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John
Z. Ferguson
President
& CEO
a21,
Inc.
7660
Centurion Parkway
Jacksonville,
Fl 32256
(904)
680-1800
jferguson@superstock.com
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LaDuane
Clifton
CFO
a21,
Inc.
7660
Centurion Parkway
Jacksonville,
Fl 32256
(904)
680-2774
rlclifton@superstock.com
|
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Gardner
Davis
Foley
& Lardner LLP
1
Independent Drive, Suite 1300
Jacksonville,
FL 32202
(904)
359-8726
gdavis@foley.com
|
Michael
Kirwan
Foley
& Lardner LLP
1
Independent Drive, Suite 1300
Jacksonville,
FL 32202
(904)
633-8913
mkirwan@foley.com
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Aligned
with over 90 leading publishers, ArtSelect represents a multitude of
artists, styles, and images.
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ArtSelect’s
partners include Home Depot, Sears, and
BJs.
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ArtSelect’s
merchandising, promotions and operations focus on its two largest accounts
Overstock and Home Decorators.
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ArtSelect
successfully launched PostersEtc.com in August 2008, which was over 62,000
images (as of September 2008) that target demographic ages 12 – 35 (online
savvy).
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ArtSelect
was a state-of-art custom framing
shop.
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ArtSelect
offers a selection of products, components, and prices supported by
targeted marketing messaging, promotions, and
campaigns.
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ArtSelect
uses Search Engine Optimization (SEO) as a more efficient & cost
effective way to grow ArtSelect.com’s B2C
market.
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ArtSelect
has improved its website experience
through:
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Design
tools for improved personalization
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Home
page upgrades featuring flash &
video
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Path
to purchase improvements
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ArtSelect
offers innovative product lines such as eco and environmentally friendly
Bamboo frames and Cotton mats
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Value
Line -- Quality art at a sub $100.00 price
point
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SuperStock = Vintage
Fine Art & Contemporary images
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Media
Magnet (included in
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SuperStock)
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=
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Tiered
Pricing
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PurestockX = Subscriptions
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SuperStock
has operations in the UK which include Ingram
Publishing. Ingram Publishing provides images by CD ROM,
Subscription and as single images.
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SuperStock
provides a large image collection totaling over 2,700,000 images from our
distribution channels and/or exclusive collection totaling 350,000
images.
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SuperStock’s
email customer contact list totals over 40,000
contacts.
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SuperStock’s
successful loyalty program offers customers reward points for purchases
throughout the year. In 2008, 59 of our clients are taking
advantage of our Loyalty program.
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SuperStock.com
website stabilization was completed March
2008.
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Superior
Search for SuperStock.com was completed September
2008.
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Successful
launch of new RF brand was completed in April 2008 with multiple pricing
and over 22,000 images available.
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Successful
PurestockX.com U.S. launch was completed in March
2008.
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SuperStock
has pursued customer acquisitions by enhancing sales and marketing
communications through:
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Webmail
campaigns promoting all product
lines;
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Build
client list with internal & external email
lists;
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Increased
PR and media visibility; and
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Improving
renewal notifications for subscription service and expiring
licenses.
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SuperStock
has improved its user experience with website functionality redesign via
more search engine optimization components as well
as:
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Re-brand
SuperStock with tabbed content categories that speak to our key markets –
creative vs editorial split;
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Faster,
more relevant searches – completed July
2008;
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Client
based communication tools for social media marketing opportunities
including a blog & RSS feed of new content;
and
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Lightbox
improvements – completed November
2008.
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a21,
Inc.
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·
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CEO,
John Ferguson
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John
previously held senior management positions at Getty
Images.
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•
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CFO,
LaDuane Clifton
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•
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LaDuane
oversees all financial operations for a21, bringing more than 13 years of
broad finance experience to a21 and knowledge of SEC
compliance.
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ArtSelect
& PostersEtc
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·
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VP
GM, Bruce Slywka
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Bruce
is General Manager and leads the sales and marketing efforts for ArtSelect
with more than 17 years of
experience.
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SuperStock
Worldwide
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•
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Director
of Sales & Marketing, Kari
Pemberton
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•
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Kari
has over 10 years experience at SuperStock in image production, managing
the SuperStock production studio, and
sales.
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