<SUBMISSION>
<ACCESSION-NUMBER>0000912057-00-055206
<TYPE>SC 13D/A
<PUBLIC-DOCUMENT-COUNT>4
<FILING-DATE>20001229
<GROUP-MEMBERS>ABRA LLC
<GROUP-MEMBERS>CHANNEL ONE ASSOCIATES,L.P.
<GROUP-MEMBERS>FP ASSOCIATES,L.P.
<GROUP-MEMBERS>KKR 1996 FUND,L.P.
<GROUP-MEMBERS>KKR 1996 GP LLC
<GROUP-MEMBERS>KKR ASSOCIATES 1996 L.P.
<GROUP-MEMBERS>KKR ASSOCIATES,L.P.
<GROUP-MEMBERS>KKR PARTNERS II,L.P.
<GROUP-MEMBERS>MA ASSOCIATES,L.P.
<GROUP-MEMBERS>MAGAZINE ASSOCIATES,L.P.
<GROUP-MEMBERS>PRIMEDIA INC
<GROUP-MEMBERS>PUBLISHING ASSOCIATES,L.P.
<SUBJECT-COMPANY>
<COMPANY-DATA>
<CONFORMED-NAME>ABOUT COM INC
<CIK>0001075314
<ASSIGNED-SIC>7373
<IRS-NUMBER>134034015
<STATE-OF-INCORPORATION>DE
</COMPANY-DATA>
<FILING-VALUES>
<FORM-TYPE>SC 13D/A
<ACT>34
<FILE-NUMBER>005-57135
<FILM-NUMBER>799129
</FILING-VALUES>
<BUSINESS-ADDRESS>
<STREET1>220 E 42ND ST
<STREET2>24TH FL
<CITY>NEW YORK
<STATE>NY
<ZIP>10017
<PHONE>2128492000
</BUSINESS-ADDRESS>
<MAIL-ADDRESS>
<STREET1>220 E 42ND ST
<STREET2>24TH FL
<CITY>NEW YORK
<STATE>NY
<ZIP>10017
</MAIL-ADDRESS>
<FORMER-COMPANY>
<FORMER-CONFORMED-NAME>MININGCO COM INC
<DATE-CHANGED>19981215
</FORMER-COMPANY>
</SUBJECT-COMPANY>
<FILED-BY>
<COMPANY-DATA>
<CONFORMED-NAME>PRIMEDIA INC
<CIK>0000884382
<ASSIGNED-SIC>2721
<IRS-NUMBER>133647573
<STATE-OF-INCORPORATION>DE
<FISCAL-YEAR-END>1231
</COMPANY-DATA>
<FILING-VALUES>
<FORM-TYPE>SC 13D/A
</FILING-VALUES>
<BUSINESS-ADDRESS>
<STREET1>745 FIFTH AVE
<CITY>NEW YORK
<STATE>NY
<ZIP>10151
<PHONE>2127450100
</BUSINESS-ADDRESS>
<MAIL-ADDRESS>
<STREET1>745 5TH AVE
<CITY>NEW YORK
<STATE>NY
<ZIP>10151
</MAIL-ADDRESS>
<FORMER-COMPANY>
<FORMER-CONFORMED-NAME>K III COMMUNICATIONS CORP
<DATE-CHANGED>19930328
</FORMER-COMPANY>
</FILED-BY>
<DOCUMENT>
<TYPE>SC 13D/A
<SEQUENCE>1
<FILENAME>a2034228zsc13da.txt
<DESCRIPTION>SCHEDULE 13D/A#7
<TEXT>

<PAGE>

                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                              WASHINGTON, DC 20549
                      ------------------------------------

                                  SCHEDULE 13D
                    Under the Securities Exchange Act of 1934
                               (Amendment No. 7)(1)

                                 About.com, Inc.
--------------------------------------------------------------------------------
                                (Name of Issuer)

                     Common Stock, par value $.001 per share
--------------------------------------------------------------------------------
                         (Title of Class of Securities)

                                    003736105
--------------------------------------------------------------------------------
                                 (CUSIP Number)

                                 Charles McCurdy
                                    President
                                  PRIMEDIA Inc.
                                745 Fifth Avenue
                               New York, NY 10151
                                 (212) 745-0100

--------------------------------------------------------------------------------
   (Name, Address and Telephone Number of Person Authorized to Receive Notices
                               and Communications)

                                December 28, 2000
--------------------------------------------------------------------------------
             (Date of Event Which Requires Filing of this Statement)

If the filing person has previously filed a statement on Schedule 13G to report
the acquisition which is the subject of this Schedule 13D, and is filing this
schedule because of Rule 13d-1(e), 13d-1(f) or 13d-1(g), check the following box
/ /.
                NOTE: Six copies of this statement, including all
        exhibits, should be filed with the Commission. See Rule 13d-1(a)
                for other parties to whom copies are to be sent.

                       (Continued on the following pages)
                              (Page 1 of 20 Pages)

(1) The remainder of this cover page shall be filled out for a reporting
person's initial filing on this form with respect to the subject class of
securities, and for any subsequent amendment containing information which would
alter disclosures provided in a prior cover page.

<PAGE>

      The information required on the remainder of this cover page shall not be
deemed to be "filed" for the purpose of Section 18 of the Securities Exchange
Act of 1934 ("Act") or otherwise subject to the liabilities of that section of
the Act but shall be subject to all other provisions of the Act (however, see
the Notes).

---------------------------------------    -------------------------------------

CUSIP No. 003736105    Schedule 13D                 Page 2 of 20 Pages
---------------------------------------    -------------------------------------

--------------------------------------------------------------------------------
1     NAME OF REPORTING PERSONS. S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE
      PERSONS
            PRIMEDIA Inc.                                 13-3647573
--------------------------------------------------------------------------------
2     CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*           (a)   |X|
                                                                  (b)   | |
--------------------------------------------------------------------------------
3     SEC USE ONLY
--------------------------------------------------------------------------------
4     SOURCE OF FUNDS*
            OO (see Item 3)
--------------------------------------------------------------------------------
      CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED
5     PURSUANT TO ITEM 2(d) or 2(e)                                     | |
--------------------------------------------------------------------------------
      CITIZENSHIP OR PLACE OF ORGANIZATION
6           Delaware
--------------------------------------------------------------------------------
                 7     SOLE VOTING POWER

                             5,268,808
   NUMBER OF     ---------------------------------------------------------------
     SHARES      8     SHARED VOTING POWER
  BENEFICIALLY
    OWNED BY                 1,798,062**
      EACH       ---------------------------------------------------------------
   REPORTING     9     SOLE DISPOSITIVE POWER
  PERSON WITH
                             5,268,808
                 ---------------------------------------------------------------
                 10    SHARED DISPOSITIVE POWER

                             0
--------------------------------------------------------------------------------
11    AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
           7,066,870
--------------------------------------------------------------------------------
12    CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES*
      | |
--------------------------------------------------------------------------------
13    PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
            35.75%***
--------------------------------------------------------------------------------
      TYPE OF REPORTING PERSON*
14          CO
--------------------------------------------------------------------------------

                      *SEE INSTRUCTIONS BEFORE FILLING OUT

<PAGE>

      ** Neither the filing of this Schedule 13D nor any of its contents shall
be deemed to constitute an admission that PRIMEDIA Inc. is the beneficial owner
of any of the Company Common Stock (as defined below) for purposes of Section
13(d) of the Securities Exchange Act of 1934, as amended, or for any other
purpose, and such beneficial ownership is expressly disclaimed.

      *** Based on 19,766,665 shares of Company Common Stock outstanding on
November 10, 2000.

<PAGE>

      The information required on the remainder of this cover page shall not be
deemed to be "filed" for the purpose of Section 18 of the Act or otherwise
subject to the liabilities of that section of the Act but shall be subject to
all other provisions of the Act (however, see the Notes).

