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                                                                    EXHIBIT 23.1

                       CONSENT OF INDEPENENT ACCOUNTANTS

The Board of Directors
About.com, Inc.:

We consent to incorporation by reference in the registration statements on
Form S-8 (Nos. 333-30562, 333-93303, 333-91555 and 333-74931) of About.com, Inc.
and subsidiaries of our report dated January 24, 2000, relating to the
consolidated balance sheets of About.com, Inc. and subsidiaries as of
December 31, 1999 and 1998, and the related consolidated statements of
operations, stockholders' (deficit) equity and cash flows for each of the years
in the three-year period ended December 31, 1999, and the related financial
statement schedule, which report appears in the December 31, 1999, annual report
on Form 10-K of About.com, Inc.

                                          /s/ KPMG LLP

New York, New York
March 29, 2000
