SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details Narrative) (USD $)	12 Months Ended
	Dec. 31, 2013	Dec. 31, 2012	Dec. 31, 2011
Provision for bad debts	$ 12,968	$ 32,426
Interest expense	36,131	121,963
Advertising Expense	0	9,708
Bad Debt Expense	33,093	30,610
Delivery Expense	192,802	161,629
Compensation Expense	628,964	847,561
Warrant liability	1,060,353	274,605	208,570
Primary Wholesale Vendor [Member]
Inventory Purchases	5,300,000	10,100,000
Vendor Concentration Percent	91.00%	92.00%
Accounts Payable	0	3,600,000
Amounts payable to vendor	3,800,000	305,000
Secondary Wholesale Vendor [Member]
Inventory Purchases	539,000	858,000
Vendor Concentration Percent	9.00%	8.00%
Accounts Payable	$ 132,000	$ 113,000