---------------------------------------    -------------------------------------

CUSIP No. 003736105    Schedule 13D                 Page 4 of 20 Pages
---------------------------------------    -------------------------------------

--------------------------------------------------------------------------------
1     NAME OF REPORTING PERSONS. S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE
      PERSONS

            MA Associates, L.P.
--------------------------------------------------------------------------------
2     CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*           (a)   | |
                                                                  (b)   |X|
--------------------------------------------------------------------------------
3     SEC USE ONLY
--------------------------------------------------------------------------------
4     SOURCE OF FUNDS*

            Not Applicable
--------------------------------------------------------------------------------
5     CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED
      PURSUANT TO ITEM 2(d) or 2(e)                                      | |
--------------------------------------------------------------------------------
6     CITIZENSHIP OR PLACE OF ORGANIZATION

            Delaware
--------------------------------------------------------------------------------
                 7     SOLE VOTING POWER

                             0
   NUMBER OF     ---------------------------------------------------------------
     SHARES      8     SHARED VOTING POWER
  BENEFICIALLY
    OWNED BY                 0
      EACH       ---------------------------------------------------------------
   REPORTING     9     SOLE DISPOSITIVE POWER
  PERSON WITH
                             0
                 ---------------------------------------------------------------
                 10    SHARED DISPOSITIVE POWER

                             0
--------------------------------------------------------------------------------
11          AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

            Beneficial ownership of all shares disclaimed by MA Associates, L.P.
--------------------------------------------------------------------------------
12    CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES*
      | |
--------------------------------------------------------------------------------
13    PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)

            Not applicable (see 11 above)
--------------------------------------------------------------------------------
14    TYPE OF REPORTING PERSON*
            PN
--------------------------------------------------------------------------------

                      *SEE INSTRUCTIONS BEFORE FILLING OUT

<PAGE>

      The information required on the remainder of this cover page shall not be
deemed to be "filed" for the purpose of Section 18 of the Act or otherwise
subject to the liabilities of that section of the Act but shall be subject to
all other provisions of the Act (however, see the Notes).

---------------------------------------    -------------------------------------

CUSIP No. 003736105    Schedule 13D                 Page 5 of 20 Pages
---------------------------------------    -------------------------------------

--------------------------------------------------------------------------------
1     NAME OF REPORTING PERSONS. S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE
      PERSONS

            FP Associates, L.P.
--------------------------------------------------------------------------------
2     CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*           (a)   | |
                                                                  (b)   |X|
--------------------------------------------------------------------------------
3     SEC USE ONLY
--------------------------------------------------------------------------------
4     SOURCE OF FUNDS*

            Not Applicable
--------------------------------------------------------------------------------
5     CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED

      PURSUANT TO ITEM 2(d) or 2(e)                                      | |
--------------------------------------------------------------------------------
6     CITIZENSHIP OR PLACE OF ORGANIZATION

            Delaware
--------------------------------------------------------------------------------
                 7     SOLE VOTING POWER

                             0
   NUMBER OF     ---------------------------------------------------------------
     SHARES      8     SHARED VOTING POWER
  BENEFICIALLY
    OWNED BY                 0
      EACH       ---------------------------------------------------------------
   REPORTING     9     SOLE DISPOSITIVE POWER
  PERSON WITH
                             0
                 ---------------------------------------------------------------
                 10    SHARED DISPOSITIVE POWER

                             0
--------------------------------------------------------------------------------
11          AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

            Beneficial ownership of all shares disclaimed by FP Associates, L.P.
--------------------------------------------------------------------------------
12    CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES*
      | |
--------------------------------------------------------------------------------
13    PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
            Not applicable (see 11 above)
--------------------------------------------------------------------------------
14    TYPE OF REPORTING PERSON*

            PN
--------------------------------------------------------------------------------

                      *SEE INSTRUCTIONS BEFORE FILLING OUT

<PAGE>

      The information required on the remainder of this cover page shall not be
deemed to be "filed" for the purpose of Section 18 of the Act or otherwise
subject to the liabilities of that section of the Act but shall be subject to
all other provisions of the Act (however, see the Notes).
---------------------------------------    -------------------------------------

CUSIP No. 003736105    Schedule 13D                 Page 6 of 20 Pages
---------------------------------------    -------------------------------------

--------------------------------------------------------------------------------
1     NAME OF REPORTING PERSONS. S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE
      PERSONS

            Magazine Associates, L.P.
--------------------------------------------------------------------------------
2     CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*           (a)   | |
                                                                  (b)   |X|
--------------------------------------------------------------------------------
3     SEC USE ONLY
--------------------------------------------------------------------------------
4     SOURCE OF FUNDS*

            Not Applicable
--------------------------------------------------------------------------------
5     CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED
      PURSUANT TO ITEM 2(d) or 2(e)                                     | |
--------------------------------------------------------------------------------
6     CITIZENSHIP OR PLACE OF ORGANIZATION

            Delaware
--------------------------------------------------------------------------------
                 7     SOLE VOTING POWER

                             0
   NUMBER OF     ---------------------------------------------------------------
     SHARES      8     SHARED VOTING POWER
  BENEFICIALLY
    OWNED BY                 0
      EACH       ---------------------------------------------------------------
   REPORTING     9     SOLE DISPOSITIVE POWER
  PERSON WITH
                             0
                 ---------------------------------------------------------------
                 10    SHARED DISPOSITIVE POWER

                             0
--------------------------------------------------------------------------------
11          AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

            Beneficial ownership of all shares disclaimed by Magazine
            Associates, L.P.
--------------------------------------------------------------------------------
12    CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES*
      | |
--------------------------------------------------------------------------------
13    PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)

            Not applicable (see 11 above)
--------------------------------------------------------------------------------
14    TYPE OF REPORTING PERSON*

            PN
--------------------------------------------------------------------------------

                      *SEE INSTRUCTIONS BEFORE FILLING OUT

<PAGE>

      The information required on the remainder of this cover page shall not be
deemed to be "filed" for the purpose of Section 18 of the Act or otherwise
subject to the liabilities of that section of the Act but shall be subject to
all other provisions of the Act (however, see the Notes).

---------------------------------------    -------------------------------------

CUSIP No. 003736105    Schedule 13D                 Page 7 of 20 Pages
---------------------------------------    -------------------------------------

--------------------------------------------------------------------------------
1     NAME OF REPORTING PERSONS. S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE
      PERSONS

            Publishing Associates, L.P.
--------------------------------------------------------------------------------
2     CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*           (a)   | |
                                                                  (b)   |X|
--------------------------------------------------------------------------------
3     SEC USE ONLY
--------------------------------------------------------------------------------
4     SOURCE OF FUNDS*

            Not Applicable
--------------------------------------------------------------------------------
5     CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED
      PURSUANT TO ITEM 2(d) or 2(e)                                      | |
--------------------------------------------------------------------------------
6     CITIZENSHIP OR PLACE OF ORGANIZATION
            Delaware
--------------------------------------------------------------------------------
                 7     SOLE VOTING POWER

                             0
   NUMBER OF     ---------------------------------------------------------------
     SHARES      8     SHARED VOTING POWER
  BENEFICIALLY
    OWNED BY                 0
      EACH       ---------------------------------------------------------------
   REPORTING     9     SOLE DISPOSITIVE POWER
  PERSON WITH
                             0
                 ---------------------------------------------------------------
                 10    SHARED DISPOSITIVE POWER

                             0
--------------------------------------------------------------------------------
11          AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

            Beneficial ownership of all shares disclaimed by Publishing
            Associates, L.P.
--------------------------------------------------------------------------------
12    CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES*
      | |
--------------------------------------------------------------------------------
13    PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)

            Not applicable (see 11 above)
--------------------------------------------------------------------------------
14    TYPE OF REPORTING PERSON*

            PN
--------------------------------------------------------------------------------

                      *SEE INSTRUCTIONS BEFORE FILLING OUT

<PAGE>

      The information required on the remainder of this cover page shall not be
deemed to be "filed" for the purpose of Section 18 of the Act or otherwise
subject to the liabilities of that section of the Act but shall be subject to
all other provisions of the Act (however, see the Notes).

