common stock issued in a private
  placement on April 8, 1999                              2,795,900           2,796                3,597,204

Common stock issued in a private
  placement on July 14, 1999                                469,880             470                  599,530

Common stock issued in a private
  placement on July 31, 1999                                 10,000              10                   13,890

Common stock issued in a private
  placement on August 31, 1999                               10,000              10                   11,890

Common stock issued for services                            236,782             236                  272,641

Common stock issued as compensation
  to employees                                                9,700              10                   12,115

Common stock issued in satisfaction
  of interest payable                                       229,114             229                  157,287

Net loss
                                                      -------------       ---------           --------------          --------
BALANCE, December 31, 1999                               23,056,751       $  23,056           $   58,983,147          $     -

Common stock issued in a private
  placement on February 9, 2000                             987,654             988                  665,679

Common stock and options issued for service                  93,698              94                  235,432

Common stock issued in satisfaction
  of interest payable                                       145,240             145                   90,156

Common stock issued to settle litigation                    500,000             500                  368,250

Common stock warrants issued below market                                                            388,875

Common stock warrants repriced                                                                        65,403

Common stock issued in satisfaction of debt               3,807,359           3,807                3,815,001

Reserve against receivable

Net loss
                                                      -------------       ---------           --------------          -------
BALANCE, December 31, 2000                               28,590,702       $  28,590           $   64,611,943          $     -
                                                      =============       =========           ==============          =======

<CAPTION>


                                              Receivable                                                        Total
                                            from the sale            Treasury       Accumulated             stockholders'
                                               of stock                stock          deficit              equity/(deficit)
<S>                                          <C>                      <C>           <C>                     <C>
BALANCE, January 1, 1999                      $ (7,300,000)           $      -      $ (17,980,905)          $    29,056,980

Common stock issued in a private
  placement on April 8, 1999                                                                                      3,600,000

Common stock issued in a private
  placement on July 14, 1999                                                                                        600,000

Common stock issued in a private
  placement on July 31, 1999                                                                                         13,900

Common stock issued in a private
  placement on August 31, 1999                                                                                       11,900

Common stock issued for services                                                                                    272,877

Common stock issued as compensation
  to employees                                                                                                       12,125

Common stock issued in satisfaction
  of interest payable                                                                                               157,516

Net loss                                                                              (14,103,558)              (14,103,558)
                                             -------------            --------      -------------           ---------------
BALANCE, December 31, 1999                    $ (7,300,000)           $      -      $ (32,084,463)          $    19,621,740

Common stock issued in a private
  placement on February 9, 2000                                                                                     666,667

Common stock and options issued for service                                                                         235,526

Common stock issued in satisfaction
  of interest payable                                                                                                90,301

Common stock issued to settle litigation                                                                            368,750

Common stock warrants issued below market                                                                           388,875

Common stock warrants repriced                                                                                       65,403

Common stock issued in satisfaction of debt                                                                       3,818,808

Reserve against receivable                       5,100,000                                                        5,100,000

Net loss                                                                              (43,186,544)              (43,186,544)
                                              ------------            --------      -------------           ---------------
BALANCE, December 31, 2000                    $ (2,200,000)           $      -      $ (75,271,007)          $   (12,830,474)
                                              ============            ========      =============           ===============
</TABLE>

                See notes to consolidated financial statements.

                                      F-7
<PAGE>

EASYRIDERS, INC. AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF CASH FLOWS
FOR EACH OF THE THREE YEARS IN THE PERIOD ENDED DECEMBER 31, 2000
-----------------------------------------------------------------

<TABLE>
<CAPTION>
                                                                                2000             1999            1998
                                                                          --------------------------------------------------
<S>                                                                       <C>               <C>             <C>
CONTINUING OPERATIONS:
CASH FLOWS USED IN OPERATING ACTIVITIES:
Net Loss                                                                     $ (36,356,840)   $(13,965,994)    $(12,056,404)
Adjustments to reconcile net loss to cash used in operating activities:
  Common stock issuance expense                                                    204,862         739,379        1,888,867
  Common stock and options issued for services and as compensation                 235,526         285,002          616,000
  Common stock issued for interest                                                  67,725         118,137
  Common stock issued in settlement of litigation                                   43,750
  Depreciation and amortization                                                  3,154,553       2,376,915          860,665
  Loss on sale of restaurant to third party                                                                       1,099,760
  Loss on sale of Easyriders of Columbus to related party                          493,784
  Loss on sale of fixed assets                                                     118,830         311,915          182,717
  Loss from goodwill impairment                                                 25,000,000
  Write-off of stock subscription receivable                                                                        750,000
  Amortization of debt issuance costs                                              314,772         314,775        1,369,536
  Non-cash interest expense                                                        454,278
  Increase (decrease) in cash resulting from changes in operating
   accounts:
    Current assets                                                               1,321,739         847,649        2,164,701
    Other assets                                                                   (38,680)       (100,142)          54,594
    Current liabilities                                                         (1,071,577)      5,108,866        1,336,380
    Other long-term liabilities                                                  1,760,272       1,219,250         (139,696)
                                                                          --------------------------------------------------
      Net cash used in operating activities                                     (4,297,006)     (2,744,248)      (1,872,880)

CASH FLOWS FROM INVESTING ACTIVITIES:
Cash paid for acquisitions, less cash acquired                                                                  (18,951,876)
Proceeds from sale of El Paso                                                    4,000,000
Proceeds from sale of fixed assets                                                  10,000           9,000          215,325
Purchase of fixed assets                                                          (121,159)       (596,995)        (243,319)
                                                                          --------------------------------------------------
      Net cash provided by (used in) investing activities                        3,888,841        (587,995)     (18,979,870)

CASH FLOWS FROM FINANCING ACTIVITIES:
Change in restricted cash                                                                          313,640
Issuance of convertible debentures and long-term debt                              651,008       2,065,855       22,850,000
Payment of long-term debt and capital leases                                      (779,248)       (894,706)      (7,671,177)
Payment of stockholders advances                                                                                   (201,350)
Common stock issued for cash                                                       500,000       2,025,800        5,000,000
                                                                          --------------------------------------------------
      Net cash provided by financing activities                                    371,760       3,510,589       19,977,473
                                                                          --------------------------------------------------

NET INCREASE (DECREASE) IN CASH AND CASH EQUIVALENTS
  FROM CONTINUING OPERATIONS                                                 $     (36,405)   $    178,346     $   (875,277)

CASH PROVIDED BY (USED FOR) DISCONTINUED OPERATIONS                               (200,359)              -         (136,446)
                                                                          --------------------------------------------------

NET INCREASE (DECREASE) IN CASH AND CASH EQUIVALENTS                              (236,764)        178,346       (1,011,723)

CASH AND CASH EQUIVALENTS, beginning of year                                       429,256         250,910        1,262,633
                                                                          --------------------------------------------------
CASH AND CASH EQUIVALENTS, end of year                                       $     192,492    $    429,256     $    250,910
                                                                          ==================================================
</TABLE>

                See notes to consolidated financial statements.

                                      F-8
<PAGE>

EASYRIDERS, INC. AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF CASH FLOWS
FOR EACH OF THE THREE YEARS IN THE PERIOD ENDED DECEMBER 31, 2000
--------------------------------------------------------------------------------

<TABLE>
<CAPTION>
                                                                                  2000             1999            1998
                                                                            -----------------------------------------------
<S>                                                                         <C>              <C>               <C>
SUPPLEMENTAL CASH FLOW INFORMATION:
  Cash paid for interest                                                     $   3,478,405    $  2,544,813     $  1,083,101
                                                                            ===============================================

NON-CASH FINANCING ACTIVITIES:
Common stock issued in settlement of accounts payable                        $           -    $          -     $    211,134
                                                                            ===============================================
Common stock issued in settlement of debt                                    $   3,446,787    $  1,500,000     $  1,506,142
                                                                            ===============================================
Convertible debentures issued with conversion discount                       $           -    $          -     $    500,002
                                                                            ===============================================
Issuance of warrants in connection with debt issuance                        $           -    $          -     $  1,487,190
                                                                            ===============================================
Common stock issued in settlement of accrued liability                       $           -    $          -     $    300,000
                                                                            ===============================================
Common stock issued in exchange for a note receivable                        $           -    $          -     $  7,300,000
                                                                            ===============================================
Common stock issued in settlement of litigation                              $     325,000    $          -     $          -
                                                                            ===============================================
Common stock issued upon conversion of debt                                  $     394,770    $          -     $          -
                                                                            ===============================================

NON-CASH INVESTING ACTIVITIES:
Purchase of magazine label and assumption of current portion
  of subscription income                                                     $           -    $    132,859      $          -
                                                                            ===============================================
Purchase of property, plant and equipment under capital leases               $      26,942    $  1,280,159     $          -
                                                                            ===============================================


DETAIL OF BUSINESSES ACQUIRED IN PURCHASE
  BUSINESS COMBINATIONS (Note 3):
On September 23, 1998, the Company acquired the net assets of the
  Paisano Companies. A summary of the transaction is as follows:

  Cash paid                                                                                                    $ 15,000,000
  Receivable related to purchase adjustments                                                                       (398,085)
  Promissory notes issued                                                                                        13,000,000
  Fair market value of stock issued (6,493,507 shares at $3.08 per share)                                        20,000,000
  Fair market value of options issued to employees of Paisano Companies                                             697,434
  Fair value of liabilities assumed                                                                              14,499,307
  Other acquisition costs                                                                                         5,251,474
  Fair value of tangible and identifiable assets acquired                                                       (11,681,378)
                                                                                                               ------------
    Excess of cost over identifiable assets acquired (goodwill)                                                  56,368,752
                                                                                                               ============
On September 23, 1998, the Company acquired the net assets of the M&B
  Restaurants, L.C. A summary of the transaction is as follows:

  Fair market value of stock issued (2,000,000 shares at $3.08 per share)                                      $  6,160,000
  Fair value of liabilities assumed                                                                               4,140,729
  Other acquisition costs                                                                                           639,817
  Fair value of tangible and identifiable assets acquired                                                        (4,141,861)
                                                                                                               ------------
      Excess of cost over identifiable assets acquired (goodwill)                                              $  6,798,685
                                                                                                               ============
</TABLE>

                See notes to consolidated financial statements.

                                      F-9
<PAGE>

EASYRIDERS, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR EACH OF THE THREE YEARS IN THE PERIOD ENDED DECEMBER 31, 2000
-------------------------------------------------------------------------------

1.      GENERAL AND BASIS OF PRESENTATION

        Easyriders, Inc. (Easyriders or the Company) was incorporated in the
        State of Delaware on May 13, 1998, and for financial reporting purposes
        is the successor to Newriders, Inc. On September 23, 1998, Easyriders,
        Inc. consummated a series of transactions (collectively, the
        Reorganization), including the following: (i) the merger of a subsidiary
        of Easyriders with and into Newriders, Inc. (Newriders) (the Merger)
        upon which the shareholders of Newriders exchanged their stock on a 2-
        for-1 basis for Easyriders, Inc. common stock; (ii) the acquisition by
        Easyriders of all of the outstanding common stock of Paisano
        Publications, Inc. (Paisano Publications), a California corporation, and
        certain affiliated corporations (collectively, the Paisano Companies);
        and (iii) the acquisition by Easyriders of all of the outstanding
        membership interests of M&B Restaurants, L.C. (El Paso), a Texas limited
        liability company.

        As a result of the merger, the Newriders common stock was exchanged for
        Easyriders common stock on the basis of one share of Easyriders common
        stock for each two shares of Newriders common stock, and the
        stockholders of Newriders immediately prior to the merger became
        stockholders of Easyriders. The merger was accounted for as a
        combination of entities under common control, similar to a pooling of
        interest. Therefore, the historical financial statements represent the
        combined financial statements of Easyriders and Newriders. The
        acquisitions of the Paisano Companies and El Paso were accounted for as
        a purchase.

        The Paisano Companies consist of Paisano Publications; Easyriders of
        Columbus, Inc., an Ohio corporation; Easyriders Franchising, Inc., a
        California corporation; Teresi, Inc. (DBA Easyriders Events, Inc.), a
        California corporation; Bros Club, Inc., a California corporation and
        Associated Rodeo Riders on Wheels, a California corporation; Paisano
        Publications publishes 11 special-interest magazines directed to
        motorcycle, hot-rod, and tattoo enthusiasts. Other Paisano Companies
        market a line of apparel and other products designed to appeal to
        motorcycle, hot-rod, and tattoo enthusiasts. Through the end of 1999
        Easyriders Franchising had established franchise stores that sold
        Easyriders apparel, customized new and used American-made motorcycles,
        and motorcycle accessories. Subsequently, all but 2 franchisees signed
        agreements converting their franchise arrangement to a licensing
        arrangement and the operations of Easyriders Franchising were assumed by
        Easyriders Licensing, Inc., a California corporation, and a wholly-owned
        subsidiary of Newriders. Currently, there are 41 licensed stores and 2
        retail stores still operating as franchises.

        El Paso is a Texas limited liability company, which owns and operates
        six barbecue and smoked meat restaurants, five of which are located in
        Arizona and one of which is located in Oklahoma. The restaurants are
        operated under the name "El Paso Bar-B-Que." On October 5, 2000, the
        Company sold its interest in El Paso to a related party. (See Footnote
        15 - Discontinued Operations).

        Easyriders currently derives substantially all of its revenues from the
        operations of Paisano Publications.

                                      F-10
<PAGE>

EASYRIDERS, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR EACH OF THE THREE YEARS IN THE PERIOD ENDED DECEMBER 31, 2000 (continued)
-------------------------------------------------------------------------------

2.      MANAGEMENT'S PLANS

        The Company's financial statements are prepared using the generally
        accepted accounting principles applicable to a going concern, which
        contemplates the realization of assets and liquidation of liabilities in
        the normal course of business. The Company is in full compliance with
        all payment obligations to Nomura (see Note 8), but is in default under
        its Nomura Loan with respect to certain loan covenants. The principal
        balance of the Nomura Loan is due on September 23, 2001. Without
        extension of its Nomura Loan or obtaining an alternative form of debt
        financing, it would be unlikely for the Company to continue as a going
        concern. These factors raise substantial doubt about the Company's
        ability to continue as a going concern. Management's plans are discussed
        below.

        During the year ended December 31, 2000, the Company incurred a net loss
        of $43,186,544, and the cash used in operations was $4,297,006.

        During 2000, recorded expenses aggregating $29,475,466 contributed to
        the net loss from continuing operations, but did not adversely impact
        the Company's operating cash flow. Components of such total expense
        include: (i) an impairment charge to goodwill of $25,000,000; (ii)
        depreciation and amortization of $3,154,553; (iii) stock issuance in
        satisfaction of obligations and stock issuance expense aggregating
        $551,863; (iv) non-cash interest expense of $454,278; and, (v) debt
        issuance costs of $314,772.

        The Company incurred approximately $35,000,000 of expenses during the
        year which Management believes will not recur in future periods to the
        extent experienced in 2000. Such expenses include: (i) the impairment
        charge to goodwill of $25,000,000; (ii) a $5,980,501 loss on the sale of
        El Paso Bar-B-Que restaurants, and an operating loss of $849,203 for
        this subsidiary; (iii) a $1,360,254 loss on the sale of Easyriders of
        Columbus, Inc.; (iv) approximately $469,000 of legal and professional
        expenses related primarily to litigation; and, (v) approximately
        $917,000 of general and administrative expenses at Easyriders, Inc., the
        parent company.

        Management is evaluating and implementing several strategies which will
        improve the liquidity and operations of the Company. While there can be
        no assurance that ultimate implementation will be successful, these
        strategies include:

        .     Outsourcing our wholesale products division to an experienced
              vendor with responsibility for manufacturing, warehousing,
              shipping and fulfillment.

        .     Changing cover prices and frequencies in our magazine division.

        .     Refinancing the Nomura Holding America Inc. indebtedness.

        .     Reducing our goodwill amortization by recognizing in fiscal 2000 a
              $25,000,000 goodwill impairment charge.

        .     Expanding the subscriber base and advertising revenues of Paisano
              Publications, Inc.

                                      F-11
<PAGE>

EASYRIDERS, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR EACH OF THE THREE YEARS IN THE PERIOD ENDED DECEMBER 31, 2000 (continued)
-------------------------------------------------------------------------------

        .     Merging our VQ title with V-Twin, and re-launching V-Twin magazine
              in a completely new format (first issue on sale April 2001).

        .     Continuing production of an annual V-Twin trade show, capitalizing
              on the success of our event in Cincinnati, Ohio in February 2001.

        .     Expanding our overseas magazine licensing program.

        .     Eliminating unprofitable magazine titles.

        .     Growing our new magazine, Tailgate, and our trade publication,
              Tattoo Industry.

        .     Exploiting our video library to cable and other channels.

        .     Reducing occupancy costs, by leasing out a portion of our
              facilities.

        .     Reducing general and administrative costs as a result of a
              recently completed corporate restructuring.

        No assurance can be given that the Company will be successful in
        achieving all of management's goals and achieve profitability or
        positive cash flows from operations. If management is unable to achieve
        profitability or positive cash flows from operations, extend its Nomura
        Loan or obtain an alternative form of debt financing, the Company may
        not be able to meet its obligations and may have to cease operations.

3.      ACQUISITIONS

        Paisano Acquisition - On September 23, 1998, the Company acquired all of
        the issued and outstanding stock of each of the corporations that
        comprise the Paisano Companies (The Paisano Acquisition). In exchange
        for the outstanding stock of each Paisano Company, the sole stockholder
        of the Paisano Companies (the Seller) received total consideration of
        $48,000,000. This consideration was comprised of the following:

        A.     An aggregate 6,493,507 shares of Easyriders common stock valued
               at $3.08 per share.

        B.     Promissory notes aggregating $28,000,000, of which $15,000,000
               was repaid subsequent to the Paisano Acquisition using proceeds
               from a credit facility (see Note 8) and proceeds from the sale of
               stock to a related party.

        Additionally, under the terms of the Stock Contribution and Sale
        Agreement, Easyriders was obligated to issue stock options to purchase
        an aggregate of 300,000 shares of Easyriders common stock at an exercise
        price of $5.00 per share to certain employees of the Paisano Companies.
        These options were valued at $697,434 using Black-Scholes option-pricing
        model and has been included in the determination of the aggregate
        purchase price of the Paisano Companies.

                                      F-12
<PAGE>

EASYRIDERS, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR EACH OF THE THREE YEARS IN THE PERIOD ENDED DECEMBER 31, 2000 (continued)
-------------------------------------------------------------------------------

        Based upon the terms of the Stock Contribution and Sale Agreement, the
        purchase price was subject to adjustment based upon the working capital
        level of the Paisano Companies at September 23, 1998. In March 1999, the
        Seller and the Company reached an agreement to reduce the consideration
        paid to the Seller by $398,085. This amount has been recorded as a
        receivable from stockholders in the Company's financial statements.

        The acquisition of Paisano Companies was accounted for as a purchase and
        the resulting goodwill of $55,451,313 (net of a $917,439 write-off of
        goodwill pertaining to the sale of Easyriders of Columbus (Footnote 16 -
        Sale of Assets) is being amortized on a straight-line basis over 30
        years.

        El Paso Acquisition - On September 23, 1998, the Company acquired all of
        the issued and outstanding membership interests of El Paso from the
        members, who included the Chairman and the President of the Company, for
        2,000,000 shares of Easyriders' common stock valued at $3.08 per share.
        The acquisition of El Paso was accounted for as a purchase and the
        resulting goodwill of $6,798,685 was being amortized on a straight-line
        basis over 20 years, until October 5, 2000 when El Paso was sold (See
        Note 15 - Discontinued Operations).

        Other - Warrants to purchase 870,393 shares of Easyriders' common stock
        were issued to a financial advisor of the Company on the closing date of
        the Reorganization, at nominal cost. The exercise price of the warrants
        is $4.3125 per share. The warrants have been valued, in aggregate, at
        $2,069,258 using the Black-Scholes option-pricing model and have been
        included in the determination of the purchase price of the Paisano
        Companies and El Paso. The warrants will be exercisable at any time for
        a period of seven years from their date of issuance. As compensation for
        certain services provided by the financial advisor in April 1999, the
        Company repriced the warrants. The increase in fair value of the
        warrants, if any, related to the reduction in the exercise price to
        $1.75 per share was recorded as expense in April 1999.

        The following unaudited pro forma information presents a summary of
        consolidated results of operations of the Company, the Paisano Companies
        and El Paso as if the acquisition had occurred at the beginning of 1998,
        with pro forma adjustments to give effect to amortization of goodwill
        and interest expense on acquisition debt.


               SALES                                          $ 47,232,108
                                                             =============
               PRO FORMA LOSS FROM OPERATIONS                 $(12,021,536)
                                                             =============
               PRO FORMA NET LOSS                             $(16,004,759)
                                                             =============
               PRO FORMA NET LOSS PER SHARE                   $      (0.83)
                                                             =============


        The pro forma results of operations are not necessarily indicative of
        actual results that may have occurred had the operations of Easyriders,
        Newriders, the Paisano Company, and El Paso been combined in prior years
        nor are they necessarily indicative of future operating results.

                                      F-13
<PAGE>

EASYRIDERS, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR EACH OF THE THREE YEARS IN THE PERIOD ENDED DECEMBER 31, 2000 (continued)
-------------------------------------------------------------------------------

4.      SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

        Consolidation - The consolidated financial statements include the
        accounts of the Company and its wholly owned subsidiaries. Material
        intercompany accounts and transactions have been eliminated in
        consolidation.

        Reclassifications - Certain reclassifications have been made to the 1999
        financial statements in order to conform them to the 2000 presentation.

