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Segment information
12 Months Ended
Dec. 31, 2021
Disclosure of operating segments [abstract]  
Segment information Segment information
The Group has two reportable segments: Premium and Ad-Supported. Revenue for the Premium segment is generated through subscription fees. Revenue for the Ad-Supported segment is primarily generated through the sale of advertising across the Group's music and podcast content. Royalty costs are primarily recorded in each segment based on specific rates for each segment agreed to with rights holders. All podcast content costs are recorded in the Ad-Supported segment. The remaining costs that are not specifically associated to either of the segments are allocated based on user activity or the revenue recognized in each segment. The operations of businesses acquired during each of the years ended December 31, 2020 and 2021 are included in the Ad-Supported segment. No operating segments have been aggregated to form the reportable segments.
Key financial performance measures of the segments including revenue, cost of revenue, and gross profit/(loss) are as follows:
202120202019
(in € millions)
Premium
Revenue8,460 7,135 6,086 
Cost of revenue5,986 5,126 4,443 
Gross profit2,474 2,009 1,643 
Ad-Supported
Revenue1,208 745 678 
Cost of revenue1,091 739 599 
Gross profit117 6 79 
Consolidated
Revenue9,668 7,880 6,764 
Cost of revenue7,077 5,865 5,042 
Gross profit2,591 2,015 1,722 
Reconciliation of segment gross profit
Operating expenses, finance income, and finance costs are not allocated to individual segments as these are managed on an overall Group basis. The reconciliation between reportable segment gross profit to the Group’s income/(loss) before tax is as follows:
202120202019
(in € millions)
Segment gross profit2,591 2,015 1,722 
Research and development(912)(837)(615)
Sales and marketing(1,135)(1,029)(826)
General and administrative(450)(442)(354)
Finance income246 94 275 
Finance costs(91)(510)(333)
Income/(loss) before tax249 (709)(131)
Revenue by country
202120202019
(in € millions)
United States3,692 2,947 2,542 
United Kingdom994 836 727 
Luxembourg
Other countries4,976 4,092 3,491 
Total9,668 7,880 6,764 
Premium revenue is attributed to a country based on where the membership originates. Ad-Supported revenue is attributed to a country based on where the advertising campaign is delivered. There are no countries that individually make up greater than 10% of total revenue included in “Other countries.”
Non-current assets by country
Non-current assets for this purpose consists of property and equipment and lease right-of-use assets.
202120202019
(in € millions)
Sweden148 151 154 
United States549 504 525 
United Kingdom58 65 79 
Other countries54 37 22 
Total809 757 780 
As of December 31, 2021, 2020, and 2019, the Group held no property and equipment in Luxembourg.