---------------------------------------    -------------------------------------

CUSIP No. 003736105    Schedule 13D                 Page 8 of 20 Pages
---------------------------------------    -------------------------------------

--------------------------------------------------------------------------------
1     NAME OF REPORTING PERSONS. S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE
      PERSONS

            Channel One Associates, L.P.
--------------------------------------------------------------------------------
2     CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*           (a)   | |
                                                                  (b)   |X|
--------------------------------------------------------------------------------
3     SEC USE ONLY
--------------------------------------------------------------------------------
4     SOURCE OF FUNDS*

            Not Applicable
--------------------------------------------------------------------------------
5     CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED
      PURSUANT TO ITEM 2(d) or 2(e)                                      | |
--------------------------------------------------------------------------------
6     CITIZENSHIP OR PLACE OF ORGANIZATION

            Delaware
--------------------------------------------------------------------------------
                 7     SOLE VOTING POWER

                             0
   NUMBER OF     ---------------------------------------------------------------
     SHARES      8     SHARED VOTING POWER
  BENEFICIALLY
    OWNED BY                 0
      EACH       ---------------------------------------------------------------
   REPORTING     9     SOLE DISPOSITIVE POWER
  PERSON WITH
                             0
                 ---------------------------------------------------------------
                 10    SHARED DISPOSITIVE POWER

                             0
--------------------------------------------------------------------------------
11          AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

            Beneficial ownership of all shares disclaimed by Channel One
            Associates, L.P.
--------------------------------------------------------------------------------
12    CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES*
      | |
--------------------------------------------------------------------------------
13    PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)

            Not applicable (see 11 above)
--------------------------------------------------------------------------------
14    TYPE OF REPORTING PERSON*

            PN
--------------------------------------------------------------------------------

                      *SEE INSTRUCTIONS BEFORE FILLING OUT

<PAGE>

            The information required on the remainder of this cover page shall
not be deemed to be "filed" for the purpose of Section 18 of the Act or
otherwise subject to the liabilities of that section of the Act but shall be
subject to all other provisions of the Act (however, see the Notes).

---------------------------------------    -------------------------------------

CUSIP No. 003736105    Schedule 13D                 Page 9 of 20 Pages
---------------------------------------    -------------------------------------

--------------------------------------------------------------------------------
1     NAME OF REPORTING PERSONS. S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE
      PERSONS

            KKR Partners II, L.P.
--------------------------------------------------------------------------------
2     CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*           (a)   | |
                                                                  (b)   |X|
--------------------------------------------------------------------------------
3     SEC USE ONLY
--------------------------------------------------------------------------------
4     SOURCE OF FUNDS*

            Not Applicable
--------------------------------------------------------------------------------
5     CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED
      PURSUANT TO ITEM 2(d) or 2(e)                                      | |
--------------------------------------------------------------------------------
6     CITIZENSHIP OR PLACE OF ORGANIZATION

           Delaware
--------------------------------------------------------------------------------
                 7     SOLE VOTING POWER

                             0
   NUMBER OF     ---------------------------------------------------------------
     SHARES      8     SHARED VOTING POWER
  BENEFICIALLY
    OWNED BY                 0
      EACH       ---------------------------------------------------------------
   REPORTING     9     SOLE DISPOSITIVE POWER
  PERSON WITH
                             0
                 ---------------------------------------------------------------
                 10    SHARED DISPOSITIVE POWER

                             0
--------------------------------------------------------------------------------
11          AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

            Beneficial ownership of all shares disclaimed by KKR Partners II,
            L.P.
--------------------------------------------------------------------------------
12    CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES*
      | |
--------------------------------------------------------------------------------
13    PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)

            Not applicable (see 11 above)
--------------------------------------------------------------------------------
14    TYPE OF REPORTING PERSON*

            PN
--------------------------------------------------------------------------------

                      *SEE INSTRUCTIONS BEFORE FILLING OUT

<PAGE>

      The information required on the remainder of this cover page shall not be
deemed to be "filed" for the purpose of Section 18 of the Act or otherwise
subject to the liabilities of that section of the Act but shall be subject to
all other provisions of the Act (however, see the Notes).

---------------------------------------    -------------------------------------

CUSIP No. 003736105    Schedule 13D                 Page 10 of 20 Pages
---------------------------------------    -------------------------------------

--------------------------------------------------------------------------------
1     NAME OF REPORTING PERSONS. S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE
      PERSONS

            KKR Associates, L.P.
--------------------------------------------------------------------------------
2     CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*           (a)   | |
                                                                  (b)   |X|
--------------------------------------------------------------------------------
3     SEC USE ONLY
--------------------------------------------------------------------------------
4     SOURCE OF FUNDS*

            Not Applicable
--------------------------------------------------------------------------------
5     CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED
      PURSUANT TO ITEM 2(d) or 2(e)                                      | |
--------------------------------------------------------------------------------
6     CITIZENSHIP OR PLACE OF ORGANIZATION

           New York
--------------------------------------------------------------------------------
                 7     SOLE VOTING POWER

                             0
   NUMBER OF     ---------------------------------------------------------------
     SHARES      8     SHARED VOTING POWER
  BENEFICIALLY
    OWNED BY                 0
      EACH       ---------------------------------------------------------------
   REPORTING     9     SOLE DISPOSITIVE POWER
  PERSON WITH
                             0
                 ---------------------------------------------------------------
                 10    SHARED DISPOSITIVE POWER

                             0
--------------------------------------------------------------------------------
11          AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

            Beneficial ownership of all shares disclaimed by KKR Associates,
            L.P.
--------------------------------------------------------------------------------
12    CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES*
      | |
--------------------------------------------------------------------------------
13    PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)

            Not applicable (see 11 above)
--------------------------------------------------------------------------------
14    TYPE OF REPORTING PERSON*

            PN
--------------------------------------------------------------------------------

                      *SEE INSTRUCTIONS BEFORE FILLING OUT

<PAGE>

            The information required on the remainder of this cover page shall
not be deemed to be "filed" for the purpose of Section 18 of the Act or
otherwise subject to the liabilities of that section of the Act but shall be
subject to all other provisions of the Act (however, see the Notes).

---------------------------------------    -------------------------------------

CUSIP No. 003736105    Schedule 13D                 Page 11 of 20 Pages
---------------------------------------    -------------------------------------

--------------------------------------------------------------------------------
1     NAME OF REPORTING PERSONS. S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE
      PERSONS

            KKR 1996 Fund, L.P.
--------------------------------------------------------------------------------
2     CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*           (a)   |X|
                                                                  (b)   | |
--------------------------------------------------------------------------------
3     SEC USE ONLY
--------------------------------------------------------------------------------
4     SOURCE OF FUNDS*

            OO (see Item 3)
--------------------------------------------------------------------------------
5     CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED
      PURSUANT TO ITEM 2(d) or 2(e)                                       | |
--------------------------------------------------------------------------------
6     CITIZENSHIP OR PLACE OF ORGANIZATION

            Delaware
--------------------------------------------------------------------------------
                 7     SOLE VOTING POWER

                             5,268,808
   NUMBER OF     ---------------------------------------------------------------
     SHARES      8     SHARED VOTING POWER
  BENEFICIALLY
    OWNED BY                 1,798,062**
      EACH       ---------------------------------------------------------------
   REPORTING     9     SOLE DISPOSITIVE POWER
  PERSON WITH
                             5,268,808
                 ---------------------------------------------------------------
                 10    SHARED DISPOSITIVE POWER

                             0
--------------------------------------------------------------------------------
11    AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
            7,066,870
--------------------------------------------------------------------------------
12    CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES*
      | |
--------------------------------------------------------------------------------
13    PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)

            35.75%***
--------------------------------------------------------------------------------
14    TYPE OF REPORTING PERSON*
            PN
--------------------------------------------------------------------------------

                      *SEE INSTRUCTIONS BEFORE FILLING OUT

<PAGE>

      ** Neither the filing of this Schedule 13D nor any of its contents shall
be deemed to constitute an admission that KKR 1996 Fund, L.P. is the beneficial
owner of any of the Company Common Stock (as defined below) for purposes of
Section 13(d) of the Securities Exchange Act of 1934, as amended, or for any
other purpose, and such beneficial ownership is expressly disclaimed.