        Revenue Recognition - The Company's revenue stems primarily from the
        sale of magazines, magazine advertising space, merchandise, apparel, and
        restaurant sales. The Company records revenue based on the following:

        .   Magazine Revenues - Advertising revenues are recognized upon the
            magazines' on-sale date, net of provisions for estimated rebates,
            adjustments, and discounts. Proceeds from subscriptions are recorded
            as deferred subscription income when received and are included in
            revenue over the terms of the subscription services, generally one
            to two years. Subscriptions expiring within one year are included as
            a current liability and the portion of the subscriptions in excess
            of one year are classified as a long-term liability. Sales to
            newsstand distributors are recognized as revenue in the month of
            distribution, using historical experience to estimate the ultimate
            sales of magazines to the newsstand. In the event that actual sales
            differ from estimates, adjustments are made in subsequent months.
            Historically, these adjustments have not been material.

        .   Other Revenues - Event production revenues are recognized upon
            completion of events. Retail and mail order revenues are recognized
            upon product shipment.

        Income Taxes - Deferred tax assets and liabilities are determined based
        on temporary differences between financial reporting and tax basis
        assets and liabilities and are measured by applying enacted tax rates
        and laws to taxable years in which differences are expected to be
        recovered or settled. A valuation allowance was recorded to reduce
        deferred tax assets to an amount that represents the Company's best
        estimate of the amount of such deferred tax assets that are likely to be
        realized.

        Cash and Cash Equivalents - The Company considers all highly liquid
        investments with an original maturity of three months or less to be cash
        equivalents.

        Accounts Receivable - The Company has recorded the following activity in
        the valuation accounts since the Reorganization on September 23, 1998,
        as activity prior to this date was not significant:


<TABLE>
<CAPTION>
            Period Ending         Beginning Balance        Charged to Expense       Written-off      Ending Balance
          -----------------       -----------------        ------------------       -----------      --------------
<S>                               <C>                      <C>                      <C>              <C>
          December 31, 1998            $460,674                  $196,125            $(153,170)          $503,629
          December 31, 1999            $503,629                  $258,737            $(117,154)          $645,212
          December 31, 2000            $645,212                  $627,479            $(390,457)          $882,234
</TABLE>

                                      F-14
<PAGE>

EASYRIDERS, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR EACH OF THE THREE YEARS IN THE PERIOD ENDED DECEMBER 31, 2000 (continued)
-------------------------------------------------------------------------------

        Inventories - Inventories, consisting primarily of paper for magazine
        production and retail merchandise are stated at the lower of cost
        (first-in, first-out method) or market.

        Prepaid Publication Costs - Publication costs of magazines and videos,
        including editorial, postage, printing and paper costs are included in
        prepaid publications costs until the issue is released for sale, at
        which time the related costs are charged to cost of sales.

        Deferred Promotion Costs - The Company accounts for promotion costs,
        which consist primarily of printing and mailing costs on direct mail
        promotions for its general circulation magazines, in accordance with
        American Institute of Certified Public Accountants' Statement of
        Position 93-7. These costs, which are deferred to the extent of
        additional subscription revenues less incremental fulfillment costs, are
        amortized over the magazine subscription period generated from these
        promotions, not to exceed one year. All other advertising expenses are
        expensed at the time the advertising takes place. As of December 31,
        2000, $214,429 of these expenses were included in prepaids and other
        current assets. Advertising expense amounted to $650,594, $648,664 and
        $748,098 for the years ended December 31, 2000, 1999 and 1998,
        respectively.

        Property and Equipment - Property and equipment are stated at cost, net
        of accumulated depreciation and amortization. Depreciation and
        amortization is provided for by using the accelerated and straight-line
        methods, using the estimated useful lives of the respective asset or, as
        to leasehold improvements, the term of the related lease if less than
        the estimated service life. Useful lives generally range from 3 to 15
        years.

        Goodwill - Goodwill is associated with the acquisition of the Paisano
        Companies and El Paso in 1998 (See Note 3 - Acquisitions). Goodwill is
        amortized on a straight-line basis over periods ranging from 20 to 30
        years. At each balance sheet date, management assesses whether there has
        been a permanent impairment in the value of goodwill. If the carrying
        value of the asset exceeds the estimated discounted future net cash
        flows from operating activities of the related business, a permanent
        impairment is deemed to have occurred under the guidance from Staff
        Accounting Bulletin (SAB) Topic 5 CC. In this event, the asset is
        written down, accordingly. As of December 31, 2000, management
        determined that impairment existed, and a loss from impairment of
        $25,000,000 was recognized.

        Deferred Financing Costs - Costs incurred in obtaining financing are
        deferred and amortized over the term of the related debt.

        Deferred Rent - The Company recognizes rent expense on a straight-line
        basis over the term of the leases (See Note 13 - Commitments and
        Contingencies).

        Fair Value of Financial Instruments - The Company's financial
        instruments consist primarily of cash and cash equivalents, restricted
        cash, accounts receivable, accounts payable, accrued liabilities, and
        notes payable, convertible debentures, and long-term debt. The carrying
        value of all financial instruments, other than notes payable,
        convertible debentures, and long-term debt are representative of

                                      F-15
<PAGE>

EASYRIDERS, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR EACH OF THE THREE YEARS IN THE PERIOD ENDED DECEMBER 31, 2000 (continued)
-------------------------------------------------------------------------------

        their fair values because of their short-term maturities. The carrying
        value of the Company's notes payable, convertible debentures, and long-
        term debt are representative of their fair value because of the short
        period of time elapsed since origination or the underlying interest
        rates are variable.

        Use of Estimates in Preparation of Financial Statements - The
        preparation of financial statements in conformity with generally
        accepted accounting principles requires management to make estimates and
        assumptions that affect the reported amounts of assets and liabilities
        and disclosure of contingent assets and liabilities as the date of the
        financial statements and the reported amounts of revenues and expenses
        during the reporting periods. Actual results could materially differ
        from those estimates.

        Long-Lived Assets - The Company accounts for the impairment and
        disposition of long-lived assets in accordance with Statement of
        Financial Accounting Standards (SFAS) No. 121, "Accounting for the
        Impairment of Long-Lived Assets and for Long-Lived Assets to Be Disposed
        Of." In accordance with SFAS No. 121, long-lived assets are reviewed for
        events or changes in circumstances that indicate that their carrying
        value may not be recoverable. At December 31, 2000, management
        determined that the carrying value is recoverable, except for goodwill
        which is discussed above under Goodwill.

        Comprehensive Income - In 1997, the Financial Accounting Standards Board
        (FASB) issued SFAS No. 130, Reporting Comprehensive Income, which
        established standards for the reporting and displaying of comprehensive
        income and its components. For the years ended December 31, 1998, 1999
        and 2000, there was no difference between the Company's net loss and
        comprehensive loss.

        Recent Accounting Developments - Statement of Financial Accounting
        Standards ("SFAS") No. 133, Accounting for Derivative Instruments and
        Hedging Activities, was issued in June 1998 and establishes accounting
        and reporting standards for derivative instruments, including certain
        derivative instruments embedded in other contracts, (collectively
        referred to as derivatives) and for hedging activities. SFAS No. 133 was
        initially effective for all fiscal quarters of fiscal years beginning
        after June 15, 1999. In July 1999, SFAS No. 137, Accounting for
        Derivative Instruments and Hedging Activities - Deferral of the
        Effective Date of FASB Statement No. 133, was issued which delays the
        effective date of SFAS No. 133 to fiscal years beginning after June 15,
        2000. The Company will adopt this new standard as of January 1, 2001.
        The Company does not expect the adoption will be material to the
        Company's financial position or results of operations since the Company
        does not believe it participates in such activities.

        In December 1999, the SEC staff issued Staff Accounting Bulletin (SAB)
        No. 101, Revenue Recognition in Financial Statements, which became
        effective December 2000. SAB No. 101 summarizes the SEC staff's views in
        applying generally accepted accounting principles to revenue recognition
        in financial statements. The application of this SAB did not have a
        material effect on the Company's revenue recognition policies.

        In March 2000, the Financial Accounting Standards Board (FASB) issued
        Interpretation No. 44 of Accounting Principles Board Opinion No. 25
        Accounting for Certain Transactions Involving Stock Compensation, which,
        among other things, addressed accounting consequences of a modification
        that reduces the exercise price of a fixed stock option award (otherwise
        known as repricing). If the exercise price of a fixed stock option award
        is reduced, the award must be accounted for as variable stock option
        plan from the date of the modification to the date the award is
        exercised, is forfeited or expires unexercised. The exercise price of a
        stock option has been reduced if the fair value of the consideration

                                      F-16
<PAGE>

EASYRIDERS, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR EACH OF THE THREE YEARS IN THE PERIOD ENDED DECEMBER 31, 2000 (continued)
-------------------------------------------------------------------------------

        required to be paid by the grantee upon exercise is less than, or
        potentially less than, the fair value of the consideration that was
        required to be paid pursuant to the option award's original terms. The
        requirements concerning modifications to fixed stock option awards that
        directly or indirectly reduce the exercise price of an option award
        apply to modifications made after December 15, 1998, and will be applied
        prospectively as of July 1, 2000. The adoption of this interpretation
        did not impact the Company's financial statements.

        In January 2001, the Financial Accounting Standards Board Emerging
        Issues Task Force issued EITF 00-27 effective for convertible debt
        instruments issued after November 16, 2000. This pronouncement requires
        the use of the intrinsic value method for recognition of the detachable
        and imbedded equity features included with indebtedness, and requires
        amortization of the amount associated with the convertibility feature
        over the life of the debt instrument rather than the period for which
        the instrument first becomes convertible. Inasmuch as all debt
        instruments that were entered into prior to November 16, 2000 and all of
        the debt discount relating to the beneficial conversion feature was
        previously recognized as expense in accordance with EITF 98-5, there is
        no impact on these financial statements. This EITF 00-27, could impact
        future financial statements, should the Company enter into such
        agreements.

  5.    PROPERTY AND EQUIPMENT

        Property and equipment consists of the following:

<TABLE>
<CAPTION>
                                                                                          2000               1999
          <S>                                                                       <C>                   <C>
          Office equipment                                                          $        197,870      $      299,529
          Computer equipment                                                                 794,403             806,843
          Production and restaurant equipment                                                 26,710             741,727
          Leasehold improvements                                                             146,911             126,940
                                                                                    -----------------     ---------------

                                                                                           1,165,894           1,975,039
          Less accumulated depreciation                                                     (324,736)           (716,856)
                                                                                    -----------------     ---------------

          Property and equipment, net                                               $        841,158          $1,258,183
                                                                                    =================     ===============
</TABLE>

6.      INVENTORIES

        Inventories consist of the following:

<TABLE>
<CAPTION>
                                                                                         2000                 1999
          <S>                                                                      <C>                   <C>
          Paper                                                                     $       910,649      $       866,171
          Motorcycles and parts                                                                   -              921,800
          Other retail products                                                           1,266,695            1,152,455
                                                                                    ----------------     ----------------

                                                                                    $     2,177,344      $     2,940,426
                                                                                    ================     ================
</TABLE>

7.      CONVERTIBLE DEBENTURES

        On May 11, 1998, the Company issued convertible debentures with a face
        value of $500,000 due May 11, 2000 in a private placement transaction.
        The debentures accrue interest at 8% per year. The debentures are
        convertible at the option of the holder into shares of the Company's
        common stock at the lesser of the five-day average closing bid price on
        the closing date or 75% of the five-day average closing bid price on the
        conversion date, as defined. The debentures were converted into common
        stock in increments throughout September 1998. The Company issued a
        total of 274,130 shares of its common stock in connection with the
        conversion of the debentures. The conversion discount, which

                                      F-17
<PAGE>

EASYRIDERS, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR EACH OF THE THREE YEARS IN THE PERIOD ENDED DECEMBER 31, 2000 (continued)
-------------------------------------------------------------------------------

        was $166,667 at the date of issuance, was recognized by the Company as
        interest expense over the shortest expected term to anticipated
        conversion of the debentures with a corresponding increase to the
        original principal amount of the debentures. In conjunction with the
        issuance of the convertible debentures, Newriders issued warrants for
        the purchase of 25,000 shares of Newriders' common stock to a financial
        advisor as compensation for arranging the convertible debenture
        issuances. The warrants have an exercise price of $2.82 per share and
        can be exercised at any time during the next three years. The fair value
        of the warrants, aggregating $40,901, has been recorded as debt issuance
        costs and was amortized over the term that the debentures were
        outstanding.

        On June 11, 1998, the Company issued convertible debentures with a face
        value of $1,000,000 due June 30, 2000, in a private placement
        transaction with a director of the Company. The debentures accrue
        interest at 8% per year, with interest payable quarterly. The debentures
        are convertible at the option of the holder into shares of the Company's
        common stock at the lesser of the five-day average closing bid price on
        the closing date or 75% of the five-day average closing bid price on the
        conversion date, as defined. The debentures are convertible at the
        holder's option anytime after August 10, 1998. The conversion discount,
        which was $333,335 at the date of issuance, was recognized by the
        Company as interest expense over the shortest expected term to
        anticipated conversion of the debentures, with a corresponding increase
        to the original principal amount of the debentures. In conjunction with
        the issuance of the convertible debentures, the Company issued warrants
        for the purchase of 25,000 shares of the Company's common stock, with an
        exercise price of $2.98 per share at any time during the next three
        years. The fair value of the warrants, aggregating $41,518, has been
        recorded as debt issuance costs and is being amortized over the term of
        the debentures.

        During 1999, $118,137 of accrued interest on this debenture was
        converted into 229,114 shares of common stock of the Company. In
        connection with this transaction, the Company incurred stock issuance
        expenses of $39,379. During 2000, $67,725 of accrued interest on this
        debenture was converted into 145,240 shares of common stock of the
        Company. In connection with these transactions, the Company incurred
        stock issuance expenses of $22,574. On October 5, 2000, in connection
        with the sale of El Paso to a related party (see Note 15 - Discontinued
        Operations), the $1,000,000 in principal balance then outstanding was
        forgiven.

        During the year ended December 31, 1997, the Company issued two tranches
        of convertible debentures (the Debentures) with face values of $600,000
        (Tranche A) and $1,000,000 (Tranche B) in private placements to
        institutional investors. The Debentures accrue interest at rates of 10%
        and 8% per year, respectively, payable semi-annually. The Debentures are
        convertible at the option of the holder into shares of the Company's
        common stock based upon the following terms:

          Tranche A - The Debentures in Tranche A were converted into common
          stock at 72.5% of the five-day average closing bid price on the
          conversion date and were converted into common stock during 1997. The
          Company issued a total of 146,913 shares of its common stock in
          connection with the conversion of the $600,000 of the original
          principal amount of the Debentures, plus interest accrued through the
          conversion date of $10,523.

          Tranche B - Convertible into common stock at the lesser of the
          five-day average closing bid price on the closing date or 80% of the
          five-day average closing bid price on the conversion date, as defined.

                                      F-18
<PAGE>

EASYRIDERS, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR EACH OF THE THREE YEARS IN THE PERIOD ENDED DECEMBER 31, 2000 (continued)
-------------------------------------------------------------------------------

          The Debentures in Tranche B are convertible at the holder's option:
          one-third after January 26, 1998; one-third after February 25, 1998;
          and one-third after March 27, 1998. The Debentures are convertible at
          the option of the issuer at any time after December 12, 1998. As of
          December 31, 1999, the Company had issued 158,445 shares of its common
          stock in connection with the conversion of $683,333 in principal
          amount of the Debentures. At December 31, 1999, $316,667 in principal
          balance remains outstanding. On May 31, 2000, the Company issued an
          additional 473,937 shares of its common stock in connection with the
          conversion of the remaining balance of $316,667 in principal amount of
          the Debentures, together with accrued interest of $62,482. The Company
          recorded $15,621 of stock issuance expense relating to this
          transaction.

        The Debentures were converted at a discount to the market price of the
        Company's common stock. The resulting conversion discount, which
        aggregated $481,667 at the dates of issuance, was recognized by the
        Company as interest expense over the shortest expected term to
        anticipated conversion of the Debentures with a corresponding increase
        to the original principal amount of the Debentures. Upon conversion of
        the Debentures, any portion of the conversion discount not previously
        recognized is recorded as interest expense on the conversion date.

        In conjunction with the issuance of the Debentures, the Company issued
        an aggregate of 25,000 shares to a financial advisor as compensation for
        arranging the Debenture issuances. The fair value of the shares has been
        recorded as debt issuance costs and was amortized through the conversion
        date of the Debentures.

        Additionally, in conjunction with the issuance of the Debentures, the
        Company issued five-year broker warrants for 41,529 shares of common
        stock with exercise prices from $3.83 to $4.05 per share. The fair value
        of the warrants has been recorded as debt issuance costs and was
        amortized through the conversion date of the Convertible Debentures.

8.      LONG-TERM DEBT AND CAPITAL LEASE OBLIGATIONS

        Long-term debt and capital lease obligations are summarized as follows:

<TABLE>
<CAPTION>
                                                                                              December 31,
                                                                                  ---------------------------------
                                                                                        2000              1999
        <S>                                                                       <C>                 <C>
        Senior term loan, net of unamortized debt discount of $229,399 in 2000
         and $544,176 in 1999                                                          $15,917,558       $15,751,412

        Revolving term loan                                                              5,000,000         4,375,000

        Note payable related to settlement of litigation in the amount of
         $1,000,000 less imputed interest (at 10.35%) of $106,999.  Payments
         of $35,000 are due monthly through December 20, 2000 increasing to
         $40,000 through December 20, 2001, and to $50,000 through
         February 20, 2002                                                                 573,249           893,001
</TABLE>

                                      F-19
<PAGE>

EASYRIDERS, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR EACH OF THE THREE YEARS IN THE PERIOD ENDED DECEMBER 31, 2000 (continued)
-------------------------------------------------------------------------------

<TABLE>
<CAPTION>
                                                                                              December 31,
                                                                                  ---------------------------------
                                                                                        2000              1999
        <S>                                                                       <C>                 <C>
        Secured installment promissory note agreements with a commercial lender
         bearing interest at 13.5%, interest and principal payments of $24,160
         due through December 2002. A director, and the president of the
         lender, was a director of the Company until March 1, 2001                         575,557           781,439


        Note payable related to settlement of litigation in the amount of
          $90,000 which was paid in full by March 2000                                           -            37,000



        Promissory note with two related parties, dated April 13, 2000, bearing
         interest at a rate of 13% per annum.                                              236,179           275,000

        Secured inventory flooring agreement with a commercial lender bearing
         interest at the prime rate plus 3.75% due upon sale of the underlying
         inventory                                                                               -           157,516

        Obligations under capital leases with various financial institutions
         ending on various dates through May 2004                                          100,735           104,036
                                                                                  ----------------  ----------------

        Subtotals                                                                       22,403,278        22,374,404

        Less current maturities                                                        (21,832,113)       (1,148,880)
                                                                                  ----------------  ----------------

        Total Long-term Debt and Capital Lease Obligations                        $        571,165  $     21,225,524
                                                                                  ================  ================
</TABLE>

        Upon its acquisition by Easyriders, Inc., Paisano Publications obtained
        an aggregate of $22,000,000 in financing (the Nomura Indebtedness) from
        a financial institution. This financing was comprised of a $17,000,000
        senior term loan (the Term Loan) and a $5,000,000 revolving loan (the
        Revolving Loan). The proceeds from the Term Loan plus $3,500,000 of the
        Revolving Loan were used to repay certain promissory notes issued to the
        seller of the Paisano Companies in conjunction with the Paisano
        Acquisition (see Note 3 - Acquisitions) and to pay certain acquisition
        expenses. To the extent that Paisano Publications is in compliance with
        the terms of the Term Loan, any unused portion of the Revolving Loan may
        be used by Paisano Publications for working capital purposes. At
        December 31, 2000, there were no available borrowings under the
        Revolving Loan.

        The Nomura Indebtedness is guaranteed (the Guarantees) by Easyriders and
        the Paisano Companies, other than Paisano Publications (the Guarantors).
        The Nomura Indebtedness will mature on September 23, 2001, and bears
        interest at an annual rate equal to the prime rate (9.50 % at December
        31, 2000) plus 1.85%, payable monthly. The Nomura Indebtedness and the
        Guarantees are secured by a first priority security interest in
        substantially all of the tangible and intangible assets (owned or
        hereafter acquired) of Easyriders and the Paisano Companies, including
        all of the capital stock or equity interests of the Paisano Companies
        and Newriders. The Nomura Indebtedness and the Guarantees constitute the
        primary senior secured indebtedness of Paisano Publications and the
        Guarantors and rank senior to all other indebtedness of Paisano
        Publications and the Guarantors.

                                      F-20
<PAGE>

EASYRIDERS, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR EACH OF THE THREE YEARS IN THE PERIOD ENDED DECEMBER 31, 2000 (continued)
-------------------------------------------------------------------------------

        Paisano Publications is obligated to pay Nomura a commitment fee equal
        to 0.25% per annum of the average daily undrawn amount of the Revolving
        Loan.

        At the end of each one-month period in which the Term Loan is
        outstanding, Paisano Publications is required to prepay the Term Loan in
        an aggregate principal amount equal to 35% of Excess Cash Flow, as
        defined, for such period, to the extent such Excess Cash Flow is
        achieved. The Term Loan has been classified as current at December 31,
        2000.

        Because the Nomura Indebtedness included restrictions on the ability of
        the Paisano Companies to transfer funds to Easyriders in the form of
        cash dividends, loans, or advances, the net assets of the Paisano
        Companies are considered to be restricted. The restricted net assets of
        the Paisano Companies at December 31, 2000 totaled negative $389,389.
        See Parent Company financial information at Note 22.

        Subject to certain limitations on dividends, and provided that no event
        of default has occurred, Paisano Publications may advance funds to
        Easyriders monthly, limited to the lesser of $100,000 or 35% of the
        Excess Cash Flow for the preceding monthly period. As of December 31,
        2000, Paisano Publications has been able to provide $315,220 of funding
        to the Company based on Paisano's attainment of Excess Cash Flow. The
        inability of Paisano Publications to provide funds to Easyriders, Inc.
        in the future can adversely impact the ability of Easyriders, Inc. to
        repay certain expenses of the Company (see Note 13 - Commitments and
        Contingencies).

