<SUBMISSION>
<ACCESSION-NUMBER>0001117768-12-000463
<TYPE>3
<PUBLIC-DOCUMENT-COUNT>1
<PERIOD>20121113
<FILING-DATE>20121114
<DATE-OF-FILING-DATE-CHANGE>20121114
<REPORTING-OWNER>
<OWNER-DATA>
<CONFORMED-NAME>SCHNEIDEREIT MIKE
<CIK>0001448338
</OWNER-DATA>
<FILING-VALUES>
<FORM-TYPE>3
<ACT>34
<FILE-NUMBER>001-35735
<FILM-NUMBER>121202836
</FILING-VALUES>
<MAIL-ADDRESS>
<STREET1>2595 DALLAS PARKWAY
<STREET2>SUITE  206
<CITY>FRISCO
<STATE>TX
<ZIP>07853
</MAIL-ADDRESS>
<FORMER-NAME>
<FORMER-CONFORMED-NAME>Schneidereit Michael
<DATE-CHANGED>20081021
</FORMER-NAME>
</REPORTING-OWNER>
<ISSUER>
<COMPANY-DATA>
<CONFORMED-NAME>ASSURED PHARMACY, INC.
<CIK>0001100592
<ASSIGNED-SIC>5912
<IRS-NUMBER>980233878
<STATE-OF-INCORPORATION>NV
<FISCAL-YEAR-END>1231
</COMPANY-DATA>
<BUSINESS-ADDRESS>
<STREET1>2595 DALLAS PARKWAY
<STREET2>SUITE 206
<CITY>FRISCO
<STATE>TX
<ZIP>75034
<PHONE>972-668-7394
</BUSINESS-ADDRESS>
<MAIL-ADDRESS>
<STREET1>2595 DALLAS PARKWAY
<STREET2>SUITE 206
<CITY>FRISCO
<STATE>TX
<ZIP>75034
</MAIL-ADDRESS>
<FORMER-COMPANY>
<FORMER-CONFORMED-NAME>Assured Pharmacy, Inc.
<DATE-CHANGED>20051026
</FORMER-COMPANY>
<FORMER-COMPANY>
<FORMER-CONFORMED-NAME>ERXSYS INC
<DATE-CHANGED>20030916
</FORMER-COMPANY>
<FORMER-COMPANY>
<FORMER-CONFORMED-NAME>SURFORAMA COM INC
<DATE-CHANGED>20001128
</FORMER-COMPANY>
</ISSUER>
<DOCUMENT>
<TYPE>3
<SEQUENCE>1
<FILENAME>mainbody.xml
<DESCRIPTION>APHY - SCHNEIDEREIT - FORM 3 - 11-13-2012
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0206</schemaVersion>

    <documentType>3</documentType>

    <periodOfReport>2012-11-13</periodOfReport>

    <noSecuritiesOwned>0</noSecuritiesOwned>

    <issuer>
        <issuerCik>0001100592</issuerCik>
        <issuerName>ASSURED PHARMACY, INC.</issuerName>
        <issuerTradingSymbol>APHY</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001448338</rptOwnerCik>
            <rptOwnerName>SCHNEIDEREIT MIKE</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>2595 DALLAS PARKWAY</rptOwnerStreet1>
            <rptOwnerStreet2>SUITE 206</rptOwnerStreet2>
            <rptOwnerCity>FRICSO</rptOwnerCity>
            <rptOwnerState>TX</rptOwnerState>
            <rptOwnerZipCode>75034</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>0</isDirector>
            <isOfficer>1</isOfficer>
            <isTenPercentOwner>0</isTenPercentOwner>
            <isOther>0</isOther>
            <officerTitle>Chief Operating Officer</officerTitle>
            <otherText></otherText>
        </reportingOwnerRelationship>
    </reportingOwner>

    <derivativeTable>
        <derivativeHolding>
            <securityTitle>
                <value>Employee Stock Option (right to buy)</value>
            </securityTitle>
            <conversionOrExercisePrice>
                <value>0.684</value>
            </conversionOrExercisePrice>
            <exerciseDate>
                <value>2011-04-01</value>
            </exerciseDate>
            <expirationDate>
                <value>2021-04-01</value>
            </expirationDate>
            <underlyingSecurity>
                <underlyingSecurityTitle>
                    <value>Common Stock</value>
                </underlyingSecurityTitle>
                <underlyingSecurityShares>
                    <value>138889</value>
                </underlyingSecurityShares>
            </underlyingSecurity>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </derivativeHolding>
        <derivativeHolding>
            <securityTitle>
                <value>Employee Stock Option (right to buy)</value>
            </securityTitle>
            <conversionOrExercisePrice>
                <value>0.60</value>
            </conversionOrExercisePrice>
            <exerciseDate>
                <value>2012-05-09</value>
            </exerciseDate>
            <expirationDate>
                <value>2022-05-09</value>
            </expirationDate>
            <underlyingSecurity>
                <underlyingSecurityTitle>
                    <value>Common Stock</value>
                </underlyingSecurityTitle>
                <underlyingSecurityShares>
                    <value>175000</value>
                </underlyingSecurityShares>
            </underlyingSecurity>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </derivativeHolding>
        <derivativeHolding>
            <securityTitle>
                <value>Employee Stock Option (right to buy)</value>
            </securityTitle>
            <conversionOrExercisePrice>
                <value>0.684</value>
            </conversionOrExercisePrice>
            <exerciseDate>
                <footnoteId id="F1"/>
            </exerciseDate>
            <expirationDate>
                <value>2021-04-01</value>
            </expirationDate>
            <underlyingSecurity>
                <underlyingSecurityTitle>
                    <value>Common Stock</value>
                </underlyingSecurityTitle>
                <underlyingSecurityShares>
                    <value>138889</value>
                </underlyingSecurityShares>
            </underlyingSecurity>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </derivativeHolding>
    </derivativeTable>

    <footnotes>
        <footnote id="F1">On April 1, 2012, the reporting person was granted an option to purchase 138,889 shares of common stock, which option vests in eighteen installments of 7,716 shares per month. Currently, 61,728 shares are vested.</footnote>
    </footnotes>

    <ownerSignature>
        <signatureName>/s/ Mike Schneidereit</signatureName>
        <signatureDate>2012-11-13</signatureDate>
    </ownerSignature>
</ownershipDocument>
</XML>
</TEXT>
</DOCUMENT>
</SUBMISSION>