      *** Based on 19,766,665 shares of Company Common Stock outstanding on
November 10, 2000.

<PAGE>

            The information required on the remainder of this cover page shall
not be deemed to be "filed" for the purpose of Section 18 of the Act or
otherwise subject to the liabilities of that section of the Act but shall be
subject to all other provisions of the Act (however, see the Notes).


---------------------------------------    -------------------------------------

CUSIP No. 003736105    Schedule 13D                 Page 13 of 20 Pages
---------------------------------------    -------------------------------------

--------------------------------------------------------------------------------
15    NAME OF REPORTING PERSONS. S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE
      PERSONS

            Abra LLC
--------------------------------------------------------------------------------
16    CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*           (a)   |X|
                                                                  (b)   | |
--------------------------------------------------------------------------------
17    SEC USE ONLY
--------------------------------------------------------------------------------
18    SOURCE OF FUNDS*

            OO (see Item 3)
--------------------------------------------------------------------------------
19    CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED
      PURSUANT TO ITEM 2(d) or 2(e)                                       | |
--------------------------------------------------------------------------------
20    CITIZENSHIP OR PLACE OF ORGANIZATION

            Delaware
--------------------------------------------------------------------------------
                 21    SOLE VOTING POWER

                             5,268,808
   NUMBER OF     ---------------------------------------------------------------
     SHARES      22    SHARED VOTING POWER
  BENEFICIALLY
    OWNED BY                 1,798,062**
      EACH       ---------------------------------------------------------------
   REPORTING     23    SOLE DISPOSITIVE POWER
  PERSON WITH
                             5,268,808
                 ---------------------------------------------------------------
                 24    SHARED DISPOSITIVE POWER

                             0
--------------------------------------------------------------------------------
25    AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
            7,066,870
--------------------------------------------------------------------------------
26    CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES*

--------------------------------------------------------------------------------
27    PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)

            35.75%***
--------------------------------------------------------------------------------
28    TYPE OF REPORTING PERSON*
            OO
--------------------------------------------------------------------------------

                      *SEE INSTRUCTIONS BEFORE FILLING OUT

<PAGE>


            ** Neither the filing of this Schedule 13D nor any of its contents
shall be deemed to constitute an admission that Abra LLC is the beneficial owner
of any of the Company Common Stock (as defined below) for purposes of Section
13(d) of the Securities Exchange Act of 1934, as amended, or for any other
purpose, and such beneficial ownership is expressly disclaimed.

            *** Based on 19,766,665 shares of Company Common Stock outstanding
on November 10, 2000.

<PAGE>



            The information required on the remainder of this cover page shall
not be deemed to be "filed" for the purpose of Section 18 of the Act or
otherwise subject to the liabilities of that section of the Act but shall be
subject to all other provisions of the Act (however, see the Notes).

---------------------------------------    -------------------------------------

CUSIP No. 003736105    Schedule 13D                 Page 15 of 20 Pages
---------------------------------------    -------------------------------------

--------------------------------------------------------------------------------
1     NAME OF REPORTING PERSONS. S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE
      PERSONS

            KKR Associates 1996 L.P.
--------------------------------------------------------------------------------
2     CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*           (a)   | |
                                                                  (b)   |X|
--------------------------------------------------------------------------------
3     SEC USE ONLY
--------------------------------------------------------------------------------
4     SOURCE OF FUNDS*

            Not Applicable
--------------------------------------------------------------------------------
5     CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED
      PURSUANT TO ITEM 2(d) or 2(e)                                       | |
--------------------------------------------------------------------------------
6     CITIZENSHIP OR PLACE OF ORGANIZATION

            Delaware
--------------------------------------------------------------------------------
                 7     SOLE VOTING POWER

                             0
   NUMBER OF     ---------------------------------------------------------------
     SHARES      8     SHARED VOTING POWER
  BENEFICIALLY
    OWNED BY                 0
      EACH       ---------------------------------------------------------------
   REPORTING     9     SOLE DISPOSITIVE POWER
  PERSON WITH
                             0
                 ---------------------------------------------------------------
                 10    SHARED DISPOSITIVE POWER

                             0
--------------------------------------------------------------------------------
11    AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

       Beneficial ownership of all shares disclaimed by KKR Associates 1996 L.P.
--------------------------------------------------------------------------------
12    CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES*
      | |
--------------------------------------------------------------------------------
13    PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)

       Not applicable (see 11 above)
--------------------------------------------------------------------------------
14    TYPE OF REPORTING PERSON*
            PN
--------------------------------------------------------------------------------

                      *SEE INSTRUCTIONS BEFORE FILLING OUT

<PAGE>

            The information required on the remainder of this cover page shall
not be deemed to be "filed" for the purpose of Section 18 of the Act or
otherwise subject to the liabilities of that section of the Act but shall be
subject to all other provisions of the Act (however, see the Notes).

---------------------------------------    -------------------------------------

CUSIP No. 003736105    Schedule 13D                 Page 16 of 20 Pages
---------------------------------------    -------------------------------------

--------------------------------------------------------------------------------
1     NAME OF REPORTING PERSONS. S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE
      PERSONS

            KKR 1996 GP LLC
--------------------------------------------------------------------------------
2     CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*           (a)   | |
                                                                  (b)   |X|
--------------------------------------------------------------------------------
3     SEC USE ONLY
--------------------------------------------------------------------------------
4     SOURCE OF FUNDS*

            Not Applicable
--------------------------------------------------------------------------------
5     CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED
      PURSUANT TO ITEM 2(d) or 2(e)                                       | |
--------------------------------------------------------------------------------
6     CITIZENSHIP OR PLACE OF ORGANIZATION

            Delaware
--------------------------------------------------------------------------------
                 7     SOLE VOTING POWER

                             0
   NUMBER OF     ---------------------------------------------------------------
     SHARES      8     SHARED VOTING POWER
  BENEFICIALLY
    OWNED BY                 0
      EACH       ---------------------------------------------------------------
   REPORTING     9     SOLE DISPOSITIVE POWER
  PERSON WITH
                             0
                 ---------------------------------------------------------------
                 10    SHARED DISPOSITIVE POWER

                             0
--------------------------------------------------------------------------------
11    AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

         Beneficial ownership of all shares disclaimed by KKR 1996 GP LLC
--------------------------------------------------------------------------------
12    CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES*
      | |
--------------------------------------------------------------------------------
13    PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)

            Not applicable (see 11 above)
--------------------------------------------------------------------------------
14    TYPE OF REPORTING PERSON*
            OO
--------------------------------------------------------------------------------