        Under the terms of the Nomura Indebtedness, the Company issued warrants
        to purchase 355,920 shares of common stock at an exercise price of $3.00
        per share, exercisable at any time up to seven years from their date of
        issuance. The fair value of the warrants, $944,332, has been recorded as
        a debt discount and is being amortized over the term of the Nomura
        Indebtedness. As compensation for the waivers related to events of
        noncompliance, the Company repriced the warrants. The increase in fair
        value of the warrants, if any, related to the reduction in the exercise
        price to $1.625 per share was recorded as a debt discount and is being
        amortized over the remaining term of the Nomura Indebtedness.

        The Nomura Indebtedness contains numerous operating and financial
        covenants, including but not limited to, payment of dividends,
        limitations on indebtedness and the maintenance of minimum net worth,
        minimum working capital, interest coverage ratios and the achievement of
        cash flow measures.

        On April 12, 2000, Nomura agreed to waive defaults under the Credit
        Agreement relating to maximum capital expenditures, maximum leverage
        ratios, minimum consolidated EBITDA, minimum consolidated net worth,
        minimum consolidated working capital and minimum interest coverage
        ratios, pursuant to a Second Amendment and Waiver Under Note and Warrant
        Purchase Agreement and Second Amendment to Warrant. In addition, Nomura
        agreed to amend the Credit Agreement in order to relax covenants for the
        2000 calendar year relating to the maintenance of required levels of net
        worth and EBITDA, maximum leverage ratios and minimum interest coverage
        ratios. In consideration of the foregoing waivers and amendments, the
        Company agreed to reduce the exercise price on warrants to purchase
        355,920 shares of Easyriders common stock issued to Nomura under the
        Credit Agreement, from $1.625 to "market price," as determined by a
        formula set forth in the Second Amendment to Warrant. The formula
        exercise price was adjusted down to $0.625 per share during the quarter
        ended

                                      F-21
<PAGE>

EASYRIDERS, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR EACH OF THE THREE YEARS IN THE PERIOD ENDED DECEMBER 31, 2000 (continued)
-------------------------------------------------------------------------------

        June 30, 2000, and was adjusted down to $0.50 per share during the
        quarter ended September 30, 2000. The Company has recorded interest
        expense of $65,403 for the year in the accompanying financial statements
        as a result of the repricing of these warrants.

        As of December 31, 2000, the Company was not in compliance with certain
        of the financial ratio covenants of the Nomura Credit Agreement, as
        amended. Because of such non-compliance, Nomura has required that the
        company commence payment of the "Default Rate" of interest provided for
        in the Nomura Credit Agreement. (See Footnote 23 - Subsequent Events).
        The Company remains in full compliance with all financial payment
        obligations to Nomura under the Nomura Credit Agreement.

        The principal of the Nomura Indebtedness becomes due and payable on
        September 23, 2001 and, as such, has been classified as a current
        liability. The Company is presently in the process of attempting to
        refinance the obligation with a new creditor, and also has requested
        that Nomura consent to an extension of the Nomura Indebtedness. Thus
        far, Nomura has declined such request for a short-term extension.

        In October 1999, Paisano Publications issued a $275,000 increasing rate
        secured promissory note to an investment partnership, Siena Capital
        Partners, L.P. This loan (the Siena Loan) is subordinate to the Nomura
        Indebtedness. The loan bears interest at a rate of 20% per annum
        (increasing by 1% monthly beginning April 14, 2000), and is due and
        payable with accrued interest on October 14, 2000. Warrants to purchase
        100,000 shares of the Common Stock of the Company were issued with an
        exercise price of $0.01 per share. If the Siena Loan has been paid off
        in its entirety by April 13, 2000, the warrants become null and void. In
        addition, if the balance is not paid in full by July 13, 2000, the
        Company must issue warrants to purchase an additional 300,000 shares of
        the Common Stock of the Company, and if the balance is not paid in full
        by October 13, 2000, the Company must issue warrants to purchase an
        additional 100,000 shares of the Common Stock of the Company.
        Thereafter, until the loan is paid in full, the Company must issue
        warrants to purchase 150,000 shares of the Common Stock of the Company
        on the 13th day of each month.

        As of April 13, 2000, the Company did not possess the resources to pay
        off the Siena Loan. However, John Martin and Joseph Teresi were granted
        a right of first refusal in connection with any assignment of the Siena
        Loan. Based on this right, the Company pursued negotiations with Mr.
        Teresi and Mr. Martin concerning their assumption of the Siena Loan upon
        terms more favorable to the Company. These negotiations were successful
        and on April 13, 2000, Mr. Martin and Mr. Teresi each paid to Siena the
        sum of $137,500 and assumed the position of Siena with respect to the
        Siena Loan. Concurrently, the first 100,000 warrants vested and the fair
        value of the warrants, aggregating $92,750, was recorded as interest
        expense. In addition, Mr. Martin and Mr. Teresi agreed to make the
        following modifications to the Siena Loan terms: (i) the interest rate
        was reduced from 20% per annum to 13% per annum, and (ii) provided the
        Siena Loan is paid off by December 31, 2000, twenty percent (20%) of all
        warrants vested by and through such date will be surrendered.

        As of December 31, 2000, the Company did not possess the resources to
        pay off the Siena Loan. Subsequent to the first warrants vesting on
        April 13, 2000 and through the end of the year, as provided under the
        modified terms, an additional 350,000 warrants vested to each of Mr.
        Martin and Mr. Teresi and the fair value of these warrants, aggregating
        $296,125, was recorded as interest expense.

                                      F-22
<PAGE>

EASYRIDERS, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR EACH OF THE THREE YEARS IN THE PERIOD ENDED DECEMBER 31, 2000 (continued)
--------------------------------------------------------------------------------

        Effective March 1, 2001, Mr. Teresi purchased from Mr. Martin his
        one-half interest in the Siena Loan, and all warrants vested thereunder,
        for cash in the amount of $137,500 (see Subsequent Events - Note 23).

        Aggregate maturities of long-term debt and payment obligations under
        capital leases for each of the next five years and thereafter are as
        follows:

<TABLE>
<CAPTION>
                                                Long-Term         Capital Lease
                                                   Debt            Obligations           Total
                                           -----------------------------------------------------------
        <S>                                <C>                    <C>                  <C>
        Year ending December 31:
          2001                                  $  22,032,512        $     46,566       $  22,079,078
          2002                                        499,430              40,462             539,892
          2003                                              -              27,665              27,665
          2004                                              -               3,608               3,608
                                                -------------        ------------       -------------
                                                   22,531,942             118,301          22,650,243
            Less debt discount - current             (229,399)                  -            (229,399)
            Less imputed interest                           -             (17,566)            (17,566)
                                                -------------        ------------       -------------
                                                $  22,302,543        $    100,735       $  22,403,278
                                                =============        ============       =============
</TABLE>

9.      NOTES PAYABLE TO STOCKHOLDER

        In connection with the Paisano Acquisition, the seller of the Paisano
        Companies (the Seller) received promissory notes aggregating $13,000,000
        (the Contributor Notes). The Contributor Notes consist of a subordinated
        promissory note (the Contributor Subordinated Note) in the amount of
        $5,000,000, a limited recourse subordinated promissory note (the
        Contributor Mirror Note) in the amount of $5,000,000 secured by the
        Martin Mirror Note (defined below) and a subordinated promissory note
        (the Contributor Short-Term Subordinated Note) in the amount of
        $3,000,000. The Contributor Subordinated Note has a term of five years
        and can be extended for an additional term of five years by the holder
        and bears interest at an annual rate of between 6% and 10%. The
        Contributor Mirror Note has a term of five years and will be extended
        if, and to the extent that, the Martin Mirror Note (see Note 13 -
        Commitments and Contingencies) is extended, and bears interest at an
        annual rate of between 6% and 10%. The Contributor Short-Term
        Subordinated Note bears interest at an annual rate of 10% and had a term
        of 90 days (stated maturity date of December 23, 1998). On April 9,
        1999, the Company issued shares of stock in exchange for the forgiveness
        of interest on the Contributor Subordinated Note of $75,000 and a
        reduction in principal of the Contributor Subordinated Note from
        $5,000,000 to $3,575,000 (see Note 14 - Stockholder's Equity). On March
        31, 2000, the seller of the Paisano Companies agreed to change the
        maturity date of the Short-Term Subordinated Note to March 31, 2002.
        Therefore, this Note was classified as long-term debt. (See Subsequent
        Events - Note 23).

        Effective April 3, 2000, the Seller agreed to forgive $3,446,787 of
        principal owed on the Contributor Subordinated Note, leaving a principal
        balance of $128,213, in exchange for 3,356,170 shares of the Company's
        common stock, valued using the average daily closing price of the common
        stock on the American Stock Exchange over 30 consecutive trading days
        ending on and including March 22, 2000. Concurrently, the Seller agreed
        to forgive (a) the residual balance due under the Contributor
        Subordinated Note of $128,213, (b) $96,739 of other obligations owed to
        Mr. Teresi by the Company

                                      F-23
<PAGE>

EASYRIDERS, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR EACH OF THE THREE YEARS IN THE PERIOD ENDED DECEMBER 31, 2000 (continued)
-------------------------------------------------------------------------------

        in connection with rent and consulting fees, and (c) accrued interest on
        the Contributor Notes of $525,040, in exchange for the undertakings of
        Paisano Publications pursuant to an agreement involving the Company's
        Events Division. (See Footnote 12 -Long-Term Liabilities).

        On February 23, 1999, the Company borrowed $704,612 from two directors
        of the Company. The balance borrowed was evidenced by two promissory
        notes of equal amount from each shareholder. The notes bear interest at
        13% per annum and both interest and principal are due on September 23,
        2002. The Notes were fully repaid through proceeds from the issuance of
        common stock on April 8, 1999.

10.     INCOME TAXES

        The Company's provision (benefit) for income taxes consists of the
        following at December 31:

                                                       2000              1999
          Current:
            Federal                               $         0       $         0
            State                                      23,486            11,500
                                                  -----------       -----------
                                                       23,486            11,500
          Deferred:
            Federal                                 1,322,000         4,163,454
            State                                     189,000           528,759
            Change in valuation allowance          (1,511,000)       (4,692,213)
                                                  -----------       -----------
                                                            0                 0
                                                  -----------       -----------

Total tax provision (benefit)                     $    23,486       $    11,500
                                                  ===========       ===========

        A reconciliation of the provision (benefit) for income taxes to the
        amount of income tax expense that would result from applying the federal
        statutory rate to income before provision for income taxes is as follows
        for the year ended December 31:


<TABLE>
<CAPTION>
                                                                        2000        1999
          <S>                                                        <C>           <C>
          Federal statutory rate                                        (35)%       (35)%
          State income taxes, net of federal benefit                      2           1
          Nondeductible expenses related to acquired intangibles         30           5
          Change in valuation allowance                                   4          30
          Other                                                          (1)         (1)
                                                                       -----       -----
          Total effective tax rate                                        0%          0%
                                                                       =====       =====
</TABLE>

                                      F-24
<PAGE>

EASYRIDERS, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR EACH OF THE THREE YEARS IN THE PERIOD ENDED DECEMBER 31, 2000 (continued)
--------------------------------------------------------------------------------

        Significant components of the Company's deferred tax assets
        (liabilities) at December 31, 2000 and 1999 are as follows:

<TABLE>
<CAPTION>
                                                                                     2000               1999
          <S>                                                                  <C>                 <C>
          Current:
            State taxes                                                        $    (75,000)        $  (90,218)
            Accrued compensation                                                    189,000            510,344
            Other                                                                   900,000            788,517
            Valuation allowance                                                  (1,014,000)        (1,208,643)
                                                                               ------------        -----------
            Subtotal deferred tax assets (liabilities) - Current                          -                  -
                                                                               ------------        -----------
          Noncurrent:
            State taxes                                                            (150,000)           (354,976)
            Fixed assets                                                            (25,000)            (14,410)
            Net operating loss carryforward                                     (11,186,000)          9,675,237
            Valuation allowance                                                 (11,011,000)        (9,305,851)
                                                                               ------------        -----------
            Subtotal deferred tax assets (liabilities) - Noncurrent                       -                  -
                                                                               ------------        -----------
            Total deferred tax assets (liabilities)                            $          -        $         -
                                                                               ============        ===========
</TABLE>

        The Company has provided a full valuation allowance on the net deferred
        asset at December 31, 2000 and December 31, 1999, due to the uncertainty
        regarding its realization.

        At December 31, 2000, the Company has available net operating loss
        carryforwards of approximately $29,000,000 and $13,000,000 for federal
        and state income tax purposes, respectively. Approximately $11,995,000
        of the federal loss carryforward related to pre-reorganization periods
        can be used to offset future taxable income. Sections 382, 383, and 1502
        of the Internal Revenue Code of 1986 place certain limitations on the
        use of these acquired losses. A maximum of approximately $1,100,000 of
        the net operating loss carryforwards can be utilized annually in 2001
        and subsequent years. Any net operating losses not utilized will begin
        expiring in 2011 and 2004 for federal and state purposes, respectively.

11.     PENSION PLAN

        The Paisano Companies had a noncontributory defined benefit pension plan
        (the Plan) covering a majority of their employees. The Company assumed
        this plan through the purchase of the Paisano Companies. Effective
        November 22, 1999, the Plan was terminated and the Plan assets were
        distributed to the Plan participants.


12.     LONG-TERM LIABILITIES

        In March 2000, Easyriders entered into a long-term licensing agreement
        with a third party, Action Promotions, Inc. ("API") pursuant to which
        API has been granted the exclusive right to produce and manage events
        and to sell event-specific merchandise under the Easyriders brand, in
        exchange for a commitment to make an advance purchase of merchandise and
        to pay certain guaranteed and percentage-based royalties. In connection
        with this transaction, the Company recorded a $1.5 million liability
        which represents the Company's obligation to provide Easyriders branded
        merchandise over a period of approximately eight years. At December 31,
        2000, there is a balance of $0.2 million in short-

                                      F-25
<PAGE>

EASYRIDERS, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR EACH OF THE THREE YEARS IN THE PERIOD ENDED DECEMBER 31, 2000 (continued)
--------------------------------------------------------------------------------


        term liabilities and a balance of approximately $1.2 million in long-
        term liabilities resulting from this transaction. (See Subsequent
        Events - Note 23).

13.     COMMITMENTS and CONTINGENCIES

        Leases - The Company leases its facilities and certain equipment under
        both capital leases (Note 8) and triple net operating lease agreements.
        Under the terms of the operating leases, the Company is required to pay
        certain costs of the leased properties including taxes, insurance, and
        utilities. Rent expense for the years ended December 31, 2000, 1999 and
        1998 was $656,403, $1,577,706 and $470,978, of which $593,168, $599,124
        and $140,808 was paid to directors and stockholders of the Company,
        respectively.

        Minimum annual payments under these agreements as of December 31, 2000
        are as follows:


                                                Operating        Operating
                                                  leases           leases
                                                                  (related
                                                                  parties)
        Year ending December 31:
          2001                                 $   622,079       $  502,679
          2002                                     633,138          513,738
          2003                                     504,026          391,626
          2004                                     102,600                -
          2005                                     111,070                -
          Thereafter                             1,096,820                -
                                               -----------       ----------

        Total minimum lease payments           $ 3,069,733       $1,408,043
                                               ============      ==========

        Employment Agreements - The Company has entered into employment and
        consulting agreements with certain Company officers requiring minimum
        aggregate compensation as follows: $600,000 (2001), $450,000 (2002),
        $409,315 (2003), $300,000 (2004) and $300,000 thereafter.

        Restrictions Under Financing Facilities - Paisano Publications, the
        primary source of the Company's revenue is subject to certain
        restrictions in the Nomura Indebtedness underlying the Notes that limit
        its ability to transfer funds to Easyriders, Inc., its parent, or to its
        other affiliates (See Note 8 - Long-Term Debt and Capital Lease
        Obligations).

        Concentration - Primarily all of the Company's magazine distribution is
        performed by one distributor and primarily all of the Company's printing
        and production is performed by one printing company. Any failure to
        renew the distribution and printing contracts with these companies could
        have a material adverse effect on the Company's operations.

        Paper Price Volatility - The primary component of the Company' cost of
        sales in the magazine publishing segment is the cost of paper.
        Consequently, increases in paper prices can adversely impact the
        Company's results of operations.

                                      F-26
<PAGE>

EASYRIDERS, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR EACH OF THE THREE YEARS IN THE PERIOD ENDED DECEMBER 31, 2000 (continued)
------------------------------------------------------------------------------

        Litigation - The Company is currently involved in litigation incidental
        to its business both as a plaintiff and defendant. As required under
        SFAS No.5 "Accounting for Contingencies", the Company has accrued
        $1,265,000 for loss contingencies arising from pending litigation which,
        in the opinion of management, are probable and reasonably estimable. At
        December 31, 2000, $632,500 of this accrual is classified as a
        short-term liability, as the payments on this pending litigation may not
        occur until 2002.

14.     STOCKHOLDERS' EQUITY/(DEFICIT)

        Exchange Ratio - As more fully described in Note 1, at the time of the
        Reorganization, the Company effected a 2-for-1 exchange of its common
        stock. Historical share and per share information has been retroactively
        restated in the accompanying consolidated financial statements.

        Treasury Stock Transactions - In connection with the Reorganization,
        four of the largest stockholders of Newriders agreed to return to
        Newriders an aggregate of 6,156,480 shares of Newriders' common stock. A
        total of 4,848,480 of these shares were delivered to Newriders for
        cancellation at or prior to closing. One of the four stockholders, Rick
        Pierce, failed to deliver 1,308,000 of the Newriders shares to be
        canceled, of which 464,000 Newriders shares are beneficially owned by
        another individual, who had consented to their cancellation. The Paisano
        stockholder waived the condition for cancellation of the 1,308,000
        Newriders' shares at closing, on the condition that Newriders continue
        to pursue the cancellation of the 1,308,000 Newriders shares.

        Easyriders has issued stop transfer instructions concerning the
        1,308,000 Newriders' shares, which were to have been canceled, and is
        equivalent to 654,000 shares of Easyriders, Inc. common stock. Following
        the closing on September 23, 1998, a petition for an involuntary
        bankruptcy proceeding under Chapter 11 of the U.S. Bankruptcy Code
        involving Rick Pierce was filed. Easyriders has pursued its claim for
        cancellation of the 1,308,000 Newriders' shares in the bankruptcy
        proceeding in question. The bankruptcy Trustee has recently procured
        share certificates in the name of Rick Pierce totaling 1,500,000 shares
        of Newriders common stock. It is anticipated that these shares will be
        surrendered to Easyriders' transfer agent. Upon such surrender, Rick
        Pierce will have met his entire commitment to surrender shares pursuant
        to the Reorganization, and his bankruptcy estate will be entitled to
        receive 96,000 shares of Easyriders common stock (192,000 Newriders
        shares). Share and per share amounts in the accompanying consolidated
        financial statements assume that the 1,308,000 shares have been
        canceled.

        Sale of Stock to Related Parties - In connection with the
        Reorganization, the chairman of the Company purchased 4,036,797 shares
        of Easyriders' common stock at $3.05 per share. Aggregate consideration
        of $12,300,000 was paid, $5,000,000 in cash and the balance by delivery
        of two promissory notes (the Martin Mirror Note and the Other Martin
        Note). The Martin Mirror Note is in the amount of $5,000,000 and has
        been pledged by Easyriders to the seller of the Paisano Companies (the
        Seller) to secure a $5,000,000 note payable. The Other Martin Note has a
        face amount of $2,300,000. The Martin Mirror Note has a term of five
        years, may be extended by Mr. Martin for an additional period of five
        years, and bears interest at an annual rate beginning at 6% and
        increasing to 10% over its life. The Other Martin Note has a term of
        five years, and may be extended for an additional five years and bears
        interest at an annual rate between 6% and 10%. These promissory notes
        have been recorded as an

                                      F-27
<PAGE>

EASYRIDERS, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR EACH OF THE THREE YEARS IN THE PERIOD ENDED DECEMBER 31, 2000 (continued)
------------------------------------------------------------------------------

        offset to stockholders' equity. As of December 31, 2000, the Company
        deemed it appropriate to record a reserve of $5,100,000 against the
        $7,300,000 notes receivable from Martin, based on the anticipated terms
        of the Martin Unwind transaction contemplated in connection with the
        sale of El Paso (See Subsequent Events - Note 23)

        On April 8, 1999, the Company sold 1,397,950 shares of common stock of
        the Company to a director of the Company for the sum of $1,500,000. The
        number of shares issued was calculated as 75% of the average closing
        price of the common stock, with average closing price being defined as
        the average of the last recorded sale price of the common stock on the
        ten consecutive trading days ending on and including April 8, 1999. In
        conjunction with this stock issuance at a discount, the Company recorded
        $300,000 of stock issuance expense.

        Also on April 8, 1999, the Company sold 1,397,950 shares of common stock
        of the Company to the Seller and a director of the Company for the sum
        of $1,500,000. The number of shares issued was calculated as 75% of the
        average closing price of the common stock, with average closing price
        being defined as the average of the last recorded sale price of the
        common stock on the ten consecutive trading days ending on and including
        April 8, 1999. As consideration for the $1,500,000 in common stock, the
        director forgave interest on a $5,000,000 note payable of $75,000 and
        reduced the principal on the note payable from $5,000,000 to $3,575,000.
        In conjunction with this stock issuance at a discount, the Company
        recorded $300,000 of stock issuance expense.

        On July 14, 1999, the Company sold to two directors of the Company
        234,940 shares each of common stock of the Company for the sum of
        $250,000 each. The number of shares issued was calculated as 75% of the
        average closing price of the common stock, with average closing price
        being defined as the average of the last recorded sale price of the
        common stock on the ten consecutive trading days ending on and including
        July 14, 1999. In conjunction with this stock issuance at a discount,
        the Company recorded $100,000 of stock issuance expense.