                      *SEE INSTRUCTIONS BEFORE FILLING OUT

<PAGE>

                         AMENDMENT NO. 7 TO SCHEDULE 13D


            This Statement on Schedule 13D relates to shares of Common Stock,
par value $.001 per share ("Company Common Stock"), of About.com, Inc., a
Delaware corporation (the "Company"), as previously filed on November 8,
2000, and amended by Amendment 1 to the Schedule 13D, as previously filed on
December 7, 2000, Amendment 2 to the Schedule 13D, as previously filed on
December 13, 2000, Amendment 3 to the Schedule 13D, as previously filed on
December 15, 2000, Amendment 4 to the Schedule 13D, as previously filed on
December 18, 2000, Amendment 5 to the Schedule 13D, as previously filed
on December 22, 2000, and Amendment 6 to the Schedule 13D, as previously
filed on December 26, 2000, by PRIMEDIA Inc., a Delaware corporation
("PRIMEDIA") for and on behalf of itself, MA Associates, L.P., a Delaware
limited partnership ("MA Associates"), FP Associates, L.P., a Delaware
limited partnership ("FP Associates"), Magazine Associates, L.P., a Delaware
limited partnership ("Magazine Associates"), Publishing Associates, L.P., a
Delaware limited partnership ("Publishing Associates"), Channel One
Associates, L.P., a Delaware limited partnership ("Channel One Associates"),
KKR Partners II, L.P., a Delaware limited partnership ("Partners"), KKR
Associates, L.P., a New York limited partnership ("KKR Associates"), which is
the sole general partner of MA Associates, FP Associates, Magazine Associates,
Publishing Associates, Channel One Associates and Partners, Abra LLC, a
Delaware limited liability company ("Abra LLC"), KKR 1996 Fund, L.P., a
Delaware limited partnership which is the sole member of Abra LLC ("KKR 1996
Fund"), KKR Associates 1996 L.P., a Delaware limited partnership which is the
sole general partner of KKR 1996 Fund ("KKR Associates 1996"), and KKR 1996
GP LLC, a Delaware limited liability company which is the sole general
partner of KKR Associates 1996 ("KKR 1996 LLC") (MA Associates, FP
Associates, Magazine Associates, Publishing Associates, Channel One
Associates, Partners, KKR Associates, Abra LLC, KKR 1996 Fund, KKR Associates
1996 and KKR 1996 LLC, collectively, the "Majority Stockholders") is hereby
amended with respect to the items set forth below. Capitalized terms used
herein without definition have meanings ascribed to such terms in Schedule
13D.

ITEM 3.  SOURCE AND AMOUNT OF FUNDS OR OTHER CONSIDERATION.

            The consideration to be used to purchase 735,802 of the shares of
Company Common Stock listed in Row 7 of the cover page of this Statement on
Schedule 13D is the provision by PRIMEDIA of advertising and promotional
services with a total value of $14,900,000.

            As more fully described in Item 4 hereof, the funds used by Abra
LLC and PRIMEDIA in connection with the purchase of an aggregate of 293,000
shares of Company Common Stock in the open market were provided from general
funds available to Abra LLC and PRIMEDIA.

ITEM 4.  PURPOSE OF THE TRANSACTION.

            From December 26, 2000 through December 28, 2000, Abra LLC and
PRIMEDIA purchased an aggregate of 293,000 shares of Company Common Stock for
an aggregate purchase price of $7,363,643 in cash. Of those shares, Abra LLC
bought 260,447 and PRIMEDIA bought 32,553.

                                 Page 17 of 20





<PAGE>


            The Reporting Persons may, from time to time, acquire additional
Company Common Stock in the open market or through privately negotiated
transactions.

            On December 28, 2000, the Company entered into a definitive
agreement (the "Third Ads for Equity Agreement") with PRIMEDIA, pursuant to
which the Company will issue 735,802 shares of Company Common Stock to
PRIMEDIA in consideration of the provision by PRIMEDIA of advertising and
promotional services through December 31, 2001, with a total value of
$14,900,000. Pursuant to the Third Ads for Equity Agreement, 735,802 shares of
Company Common Stock will be issued to PRIMEDIA promptly.

            On December 28, 2000, PRIMEDIA and the Company entered into
amendments to the First Ads for Equity Agreement and the Second Ads for
Equity Agreement which, among other things, deleted the termination
provisions contained therein.

            The foregoing summaries of the Third Ads for the Equity Agreement
and the amendments to the First Ads for Equity Agreement and the Second Ads
for Equity Agreement do not purport to be complete and are subject to, and
qualified in their entirety by reference to, the provisons of the agreements
filed as exhibits hereto. A copy of (a) the Third Ads for Equity Agreement is
attached hereto as Exhibit 7, (b) the amendment to the First Ads for Equity
Agreement is attached hereto as Exhibit 8, and (c) the amendment to the
Second Ads for Equity Agreement is attached hereto as Exhibit 9.

            Except as set forth above, the Reporting Persons have no present
plans or proposals which relate to or would result in any actions described in
subparagraphs (a) through (j) of Item 4 of Schedule 13D.

ITEM 5.  INTEREST IN SECURITIES OF THE ISSUER.

            (a) The responses of the Reporting Persons to Rows (7) through (13)
of the cover page of this statement on Schedule 13D are incorporated herein by
reference.

            Except as disclosed in this Item 5(a), none of the Reporting
Persons, nor, to the best knowledge of the Reporting Persons, any of the other
persons named in Item 2 or on Schedule A hereto, beneficially owns any shares of
Company Common Stock.

            (b) The responses of the Reporting Persons to (i) Rows (7) through
(13) of the cover page of this statement on Schedule 13D and (ii) Item 5(a)
hereof are incorporated herein by reference.

            As further described in Item 4, PRIMEDIA and Abra LLC purchased
an aggregate of 293,000 shares of Company Common Stock in the open market for
an aggregate purchase price of $7,363,643. These acquisitions of Company
Common Stock as described in Item 4 may mean that Abra LLC, PRIMEDIA and the
other Reporting Persons are a "group" for purposes of Rule 13d-1 of the
Securities Exchange Act of 1934, as amended. In addition, because of
PRIMEDIA's right to acquire 735,802 shares of Company Common Stock pursuant
to the Third Ads for Equity Agreement, PRIMEDIA may be deemed to be the
"beneficial owner" of those shares.

            Except as disclosed in this Item 5(b), none of the Reporting
Persons, nor, to the best knowledge of the Reporting Persons, any of the other
persons named in Item 2 or on Schedule A hereto, presently has the power to vote
or to direct the vote or to dispose or direct the disposition of any of shares
of Company Common Stock or other securities of the Company which they may be
deemed to beneficially own.

            (c) Except as disclosed in Item 4 hereof, none of the Reporting
Persons, nor, to the best knowledge of the Reporting Persons, any of the other
persons named in Item 2 or on Schedule A hereto, has effected any transaction in
the Company Common Stock during the past 60 days.

            (d)  Not applicable.

            (e)  Not applicable.

            Neither the filing of this Schedule 13D or any amendment thereto,
nor anything contained herein is intended as, or should be construed as, an
admission that the Reporting Persons are the "beneficial owner" of any shares of
Company Common Stock or other securities of the Company.

ITEM 7.  MATERIAL TO BE FILED AS EXHIBITS.

     7.  Agreement, dated as of December 6, 2000, by and between PRIMEDIA Inc.
and About.com, Inc.

     8.  Amendment, dated as of December 6, 2000, by and between PRIMEDIA Inc.
and About.com, Inc.

     9.  Amendment, dated as of December 6, 2000, by and between PRIMEDIA Inc.
and About.com, Inc.


                                 Page 18 of 20

<PAGE>

                                    SIGNATURE

            After reasonable inquiry and to the best of my knowledge and belief,
I certify that the information set forth in this Schedule 13D is true, complete
and correct.

                                    PRIMEDIA INC.


                                    By: /s/ Charles McCurdy
                                        ----------------------------------------
                                        Name:  Charles McCurdy
                                        Title: President

                                    KKR 1996 FUND, L.P.


                                    By: KKR 1996 Fund, L.P.
                                         Its Managing Member


                                    By: KKR Associates 1996 L.P.
                                         Its General Partner


                                    By: /s/ Perry Golkin
                                        ----------------------------------------
                                        Member

                                    KKR ASSOCIATES 1996 L.P.