        On February 9, 2000, the Company sold to two directors of the Company
        493,827 shares each of common stock of the Company for the sum of
        $250,000 each. The number of shares issued was calculated as 75% of the
        average closing price of the common stock, with average closing price
        being defined as the average of the last recorded sale price of the
        common stock on the ten consecutive trading days ending on and including
        February 2, 2000. In conjunction with this stock issuance at a discount,
        the Company recorded $166,667 of stock issuance expense.

        On April 14, 2000, the Company issued 3,356,170 shares of Easyriders,
        Inc. common stock to a related party in exchange for forgiveness of
        debt. (See Note 9 - Notes Payable to Stockholder).

        Stock issued to settle litigation - On August 3, 1999, the Company
        issued 50,000 shares of the common stock of the Company in settlement of
        a dispute with a former employee. Compensation expense was recognized in
        an amount equal to the fair market value of such shares on the date of
        issuance.

        On December 7, 1999, the Company issued 36,782 shares of the common
        stock of the Company in settlement of a dispute with a former
        consultant. An amount equal to the fair market value of such

                                      F-28
<PAGE>

EASYRIDERS, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR EACH OF THE THREE YEARS IN THE PERIOD ENDED DECEMBER 31, 2000 (continued)
------------------------------------------------------------------------------

        shares on the date of issuance was expensed. On December 1, 2000, 22,747
        of these shares were returned and canceled as payment for amounts owed
        to the Company.

        In March 2000, the Company issued 400,000 shares of the common stock of
        the Company in settlement of a dispute with a former franchisee.
        Settlement expense of $325,000 was recognized, which represents the fair
        market value of such shares on the date of issuance.

        On September 27, 2000, the Company issued 100,000 shares of the common
        stock of the Company in settlement of a dispute between Paisano
        Publications and an exclusive licensing agent. Settlement expense was
        recognized in an amount equal to the fair market value of such shares on
        the date of issuance.

        Common Stock Issued for Services - During 1997, the Company issued
        167,500 shares (including 25,000 issued to a financial advisor [see Note
        7 - Convertible Debentures]) for consulting and other services. Shares
        were issued at their fair value on the date of issuance which ranged
        from $3.00 to $4.20 per share and was recorded as stock issuance expense
        in the accompanying consolidated financial statements.

        During June 1998, the Company issued 500,000 shares of the Company's
        common stock to the sole stockholder of Paisano Publications, Inc. for
        services to the Company and the satisfaction of certain trade payables.
        The fair value of the shares, net of the forgiven trade payables, was
        recorded as stock issuance expense in the accompanying consolidated
        financial statements.

        As more fully described in Note 3, in conjunction with the
        Reorganization, the Company issued warrants to purchase 870,393 shares
        of common stock of the Company to a financial advisor of the Company.
        The warrants have been valued at $2,069,258 using the Black-Scholes
        option-pricing model and have been included in the determination of the
        purchase price of the Paisano Companies and El Paso. The warrants will
        be exercisable at any time for a period of seven years from their date
        of issuance.

        During September 1998, the Company issued 200,000 shares of Easyriders,
        Inc. common stock to an employee of Easyriders as compensation for
        services performed related to the Paisano and the El Paso Acquisitions.
        The fair value of the stock, $616,000, is recorded as stock issuance
        expense in the consolidated statement of operations.

        During November 1998, the Company issued 120,000 shares of Easyriders,
        Inc. common stock with a fair value of $300,000 to a former employee of
        El Paso as part of a settlement of a severance agreement existing prior
        to the El Paso Acquisition.

        During July and August 1999, the Company issued 70,000 shares of
        Easyriders, Inc. common stock to a consultant of Easyriders as
        compensation for services performed. The fair value of the stock,
        $90,020, was recorded as consulting expense.

                                      F-29
<PAGE>

EASYRIDERS, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR EACH OF THE THREE YEARS IN THE PERIOD ENDED DECEMBER 31, 2000 (continued)
------------------------------------------------------------------------------

        During November 1999, the Company issued 9,700 shares of Easyriders,
        Inc. common stock to 97 employees who had been employed since the date
        of the Reorganization. The fair value of the stock, $12,115, was
        recorded as compensation expense.

        During December 1999, the Company issued 100,000 shares of Easyriders,
        Inc. common stock to a consultant of Easyriders as compensation for
        services performed. The fair value of the stock, $106,250, was recorded
        as consulting expense.

        During March 2000, the Company issued 10,500 shares of Easyriders, Inc.
        common stock to two consultants of Paisano Publications as compensation
        for services performed. The fair value of the stock, $13,125, was
        recorded as consulting expense.

        During August and September 2000, the Company issued 52,923 shares of
        Easyriders, Inc. common stock to a consultant of Paisano Publications as
        compensation for services performed. The fair value of the stock,
        $28,000, was recorded as consulting expense. Effective December 31,
        2000, 16,000 shares were returned and canceled in exchange for cash
        payment of $7,000.

        Also during August 2000, the Company issued 5,275 shares of Easyriders,
        Inc. common stock to a director in payment of legal services rendered
        for Paisano Publications in the amount of $3,000.

        In addition, during August 2000, the Company issued 11,000 shares of
        Easyriders, Inc. common stock to a consultant as compensation for
        services performed. The fair value of the stock, $11,000, was recorded
        as consulting expense.

        During November 2000, the Company issued 30,000 shares of Easyriders,
        Inc. common stock to two members of the Board of Directors of the
        Company as compensation for serving as chairmen of board committees. The
        fair value of the stock, $9,375, was recorded as compensation expense.

        Common Stock issued for interest - On March 1, 2000, the Company issued
        30,059 shares of Easyriders, Inc. common stock to a related party in
        payment of accrued interest on convertible debentures in the amount of
        $19,726. The number of shares issued was calculated as 75% of the
        average closing price of the common stock for the five days preceding
        the issuance. In conjunction with this stock issuance at a discount, the
        Company recorded $6,575 of stock issuance expense.

        On June 1, 2000, the Company issued 28,678 shares of Easyriders, Inc.
        common stock to a related party in payment of accrued interest on
        convertible debentures in the amount of $20,164. The number of shares
        issued was calculated as 75% of the average closing price of the common
        stock for the five days preceding the issuance. In conjunction with this
        stock issuance at a discount, the Company recorded $6,721 of stock
        issuance expense.

        On September 1, 2000, the Company issued 53,772 shares of Easyriders,
        Inc. common stock to a related party in payment of accrued interest on
        convertible debentures in the amount of $20,164. The number of shares
        issued was calculated as 75% of the average closing price of the common
        stock for the five days preceding the issuance. In conjunction with this
        stock issuance at a discount, the Company recorded $6,721 of stock
        issuance expense.

                                      F-30
<PAGE>

EASYRIDERS, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR EACH OF THE THREE YEARS IN THE PERIOD ENDED DECEMBER 31, 2000 (continued)
------------------------------------------------------------------------------

        On October 5, 2000, the Company issued 32,731 shares of Easyriders, Inc.
        common stock to a related party in payment of accrued interest on
        convertible debentures in the amount of $7,671. The number of shares
        issued was calculated as 75% of the average closing price of the common
        stock for the five days preceding the issuance. In conjunction with this
        stock issuance at a discount, the Company recorded $2,557 of stock
        issuance expense.

        Common Stock Issued upon Conversion of Debentures - On May 31, 2000, the
        Company issued 473,937 shares of Easyriders, Inc. common stock upon the
        conversion of $316,667 in principal amount of debentures, plus accrued
        interest of $62,482. The Company recorded $15,621 of stock issuance
        expense relating to this transaction.

        Common Stock Subscription - In November 1996, the Company entered into
        an agreement with a barter service to issue 200,000 shares of common
        stock in exchange for $1,000,000 of barter advertising and other
        services and merchandise. As of December 31, 1997, the Company had
        utilized services in satisfaction of $250,000 of the subscription
        receivable. The remaining $750,000 subscription receivable was written
        off during the year ended December 31, 1998, as it was determined that
        no probable future economic benefit would be realized from the
        receivable.

        Stock Option Plans - In November 1997, the Company adopted its 1997
        Executive Incentive Compensation plan (the Newriders Plan), which
        provides for the grant of stock options to purchase Newriders stock and
        other awards to certain officers, key employees, consultants, or other
        persons affiliated with the Company. The maximum number of Newriders
        shares of common stock that may be issued pursuant to the Plan is
        5,000,000 (pre-split). Following the adoption of such plan, the Company
        granted options to purchase an aggregate of 2,721,000 (pre-split) shares
        of the Newriders common stock at (pre-split) prices ranging from $2.50
        to $3.00 per share (pre-split), which the Company's Board of Directors
        deemed to be equal to, or in excess of, fair market value of the common
        stock at the dates of grants, to employees of the Company. Additionally,
        in 1997, options were granted for the purchase of up to 395,000
        (pre-split) Newriders common shares at $2.50 per share (pre-split) to
        certain nonemployees of the Company. The Company recorded compensation
        expense equivalent to the fair value of the options granted to
        nonemployees, totaling approximately $671,500. These options vested upon
        grant. As part of the Reorganization, all the outstanding options to
        purchase Newriders shares were exchanged for options under the
        Easyriders Plan to purchase the Company's stock on the basis of one
        share of the Company's Common Stock for each two shares of Newriders
        Common Stock at an exercise price equal to two times the exercise price
        provided in the stock option. Activity under the Newriders Plan has been
        restated to give effect to this exchange ratio.

        In September 1998, the Company adopted its 1998 Executive Incentive
        Compensation plan (the Easyriders Plan), which provides for the grant of
        stock options and other awards to certain officers, key employees,
        consultants or other persons affiliated with the Company. The maximum
        number of shares of common stock that may be issued pursuant to the
        Easyriders Plan is 2,800,000. Following the adoption of such plan, the
        Company granted options to purchase an aggregate of 355,000 shares of
        the Company's common stock at $5.00 as part of the acquisition of the
        Paisano Companies. Of these option grants, 160,700 were granted under
        the Company's 1998 Executive Incentive Compensation plan, and 194,300
        were granted outside of the plan. The Company recorded an increase to
        the purchase

                                      F-31
<PAGE>

EASYRIDERS, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR EACH OF THE THREE YEARS IN THE PERIOD ENDED DECEMBER 31, 2000 (continued)
------------------------------------------------------------------------------

        consideration for the Paisano Companies equivalent to the fair value of
        the options granted to nonemployees, totaling approximately $697,434.

        During the year ended December 31, 1999, the Board of Directors of the
        Company authorized the granting of 1,867,000 options to employees,
        consultants and directors of the company, 1,276,150 were granted under
        the Company's 1998 Executive Incentive Compensation plan, and 590,850
        were granted outside of the plan.

        During the year ended December 31, 2000, the Board of Directors of the
        Company authorized the granting of 1,750,500 options to employees,
        consultants and directors of the company, all of which were granted
        under the Company's 1998 Executive Incentive Compensation plan.

        SFAS No. 123, Accounting for Stock-Based Compensation, encourages but
        does not require the Company to record as compensation expense the cost
        for employee stock option grants. The Company has chosen to continue to
        account for stock option grants using Accounting Principles Board
        Opinion No. 25.

        The following table summarizes the activity under the Plan for the
        period indicated:

<TABLE>
<CAPTION>
                                                  2000                          1999                          1998
                                      ------------------------------  --------------------------- ------------------------------
                                                      Weighted                      Weighted                       Weighted
                                          Number of    average        Number of     average        Number of       average
                                           shares     exer. price      shares     exer. price       shares       exer. price
        <S>                           <C>             <C>             <C>         <C>             <C>            <C>
        Beginning of period               2,516,850     $  2.55         738,000     $  5.00         1,558,000        $ 5.00
        Grants                            1,750,500        0.58       1,867,000        1.73           825,000          5.00
        Cancelations                     (1,302,650)       1.96         (88,150)       3.69        (1,645,000)         5.00
                                         ----------                   ---------                   -----------

        End of period                     2,964,700      $ 1.65       2,516,850      $ 2.55           738,000        $ 5.00
                                         ==========                   =========                   ===========

        Exercisable at end of period      2,163,200      $ 1.71         851,350      $ 4.07           608,000        $ 5.03
                                         ==========                   =========                   ===========
</TABLE>

        Summary information related to stock options outstanding as of December
        31, 2000, is as follows:

<TABLE>
<CAPTION>
                                                   Options outstanding                            Options exexcisable
                                 ------------------------------------------------------    --------------------------------
                                     Number                                                    Number
                                 outstanding at         Weighted          Remaining        exercisable at     Weighted
            Exercise              December 31,          average          contractual        December 31,      average
             price                    2000           exercise price    life (in years)          2000        exercise price
        <S>                      <C>                 <C>               <C>                 <C>              <C>
        $0.31 to $0.625              1,255,500           $ 0.38              9.83             1,148,833        $ 0.35
        $0.9375 to $1.75             1,117,200           $ 1.60              8.47               462,367        $ 1.64
         $2.00 to $2.85                120,000           $ 2.25              7.79                80,000        $ 2.25
             $5.00                     472,000           $ 5.00              7.05               472,000        $ 5.00
                                 -------------                                             ------------
                                     2,964,700                                                2,163,200
                                 =============                                             ============
</TABLE>

                                      F-32
<PAGE>

EASYRIDERS, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR EACH OF THE THREE YEARS IN THE PERIOD ENDED DECEMBER 31, 2000 (continued)
------------------------------------------------------------------------------

        Stock Warrants - The Company has issued warrants related to the issuance
        of subordinated debt and as compensation to employees during 2000, 1999
        and 1998. The following outlines the activity related to the warrants
        for the period indicated:

<TABLE>
<CAPTION>
                                           2000                               1999                             1998
                               ------------------------------     ------------------------------     -----------------------------
                                                  Weighted                          Weighted                          Weighted
                                 Number of        average           Number of       average           Number of        average
                                  shares       exercise price        shares      exercise price         shares     exercise price
        <S>                    <C>             <C>                <C>            <C>                 <C>           <C>
        Beginning of period      1,183,750         $ 1.85           1,333,750       $   7.58             270,646      $  7.98
        Grants                     700,000         $ 0.01             100,000       $   0.01           1,063,104      $  8.00
        Cancelations                                                 (250,000)      $   8.00
                               -----------                        -----------                        -----------

        End of period            1,883,750         $ 0.95           1,183,750       $   1.85           1,333,750      $  7.58
                               ===========                        ===========                        ===========
</TABLE>

        In April 1999, as compensation for certain services provided by a
        financial advisor, the Company repriced warrants to purchase 592,184
        shares of the Company's common stock. The exercise price was reduced to
        $1.75 per share.

        During 2000, as compensation for certain services provided by a
        financial advisor, the Company repriced to "market" on several occasions
        warrants to purchase 355,920 shares of the Company's common stock. As of
        December 31, 2000, the exercise price had been reduced to $0.50 per
        share. Interest expense of $65,403 was recognized in connection with
        these repricings.

        As of December 31, 2000, all of the outstanding warrants are
        exercisable. The warrants have a range of exercise prices from $0.01 to
        $8.10 and have a weighted average remaining life of 5.29 years.

        SFAS No. 123, Accounting for Stock-Based Compensation, encourages but
        does not require the Company to record as compensation expense the cost
        for stock option grants. The Company has chosen to continue to account
        for option grants using Accounting Principles Board Opinion No. 25. No
        compensation expense has been recognized for stock options granted, as
        the exercise price equaled at least the fair market value at the date of
        grant. Had compensation expense for the stock option grants been
        determined based on the fair value at the grant dates consistent with
        SFAS No. 123, the Company's net loss and net loss per share for the
        years ended December 31, 2000, 1999 and 1998, would have been increased
        to the pro forma amounts indicated below:

<TABLE>
<CAPTION>
                                                                        2000                1999               1998
        <S>                                                        <C>                 <C>                <C>
        Net loss applicable to common stock:
          As reported                                              $ (43,186,544)      $ (14,103,558)     $ (12,131,889)
          Pro forma                                                $ (44,474,697)      $ (15,567,718)     $ (12,828,148)
        Net loss per common share:
          As reported                                              $       (1.59)      $       (0.65)     $       (1.04)
          Pro forma                                                $       (1.64)      $       (0.72)     $       (1.10)

</TABLE>

                                      F-33
<PAGE>

EASYRIDERS, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR EACH OF THE THREE YEARS IN THE PERIOD ENDED DECEMBER 31, 2000 (continued)
-----------------------------------------------------------------------------

       The fair value of each option grant is estimated on the date of grant
       using the Black-Scholes option-pricing model with the following
       weighted-average assumptions used for grants in 2000, 1999 and 1998:

<TABLE>
<CAPTION>
                                                            2000                1999               1998
                                                      ------------------ ------------------- ------------------
        <S>                                           <C>                <C>                 <C>
        Dividend Yield                                      Zero                Zero               Zero
        Expected Volatility                              62% to 71%         44% to 136%        101% to 150%
        Risk-Free Interest Rate                             6.0%            4.8% to 6.2%       5.4% to 6.2%
        Expected Lives                                    10 years         1 to 10 years       3 to 10 years
        Weighted Average Fair Value Per Share              $0.47               $1.66               $3.38
</TABLE>

15.    DISCONTINUED OPERATIONS: EL PASO

       On August 12, 2000, the Company's Board of Directors approved the
       execution of a letter of intent with Culinary Holdings, Inc. to sell all
       of the assets of the El Paso Bar-B-Que Company, subject to the
       consumation of a definitive agreement. On October 5, 2000, the Company
       closed the transaction, selling all interests in El Paso Bar-B-Que
       Company to a newly formed subsidiary of Culinary Holdings, Inc. for a
       combination of cash in the amount of $4,000,000 and the assumption of
       liabilities in the amount of approximately $6,700,000. In accordance with
       the terms of the sale transaction, the Company forgave a net intercompany
       receivable of $782,753. In addition, Culinary Holdings assumed $1,000,000
       of convertible debentures held by a director of the Company, who
       thereupon released the Company from all obligation in connection
       therewith.

       Culinary Holdings is a restaurant development and management company of
       which the Company's chairman, John Martin, is a controlling shareholder
       who also serves as its Chairman of the Board. The sale to Culinary
       Holdings was approved by disinterested directors only after an extensive
       marketing effort demonstrated that Culinary was offering the highest
       price and best terms for the proposed transaction, and only after the
       Company had obtained from Imperial Capital, LLC of Beverly Hills,
       California, a formal opinion as to the fairness, from a financial point
       of view, of the proposed transaction.

       As a result, the El Paso business is reflected as discontinued operations
       in the accompanying financial statements. The following table summarizes
       the results of discontinued operations for the years ended December 31,
       2000, December 31, 1999, and December 31, 1998 (99-day stub period):

<TABLE>
<CAPTION>
                                                               2000             1999              1998
                                                         ----------------- ---------------- -----------------
      <S>                                                <C>               <C>               <C>
      Sales                                                  $ 11,122,477     $ 11,294,859      $  2,847,452

      Cost of sales                                             7,093,442        7,150,980         1,812,111
                                                         ----------------- ---------------- -----------------
      Gross margin                                              4,029,035        4,143,879         1,035,341

      Expenses                                                  4,478,215        4,054,377         1,051,696
                                                         ----------------- ---------------- -----------------
      Income (loss) from operations                              (449,180)          89,502           (16,355)
                                                         ----------------- ---------------- -----------------
      Net income (loss)                                          (849,203)        (137,564)          (75,485)
                                                         ----------------- ---------------- -----------------
      Gain (loss) on disposal                                  (5,980,501)               -                 -
                                                         ----------------- ---------------- -----------------
      Net income (loss) after loss on disposal              $  (6,829,704)    $   (137,564)     $    (75,485)
                                                         ================= ================ =================
</TABLE>

                                      F-34
<PAGE>

EASYRIDERS, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR EACH OF THE THREE YEARS IN THE PERIOD ENDED DECEMBER 31, 2000 (continued)
-----------------------------------------------------------------------------

16.     SALE OF ASSETS

        In April 2000, the Company entered into an agreement with Joseph Teresi
        pursuant to which the assets of Easyriders of Columbus were sold to Mr.
        Teresi (the "Columbus Transaction"), in exchange for forgiveness by Mr.
        Teresi of certain financial obligations owed to him by Paisano
        Publications and/or the Company. The total amount of forgiveness was
        $419,149. Upon closing of the Columbus Transaction, Easyriders of
        Columbus was relieved of all liability under the lease for the premises
        occupied by Easyriders of Columbus. Mr. Teresi, who owns the premises,
        agreed to continue operating the business as "Easyriders of Columbus"
        pursuant to a licensing agreement with Easyriders. The Company recorded
        a loss associated with the sale of Easyriders of Columbus of $493,784
        and the write-off of the goodwill attributable to Easyriders of Columbus
        aggregating $866,470.

17.     WRITE-OFF OF LEASEHOLD IMPROVEMENTS

        In December 1997, the Company initiated plans to substantially rebuild
        its restaurant located in Fresno, California. As a result, the Company
        recorded a write-down of $628,129 with respect to leasehold improvements
        and store fixtures at the Fresno location.

18.     SALE OF RESTAURANT TO RELATED PARTY

        On July 22, 1998, the Company sold its Myrtle Beach Restaurant to a
        stockholder of the Company. As a result of this sale, the Company
        recorded a loss during the year ended December 31, 1998 of $1,099,760,
        primarily related to the write-down of leasehold improvements and store
        fixtures to net realizable value.

19.     SELECTED QUARTERLY FINANCIAL DATA (UNAUDITED)

        Selected quarterly financial data is presented pursuant to Regulation S-
        K, Item 302(a).

<TABLE>
<CAPTION>

                                                                         2000
                                        ----------------------------------------------------------------------
                                         December 31          September 30          June 30          March 31
                                         -----------          ------------          -------          --------
<S>                                     <C>                   <C>                  <C>             <C>
Sales                                   $   5,521,039         $  6,347,464        $ 7,279,153      $  8,405,439
                                        -------------         ------------        -----------      ------------
Gross Margin                            $    (248,212)        $    997,357        $ 1,252,192      $  1,608,702)
                                        -------------         ------------        -----------      ------------
Net Loss from Continuing Operations     $ (29,480,999)        $ (1,989,825)       $(3,369,369)     $ (1,516,647)
                                        -------------         ------------        -----------      ------------
Discontinued Operations                 $  (5,018,166)        $    167,397        $(2,112,464)     $    133,529
                                        -------------         ------------        -----------      ------------
Net Loss                                $ (34,499,165)        $ (1,822,428)       $(5,481,833)     $ (1,383,118)
                                        -------------         ------------        -----------      ------------
Net Loss per share:
  Operating                             $       (1.03)        $      (0.07)       $     (0.13)     $      (0.06)
  Discontinued                                  (0.18)                0.01              (0.07)               -
                                        -------------         ------------        -----------      ------------
    Total                               $       (1.21)        $      (0.06)       $     (0.20)     $      (0.06)
                                        -------------         ------------        -----------      ------------
<CAPTION>
                                                                         1999
                                        ----------------------------------------------------------------------
                                         December 31          September 30          June 30          March 31
                                         -----------          ------------          -------          --------
<S>                                     <C>                   <C>                  <C>             <C>
Sales                                   $   7,699,402         $  9,269,295        $ 8,049,468      $  8,183,378
                                        -------------         ------------        -----------      ------------
Gross Margin                            $    (371,821)        $    775,684        $ 1,582,383      $  1,353,948
                                        -------------         ------------        -----------      ------------
Net Loss from Continuing Operations     $  (5,171,096)        $ (2,928,436)       $(3,815,673)     $ (2,050,787)
                                        -------------         ------------        -----------      ------------
Discontinued Operations                 $    (136,134)        $   (378,769)       $   166,971      $    210,368
                                        -------------         ------------        -----------      ------------
Net Loss                                $  (5,307,232)        $ (3,307,205)       $(3,648,702)     $ (1,840,419)
                                        -------------         ------------        -----------      ------------
Net Loss per share:
  Operating                             $       (0.23)        $      (0.13)       $     (0.17)     $      (0.11)
  Discontinued                                   0.00                (0.02)               -                0.01
                                        -------------         ------------        -----------      ------------
    Total                               $       (0.23)        $      (0.15)       $     (0.17)     $      (0.10)
                                        -------------         ------------        -----------      ------------
</TABLE>

                                      F-35
<PAGE>

EASYRIDERS, INC. AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY
FOR EACH OF THE THREE YEARS IN THE PERIOD ENDED DECEMBER 31, 2000 (continued)
--------------------------------------------------------------------------------

20.     BUSINESS SEGMENTS

        Information by Operating Segment - Operating segments are defined as
        components of an enterprise for which separate financial information is
        available that is evaluated regularly by the chief operating
        decision-maker, or decision-making group, in deciding how to allocate
        resources and in assessing performance. Easyriders, Inc. chief operating
        decision-making group is comprised of the chief executive officer and
        the officers who report to him directly.

        Easyriders Inc. has four reportable segments: publishing, goods and
        services, franchising/licensing (all but 2 franchisees have converted to
        licensees), and other events and operations. The publishing segment
        includes magazine and catalog publishing and other operations. The trade
        goods and services segment distributes motorcycle apparel and other
        related goods to both intermediate and end-users and offers motorcycle
        repair and services through a Company owned store. The
        franchising/licensing segment includes the franchising/licensing of
        Easyriders motorcycle stores for distribution of equipment and apparel.
        The other events and operations segment includes the coordination and
        sponsorship of motorcycle related events and operations.

        Easyriders, Inc. evaluates performance based on profit or loss from
        operations before income taxes, not including nonrecurring gains and
        losses and foreign exchange gains and losses. (The Company utilizes the
        other events and operations segment as a venue for increased exposure
        for publication sales.) The accounting policies of the operating
        segments are the same as those described in the summary of significant
        accounting policies. The financial results from continuing operations
        for Easyriders, Inc. four operating segments have been prepared on a
        basis which is consistent with the manner in which Easyriders, Inc.
        management internally disaggregates financial information for the
        purposes of assisting in making internal operating decisions. In this
        regard, certain common expenses have been allocated among segments less
        precisely than would be required for stand alone financial information
        prepared in accordance with generally accepted accounting principles.
        Revenue attributed to geographic areas is based on the location of the
        customer.

                                      F-36
<PAGE>

EASYRIDERS, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR EACH OF THE THREE YEARS IN THE PERIOD ENDED DECEMBER 31, 2000 (continued)
-----------------------------------------------------------------------------

<TABLE>
<CAPTION>
                                           Goods and         Food       Franchising /     Other
                           Publishing       services        service       Licensing     operations       Totals
<S>                        <C>             <C>             <C>          <C>             <C>         <C>
1998:
Sales external customers   $  6,954,082    $ 2,565,314    $  679,859   $   151,200    $   562,411   $ 10,912,866
Income (loss) from
  operations                  1,185,153        240,832       (30,716)     (583,533)      (363,453)       448,283
Segment assets                4,748,986      3,474,002     1,216,531       196,568        199,960      9,836,047
Capital expenditures             76,642         70,266                                                   146,908
Depreciation and
  amortization                   53,204         62,323       119,857                       12,542        247,926

1999:
Sales external customers   $ 23,588,851    $ 5,968,735                 $    93,137    $ 3,550,820   $ 33,201,543
Income (loss) from
  operations                   (857,974)    (2,109,982)                 (1,922,432)        85,283     (4,805,105)
Segment assets                7,381,964      1,299,782                       8,899        272,238      8,962,883
Capital expenditures            574,346          5,649                                     17,000        596,995
Depreciation and
  amortization                  347,539         48,347                       8,475         94,078        498,439

2000:
Sales external customers   $ 21,601,210    $ 4,124,084                 $         -    $ 1,827,801   $ 27,553,095
Income (loss) from
  operations                   (145,064)    (1,163,664)                   (356,835)       361,481     (1,304,082)
Segment assets                6,836,664                                                    32,067      6,868,731
Capital expenditures            121,159                                                                  121,159
Depreciation and
  amortization                  334,056         16,116                       8,902         71,861        430,935
</TABLE>


        The operations of Newriders, Inc. are considered to be one component of
        the food service segment. A reconciliation of the totals reported for
        the operating segments to the applicable line items in the consolidated
        financial statements is as follows:

<TABLE>
<CAPTION>
                                                                        2000              1999              1998
                                                                  --------------------------------------------------
<S>                                                               <C>                <C>               <C>
      Loss from operations included in segment disclosure         $  (1,304,082)    $  (4,805,105)     $    448,283
      Unallocated, selling, general, and administrative              (5,518,599)       (5,142,070)       (5,850,331)
      Stock issuance expense                                           (204,862)         (739,379)       (2,504,867)
      Loss on goodwill impairment                                   (25,000,000)                -                 -
      Loss on sale of restaurant to related party                             -                 -        (1,099,760)
      Write-off of stock subscription receivable                              -                 -          (750,000)
                                                                  ---------------   --------------    --------------
      Loss from operations                                        $ (32,027,543)    $ (10,686,554)     $ (9,756,675)
                                                                  ===============   ==============    ==============
</TABLE>

                                      F-37
<PAGE>

EASYRIDERS, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR EACH OF THE THREE YEARS IN THE PERIOD ENDED DECEMBER 31, 2000 (continued)
-----------------------------------------------------------------------------

<TABLE>
<CAPTION>
                                                                      2000              1999
                                                                --------------------------------
     <S>                                                        <C>                <C>
     Segment assets                                              $   6,868,731     $   8,962,883
     Cash and cash equivalents                                         192,492           429,256
     Receivable from shareholder                                       278,374           395,010
     Net assets of El Paso                                                   -         6,780,142
     Goodwill                                                       26,257,024        53,980,642
                                                                 -------------     -------------
     Total assets                                                $  33,596,621     $  70,547,933
                                                                 =============     =============

                                                                      2000               1999           1998
                                                                 ------------------------------------------------

     Depreciation and amortization included in
       segment disclosure                                        $     430,935     $     498,439     $    247,926
     Amortization of goodwill                                        2,723,618         1,878,476          612,739
                                                                 -------------     -------------     ------------
     Depreciation and amortization                               $   3,154,553     $   2,376,915     $    860,665
                                                                 =============     =============     ============
</TABLE>


        Revenues concerning principal geographic areas is as follows based on
customer location:

<TABLE>
<CAPTION>
                      USA           Canada       Germany         UK       Australia       Other          Total
         <S>      <C>            <C>             <C>          <C>         <C>         <C>            <C>
         2000     $23,832,202      $ 945,117     $431,478     $465,911     $410,680   $ 1,467,707    $ 27,553,095
         1999     $28,959,572     $1,065,203     $609,534     $500,298     $476,978   $ 1,589,958    $ 33,201,543
         1998     $ 9,936,180      $ 298,061     $189,727     $154,680     $124,044     $ 210,174    $ 10,912,866
</TABLE>

        The Company's foreign operations consist primarily of international
        newsstand sales and mail-order product sales. The Company does not have
        any identifiable assets attributable to these foreign activities and
        does not separately identify any expenses relating specifically to
        foreign activities. Therefore, income before taxes and net income
        associated with foreign activities is not presented.

21.     TRANSACTIONS WITH RELATED PARTIES

        For each of the three years in the period ended December 31, 2000, the
        Company entered into transactions with the following related parties who
        are either (i) significant stockholders of the Company, or (ii) entities
        in which significant stockholders of the Company are directors or own a
        controlling interest. The following amounts represent related party
        transactions for the years ended December 31:

                                      F-38
<PAGE>

EASYRIDERS, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR EACH OF THE THREE YEARS IN THE PERIOD ENDED DECEMBER 31, 2000 (continued)
-----------------------------------------------------------------------------

<TABLE>
<CAPTION>
                                                                        2000               1999              1998
<S>                                                                 <C>                <C>               <C>
Rent paid to shareholders/directors (Note 13)                       $   593,168        $   599,124       $   140,808
Interest expense to directors/shareholders                          $   756,621        $   887,050
Interest income from directors/shareholders                         $   547,584        $   438,000
Product sales to shareholder                                        $    74,092        $   196,877       $    75,182
Loss on sale of restaurant to shareholder (Note 18)                                                      $ 1,099,760
Loss on sale of El Paso to shareholders/directors (Note15)          $ 6,829,704
Sale of 3,265,780 shares of stock to directors of the Company                          $ 3,500,000
Sale of 987,654 shares of stock to directors of the Company         $   500,000
Expense related to issuance of 500,000 shares in
  exchange for services and satisfaction of $210,333 of
  trade payables to a director of the Company (Note 14)                                                  $ 1,888,867
Expense related to issuance of 229,114 shares in payment
  of interest payable to a director of the Company (Note 14)                           $    39,379
Expense related to issuance of 145,240 shares in payment
  of interest payable to a director of the Company (Note 14)        $    22,574
Expense related to issuance of 3,265,780 shares in
  private placements of common stock to directors of
  the Company (Note 14)                                                                $   700,000
Expense related to issuance of 987,654 shares in
  private placements of common stock to directors of
  the Company (Note 14)                                             $   166,667
Expense related to issuance of 200,000 shares to an employee of
  the Company as compensation for services performed (Note 14)                                           $   616,000
Expense related to issuance of 229,114 shares to a director of
  the Company for interest owed on convertible securities                              $   118,137
Expense related to issuance of 145,240 shares to a director of
  the Company for interest owed on convertible securities           $    67,726
Expenses related to legal services from shareholders/directors      $    61,873        $    38,884       $   150,378
Expense related to consulting services from shareholders/directors  $   300,000        $   230,000
Compensation of directors/shareholders                              $ 1,677,527        $ 1,407,341
Repayments of advances from shareholders                            $   130,000                          $   270,650
Legal expense paid for the benefit of shareholders/directors        $   107,334
Commissions paid to shareholder/director                            $    88,799
Issuance of 3,356,170 shares of common stock in exchange for
  debt owed to a shareholder/director                               $ 3,446,787
Issuance of product credit in exchange for debt owed to a share-
  holder/director                                                   $   128,213
</TABLE>

                                      F-39
<PAGE>

EASYRIDERS, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR EACH OF THE THREE YEARS IN THE PERIOD ENDED DECEMBER 31, 2000 (continued)
--------------------------------------------------------------------------------

     The following amounts represent related party balances as of December 31:

<TABLE>
<CAPTION>
                                                                                       2000              1999
       <S>                                                                          <C>               <C>
       Subordinated debt due to directors (Note 7)                                                    $  1,000,000
       Note payable due to a shareholder (Note 9)                                   $ 8,000,000       $ 11,575,000
       Loan payable to shareholder/director                                         $   275,000                 -
       Interest payable to directors                                                $   331,944       $  1,030,747
       Receivable from a shareholder from the sale of stock (Note 14)               $ 2,200,000       $  7,300,000
       Receivable from a shareholder related to the
         Paisano Companies acquisition (Note 3)                                     $   278,374       $    375,716
       Interest receivable from director                                            $ 1,103,600       $    556,016
       Other receivable(s) from shareholder(s)                                      $    13,190       $     19,294
       Accrued compensation due to a shareholder                                    $ 2,039,464       $  1,172,857
       Promissory note due to affiliated lender (Note 8)                            $   575,557       $    781,439
       Payable to shareholder for legal services performed                          $    28,833       $     18,761
       Payable to shareholder for rent                                              $   105,000       $    177,621
       Payable to shareholder/director for prepaid product purchases                $    41,750                 -
</TABLE>


     Lease Assignment - On February 9, 1998, a stockholder and director assumed
     the Company's obligation under an operating lease agreement effective March
     1, 1998. Under the terms of the lease, monthly lease payments of $2,200
     have been assumed through the end of the lease term in May 2017.

                                      F-40
<PAGE>

EASYRIDERS, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR EACH OF THE THREE YEARS IN THE PERIOD ENDED DECEMBER 31, 2000 (continued)
--------------------------------------------------------------------------------


22.  PARENT COMPANY FINANCIAL INFORMATION

     The following presents the unconsolidated financial statements of the
     parent company only, Easyriders, Inc. (Note 1) as of December 31, 2000.

    BALANCE SHEETS

<TABLE>
<CAPTION>
                                                         2000               1999
     <S>                                              <C>                <C>
     ASSETS

     CURRENT ASSETS:
     Cash and cash equivalents                        $         446      $    (9,967)
     Inventory                                                    -                -
     Other current assets                                         -                -
                                                      -------------      -----------
       Total current assets                                     446           (9,967)

     PROPERTY AND EQUIPMENT, net                                  -                -

     DEPOSITS AND OTHER ASSETS                               32,067          106,509

     INVESTMENTS IN SUBSIDIARIES                           (421,386)      36,127,926
                                                      -------------      -----------
     TOTAL ASSETS                                     $    (388,873)     $36,224,468
                                                      =============      ===========

     LIABILITIES AND STOCKHOLDERS' EQUITY

     CURRENT LIABILITIES:
     Accounts payable                                 $     343,573      $   628,206
     Accrued expenses and other current liabilities       1,357,103        1,683,541
     Payables to subsidiaries                             1,928,768          320,791
     Current portion of long-term debt                      291,898          645,565
                                                      -------------      -----------
       Total current liabilities                          3,921,342        3,278,103

     CONVERTIBLE DEBENTURES, net                                           1,000,000

     NOTE PAYABLE TO STOCKHOLDER                          8,000,000       11,575,000

     LONG-TERM DEBT                                         283,659          489,541

     OTHER LONG TERM LIABILITIES                            236,600          260,084

     STOCKHOLDERS' EQUITY                               (12,830,474)      19,621,740
                                                      -------------      -----------
     TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY       $    (388,873)     $36,224,468
                                                      =============      ===========
</TABLE>

                                      F-41
<PAGE>

EASYRIDERS, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR EACH OF THE THREE YEARS IN THE PERIOD ENDED DECEMBER 31, 2000 (continued)
-----------------------------------------------------------------------------

EASYRIDERS, INC. (Parent Company Only)

STATEMENTS OF OPERATIONS

<TABLE>
<CAPTION>
                                                   2000                1999                 1998
<S>                                           <C>                 <C>                   <C>
REVENUES                                      $                   $                    $    969,424

COST OF SALES                                                                               578,877
                                              -------------       -------------        -------------
GROSS MARGIN                                  $                   $                         390,547

EXPENSES                                         3,447,379           3,210,211            8,453,570
                                              -------------       -------------        -------------
LOSS FROM OPERATIONS                            (3,447,379)         (3,210,211)          (8,063,023)

EQUITY IN NET LOSSES OF SUBSIDIARIES            37,432,065           9,363,753            2,378,946

OTHER EXPENSE, net                               2,307,100           1,529,594            1,689,920
                                              -------------       -------------        -------------
NET LOSS                                      $(43,186,544)       $(14,103,558)        $(12,131,889)
                                              =============       =============        =============
</TABLE>

                                      F-42
<PAGE>

EASYRIDERS, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR EACH OF THE THREE YEARS IN THE PERIOD ENDED DECEMBER 31, 2000 (continued)
-----------------------------------------------------------------------------

EASYRIDERS, INC. (Parent Company Only)

STATEMENTS OF CASH FLOWS

<TABLE>
<CAPTION>
                                                                            2000                 1999                  1998
<S>                                                                    <C>                   <C>                  <C>
CASH FLOWS USED IN OPERATING ACTIVITIES:
Net loss                                                               $ (43,186,544)        $ (14,103,558)       $ (12,131,889)
Adjustments to reconcile net loss to net cash used in
  operating activities:
  Common stock issuance expense                                              204,862               739,379            1,888,867
  Common stock issued for services                                           156,996               171,875              616,000
  Common stock issued for interest                                            67,726               118,137
  Depreciation and amortization                                               67,487                65,364              261,241
  Gain on sale of Easyriders of Columbus                                    (589,380)
  Loss on sale of restaurant to third party                                                                           1,099,760
  Loss on sale of property, plant, and equipment                                                                        182,717
  Write-off of stock subscription receivable                                                                            750,000
  Non cash interest expense                                                  454,278
  Amortization of debt issuance costs                                                                                 1,369,536
  Equity in net losses from subsidiaries                                  37,432,065             9,363,753            2,378,946
  Increase (decrease) in cash resulting from changes in operating
    accounts, net of acquisitions
    Current assets                                                            10,413               193,015              124,988
    Current liabilities                                                    1,125,118             1,260,115            1,031,845
    Other assets                                                              33,757                42,251
    Other liabilities                                                        (23,484)              260,084             (128,003)
                                                                       --------------        --------------       --------------
      Net cash used in operating activities                               (4,246,706)           (1,889,585)          (2,555,992)

CASH FLOWS FROM INVESTING ACTIVITIES -
Cash paid for acquisitions, less cash acquired                                                                       (5,000,000)
Proceeds from sale of fixed assets                                                                                      200,000
Proceeds from sale of El Paso                                              4,000,000
Purchases of fixed assets                                                         -                     -              (164,771)
                                                                       --------------        --------------       --------------
      Net cash used in investing activities                                4,000,000                    -            (4,964,771)

CASH FLOWS FROM FINANCING ACTIVITIES:
Issuance of convertible debentures and long-term debt                                                                 2,100,000
Payment of long-term debt and capital leases                                (242,881)             (179,523)            (607,179)
Payments of stockholders advances                                                                                      (201,350)
Common stock issued for cash                                                 500,000             2,025,800            5,000,000
                                                                       --------------        --------------       --------------
      Net cash provided by financing activities                              257,119             1,846,277            6,291,471
                                                                       --------------        --------------       --------------
</TABLE>

                                      F-43
<PAGE>

EASYRIDERS, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR EACH OF THE THREE YEARS IN THE PERIOD ENDED DECEMBER 31, 2000 (continued)
------------------------------------------------------------------------------

<TABLE>
<CAPTION>
                                                                             2000            1999           1998
       <S>                                                                 <C>            <C>           <C>
       NET (DECREASE) INCREASE IN CASH AND
         CASH EQUIVALENTS                                              $    10,413     $   (43,308)    $(1,229,292)

       CASH AND CASH EQUIVALENTS, beginning of year                         (9,967)         33,341       1,262,633
                                                                       ------------    ------------    ------------
       CASH AND CASH EQUIVALENTS, end of year                          $       446     $    (9,967)    $    33,341
                                                                       ============    ============    ============
       SUPPLEMENTAL CASH FLOW INFORMATION -
         Cash paid for interest                                        $ 1,195,146     $   195,976     $   364,733
                                                                       ============    ============    ============

       NONCASH FINANCING ACTIVITIES:
       Common stock issued in settlement of accounts payable           $       -       $       -       $   211,134
                                                                       ============    ============    ============
       Common stock issued in settlement of debt                       $ 3,446,787     $ 1,500,000     $ 1,506,142
                                                                       ============    ============    ============
       Convertible debentures issued with conversion discount          $       -       $       -       $   500,002
                                                                       ============    ============    ============
       Issuance of warrants in connection with debt issuance           $       -       $       -       $ 1,487,190
                                                                       ============    ============    ============
       Common stock issued in exchange for a note receivable           $       -       $       -       $ 7,300,000
                                                                       ============    ============    ============
       Common stock issued upon conversion of debt                     $   316,667     $       -       $       -
                                                                       ============    ============    ============
</TABLE>

23.     SUBSEQUENT EVENTS

        The Martin Unwind - Soon after the El Paso Transaction, and as a
        consequence thereof, the Board of Directors and the Company's Chairman,
        John Martin, began negotiating the terms and conditions of a transaction
        which has become known as the "Martin Unwind," pursuant to which Mr.
        Martin would resign as Chairman. Such negotiations have recently
        concluded and on March 1, 2001, the Company and Mr. Martin entered into
        a Settlement Agreement (the "Martin Settlement"). Concurrently, Mr.
        Martin and the Company's principal shareholder and a director, Joseph
        Teresi, entered into a separate agreement concerning the purchase by Mr.
        Teresi of certain assets of Mr. Martin (the "Martin Asset Purchase").