                                    By:  KKR 1996 GP LLC
                                          Its General Partner


                                    By: /s/ Perry Golkin
                                        ----------------------------------------
                                        Member

                                    ABRA LLC


                                    By: KKR 1996 Fund, L.P.
                                         Its Managing Member


                                    By: KKR Associates 1996 L.P.
                                         Its General Partner

                                    By: KKR 1996 GP LLC
                                         Its General Partner


                                    By: /s/ Perry Golkin
                                        ----------------------------------------
                                        Member

                                    KKR 1996 GP LLC


                                    By: /s/ Perry Golkin
                                        ----------------------------------------
                                        Member

                                    MA ASSOCIATES, L.P.
                                    By:  KKR Associates, L.P.
                                          Its General Partner


                                    By: /s/ Perry Golkin
                                        ----------------------------------------
                                          A General Partner

                                 Page 19 of 20

<PAGE>

                                    FP ASSOCIATES, L.P.
                                    By:  KKR Associates, L.P.
                                      Its General Partner


                                    By: /s/ Perry Golkin
                                        ----------------------------------------
                                          A General Partner

                                    MAGAZINE ASSOCIATES, L.P.
                                    By:  KKR Associates, L.P.
                                      Its General Partner


                                    By: /s/ Perry Golkin
                                        ----------------------------------------
                                            A General Partner

                                    PUBLISHING ASSOCIATES, L.P.
                                    By:  KKR Associates, L.P.
                                      Its General Partner


                                    By: /s/ Perry Golkin
                                        ----------------------------------------
                                            A General Partner

                                    CHANNEL ONE ASSOCIATES, L.P.
                                    By:  KKR Associates, L.P.
                                      Its General Partner


                                    By: /s/ Perry Golkin
                                        ----------------------------------------
                                            A General Partner

                                    KKR PARTNERS II, L.P.
                                    By:  KKR Associates, L.P.
                                      Its General Partner


                                    By: /s/ Perry Golkin
                                        ----------------------------------------
                                            A General Partner

                                    KKR ASSOCIATES, L.P.


                                    By: /s/ Perry Golkin
                                        ----------------------------------------
                                            A General Partner

DATED:  December 29, 2000

                                 Page 20 of 20

<PAGE>

ITEM 8.  MATERIAL TO BE FILED AS EXHIBITS

EXHIBIT NUMBER                  DESCRIPTION OF EXHIBITS

   7.                  Agreement, dated as of December 6, 2000, by and between
                       PRIMEDIA Inc. and About.com, Inc.

   8.                  Amendment, dated as of December 6, 2000, by and between
                       PRIMEDIA Inc. and About.com, Inc.

   9.                  Amendment, dated as of December 6, 2000, by and between
                       PRIMEDIA Inc. and About.com, Inc.
</TEXT>
</DOCUMENT>
<DOCUMENT>
<TYPE>EX-7
<SEQUENCE>2
<FILENAME>a2034228zex-7.txt
<DESCRIPTION>EXHIBIT 7
<TEXT>

<PAGE>

                                                                       EXHIBIT 7

                                    AGREEMENT

         AGREEMENT (this "Agreement"), dated as of the 6th day of December, 2000
between About.com, Inc. ("About") and PRIMEDIA Inc. on behalf of itself and its
wholly owned subsidiaries (collectively, "PRIMEDIA").

         WHEREAS, About owns and operates About.com, a platform comprised of a
network of more than 800 targeted, topic-specific web sites;

         WHEREAS, PRIMEDIA is an integrated media company which owns and
operates a variety of print, video, Internet products and live event products in
the consumer, enthusiast and business-to-business markets;

         WHEREAS, About wishes to use, and PRIMEDIA is willing to provide,
advertising and promotional services through December 31, 2001 with a total
value of $14,900,000 as provided herein and in accordance with the terms hereof;
and

         WHEREAS, the parties desire that in consideration for the advertising
and promotional services to be provided hereunder, About shall issue to PRIMEDIA
735,802 shares of About common stock (the "About Stock").

         NOW, THEREFORE in consideration of the premises and the respective
representations, warranties, covenants and agreements contained herein, and for
good and valuable consideration, the receipt and sufficiency of which is hereby
acknowledged, the parties hereto hereby agree as follows:

      1. PROMOTIONAL SERVICES COMMITMENT.

         1.1. Definitions. For purposes of this Agreement, the following
definitions shall apply:

              (a) "Print Advertising" shall mean print advertising space in
PRIMEDIA's consumer, enthusiast and business-to-business publications (the
"Publications").

              (b) "Web Advertising" shall mean advertisements on and
sponsorships, links and other promotions related to PRIMEDIA's consumer,
enthusiast and business-to-business web sites.

              (c) "Channel One Advertising" shall mean on-air advertising on
PRIMEDIA's Channel One Network.

              (d) "Advertising" shall mean Print Advertising, Web Advertising
and Channel One Advertising.

              (e) "Supplemental Promotions" shall mean the publication,
insertion and distribution of promotional inserts or brochures in connection
with the publication of any Publication.

<PAGE>

              (f) "Market Solutions" shall mean integrated promotional and
marketing packages incorporating Advertising, sponsorships, co-branding
opportunities and other promotional devices within or across PRIMEDIA editorial
focus areas (e.g., teens, babies, automobiles).

              (g) "Trade Show Opportunities" shall mean sponsorships and booth
rentals at PRIMEDIA trade shows.

              (h) "Promotional Services" shall mean Advertising, Subscriber List
Rentals, Supplemental Promotions, Market Solutions and Trade Show Opportunities
and other forms of print and on-line promotions, sponsorships and links.

         1.2. PROMOTIONAL SERVICES COMMITMENT.


              (A) ANNUAL COMMITMENT. Subject to the provisions herein,
beginning on the date hereof and continuing through December 31, 2001 (the
"Term"), About agrees to purchase and PRIMEDIA agrees to sell and make
available to About an aggregate of $14,900,000 million of Promotional
Services (the "Commitment"). About shall use its reasonable efforts to use a
minimum of $2,800,000 of the Commitment in calendar year 2000 including a
minimum of $500,000 of banner advertisements on GR8RIDE.com and the Pro
Football Weekly web site and other PRIMEDIA web sites. Of the remaining amount
of the Commitment, About shall use $6,800,000 in the first quarter 2001 and
the rest over the course of the Term as agreed to by the parties. About shall
use the Promotional Services to promote and advertise its own products and
services and shall not rent, resell or otherwise transfer to any third party
any portion of the Promotional Services.

              (B) PRIORITY. The first $10,000,000 of PRIMEDIA advertising or
promotional services used by About during the Term shall be charged against the
Commitment hereunder and not against any other advertising agreement between the
parties.

              (C) ACQUISITIONS/DIVESTITURES. About acknowledges that from time
to time certain of PRIMEDIA's subsidiaries and/or Publications may be sold
and/or new publications or promotional vehicles purchased. Any such changes in
PRIMEDIA shall be cause for renegotiation of the terms of this Agreement only in
the event that they materially alter the Promotional Services available to About
hereunder.

         1.3. TERMS. About's requests for any of the Aggregate Promotional
Services shall be subject to the regular policies and practices of PRIMEDIA in
the ordinary course of business including, without limitation, with respect to
placement, space availability and deadlines for providing creative materials.
All Advertising placed by About hereunder and all promotional materials
distributed by About to any party on any subscriber list from a Subscriber List
Rental shall be acceptable to PRIMEDIA in its reasonable discretion consistent
with its regular practices and policies applicable to other advertisers and
clients. PRIMEDIA reserves the right to reject any Advertising or request for
Subscriber List Rentals that do not comply with the foregoing.