        These transactions involve (a) Mr. Martin's employment agreement with
        the Company (the "Martin Employment Agreement"), (b) the Company's 1998
        Executive Incentive Compensation Plan (the "Compensation Plan"), (c) a
        limited-recourse promissory note in the principal amount of $5,000,000
        owed by the Company to Mr. Teresi (the "Teresi Note"), which is secured
        by a full-recourse promissory note in the principal amount of $5,000,000
        owed by Mr. Martin to the Company (the "Martin Mirror Note"), (d) a
        promissory note in the principal sum of $2,300,000 owed by Mr. Martin to
        the Company (the "Martin Note"), (e) 6,000,000 shares of the Company's
        common stock, of which 2,395,823 were acquired by Martin through the
        issuance of the Martin Mirror Note and the Martin Note, and (f) a
        promissory note in the principal sum of $275,000 originally owed by the
        Company to

                                      F-44
<PAGE>

EASYRIDERS, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR EACH OF THE THREE YEARS IN THE PERIOD ENDED DECEMBER 31, 2000 (continued)
------------------------------------------------------------------------------

        Siena Capital Partners, LLC, (the "Siena Note"), which note was
        subsequently sold to Mr. Martin and Mr. Teresi, each as to a one-half
        interest.

        Pursuant to the Martin Settlement and the Martin Asset Purchase, which
        have been approved by the Company's Board of Directors:

         .     Mr. Martin resigned as a director and Chairman of the Board,
               effective March 1, 2001. Concurrently, the other designated
               directors, William Prather, Wayne Knyal and Daniel Gallery, also
               resigned.

         .     Mr. Martin waived all of his accrued and future entitlements to
               receive salary payments under the Martin Employment Agreement,
               and to receive accrued and future bonus payments under the
               Compensation Plan.

         .     The Company canceled the Martin Mirror Note and reduced the
               balance due under the Martin Note to $1,200,000 (the "Adjusted
               Balance").

         .     Effective March 30, 2001, Mr. Martin paid the Adjusted Balance to
               the Company, through (a) the surrender to the Company, for
               cancellation, of 4.5 million shares of the Company's common stock
               held by him (valued at $0.20 per share), and payment of $300,000
               in cash.

         .     Effective March 30, 2001, Mr. Teresi agreed to cancellation of
               the Martin Mirror Note and as to the Teresi Note, Mr. Martin
               provided Mr. Teresi with a personal guarantee in the total sum of
               $3,000,000.

         .     Effective March 30, 2001, Mr. Teresi purchased from Mr. Martin,
               (a) 1,500,000 of the Company's common stock held by Mr. Martin
               for cash in the amount of $300,000, and (b) Mr. Martin's one-half
               interest in the Siena Note, and all warrants vested thereunder,
               for cash in the amount of $137,500.

        Management Changes - As a consequence of the Martin Unwind, Mr. Teresi
        was elected by the Board of Directors to serve as Chairman on March 1,
        2001. Concurrently, J. Robert Fabregas, Chief Financial Officer and
        Interim Chief Executive Officer, was appointed to the permanent position
        of President and Chief Executive Officer and Mark S. Dodge, who has
        served with the Company as General Counsel since July, 1999, was
        appointed Executive Vice President, General Counsel and Secretary of the
        Company. The Board of Directors is presently comprised of Messrs. Joseph
        Teresi, Joseph Jacobs, John Corrigan, Stewart Gordon, and George Riordan
        (who was appointed as a director on March 21, 2001).

        Interest Payable to Stockholder - On March 28, 2001, the seller of the
        Paisano Companies agreed to defer collection of all interest due under
        the Contributor Notes until March 31, 2002.

        Debt Covenant Amendments - During June and July 2000 the Company
        negotiated the terms and conditions of a Third Consent and Waiver under
        the Nomura Credit Agreement, pursuant to which Nomura consented to:

                                      F-45
<PAGE>

EASYRIDERS, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR EACH OF THE THREE YEARS IN THE PERIOD ENDED DECEMBER 31, 2000 (continued)
------------------------------------------------------------------------------

         .     The sale of the assets of Easyriders of Columbus, Inc.

         .     The Company's license agreement with Action Promotions, Inc.
               concerning its events division.

         .     The issuance of 3,356,170 shares of common stock of the Company
               to Mr. Teresi, in exchange for the cancellation of outstanding
               principal and accrued interest under the Subordinated Seller
               Notes in the amount of $3,446,787.

        .      Authorization for the Company to pay Mr. Teresi the sum of
               $600,000 from the then anticipated sale of the most profitable
               restaurant owned by El Paso, provided an equal sum was paid to
               Paisano's trade creditors, such sum to be credited as an offset
               to the principal balance then owed on the Subordinated Seller
               Notes, and documented by a separate Promissory Note and
               Subordination and Intercreditor Agreement with Nomura.

        .      Authorization for purchase by Mr. Martin and Mr. Teresi of the
               Siena Note, subject to a separate Subordination Agreement with
               Nomura.

        In July 2000, the foregoing documents were finalized, executed by all of
        the Easyriders parties, and sent to Nomura for signature at the request
        and upon the authorization of Nomura's counsel.

        In November 2000, Nomura notified the Company that the Third Consent and
        Waiver had not been executed by Nomura, would not be signed by Nomura,
        and that in Nomura's view, the Company was in technical (non-financial)
        default under the Nomura Credit Agreement with respect to all of the
        transactions contemplated by the Third Consent and Waiver, and other
        matters, including the sale of El Paso, certain payments made to satisfy
        obligations in favor of Mr. Teresi and other parties, the settlement
        agreement concerning the resignation of William Prather as the Company's
        CEO, and alleged non-compliance with certain reporting requirements and
        other non-financial covenants in the Nomura Credit Agreement.

        The Company believes that the actions taken by Nomura were in bad faith,
        and that no violation of the Nomura Credit Agreement had occurred.
        Management so notified Nomura, and renewed the Company's demand that the
        Third Consent and Waiver, and all collateral documents, be signed. Since
        then, Nomura and the Company have been in discussions concerning the
        alleged defaults and subsequently alleged defaults (including the Martin
        Unwind). In this regard, Nomura has maintained its position that
        numerous non-financial events of default have occurred, and has refused
        to sign and return the Third Consent and Waiver and all collateral
        documents, except upon certain newly introduced conditions which the
        Company deems unacceptable.

        As of December 31, 2000, the Company was not in compliance with certain
        of the financial ratio covenants of the Nomura Credit Agreement, and as
        of March 1, 2001 was not in compliance with certain technical compliance
        provisions of such Agreement. Because of such non-compliance, Nomura has
        notified the Company of its intent to enforce certain remedies provided
        for in the Nomura Credit Agreement, including the imposition of a
        "Default Rate" of interest and controls over cash

                                      F-46
<PAGE>

EASYRIDERS, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR EACH OF THE THREE YEARS IN THE PERIOD ENDED DECEMBER 31, 2000 (continued)
------------------------------------------------------------------------------

       disbursements. The Company has not assented to such demand and does not
       believe that such remedies are appropriate in light of its current
       financial condition.

       The Company has sought waivers from Nomura with respect to such
       non-compliance, and has endeavored to engage Nomura in a discussion
       concerning modifications of the Nomura Credit Agreement to accommodate
       the Company's realistic compliance capabilities. Such efforts have been
       rejected by Nomura. In March 2001, representatives from Nomura conducted
       an audit of the Company's books and records. Since then, there has been
       no resolution of any of the outstanding default issues. However, the
       Company remains in full compliance with all monthly financial payment
       obligations due Nomura under the Nomura Credit Agreement.

       The principal of the Nomura Indebtedness becomes due and payable on
       September 23, 2001. In this regard, the Company is presently in the
       process of attempting to refinance the obligation, and also has requested
       that Nomura consent to an extension of the Nomura Indebtedness. Thus far,
       Nomura has declined such request.

       Wholesale Product Sales and License Agreement - Effective March 28, 2001,
       the Company, through its subsidiaries Paisano Publications, Inc. and
       Easyriders Licensing, Inc. entered into a long-term license agreement
       (the "Products Agreement") with Southern Steel Sportswear, Inc. ("SSS"),
       an affiliate of Action Promotions, Inc., of Ormond Beach, Florida
       ("API"), in connection with the Company's wholesale products division.
       The Company has previously reported that in March 2000, it entered into a
       long-term license agreement with API, in connection with the activities
       of its subsidiary, Easyriders Events (the "Events Transaction"). Pursuant
       to the Events Transaction, API acquired a merchandise purchase credit
       which as of March 28, 2001 amounted to $1,360,195 (the "API Credit").

       Under the Products Agreement, the Company has outsourced to SSS all
       activities pertaining to the design, manufacture, warehousing, shipping
       and fulfillment of orders in connection with the sale of
       Easyriders-branded apparel and related merchandise to its network of
       retail stores, each of which (an "Easyriders Store") conducts business as
       "Easyriders of _____" pursuant to a written license agreement, and
       through other retail motorcycle-oriented stores. (See "Information about
       Easyriders Licensing," herein.) The Products Agreement is for a term of
       10 years, with options to renew for two additional 10-year terms.
       Pursuant to the Products Agreement, the Company retains control over all
       other channels of distribution, including direct sales via its Roadware
       catalog and Internet Web site, and licensing of product opportunities to
       independent third parties (the "Retail Channel"). The Company and SSS
       will collaborate on product design and the sourcing of leather goods for
       sale to both the Wholesale Channel and Retail Channel.

       The Products Agreement provides for an initial product inventory purchase
       of $760,195, and the purchase of transition services, licensing rights,
       customer lists, promotional support and related goods and services, all
       valued at $600,000. The total of these figures, $1,360,195 was paid by
       SSS via cancellation of the API Credit.

                                      F-47
<PAGE>

                                  SIGNATURES
                                  ----------

          Pursuant to the requirements of the Securities Exchange Act of 1934,
the registrant has duly caused this report to be signed on its behalf by the
undersigned, thereunto duly authorized.

                                     EASYRIDERS, INC.
                                     ----------------
                                       (Registrant)


Date: April 14, 2001                 By:      /s/ J. Robert Fabregas
                                         -------------------------------

                                              J. Robert Fabregas
                                              Chief Executive Officer and
                                              Chief Financial Officer

     Pursuant to the requirements of the Securities Exchange Act of 1934, this
report has been signed below by the following persons on behalf of registrant
and on the dates indicated.



Date: April 10, 2001                 By:      /s/ Joseph Teresi
                                         ---------------------------------------

                                              Joseph Teresi
                                              Director

Date: April 10, 2001                 By:      /s/ John P. Corrigan
                                         ---------------------------------------

                                             John P. Corrigan
                                             Director

Date: April 11, 2001                 By:      /s/ Stewart G. Gordon
                                         ---------------------------------------

                                             Stewart G. Gordon
                                             Director

Date: April 9, 2001                  By:      /s/ Joseph J. Jacobs
                                         ---------------------------------------

                                             Joseph J. Jacobs
                                             Director
</TEXT>
</DOCUMENT>
<DOCUMENT>
<TYPE>EX-10.67
<SEQUENCE>2
<FILENAME>dex1067.txt
<DESCRIPTION>PRODUCT LICENSE AGREEMENT
<TEXT>

<PAGE>

                                                                   EXHIBIT 10.67

                           PRODUCT LICENSE AGREEMENT

     THIS AGREEMENT ("Agreement") is made by and between Easyriders, Inc. a
Delaware corporation ("Easyriders") Paisano Publications, Inc., a California
corporation ("Paisano") and Easyriders Licensing, Inc., a California corporation
("ELI") each doing business at 28210 Dorothy Drive, Agoura Hills, California
91301, on the one hand (collectively, "Licensor"), and Southern Steel
Streetwear, Inc., a Florida corporation ("Licensee"), as of the "Effective Date"
specified in section 12 below.

1.   Recitals  This Agreement is made with reference to the following material
     --------
facts:

     1.1  Paisano is the publisher of various magazines sold under the titles
("Titles") "Easyriders", "Biker", "V-Twin", "In the Wind", and others
(collectively, the "Magazines").

     1.2  Paisano regularly sells and distributes apparel, accessories and other
merchandise (collectively, "Brand Merchandise") under various brand names,
including one or more Titles (the "Brand Names").  The Titles and Brand Names,
and all trademarks, logos, names, likenesses, visual representations and
commercial symbols related thereto which are the subject of this agreement are
listed on the attached Schedule 1.2, and, are hereinafter referred to as the
"Symbols".

     1.3  Licensor operates in the US and Canada a program (the "License Store
Program") whereby it offers licenses to retail store owners and operators
("Store Licensees"), pursuant to which each Store Licensee is permitted to
conduct business in a designated geographical territory at a specified retail
location (a "License Store"), in exchange for a commitment to purchase a minimum
amount of Brand Merchandise initially and on an annual basis.

     1.4  Licensee is an affiliate of Action Promotions, Inc., a Florida
corporation ("API"), in that Licensee and API share common ownership.  Paisano
and Easyriders Events, Inc. (formerly, Teresi, Inc.) are parties to an agreement
with API dated as of March 31, 2000 (the "Events License Agreement"), pursuant
to which Paisano and Easyriders Events granted a license to API to exploit the
Symbols in connection with consumer and industry "Events" (as defined in the
Events License Agreement), and to make and sell at such Events event-specific
Brand Merchandise and other Brand Merchandise from Licensor's Roadware catalog.
Pursuant to the Events License Agreement, there presently exists in favor of API
a credit to purchase Brand Merchandise (as specified and defined therein) in the
sum of $1,360,194.73 (the "API Credit").  For purposes of this Agreement,
$600,000 of the API Credit is defined as the "Offset Credit #1" and the
remaining $760,194.73 of the API Credit is defined as the "Offset Credit #2."

     1.5  Licensor sells Brand Merchandise through the following channels:

          (a)  To Store Licensees for re-sale in License Stores and as may
     otherwise be permitted under the applicable store license agreement, and to
     retail stores offering products and services of interest to motorcycle
     owners and enthusiasts, through its Roadware Catalog of merchandise
     (collectively, the "Wholesale Channel");

          (b)  Through API pursuant to the Events License Agreement;

          (c)  To retail purchasers on a direct basis, through distribution of
     its Roadware Catalog in print form, and via Licensor's Internet Web sites
     and magazine advertisements (the "Retail Channel").
<PAGE>

          (d)  Through license agreements with various manufacturers and
     distributors, in the US and various foreign territories (the "Licensed
     Product Channel").

     1.6  Licensee desires to acquire the right to use the Symbols for certain
commercial purposes, namely to manufacture and distribute Brand Merchandise for
sale through the Wholesale Channel, and Licensor desires to grant such rights to
Licensee subject to the terms and conditions of this Agreement.

2.   License   Subject to Licensor's right to terminate under Section 7,
     -------
Licensor hereby grants to Licensee the following limited rights, which, subject
to the provisions of sections 2 (c) and 2 (d), below,  shall be exclusive to
Licensee during the Term, as provided below:

          (a)  To use the Symbols in conjunction with the sale, development,
     marketing and distribution of Brand Merchandise, provided that (i) as used
     herein, the term "Brand Merchandise" shall not include any right to create,
     develop, promote, market, license, sell or otherwise distribute
     publications in any form, including but not limited to magazines,
     newsletters, books, posters, calendars, videos, radio or television
     programs, Internet content, movies or any other expression or form of media
     publication, and (ii) such use shall be limited to the Wholesale Channel.

          (b)  To enjoy all of the foregoing rights on a worldwide basis
     during the Term (the "Licensed Territory"), subject to any laws,
     regulations or other restrictions or limitations arising from the
     intellectual property rights of third parties.

          (c)  Licensee acknowledges as follows:

               (1)  Licensor has entered into a license agreement (the "Doyle
               Agreement") with Doyle Motorcycle Productions Corp., an Ontario
               (Canada) corporation ("Doyle), pursuant to which Doyle has been
               granted certain rights to source Brand Merchandise in Canada
               ("Approved Product") and to sell the same directly and through
               sublicensees of Doyle (collectively, the "Doyle Rights").
               Licensee acknowledges receipt of a copy of the Doyle Agreement.

               (2)  Licensor has entered into an agreement with HD Lee Company
               (the "Consent Decree") pursuant to which Licensor has agreed to
               restrict its marketing and distribution of merchandise bearing
               the mark "Easyriders" as specified in the Consent Decree.
               Licensee Acknowledges receipt of a copy of the Consent Decree.

               (3)  Licensor is a party to a number of license agreements
               pursuant to which it has granted various parties the right to
               manufacture and distribute, in designated territories, Branded
               Merchandise through the Licensed Product Channel.  A schedule of
               such agreements (collectively, the "Licensed Product Channel
               Agreements") is attached hereto as Exhibit A, by this reference
               made a part hereof.

          (d)  Licensee hereby agrees that it will not use the license rights
     granted hereby in any way that would violate, or tend in any way, directly
     or indirectly, to violate the Doyle Agreement, the Consent Decree and/or
     the Licensed Product Channel Agreements (the "Excepted Rights").  Licensee
     acknowledges and agrees that the rights granted hereby are specifically
     limited by and qualified by the Excepted Rights.

                                       2
<PAGE>

          (e)  Licensee is hereby granted the right to adopt a fictitious
     business name incorporating Licensor's tradename "Easyriders," in order to
     conduct the business contemplated by this agreement, provided that any such
     name must first be approved by Licensor.

3.   Covenants Concerning License
     ----------------------------

     3.1  During the Term (as defined in section 7) Licensor agrees that it will
use reasonable commercial efforts to (a) continue in operation its Licensed
Store Program, and (b) continue to promote the Licensed Store Program for the
purpose of expanding the number of License Stores, provided that any and all
decisions in connection with the operation, maintenance and expansion of the
Licensed Store Program shall be made by Licensor in its sole discretion.

     3.2  During the Term, Licensor shall continue to produce its Roadware
Catalog, commensurate in style and quality to its current catalog.  The Roadware
Catalog shall be produced twice annually, one edition for Spring/Summer products
and one for Fall/Winter products, and each edition shall be not less than 32
pages in length.  The 2 annual Roadware Catalogs shall together continue to
include all merchandise then available and comprising Brand Merchandise, except
for Brand Merchandise sold through the Licensed Product Channel.

     3.3  At the request of Licensee, Licensor shall produce for Licensee a
print-ready "Dealer Version" of its Roadware Catalog, at a cost of $600 per
page.  Such Dealer Version shall be prepared in a digital format, ready for
printing.  The cost of $600 per page does not include printing. Licensee shall
provide reasonable advance notice if its desire to have such a Dealer Version
produced, and the parties shall negotiate in good faith the terms and conditions
of delivery and other relevant matters applicable thereto.

     3.4  The parties acknowledge and agree that the objective of this Agreement
is to place primary responsibility with Licensee for the design and selection of
all Brand Merchandise, irrespective of distribution channel, i.e. the products
featured in the Roadware Catalog.  In this regard, Licensee shall have primary
responsibility for the design and selection of the products which comprise Brand
Merchandise (the "Product Array"), subject in all cases to prior collaboration
with Licensor and the reasonable approval of Licensor of each product in the
Product Array.  "Product Array" does not include merchandise sold by Licensor
through the Licensed Product Channel.

     3.5  Licensee shall have sole and exclusive responsibility for
manufacturing or causing to be manufactured under its direct control (as
provided in section 3.11 below), all T-Shirts and non-leather garments in the
Product Array, except for such items that are not presently capable of being so
manufactured by Licensee (collectively, "Manufactured Merchandise").  All Brand
Merchandise other than Manufactured Merchandise is referred to hereinafter as
"Vendor Sourced Product."  In order to assist Licensee in creating Manufactured
Merchandise for the Product Array, Licensor shall make available to Licensee,
during the Term, any and all dyes and/or screens for use in silkscreening and/or
embroidery which Licensor owns and/or controls, and all art works, images and
designs which it owns and/or controls.

     3.6  The parties shall collaborate and cooperate with one another in
connection with the acquisition of Vendor Sourced Product, each sharing with the
other product source information.  Where feasible, the parties shall effect
joint purchases of Vendor Sourced Product so as to maximize the opportunity for
bulk purchase discounts.

     3.7  Licensee shall have sole and exclusive responsibility for procuring,
stocking, warehousing, shipping and fulfilling orders for the sale of
merchandise comprising the Product Array to

                                       3
<PAGE>

(a) License Store owners and dealers in connection with distribution through the
Wholesale Channel, and (b) to Licensor for re-sale through the Retail Channel;
provided that with respect to all Brand Merchandise sold through the Retail
Channel, Licensor shall have responsibility for (i) maintaining its own
inventory, (ii) warehousing and shipping all merchandise, and (iii) processing
all orders. In addition, Licensee shall have sole and exclusive responsibility
for preparing invoices and collecting all revenues attributable to Wholesale
Channel Sales.

     3.8. In order to support the sale of Brand Merchandise to the Wholesale
Channel, Paisano shall provide the following advertising support to the
Wholesale Channel:

     .  1 full page and 2 one-third pages of 4-color ads in each issue of every
        motorcycle-themed title Paisano continues to publish.  The parties shall
        collaborate with one another in developing the content for such
        advertising to ensure that the same is consistent with Licensor's
        advertising in the various Titles in order to support it sales of Brand
        Merchandise through the Retail Channel.  The parties agree to share the
        expense thereof on an equitable basis as result of good faith
        negotiations.

     .  At Licensee's sole cost (including reimbursement for incremental
        materials and labor incurred by Licensor), the right to put in Regional
        inserts ("bind-ins" or "blow-ins").  There shall be no charge, however,
        for the right to place these inserts into magazines.

     3.9  Insurance.  During the Term, Licensee agrees to maintain in full
          ---------
force and effect the following minimum levels of insurance coverage.

     .  A policy of general and comprehensive liability coverage, insuring
        against all manner of injuries and damages arising out the performance
        of this Agreement by Licensee, in the sum of not less than $2 million
        for each occurrence. Such policy or policies shall cover Licensee and
        shall name Easyriders and Paisano as additional insureds.

     .  As to each physical site owned, leased, occupied or maintained by
        Licensee for manufacturing, storing, warehousing or holding Brand
        Merchandise, a comprehensive policy providing coverage for loss or
        damage to the Brand Merchandise for the full replacement value thereof,
        which policy shall name Easyriders and Paisano as additional insured.

     .  All other insurance and permits required under federal, state and local
        laws to operate the business of Licensee referred to herein.

     3.10 Use of Titles - Notification.
          ----------------------------

          (a)  The license rights granted hereby extend and apply to all current
     Titles, provided that with respect to all current Titles other than
     Easyriders, Biker and In the Wind, (collectively, the "Available Titles"),
     the following provisions shall apply:

               (i)  Licensee shall have no right to exploit any Available Title
          without first providing written notice of Licensee's intentions to do
          so, which notice shall identify the applicable Available Title, and
          specify the plan and method developed by Licensee for the marketing of
          merchandise under an Available Title (each, Magazine Title Plan").
          Thereafter, Licensor shall have 30 days to review and evaluate the
          applicable Magazine Title Plan, and to reasonably approve the same.
          If Licensor reasonably disapproves such Magazine Title Plan it shall
          notify Licensee before the end of such 30 day period, and if

                                       4
<PAGE>

          such disapproval is noticed, Licensee shall have no right to exploit
          the applicable Available Title. If no such disapproval notice is
          given, Licensee shall then have 60 days to implement the applicable
          Magazine Title Plan. Should Licensee fail to implement such Magazine
          Title Plan within such 60 day period, or should Licensee fail to
          pursue with reasonable commercial diligence such Magazine Title Plan
          as approved, Licensor shall have the right, to revoke the license as
          to such Available Title upon the delivery of notice thereof and
          Licensee's failure to cure such default within ten (10) days.

               (ii) Licensor reserves the right to license to another party any
          Available Title which has not been licensed to Licensee pursuant the
          preceding subparagraph 3.10(a)(i), provided that before doing so, it
          shall provide Licensee with written notice of intentions in this
          regard, and offer such Available Title to Licensee.  Upon receipt of
          such notice, Licensee shall have 21 days to notify Licensor if it
          desires to exploit the Available Title in question, and to specify the
          plan and method to be used by Licensee for the marketing of
          merchandise under such Available Title. If Licensee fails to respond
          within such period, or notifies Licensor of its intention not to use
          the applicable Available Title, then as to such Available Title
          rejected or not addressed, Licensor shall be free to offer the
          Available Title(s) in question to any person or entity for the purpose
          of selling Brand Merchandise.  In the event that Licensee does timely
          submit a Magazine Title Plan for the Available Title in question, then
          Licensor shall have 30 days to review and evaluate the applicable
          Magazine Title Plan, and to reasonably approve the same.  If Licensor
          reasonably disapproves such Magazine Title Plan it shall notify
          Licensee before the end of such 30 day period, and if such disapproval
          is noticed, Licensee shall have no right to exploit the applicable
          Available Title.  If no such disapproval notice is given, Licensee
          shall then have 60 days to implement the applicable Magazine Title
          Plan.  Should Licensee fail to implement such Magazine Title Plan
          within such 60 day period, or should Licensee fail to pursue with
          reasonable commercial diligence such Magazine Title Plan as approved,
          Licensor shall have the right, to revoke the license as to such
          Available Title upon the delivery of notice thereof and Licensee's
          failure to cure such default within ten (10) days.

          (b)  In the event that Paisano develops and launches any new magazine
     title, Licensor shall notify Licensee of such new title, and offer Licensee
     an option to include such new title as a Symbol covered by the terms and
     conditions of this Agreement.  Such offer shall be in writing, and shall be
     exercisable for a period expiring 21 days following the delivery of such
     notice.  If Licensee fails to respond within such period, or notifies
     Licensor of its intention not to exercise such option within such period,
     then such option shall expire, and Licensor shall be free to offer such new
     magazine title to any person or entity for the purpose of selling Brand
     Merchandise.

     3.11  With respect to Wholesale Channel sales, Licensee shall indicate
Licensor's ownership of the Symbols whenever Licensee uses the Symbols in
connection with the advertising, manufacture, or sale of Brand Merchandise.
Licensee shall provide all trade dress and labels for the Product Array, subject
to the reasonable approval of Licensor, and Licensee shall use only such
approved trade dress and labels in connection with the sale of Brand Merchandise
through the Wholesale Channel.

     3.12  Licensee will comply with all laws applicable to the Symbols,
including compliance with marking requirements.  Should Licensee fail to perform
Licensee's obligations under this Section, Licensor may perform them on
Licensee's behalf, without notice to Licensee and at Licensee's sole cost and
expense.

                                       5
<PAGE>

     3.13  Although none of the rights granted to Licensee by this Agreement can
be assigned to others without Licensor's express written consent, Licensee is
permitted hereby to cause the Brand Merchandise to be manufactured by others for
Licensee.  In such event, the agreements between Licensee and Licensee's
subcontractors shall be subject to Licensor's written approval, which consent
shall not be unreasonably withheld, and shall provide that Licensor may enter
upon Licensee's subcontractors' premises to determine whether the Brand
Merchandise is being produced in accordance with the terms and conditions of
this Agreement.  Licensor agrees that Hot Action Sportswear, Inc. is pre-
approved as a subcontractor to manufacture all Brand Merchandise as provided for
under this agreement.

     3.14  Licensee acknowledges Licensor's exclusive right, title, and interest
in and to the Symbols and will not do anything that will in any way impair or
tend to impair any part of Licensor's right, title, and interest.  In connection
with the use of the Symbols, Licensee will not represent that Licensee has any
ownership in the Symbols or in its registration.  Use of the Symbols by Licensee
will not create any right, title, or interest in or to the Symbols in favor of
Licensee.  Licensee will not at any time, either during the term of this
Agreement or after it has ended, adopt or use any work or mark that is similar
to or confusing with the Symbols, without Licensor's prior written consent.
Further, Licensee agrees that in performing the obligations of this Agreement,
it will not, by act or omission, do anything or cause anything to be done
directly or indirectly which will reflect adversely upon Licensor or any of the
Symbols, adversely affect the reputation and goodwill of Licensor, or otherwise
cause damage or harm to Licensor or any affiliate thereof.

4.   Economic Provisions Pertaining to License.
     -----------------------------------------

     4.1  In exchange for the foregoing grant of exclusive rights, Licensee
shall pay to Licensor the following consideration:

          (a)  The first $2,500 realized from the sale of Brand Merchandise to
     any new License Store (the "Initial Product Royalty").  A list of the
     current Licensed Stores is attached hereto as Exhibit B, by this reference
     made a part hereof.  The aggregate amount of all Initial Product Royalties
     shall be paid within 20 business days following the end of each calendar
     month during the Term, for the preceding month.

          (b)  A royalty equal to ten percent (10%) of the gross revenues
     realized by Licensee from the sale of Brand Merchandise through the
     Wholesale Channel, but not less than 10% of the minimum sales targets per
                                     -----------------------------------------
     year (the "Annual Minimums") set forth in subparagraphs (1) and (2) below
     ----
     (the "Gross Revenue Royalty"):

               (1)  With respect to sales to License Stores: The sum of $37,500
                    ---------------------------------------
                    (the "Per Store Minimum") multiplied by that number of
                    License Stores participating in the License Store Program on
                    an annual basis. The Per Store Minimum shall be pro-rated
                    for each License Store whose license agreement is not in
                    effect for a full calendar year. If, for example, a License
                    Store's agreement is terminated on May 31, the Per Store
                    Minimum for that License Store would be 50% of $37,500. The
                    Per Store Minimum shall be increased each time that the
                    minimum Brand Merchandise commitment required of License
                    Stores under the License Store Program is increased above
                    $75,000, so as to always be 50% of the minimum purchase
                    commitment. For example, if the annual minimum commitment is
                    raised to $90,000, the Per Store Minimum would increase to
                    $45,000 per License Store.

                                       6
<PAGE>

               (2)  With respect to sales to other stores and customers in the
                    ----------------------------------------------------------
                    Wholesale Channel:
                    -----------------


                    Year           Sales Target
                    ----           ------------

                    1              $500,000

                    2-5            110% of the previous year's actual Sales, but
                                   in no event less than $550,000 in Year 2.

                    Thereafter     Increasing on an annual basis in accordance
                                   with any increases in the US Consumer Price
                                   Index.

          (c)  For purposes of the foregoing, "Year" shall mean January 1 to
          December 31, except for the year 2001, which shall mean the period
          running from the Effective Date through December 31, 2001 ("Year 1").
          All of the Annual Minimums for Year 1 shall be pro-rated
          appropriately. If for example, the Effective Date is April 1, 2001,
          the Sales Targets in sections 4.1(b)(1) and (2) would be adjusted to
          75% of the figures stated.

          (d)  The Gross Revenue Royalty shall include all sums realized by
          Licensee on account of "Sales" to any person, firm or entity,
          including, without limitation, API, Hot Action Sportswear, or any
          entity controlled by Melissa Penland and/or John Green, provided that
                                                                  -------------
          as used herein, the term "Sales" shall not include: (i) sales to
          Licensor under section 4.6 of Manufactured Merchandise, nor (ii) sales
          to API of Manufactured Merchandise in furtherance of the Events
          License Agreement.

     4.2  The Initial Product Royalty and Gross Revenue Royalty are hereinafter
each referred to sometimes as a "Royalty."

     4.3  The aggregate amount of all Gross Revenue Royalties shall be paid
within 20 business days following the end of each calendar month during the
Term, for the preceding month, and interest shall accrue upon any unpaid balance
thereon at an annual rate of twelve percent (12%) until such unpaid balance has
been paid.  Such rate of interest shall increase to fifteen percent (15%) on any
unpaid balance remaining outstanding in excess of sixty (60) days.  For purposes
of this provision, Licensee shall have until January 31 of each Year, to pay
such additional sums as may be necessary to achieve the Annual Minimums for the
previous Year.  If, for example, the total, cumulative amount of monthly
payments of Gross Revenue Royalties were $175,000 through December 31, and the
Annual Minimum for that Year were $200,000, Licensee would have until January 31
of the next Year to pay the additional sum of $25,000 to achieve the required
Annual Minimum.

     4.4  Along with each Royalty payment, Licensee shall provide Licensor a
statement ("Financial Report") showing the number of units of the Brand
Merchandise sold by Licensee during the period covered by the Royalty payment,
as well as Licensee's gross receipts for those sales and the computation of
Royalties due to Licensor.  Such Financial Report will be executed by the
President or Chief Financial Officer of Licensee and will contain a
representation that the financial information contained therein is to their best
knowledge and belief a true and accurate accounting of royalties due Licensor
for the month just ended.

     4.5  Upon reasonable notice and at reasonable intervals, Licensor or its
auditors shall have the right to examine the books and records of Licensee at
Licensor's cost, provided, however, that if any such

                                       7
<PAGE>

audit shows an underpayment to Licensor of more than 5% as to any applicable
royalty payment, Licensee shall reimburse Licensor for the cost of such audit.

     4.6  (a)  Subject to the provisions of subparagraph (b) of this Section
     4.6, the price charged by Licensee for merchandise sold to Licensor for re-
     sale by Licensor through the Retail Channel shall be 50% off of "dealer
     cost."

          (b)  Licensee shall have the right to establish any and all "volume
     discount prices," i.e. the prices to be paid by License Stores and other in
     the Wholesale Channel for Brand Merchandise based the amount of merchandise
     purchased.  In the case of any sale price ("Volume-Based Dealer Price")
     based on volume ("Quantity"), Licensor shall be entitled to purchase
     merchandise at 50% off of such Volume-Based Dealer Price only if it
     purchases twice the Quantity established for such Volume-Based Dealer Price
     in the case of buyers other than Licensor.  For example, and by way of
     illustration only, if Licensee establishes for a particular apparel item a
     unit "dealer cost" of $10 for up to 99 units, and a Volume Based Dealer
     Price of $9 for purchases of 100 or more units, then Licensor's pricing
     would be $4.50 per unit only on a purchase by Licensor of 200 or more
     units.  Otherwise, Licensor will be charged the full Volume-Based Dealer
     Price.

     4.7  As of the Effective Date, Licensee shall deliver to Licensor the fully
executed Assumption and Release Agreement in the form of Exhibit B, attached
hereto and by this reference made a part hereof.

     4.8  Licensee shall invoice Licensor for all sales of Brand Merchandise to
Licensor hereunder, and payment shall be due in accordance therewith.  If any
such sales are on credit terms, whereby Licensor accepts or takes possession of
Brand Merchandise prior to full payment therefor, then as to such merchandise
sold on credit, Licensee shall have a first priority lien on such merchandise
until full payment is made.  Such lien shall be established pursuant to the
Pledge and Security Agreement in the form of Exhibit C, attached.  Licensor
agrees to cooperate with Licensee in connection with the execution of any and
all documents necessary to perfect such lien.

5.   Payment for Transition Services and Merchandise.
     -----------------------------------------------

     5.1  Promptly after the Closing Licensor shall deliver to and provide
Licensee with all necessary transition and support services, customer and vendor
lists, sales records, marketing literature, graphics, and promotional assistance
relating to the License Store Program, and its prior activities with respect to
sales to the Wholesale Channel. In consideration therefor, and for license
rights granted hereby, Licensee shall pay Paisano at the Closing the sum of
$600,000, (allocated as set forth in Schedule 5.1 attached) payable by the
assumption by Licensee of all obligations of Licensor pertaining to the Offset
Credit #1, pursuant to execution (by all parties) and delivery, as of the
Effective Date, of the Assumption and Release Agreement in the form of Exhibit
B, attached hereto and by this reference made a part hereof.

     5.2  Licensor shall prepare, as of the close of business on the day
immediately prior to the Effective Date, an itemized inventory of all Brand
Merchandise then held by Licensor (the "Final Inventory").  An itemized list of
the Final Inventory shall be attached hereto as Schedule 5.2.  In order to
provide Licensee with inventory sufficient to enable it to fulfill orders for
the Wholesale Channel, Licensor shall sell to Licensee, and Licensee shall
purchase from Licensor, the Final Inventory as of the Effective Date.  The
purchase price shall be $760,194.73 payable through Offset Credit #2 up to the
total amount thereof, and thereafter as to any excess, in cash within 5 days of
delivery to Licensee.  Such sale

                                       8
<PAGE>

shall be evidenced by a separate Bill of Sale in form satisfactory to Licensee.
Forthwith following the Effective Date, Licensor shall ship the Final Inventory
to Licensee at the expense of Licensee.

6.   Representations and Warranties.
     ------------------------------

     6.1  Representations and Warranties of Licensor. Licensor represents and
          ------------------------------------------
warrants to Licensee that:

          (a)  Licensor has the full and complete right to enter into and
     perform the obligations of this Agreement, and to grant the rights
     specified in the license above.

          (b)  Subject to the provisions of Section 2(c), exploitation of the
     Symbols in the United States, as contemplated by this Agreement, will not
     infringe upon any trademarks, service marks, license rights of intellectual
     property interests of any other party.

          (c)  No party other than Licensee has the rights granted by this
     Agreement.

     6.2  Representations and Warranties of Licensee.  Licensee represents and
          ------------------------------------------
warrants to Licensor that:

          (a)  Licensee's use of the Symbols will not disparage or reflect
     adversely upon Licensor or the Symbols, hold Licensor or the Symbols up to
     scorn or ridicule, damage the reputation and goodwill of Licensor, or
     otherwise harm Licensor.

          (b)  Licensee has the full and complete authority to enter into and
     perform the obligations of this Agreement, have the financial capacity to
     perform as contemplated hereby and do so as principals and not as the
     agents for any other person or entity.

          (c)  Licensee acknowledges that Licensor and the Symbols enjoy an
     excellent reputation, that the Symbols constitute valuable intellectual
     property of Licensor, and that improper use of the Symbols could cause
     Licensor irreparable harm.

          (d)  Licensee will abide by all laws both in the United States and
     other countries where violation of such laws could adversely affect the
     image, reputation or financial condition of Licensor and/or its affiliates.

7.   Term and Termination.
     --------------------

     7.1  Subject to the provisions of Section 7.2, the License granted hereby
shall be in effect for a period of 10 years following the Effective Date (the
"Term").

     7.2  Licensor shall have the right, upon five (5) days advance notice, to
terminate this Agreement prior to expiration of the Term in the event that (a)
Licensee is adjudicated bankrupt or insolvent, or makes a general assignment for
the benefit of creditors, (b) Licensee materially breaches its obligations under
this agreement, and if such breach is capable of being cured, fails to cure the
same within twenty (20) business days of receipt of notice from Licensor which
specifies the nature of the breach, or (c) in the course or performing the
obligations of this Agreement, Licensee engages in any conduct deemed materially
detrimental in the good faith opinion of Licensor to the interests of Licensor
such that continuation of this Agreement would not be in the best business
interests of Licensor.

                                       9
<PAGE>

     7.3  For purposes of section 7.2, the term "material breach" shall mean any
default by Licensee in the performance of (a) any and all sections hereof which
specify and/or limit Licensee's use of the Symbols, (b) Sections 2 (a), 3.4,
3.5, 3.7, 6.2, 11, 12, 15 and 16, (c) any default in payment as provided in
Section 4, and (d) any other obligation which, by reason of such default,
substantially prevents Licensor from realizing the overall benefits contemplated
by this Agreement, or is likely to cause such consequences.

     7.4  Disposal of Stock
          -----------------

          (a)  After the expiration or termination of this Agreement in
     accordance with sections 7.1 or 7.2 (a), Licensee shall have no further
     right to manufacture, advertise, distribute, sell, or otherwise deal in any
     Brand Merchandise except as hereinafter provided.  Upon such expiration or
     termination, Licensor shall have the right (but not the obligation) to
     purchase all existing inventories of Brand Merchandise, which right shall
     be exercised, if at all, upon written notice to Licensee delivered within
     30 days following such termination or expiration (the "Option Period").
     This option (the "Inventory Purchase Option") may be exercised only once,
     for all or any portion of the available inventory of Brand Merchandise.  If
     Licensor exercises such option, Licensor shall pay to Licensee within 30
     days following expiration of the Option Period a sum equal to Licensee's
     cost, in cash, against delivery to Licensor of the inventory so purchased.
     In the event such Inventory Purchase Option is not exercised, Licensee
     shall dispose of finished Brand Merchandise on hand or in process at the
     time of such expiration or termination, in an orderly fashion, for a period
     not to exceed 180 days from the date of such termination or expiration
     days, provided all further payments due with respect to such 180 day period
     are made in accordance with paragraph 4 hereof.

          (b)  If this Agreement is terminated for any reason set forth in
     section 7.2 (b) or (c), and the Inventory Purchase Option is not exercised
     by Licensor then Licensee shall have no rights of disposal under the
     previous paragraph and Licensee shall immediately upon expiration of the
     Option Period ship to Licensor, without cost to Licensor, all existing
     inventory of Brand Merchandise and all items utilized in the manufacture of
     Brand Merchandise and within its control, except for those items which
     contain information proprietary to Licensee (e.g. positive films) and all
     trade dress and containers embodying the property along with a written
     inventory of Brand Merchandise remaining and on hand, which shall be
     certified by an officer of Licensee. Licensor's receipt of such inventory,
     written inventory and other materials shall not constitute a waiver by
     Licensor of its right to recover any amounts due Licensor or a waiver of
     its right to exercise any other remedies which are provided by law or this
     Agreement.

8.   Remedies  Licensee acknowledges that its failure (except as otherwise
     --------
expressly provided herein) to cease the manufacture, sale or distribution of the
Brand Merchandise upon the termination or expiration of this Agreement will
result in immediate and irreparable damage to Licensor.  Licensee acknowledges
and admits that there is no adequate remedy at law for such failure to cease
manufacture, sale or distribution, and Licensee agrees that in the event of such
failure the goods shall be deemed counterfeit and Licensor shall be entitled to
equitable relief including, without limitation, temporary and permanent
injunctions and such other and further relief as any court or agency with
jurisdiction may deem just and proper.  Resort to any remedy referred to
hereinabove shall not be construed as a waiver of any other rights and remedies
to which Licensor is entitled under this Agreement or under applicable law.

9.   Option to Extend.
     ----------------

     9.1  Licensor hereby grants Licensee an option to extend this Agreement for
two additional terms of ten (10) years, upon the same terms provided for herein
except that as to Section 4, the Minimum

                                      10
<PAGE>

Annual Royalty required to be made by Licensee to Licensor pursuant to section
4.1 (b) shall be, for Year 11 or 21 (as the case may be) the Year 5 Annual
Minimum, adjusted to reflect any and all changes in the US Consumer Price Index
(CPI) as of the extension date, from the CPI as of the Effective Date of this
Agreement (or any renewal agreement). Thereafter, the Annual Minimums for any
extension period shall be adjusted on a Year-by-Year basis to reflect any and
all changes from the CPI in effect for the base Year of any such extension
period, with respect to section 4.1(b)(1) and (2).

     9.2  In order to exercise such option to renew, Licensee shall deliver
notice thereof to Licensor as provided in section 16.11 below, not later than
180 days prior to the end of the Initial term.

10.  Indemnification by Licensor  In the event of any claim, demand, legal
     ---------------------------
action or other legal proceeding against Licensee, or any officer, director,
employee or agent of Licensee (collectively "Licensee Parties") which arises
from, or occurs by reason of any actual or alleged breach of the foregoing
warranties by Licensor, or any breach of this Agreement by Licensor, Licensor
shall fully  indemnify and hold each Licensee Party harmless from any and all
losses, damages, awards, judgments, settlements, decrees and expenses,
including, without limitation, attorneys fees and costs, arising from or
connected with such claim, demand or legal action/proceeding, provided that in
order to be entitled to such indemnification, Licensee shall provide Licensor
with timely notice of the basis therefor, and thereafter cooperate with Licensor
in the defense of any such claim, demand or legal action/proceeding.