         1.4. PRICE. About shall be charged for all Promotional Services at
agreed upon rate card rates. About shall be charged for all Promotional
Services in 2001 at agreed upon rate card rates. With respect to Promotional
Services for which there are no other regular users,


                                       2
<PAGE>

the parties agree to negotiate pricing in good faith consistent with rates
charged by PRIMEDIA for similar services. Except as expressly set forth herein,
PRIMEDIA is not responsible for any expenses or fees relating to the
Advertisements including without limitation any agency commissions or fees.

         1.5. COMMON STOCK ISSUANCE. In consideration for the Promotional
Services to be provided hereunder, About shall issue to PRIMEDIA735,802
shares of common stock of About, par value $.001 per share on the date hereof
with an aggregate value equal to $14,900,000 (the "Common Stock"). The Common
Stock shall be issued to PRIMEDIA promptly upon the execution of this
Agreement. The Common Stock shall be duly authorized, validly issued and
non-assessable. Within five (5) business days of the date of this Agreement,
About shall execute a customary registration rights agreement in a form
reasonably satisfactory to About and PRIMEDIA providing PRIMEDIA with
piggyback rights for the Vested Portion of the Common Stock (including
standard cut-backs) except in respect of registration on Form S-8 or
registrations for issuing stock in the context of an acquisition.

      2. REPRESENTATIONS AND WARRANTIES OF ABOUT.

         2.1. ORGANIZATION AND AUTHORITY OF ABOUT. About (i) is a corporation
duly organized and in good standing under the laws of the State of Delaware and
(ii) has all the requisite power and authority to own or lease its assets and to
carry on its business. About has full power and authority to carry out the
transactions contemplated by this Agreement.

         2.2. AUTHORIZATION OF AGREEMENT. The execution, delivery and
performance by About of this Agreement and the consummation by About of the
transactions contemplated hereby, have been duly authorized by all necessary
action of About. This Agreement has been duly executed and delivered by About
and constitute legal, valid and binding obligations of About, enforceable in
accordance with its respective terms (except insofar as enforceability may be
limited by applicable bankruptcy, insolvency, reorganization, moratorium or
similar laws affecting creditor's rights generally or by principles governing
the availability of equitable remedies).

         2.3. NO CONFLICTS. Neither the execution, delivery or performance of
this Agreement, nor the consummation by About of the transactions contemplated
hereby, nor compliance by About with the terms and provisions hereof, will (i)
conflict with About's Certificate of Incorporation (ii) conflict with, or result
in the breach or termination of, or constitute a default (or with notice or
lapse of time or both, constitute a default) under or result in the termination
or suspension of, or accelerate the performance required by any of the terms,
conditions or provisions of, any note, bond, mortgage, indenture, license,
lease, agreement, commitment or other instrument to which About is a party or by
which any of its assets is bound except any such conflict which would not result
in a Material Adverse Effect (as defined in the Merger Agreement); (iii)
constitute a violation by About of any law or statute or any judgment, ruling,
order, writ injunction, decree, rule or regulation of any court or governmental
authority applicable to About except to the extent it does not constitute a
Material Adverse Effect; or (iv) result in the creation of any mortgage, pledge,
security interest, claim, lien, charge or encumbrance of any kind ("Lien") upon
any of the assets of About except to the extent it does not constitute a
Material Adverse Effect.

                                       3
<PAGE>

      3. REPRESENTATIONS AND WARRANTIES OF PRIMEDIA.

         3.1. ORGANIZATION OF PRIMEDIA. PRIMEDIA is a corporation duly
organized, validly existing and in good standing under the laws of the state of
Delaware. PRIMEDIA has the full power and authority to enter into this Agreement
and to carry out the transactions contemplated hereby.

         3.2. AUTHORIZATION OF AGREEMENT. The execution, delivery and
performance by PRIMEDIA of this Agreement and the consummation by PRIMEDIA of
the transactions contemplated hereby, have been duly authorized by all necessary
action of PRIMEDIA. This Agreement has been duly executed and delivered by
PRIMEDIA and constitutes the legal, valid and binding obligation of PRIMEDIA,
enforceable in accordance with its terms.

         3.3. NO CONFLICTS. Neither the execution, delivery or performance of
this Agreement, nor the consummation by PRIMEDIA of the transactions
contemplated hereby, nor compliance by PRIMEDIA with the terms and provisions
hereof, will (i) conflict with the Certificate of Incorporation or By-Laws of
PRIMEDIA, (ii) conflict with, or result in the breach or termination of, or
constitute a default (or with notice or lapse of time or both, constitute a
default) under or result in the termination or suspension of, or accelerate the
performance required by any of the terms, conditions or provisions of, any note,
bond, mortgage, indenture, license, lease, agreement, commitment or other
instrument to which PRIMEDIA is a party except to the extent it does not
constitute a Parent Material Adverse Effect (as defined in the Purchase
Agreement); or (iii) constitute a violation by PRIMEDIA of any law or statute or
any judgment, ruling, order, writ injunction, decree, rule or regulation of any
court or governmental authority applicable to PRIMEDIA except to the extent it
does not constitute a Parent Material Adverse Effect.

         3.4. PURCHASE NOT FOR DISTRIBUTION. PRIMEDIA hereby represents and
warrants to About that any shares of About Common Stock acquired by PRIMEDIA
hereunder will not be taken with a view to the public distribution thereof and
will not be transferred or otherwise disposed of except in a transaction
registered or exempt from registration under the Securities Act of 1933, as
amended.

      4. Miscellaneous.

         4.1. ENTIRE AGREEMENT. This Agreement (together with the Schedules and
Exhibits hereto and the documents referred to herein) contains, and is intended
as, a complete statement of all of the terms of the arrangements between the
parties with respect to the matters provided for herein, and supersedes any
previous agreements and understandings between the parties with respect to those
matters. Section titles and headings are inserted for convenience of reference
only and are not intended to be a part or to affect the meaning or
interpretation hereof.

         4.2. GOVERNING LAW. THIS AGREEMENT SHALL BE GOVERNED BY, AND CONSTRUED
AND ENFORCED IN ACCORDANCE WITH THE LAWS OF THE STATE OF NEW YORK.

         4.3. AMENDMENT; WAIVER. No provision of this Agreement may be amended
or modified except by an instrument or instruments in writing signed by the
parties hereto. Any


                                       4
<PAGE>

party may waive compliance by another with any of the provisions of this
Agreement. No waiver of any provision hereof shall be construed as a waiver of
any other provision or subsequent breach. Any waiver must be in writing. The
failure of any party hereto to enforce at any time any provision hereof shall
not be construed to be a waiver of such provision, nor in any way to affect the
validity hereof or any part hereof or the right of any party thereafter to
enforce each and every such provision.

         4.4. NOTICES. All notices and other communications under this Agreement
shall be in writing and shall be deemed given when delivered personally, mailed
by registered mail, return receipt requested, sent by documented overnight
delivery service or, to the extent receipt is confirmed, by telecopy to the
parties at the following addresses (or to such other address as a party may have
specified by notice given to the other party pursuant to this provision):

                  If to About to it at

                           About.com, Inc.
                           1440 Broadway, 19th Floor
                           New York, New York 10018
                           Attention:  Alan Blaustein, Esq.
                           Fax:  (212) 204-1521

                  with a copy to:

                           Brobeck, Phleger & Harrison LLP
                           1633 Broadway, 47th Floor
                           New York, New York 10019
                           Attention:  Eric Simonson, Esq.
                           Fax:  (212) 586-7878

                  with a copy to

                  If to PRIMEDIA, to:

                           PRIMEDIA Inc.
                           745 Fifth Avenue
                           New York, New York 10151
                           Telecopy No.:
                           Confirmation No.:
                           Attention: Mr. Charles McCurdy

                  with a copy to:



                                       5
<PAGE>

                           PRIMEDIA Inc.
                           745 Fifth Avenue
                           New York, New York 10151
                           Telecopy No.:  (212) 745-0131
                           Confirmation No.:  (212) 745-0628
                           Attention: Christopher A. Fraser, Esq.