11.  Indemnification by Licensee.  In the event of any claim, demand, legal
     ---------------------------
action or other legal proceeding against Licensor, or any officer, director,
employee or agent of Licensor (collectively "Licensor Parties") which arises
from, or occurs by reason of any actual or alleged material breach of this
Agreement by Licensee, Licensee shall fully indemnify and hold each Licensor
Party harmless from any and all losses, damages, awards, judgments, settlements,
decrees and expenses, including, without limitation, attorneys fees and costs),
arising from or connected with such claim, demand or legal action/proceeding
provided that in order to be entitled to such indemnification, Licensor shall
provide Licensee with timely notice of the basis therefor, and thereafter
cooperate with Licensee in the defense of any such claim, demand or legal
action/proceeding.

12.  Assignment Neither party may assign, transfer or delegate all or any of the
     ----------
rights and obligations created by this Agreement without the express written
consent of the other party.

13.  Effective Date The effective date of this Agreement is 12:01 a.m. Los
     --------------
Angeles Time on the day on which both parties hereto have executed the same.

14.  Other Covenants of the Parties.
     ------------------------------

     14.1  In order to protect its interests concerning the Symbols, Licensor
shall have the right to reasonably approve the name of any entity formed by
Licensee to conduct its business under this Agreement.  Licensee shall provide
Licensor with sufficient prior notice of its proposed name, and Licensor shall
have a period of fifteen (15) business days to approve.  If Licensor fails to
respond within such period, its approval shall be deemed to have been given.

     14.2  In the event of breach of this Agreement by Licensee, Licensor shall
be entitled to exercise any and all remedies at law or in equity available to it
pursuant to the laws of the State of California.  In particular, Licensee
acknowledges that any breach of this Agreement concerning the permitted use of
the Symbols, or of sections 3.11 or 3.12 would be likely to cause irreparable
harm to Licensor, as a consequence of which Licensor shall be entitled to
injunctive relief in the event of breach of any such provision.

                                      11
<PAGE>

     14.3  Licensee shall be responsible to pay its own taxes and file
appropriate tax returns where required as a result of all activities pursued
under this Agreement and shall indemnify Licensor for any such Licensee taxes
(including interest or penalties) which may be imposed on Licensor as a result
of Licensee's noncompliance with this provision of the Agreement.

15.  Protection of Symbols
     ---------------------

     15.1  Licensee recognizes the great value of the goodwill associated with
the Symbols, and acknowledges that the Symbols and all rights therein and
goodwill pertaining thereto belong exclusively to Licensor, and that the Symbols
have a secondary meaning in the minds of the public.  Accordingly, Licensee
agrees that it will not, during the term of the Agreement or thereafter, attack
the title or any rights of Licensor in and to the Symbols or attack the validity
of this Agreement.

     15.2  In furtherance of the protection of the Symbols, to prevent dilution
of the value of the Symbols, to eliminate the likelihood of confusion and to
prevent deception to the public, Licensee agrees that it will not sell Brand
Merchandise in territories, channels of trade, or fields of use not expressly
authorized by this Agreement.

     15.3   Licensee agrees to assist Licensor, at Licensor's expense (except as
otherwise provided herein), to the extent necessary in the procurement of any
protection of Licensor's rights to the Symbols, in the protection and defense of
the Symbols, the filing and prosecution of any trademark or copyright
application or other applications, the recording of this Agreement or any other
agreement, and the publication of any notices or the doing of any other act with
respect to the Symbols, including the prevention of the use thereof by any
unauthorized person, firm or corporation, that in the judgment of Licensor may
be necessary or desirable under any law, regulation or decree of the Licensed
Territory.  If Licensor so desires, at its expense, it may commence or prosecute
any claims or suits in its own name or in the name of Licensee, or join Licensee
as a party thereto.  Licensee shall notify Licensor in writing of any
infringements, possible infringements or any imitations by others of the Symbols
or the Brand Merchandise which may come to Licensee's attention. Licensor shall
have the sole right to determine whether or not any further action shall be
taken on account of any such infringements or imitations.  Licensee shall not
institute any suit or take any action on account of any such infringements or
imitations without first obtaining the written consent of Licensor.  Licensee
shall not have any rights against Licensor by reason of Licensor's failure to
prosecute any such alleged infringements or imitations.

     15.4  Licensee agrees to obtain all necessary governmental approvals with
respect to Licensee's sale and advertising of Brand Merchandise and Licensee's
rights to manufacture, promote, sell and distribute the Brand Merchandise
throughout the Licensed Territory.  Licensee shall promptly furnish copies of
all such approvals to Licensor, if requested.

16.  General Provisions.
     ------------------

     16.1 Governing Law.  This Agreement shall be governed by and construed in
          -------------
accordance with the laws of the State of California.  Any action brought by
either party arising out of this Agreement shall be brought in a court of
competent jurisdiction in the County of Los Angeles, California, and Licensee
hereby consents to the jurisdiction of such court for purposes of adjudicating
any and all disputes arising hereunder.

     16.2 Further Assurances.  Each party to this Agreement shall execute all
          ------------------
instruments and documents and take all actions as may be reasonably required to
effectuate this Agreement.

                                      12
<PAGE>

     16.3  Counterparts. This Agreement may be executed in counterparts, each of
           ------------
 which shall be deemed an original and all of which together shall constitute
 one document.

     16.4  Time of Essence.  Time and strict and punctual performance are of the
           ---------------
essence with respect to each provision of this Agreement.

     16.5  Attorney's Fees.  In the event any dispute arises between the parties
           ---------------
hereto to enforce or interpret the provisions of this Agreement, the prevailing
party in such action shall be entitled to recover from the other party all
reasonable costs, expenses, attorney's fees and costs actually incurred relating
to or arising from such action.

     16.6  Modification.  This Agreement may be modified only by a contract in
           ------------
writing executed by the party(ies) to this Agreement against whom enforcement of
such modifications is sought.

     16.7  Headings.  The headings of the sections of this Agreement have been
           --------
included only for convenience, and shall not be deemed in any manner to modify
or limit any of the provisions of this Agreement, or be used in any manner in
the interpretation of this Agreement.

     16.8  Prior Understanding.  This Agreement contains the entire agreement
           -------------------
between the parties to this Agreement with respect to the subject matter of this
Agreement, is intended as a final expression of such parties' agreement, is
intended as a complete and exclusive statement of the terms of such agreement,
and supersedes all negotiations, stipulations, understandings, agreements,
representations and warranties, if any, with respect to such subject matter,
which precede the execution of this Agreement.

     16.9  Interpretation.  Whenever the context so requires in this Agreement,
           --------------
all words used in the plural (and vice versa), each gender shall be construed to
include any other genders, and the word "person" shall be construed to include a
natural person, a joint venture, a trust, an estate or any other entity.  This
Agreement shall be deemed to have been created jointly by all of the parties and
shall be interpreted the same way as to all parties, without regard to which of
them may have actually drafted the instrument.

     16.10 Partial Invalidity.  Each provision of this Agreement shall be valid
           ------------------
and enforceable to the fullest extent permitted by law.  If any provision of
this Agreement or the application of such provision to any person or
circumstance shall, to any extent, be invalid or unenforceable, the remainder of
this Agreement, or the application of such provision to persons or circumstances
other than those as to which it is held invalid or unenforceable, shall not be
affected by such invalidity or unenforceability, unless such provision of such
application of such provision is essential to this Agreement.

     16.11 Notices.  Notices under this agreement shall be deemed effective
           -------
upon receipt, if delivered by messenger, facsimile or overnight courier, and if
by regular US mail, on the 3rd day following deposit in the US mail, postage
prepaid.  All notices shall be sent as follows:

     If to Easyriders or Paisano:      With a copy to:
     ---------------------------       --------------

     Attention: J. Robert Fabregas     Mark Dodge, Esq., General Counsel
     28210 Dorothy Drive               28210 Dorothy Drive
     Agoura Hills, CA 91301            Agoura Hills, CA 91301
     Facsimile: (818) 889-4726         Facsimile: (818) 735-6531

                                      13
<PAGE>

     If to Licensee:                         With a copy to:
     ---------------                         --------------

     Southern Steel Streetwear, Inc.    Michael Holihan, Esq.
     Attention: Melissa Penland         Holihan Diaz
     306 Division Avenue, Bldg. 12      1101 North Lake Destiny Road, Suite 350
     Ormond Beach, FL 32174             Maitland, FL 32751
     Facsimile: (904) 673-8266          Facsimile: (407) 667-0020

     16.12 Successors-in-Interest and Assigns.  Subject to any restriction on
           ----------------------------------
transferability contained in this Agreement, this Agreement shall be binding
upon and shall inure to the benefit of the successors-in-interest and permitted
assigns of each party to this Agreement.  Nothing in this Paragraph shall create
any rights enforceable by any person not a party to this Agreement, except for
the rights of the successors-in-interest and assigns of each party to this
Agreement, unless such rights are expressly granted in this Agreement to other
specifically identified persons.

     16.13 Waiver.  Any waiver of a default under this Agreement must be in
           ------
writing and shall not be a waiver of any other default concerning the same or
any other provision of this Agreement.  No delay or omission in the exercise of
any right or remedy shall impair such right or remedy or be construed as a
waiver.  A consent to or approval of any act shall not be deemed to waive or
render unnecessary consent to or approval of any other or subsequent act.

17.  Confidentiality.
     ---------------

     17.1 Licensee will have access to or learn certain information belonging to
Licensor that is proprietary and confidential.  The term "Confidential
Information", as used throughout this Agreement, means any secret or proprietary
information relating directly to Licensor's business and that of Licensor's
affiliates, including, but not limited to, products, customer lists, pricing
policies, employment records and policies, operational methods, marketing plans
and strategies, product development techniques or plans, business acquisition
plans, new personnel acquisition plans, methods of manufacture, technical
processes, designs and design projects, inventions and research programs, trade
know-how, trade secrets, specific software, algorithms, computer processing
systems, object and source codes, user manuals, systems documentation, and other
business and financial affairs of Licensor and its affiliated companies and
subsidiaries.

                 Balance of this page left blank intentionally.

                                      14
<PAGE>

     17.2 Licensee will keep strictly confidential all Confidential Information
and will not, without Licensor's express written authorization, signed by one of
Licensor's authorized officers, use or sell, market or disclose any Confidential
Information to any third person, firm, corporation or association for any
purpose.  Licensee further agrees that Licensee will not make any copies of the
Confidential Information except upon Licensor's written authorization, signed by
one of Licensor's authorized officers, and will not remove any copy or sample of
Confidential Information from the premises of Company without such
authorization.

     IN WITNESS WHEREOF the parties hereto have executed this Agreement as of
the Effective Date.

Easyriders, Inc.                             Paisano Publications, Inc.



By: /s/ Mark S. Dodge                        By: /s/ Joseph Teresi
    ---------------------------                  --------------------------
Name: Mark S. Dodge                          Name: Joseph Teresi
      -------------------------                    ------------------------
Title: Executive Vice President              Title: Chief Executive Officer
       ------------------------                     -----------------------
Date:  3/28/01                               Date:  3/28/01
       ------------------------                     -----------------------


Easyriders Licensing, Inc.                   Southern Steel Streetwear, Inc.



By: /s/ Mark S. Dodge                        By: /s/ Melissa Penland
    ---------------------------                  --------------------------
Name: Mark S. Dodge                          Name: Melissa Penland
      -------------------------                    ------------------------
Title: Secretary                             Title: Vice President
       ------------------------                     -----------------------
Date:       3/28/01                          Date:  3/28/01
       ------------------------                     -----------------------

                                      15
</TEXT>
</DOCUMENT>
<DOCUMENT>
<TYPE>EX-10.68
<SEQUENCE>3
<FILENAME>dex1068.txt
<DESCRIPTION>ASSUMPTION AND RELEASE AGREEMENT
<TEXT>

<PAGE>

                                                                   EXHIBIT 10.68

                       ASSUMPTION AND RELEASE AGREEMENT

     THIS AGREEMENT ("Agreement") is made by and between Easyriders, Inc. a
Delaware corporation ("Easyriders") Paisano Publications, Inc., a California
corporation ("Paisano"), Easyriders Events, Inc. a California corporation
formerly known as Teresi, Inc. ("EZR Events") and Easyriders Licensing, Inc., a
California corporation ("ELI") each doing business at 28210 Dorothy Drive,
Agoura Hills, California 91301, on one hand (collectively, "The EZR Parties"),
Southern Steel Streetwear, Inc. ("SSS"), a Florida corporation doing business at
306 Division Avenue, Building 12, Ormond Beach, Florida 32174 and Action
Promotions, Inc. ("API"), a Florida corporation, as of the "Effective Date"
specified in section 12 below.

1.   Recitals  This Agreement is made with reference to the following material
     --------
facts:

     1.1  The Easyriders Parties and SSS are parties to a Product License
Agreement dated as of March 29, 2001 (the "Product License Agreement").

     1.2  As used herein, the terms "Offset Credit #1" and "Offset Credit #2"
shall mean the same as such terms are defined in the Product License Agreement.

     1.4  Paisano and EZR Events are parties (collectively, the "Paisano
Parties") to an agreement with API dated as of March 31, 2000 (the "API
Agreement").

2.   Delegation and Assumption of Contract Obligations. In consideration of this
     -------------------------------------------------
Agreement, the Product License Agreement, and for other valuable consideration,
the receipt and sufficiency of which is hereby acknowledged by the parties, the
Paisano Parties do hereby assign and delegate to SSS all of the obligations of
the Paisano Parties arising out of and pertaining to Offset Credit #1, and all
of such obligations are hereby assumed by SSS.  Pursuant to such assumption,
after the Effective Date of this Agreement, it shall be the obligation of SSS to
fulfill any and all orders of API to purchase Brand Merchandise (as defined in
the API Agreement).

3.   Assignment of Contract Obligations. In consideration of this Agreement, the
     ----------------------------------
Product License Agreement, and for other valuable consideration, the receipt and
sufficiency of which is hereby acknowledged by the parties, API does hereby
assign to SSS all of API's rights in and to Offset Credit #2, provided that such
Offset Credit #2 shall be applied as provided in Section 5.2 of the Product
License Agreement.

4.   Release.
     -------

     4.1  In consideration of this Agreement, the Product License Agreement, and
for other valuable consideration, the receipt and sufficiency of which is hereby
acknowledged by the parties, API, for itself and its successors and permitted
assigns, does hereby fully release, acquit and forever discharge the Paisano
Parties and their affiliates, partners, officers, employees, representatives,
agents, assigns and successors from all claims, causes of action and liability
arising out of or pertaining to Offset Credit #1 and Offset Credit #2
(collectively, the "API Credit," as so defined in the Product License
Agreement).

     4.2  API hereby acknowledges and agrees that by reason of section 4.1
above, (a) henceforth it shall have no right to purchase Brand Merchandise from
Paisano by reason of the API Credit, (b) that as between API and the Paisano
Parties, the API Credit is henceforth a nullity.
<PAGE>

                                   EXHIBIT B

5.   General Provisions.
     ------------------

     5.1  Governing Law.  This Agreement shall be governed by and construed in
          -------------
accordance with the laws of the State of California.  Any action brought by
either party arising out of this Agreement shall be brought in a court of
competent jurisdiction in the County of Los Angeles, California, and Licensee
hereby consents to the jurisdiction of such court for purposes of adjudicating
any and all disputes arising hereunder.

     5.2  Further Assurances.  Each party to this Agreement shall execute all
          ------------------
instruments and documents and take all actions as may be reasonably required to
effectuate this Agreement.

     5.3  Counterparts.  This Agreement may be executed in counterparts, each of
          ------------
which shall be deemed an original and all of which together shall constitute one
document.

     5.4  Time of Essence.  Time and strict and punctual performance are of the
          ---------------
essence with respect to each provision of this Agreement.

     5.5  Attorney's Fees.  In the event any dispute arises between the parties
          ---------------
hereto to enforce or interpret the provisions of this Agreement, the prevailing
party in such action shall be entitled to recover from the other party all
reasonable costs, expenses, attorney's fees and costs actually incurred relating
to or arising from such action.

     5.6  Modification.  This Agreement may be modified only by a contract in
          ------------
writing executed by the party(ies) to this Agreement against whom enforcement of
such modifications is sought.

     5.7  Headings.  The headings of the sections of this Agreement have been
          --------
included only for convenience, and shall not be deemed in any manner to modify
or limit any of the provisions of this Agreement, or be used in any manner in
the interpretation of this Agreement.

     5.8  Prior Understanding.  This Agreement contains the entire agreement
          -------------------
between the parties to this Agreement with respect to the subject matter of this
Agreement, is intended as a final expression of such parties' agreement, is
intended as a complete and exclusive statement of the terms of such agreement,
and supersedes all negotiations, stipulations, understandings, agreements,
representations and warranties, if any, with respect to such subject matter,
which precede the execution of this Agreement.

     5.9  Interpretation.  Whenever the context so requires in this Agreement,
          --------------
all words used in the plural (and vice versa), each gender shall be construed to
include any other genders, and the word "person" shall be construed to include a
natural person, a joint venture, a trust, an estate or any other entity.  This
Agreement shall be deemed to have been created jointly by all of the parties and
shall be interpreted the same way as to all parties, without regard to which of
them may have actually drafted the instrument.

     5.10 Partial Invalidity.  Each provision of this Agreement shall be valid
          ------------------
and enforceable to the fullest extent permitted by law.  If any provision of
this Agreement or the application of such provision to any person or
circumstance shall, to any extent, be invalid or unenforceable, the remainder of
this Agreement, or the application of such provision to persons or circumstances
other than those as to which it is held invalid or unenforceable, shall not be

                                       2
<PAGE>

affected by such invalidity or unenforceability, unless such provision of such
application of such provision is essential to this Agreement.

     5.11 Notices.  Notices under this agreement shall be deemed effective upon
          -------
receipt, if delivered by messenger, facsimile or overnight courier, and if by
regular US mail, on the 3rd day following deposit in the US mail, postage
prepaid.  All notices shall be sent as follows:

     If to any of the EZR Parties:      With a copy to:
     ----------------------------       --------------

     Attention: J. Robert Fabregas      Mark Dodge, Esq.
     28210 Dorothy Drive                Easyriders, Inc.
     Agoura Hills, CA 91301             28210 Dorothy Drive
     Facsimile: (818) 889-4726          Agoura Hills, CA 91301
                                        Facsimile: (818) 735-6531

     If to SSS or API:                  With a copy to:
     ----------------                   --------------

     Attention: Melissa Penland         Michael Holihan, Esq. Holihan Diaz
     306 Division Avenue, Bldg. 12      1101 N. Lake Destiny Road, Suite 350
     Ormond Beach, FL 32174             Maitland, FL 32751
     Facsimile: (904) 673-8266          Facsimile (407) 667-0020

     5.12 Successors-in-Interest and Assigns.  Subject to any restriction on
          ----------------------------------
transferability contained in this Agreement, this Agreement shall be binding
upon and shall inure to the benefit of the successors-in-interest and permitted
assigns of each party to this Agreement.  Nothing in this Paragraph shall create
any rights enforceable by any person not a party to this Agreement., except for
the rights of the successors-in-interest and assigns of each party to this
Agreement, unless such rights are expressly granted in this Agreement to other
specifically identified persons.


Balance of this page left blank intentionally.

                                       3
<PAGE>

     5.13  Waiver.  Any waiver of a default under this Agreement must be in
           ------
writing and shall not be a waiver of any other default concerning the same or
any other provision of this Agreement.  No delay or omission in the exercise of
any right or remedy shall impair such right or remedy or be construed as a
waiver.  A consent to or approval of any act shall not be deemed to waive or
render unnecessary consent to or approval of any other or subsequent act.

     IN WITNESS WHEREOF the parties hereto have executed this Agreement as of
the Effective Date.

Easyriders, Inc.                        Paisano Publications, Inc.



By: /s/ Mark S. Dodge                   By: /s/ Joseph Teresi
    ---------------------------             --------------------------
Name:  Mark S. Dodge                    Name: Joseph Teresi
       ------------------------               ------------------------
Title: Executive Vice President         Title: Chief Executive Officer
       ------------------------                -----------------------
Date:  3/28/01                          Date:  3/28/01
       ------------------------                -----------------------

Easyriders Licensing, Inc.              Easyriders Events, Inc.



By: /s/ Mark S. Dodge                   By: /s/ J. Robert Fabregas
    ---------------------------             --------------------------
Name: Mark S. Dodge                     Name: J. Robert Fabregas
      -------------------------               ------------------------
Title: Secretary                        Title: President
       ------------------------                -----------------------
Date:     3/28/01                       Date:  3/28/01
       ------------------------                -----------------------

Action Promotions, Inc.                 Southern Steel Streetwear, Inc.



By: /s/ Melissa Penland                 By: /s/ Melissa Penland
    ---------------------------             ---------------------------
Name:  Melissa Penland                  Name: Melissa Penland
      -------------------------               -------------------------
Title: Vice President                   Title: Vice President
       ------------------------                ------------------------
Date:  3/28/01                          Date:  3/28/01
       ------------------------                ------------------------
                                       4
</TEXT>
</DOCUMENT>
<DOCUMENT>
<TYPE>EX-21
<SEQUENCE>4
<FILENAME>dex21.txt
<DESCRIPTION>SUBSIDIARIES OF THE REGISTRANT
<TEXT>

<PAGE>

                                                                      EXHIBIT 21

                        SUBSIDIARIES OF THE REGISTRANT



               Name                               Jurisdiction of Incorporation
               ----                               -----------------------------

     Paisano Publications, Inc.                             California
     Easyriders Franchising, Inc.                           California
     Easyriders Events, Inc.                                California
     Associated Rodeo Riders on Wheels, Inc.                California
     Easyriders of Columbus, Inc.                           Ohio
     Bros Club, Inc.                                        California
     Easyriders Licensing, Inc.                             California
     Newriders, Inc.                                        Nevada
</TEXT>
</DOCUMENT>
</SUBMISSION>