         4.5. SEPARABILITY. If any provision of this Agreement is held by any
court of competent jurisdiction to be illegal, invalid or unenforceable, such
provision shall be of no force and effect, but the illegality, invalidity or
unenforceability shall have no effect upon and shall not impair the
enforceability of any other provision of this Agreement.

         4.6. ASSIGNMENT AND BINDING EFFECT. None of the parties hereto may
assign any of its rights or delegate any of its duties under this Agreement
without the prior written consent of the others. All of the terms and provisions
of this Agreement shall be binding on, and shall inure to the benefit of, the
respective successors and permitted assigns of the parties.

         4.7. NO BENEFIT TO OTHERS. The representations, warranties, covenants
and agreements contained in this Agreement are for the sole benefit of the
parties hereto and their respective successors and permitted assigns and they
shall not be construed as conferring and are not intended to confer any rights
on any other persons.

         4.8. COUNTERPARTS. This Agreement may be executed in two (2) or more
counterparts, each of which shall be deemed an original, and each party thereto
may become a party hereto by executing a counterpart hereof. This Agreement and
any counterpart so executed shall be deemed to be one and the same instrument.
The exchange (by facsimile) of facsimile copies of executed counterparts of this
Agreement shall be deemed execution and delivery thereof, provided that receipt
of such facsimile is confirmed in writing. Original copies shall follow by
documented overnight delivery.

         4.9. EXPENSES. Each party shall pay all of its respective expenses
relating to the transactions contemplated hereby including, without limitation,
the expenses of its attorneys and financial advisors.

         4.10. INTERPRETATION. The parties hereto agree that in interpreting
this Agreement there shall be no inference against the drafting party.



                                       6
<PAGE>



         IN WITNESS WHEREOF, the undersigned have executed this Agreement as of
the date first above written.

                                            About.com, Inc.


                                             /s/ Scott Kurnit
                                            -----------------------------------
                                            Name:  Scott Kurnit
                                            Title: Chairman and Chief Executive
                                                   Officer





                                            PRIMEDIA Inc.


                                             /s/ Beverly C. Chell
                                            -----------------------------------
                                            Name:  Beverly C. Chell
                                            Title: Vice Chairman

                                       7
</TEXT>
</DOCUMENT>
<DOCUMENT>
<TYPE>EX-8
<SEQUENCE>3
<FILENAME>a2034228zex-8.txt
<DESCRIPTION>EXHIBIT 8
<TEXT>

<PAGE>

                                                                      EXHIBIT 8

                                    AMENDMENT

      AMENDMENT, dated as of December 6, 2000 (this "AMENDMENT"), with respect
to that certain agreement (the "AGREEMENT"; capitalized terms used herein and
not defined shall have the meanings ascribed to such terms in the Agreement),
dated as of October 29, 2000, between About.com, Inc. ("ABOUT") and PRIMEDIA
Inc. on behalf of itself and its wholly owned subsidiaries (collectively,
"PRIMEDIA") pursuant to which About purchased $14,400,000 of Promotional
Services from PRIMEDIA.

      WHEREAS, About has requested and PRIMEDIA has agreed to certain changes to
the schedule of Promotional Services to be provided pursuant to the Agreement;
and

      WHEREAS, in consideration of the scheduling changes About has agreed to
certain amendments to the Agreement as set forth herein;

      NOW, THEREFORE in consideration of the premises, and for good and valuable
consideration, the receipt and sufficiency of which is hereby acknowledged, the
parties hereto hereby agree as follows:

      Section 1.  AMENDMENT OF AGREEMENT. (a) The Agreement is hereby amended
such that paragraph 1.4 is deleted in its entirety and replaced with the
following:

      1.4 PRICE. About shall be charged for all Promotional Services at
      agreed upon rate card rates. With respect to Promotional Services for
      which there are no other regular users, the parties agree to negotiate
      pricing in good faith consistent with rates charged by PRIMEDIA for
      similar services. Except as expressly set forth herein, PRIMEDIA is
      not responsible for any expenses or fees relating to the Advertisements
      including without limitation any agency commissions or fees.

      (b) The Agreement is hereby amended such that paragraph 2 is deleted in
its entirety.

      Section 2.  GOVERNING LAW.  This Amendment shall be governed by, and
construed and enforced in accordance with, the laws of the State of New York.

      Section 3.  MISCELLANEOUS.  Except as otherwise provided herein, all
provisions of the Agreement shall remain in full force and effect.

<PAGE>


      IN WITNESS WHEREOF, the undersigned have executed this Amendment as of the
date first above written.

                                About.com, Inc.


                                 /s/ Scott Kurnit
                                -------------------------------------------
                                Name:  Scott Kurnit
                                Title: Chairman and Chief Executive Officer

                                PRIMEDIA Inc.


                                 /s/ Beverly Chell
                                -------------------------------------------
                                Name:  Beverly Chell
                                Title: Vice Chairman
</TEXT>
</DOCUMENT>
<DOCUMENT>
<TYPE>EX-9
<SEQUENCE>4
<FILENAME>a2034228zex-9.txt
<DESCRIPTION>EXHIBIT 9
<TEXT>

<PAGE>

                                                                       EXHIBIT 9

                                    AMENDMENT

      AMENDMENT, dated as of December 6, 2000 (this "AMENDMENT"), with respect
to that certain agreement (the "AGREEMENT"; capitalized terms used herein and
not defined shall have the meanings ascribed to such terms in the Agreement),
dated as of October 29, 2000, between About.com, Inc. ("ABOUT") and PRIMEDIA
Inc. on behalf of itself and its wholly owned subsidiaries (collectively,
"PRIMEDIA") pursuant to which About purchased $57,600,000 of Promotional
Services from PRIMEDIA.

      WHEREAS, About has requested and PRIMEDIA has agreed to certain changes to
the schedule of Promotional Services to be provided pursuant to the Agreement;
and

      WHEREAS, in consideration of the scheduling changes About has agreed to
certain amendments to the Agreement as set forth herein;

      NOW, THEREFORE in consideration of the premises, and for good and valuable
consideration, the receipt and sufficiency of which is hereby acknowledged, the
parties hereto hereby agree as follows:

      Section 1.  AMENDMENT OF AGREEMENT.  (a)  The Agreement is hereby
amended such that paragraph 1.4 is deleted in its entirety and replaced with
the following:

      1.4 PRICE. About shall be charged for all Promotional Services under this
      Agreement at agreed upon rate card rates. With respect to Promotional
      Services for which there are no other regular users, the parties agree to
      negotiate pricing in good faith consistent with rates charged by PRIMEDIA
      for similar services. Except as expressly set forth herein, PRIMEDIA is
      not responsible for any expenses or fees relating to the Advertisements
      including without limitation any agency commissions or fees.

      (b) The Agreement is hereby amended such that paragraph 2 is deleted in
its entirety.

      Section 2.  GOVERNING LAW.  This Amendment shall be governed by, and
construed and enforced in accordance with, the laws of the State of New York.

      Section 3.  MISCELLANEOUS.  Except as otherwise provided herein, all
provisions of the Agreement shall remain in full force and effect.

<PAGE>

      IN WITNESS WHEREOF, the undersigned have executed this Amendment as of the
date first above written.

                                About.com, Inc.

                                /s/ Scott Kurnit
                                -------------------------------------------
                                Name:  Scott Kurnit
                                Title: Chairman and Chief Executive Officer

                                PRIMEDIA Inc.

                                /s/ Beverly Chell
                                -------------------------------------------
                                Name:  Beverly Chell
                                Title: Vice Chairman
</TEXT>
</DOCUMENT>
</SUBMISSION>
